Conservation is keeping or saving water by not wasting it and using it only for necessary purposes. If water is not conserved, the fresh water supplies could disappear, causing extinction of many species as water is essential for life. While water may seem free, countries use funds collected from water bills for infrastructure like pipes and reservoirs to deliver water. If too much water is used, supplies will be depleted and affect everyone. Slogans are phrases that summarize an idea for advertising, and suggested slogans emphasize not wasting the limited resource of water.