This document provides details about a report comparing two hotel businesses located in different geographical areas of Malaysia. It includes an introduction to the hotel industry, brief descriptions of Hotel Continental in Penang and The 5 Elements Hotel in Kuala Lumpur, discussing their histories, facilities, and typical occupancy rates. It also outlines the comparative analysis and recommendations that will be presented in the full report. The document contains sections on the business descriptions, comparative analysis, recommendations, appendices, bibliography and references.
This document is a training report submitted by Rishabh Dattatraya Bhalerao documenting his five month industrial training at the Renaissance Mumbai Convention Centre Hotel. The report includes details about the hotel such as its location in Powai, Mumbai, that it is managed by Marriott International, and has 271 rooms and 15 meeting rooms totaling 230,000 square feet of meeting space. The report provides an overview of Bhalerao's training experience and learning across different hotel departments.
This document provides an overview of Vivanta by Taj Malabar hotel located in Kochi, India. It discusses the hotel's introduction, objectives, limitations, industry profile, company profile, product profile including room types and dining options. It also describes the hotel's organizational structure and functional departments. A SWOT analysis is presented identifying the hotel's strengths, weaknesses, opportunities, and threats. Key findings from the study note the hotel's reputation, staff, environment, technology usage, and relationship between management and employees. Suggestions are provided around check-in processes, medical benefits, loyalty programs, technology updates, and tour packages.
The document discusses different types of hotels in Thailand. It provides examples of luxury hotels, resort hotels, commercial hotels, airport hotels, and guest houses. It also gives the names and brief descriptions of some specific hotels, such as The Sukhothai Hotel, The Empress Hotel & Convention Center, Amari Watergate Hotel, and Pung-Waan Resort. The document asks students to name other Thai hotels for different categories and recommend hotels for different traveler profiles.
The document is a report analyzing two hotels - Hotel Continental in Penang and The 5 Elements Hotel in Kuala Lumpur. It provides background information on the hotels, compares their competitive traits, and makes recommendations. The report finds that Hotel Continental has more success due to higher occupancy rates and more amenities. Both hotels operate in monopolistically competitive markets with many competitors and lack pricing power. The report recommends Hotel Continental improve marketing, services, facilities and cleanliness to attract more customers.
This document provides an overview of the hotel industry. It discusses the history and evolution of hotels from basic lodging establishments to modern facilities that offer additional amenities. Key developments include the emergence of first class hotels in the 1800s, building booms in the 1920s, the rise of motels in the 1950s, and industry consolidation through mergers and acquisitions from the 1980s onward. Current trends include increased internet bookings, non-smoking policies, upgraded amenities like luxury mattresses and high-speed wifi, and the segmentation of the industry into different hotel categories. The hotel industry is closely tied to tourism and hospitality.
Shanil Patel completed a 6-week internship at Crowne Plaza Rohini in New Delhi, India. During the internship, Shanil worked in several departments including food and beverage service, housekeeping, front office, and food production. Shanil gained experience in tasks like banquet setup, guest room cleaning, front desk duties, and food preparation for large events. Overall, Shanil found the internship to be a valuable learning experience where he developed new skills in different areas of hotel operations.
A project report on hr practice in hotel industryProjects Kart
The document provides an overview of the hotel industry and human resource practices within it. It discusses that the hotel industry is large and growing, offering diverse career opportunities. It also classifies hotels based on star ratings and amenities, and describes the various core departments within hotels like food and beverage, front office, and housekeeping. The roles of supporting departments like marketing, engineering, and finance are also outlined. Finally, it discusses the importance of safety, security, and developing training programs for employees.
This document is a training report submitted by Rishabh Dattatraya Bhalerao documenting his five month industrial training at the Renaissance Mumbai Convention Centre Hotel. The report includes details about the hotel such as its location in Powai, Mumbai, that it is managed by Marriott International, and has 271 rooms and 15 meeting rooms totaling 230,000 square feet of meeting space. The report provides an overview of Bhalerao's training experience and learning across different hotel departments.
This document provides an overview of Vivanta by Taj Malabar hotel located in Kochi, India. It discusses the hotel's introduction, objectives, limitations, industry profile, company profile, product profile including room types and dining options. It also describes the hotel's organizational structure and functional departments. A SWOT analysis is presented identifying the hotel's strengths, weaknesses, opportunities, and threats. Key findings from the study note the hotel's reputation, staff, environment, technology usage, and relationship between management and employees. Suggestions are provided around check-in processes, medical benefits, loyalty programs, technology updates, and tour packages.
The document discusses different types of hotels in Thailand. It provides examples of luxury hotels, resort hotels, commercial hotels, airport hotels, and guest houses. It also gives the names and brief descriptions of some specific hotels, such as The Sukhothai Hotel, The Empress Hotel & Convention Center, Amari Watergate Hotel, and Pung-Waan Resort. The document asks students to name other Thai hotels for different categories and recommend hotels for different traveler profiles.
The document is a report analyzing two hotels - Hotel Continental in Penang and The 5 Elements Hotel in Kuala Lumpur. It provides background information on the hotels, compares their competitive traits, and makes recommendations. The report finds that Hotel Continental has more success due to higher occupancy rates and more amenities. Both hotels operate in monopolistically competitive markets with many competitors and lack pricing power. The report recommends Hotel Continental improve marketing, services, facilities and cleanliness to attract more customers.
This document provides an overview of the hotel industry. It discusses the history and evolution of hotels from basic lodging establishments to modern facilities that offer additional amenities. Key developments include the emergence of first class hotels in the 1800s, building booms in the 1920s, the rise of motels in the 1950s, and industry consolidation through mergers and acquisitions from the 1980s onward. Current trends include increased internet bookings, non-smoking policies, upgraded amenities like luxury mattresses and high-speed wifi, and the segmentation of the industry into different hotel categories. The hotel industry is closely tied to tourism and hospitality.
Shanil Patel completed a 6-week internship at Crowne Plaza Rohini in New Delhi, India. During the internship, Shanil worked in several departments including food and beverage service, housekeeping, front office, and food production. Shanil gained experience in tasks like banquet setup, guest room cleaning, front desk duties, and food preparation for large events. Overall, Shanil found the internship to be a valuable learning experience where he developed new skills in different areas of hotel operations.
A project report on hr practice in hotel industryProjects Kart
The document provides an overview of the hotel industry and human resource practices within it. It discusses that the hotel industry is large and growing, offering diverse career opportunities. It also classifies hotels based on star ratings and amenities, and describes the various core departments within hotels like food and beverage, front office, and housekeeping. The roles of supporting departments like marketing, engineering, and finance are also outlined. Finally, it discusses the importance of safety, security, and developing training programs for employees.
The document provides information about Taj Hotels and their service management. It discusses the history of Taj Hotels, starting with the Taj Mahal Palace Hotel in Mumbai being the oldest 5-star hotel in India. It also discusses Taj Hotels' organizational structure, types of rooms offered, dining outlets, and front office sub-departments like reservations and reception. The document emphasizes that Taj Hotels is committed to serving customers according to their motto of seeing the customer as God.
The document is an industrial training report submitted by Nomaan Shaikh after completing a 4-month internship at Four Points by Sheraton in Vashi, India. It includes an acknowledgements section thanking those who supported the internship. The report then provides an overview of Four Points by Sheraton as a brand and the specific hotel in Vashi. It describes the hotel's facilities including 150 rooms, restaurants, spa, and business center.
The document provides details about the Fortune Select Exotica hotel located in Navi Mumbai, India. It discusses the hotel's location, facilities, staff hierarchy, brands under Fortune Hotels, and awards received. The hotel has 85 rooms and facilities including restaurants, a pool, gym, and meeting spaces. The staff is led by a General Manager and departments include front office, food and beverage, and housekeeping. Fortune Hotels has three main brands: Fortune Select, Fortune Park, and Fortune Inn.
The document provides information about Hilton Chennai hotel located in India. It discusses the location and amenities of the hotel. It then describes the different departments at the hotel including front office, food and beverage, housekeeping, and food production. For each department it outlines the hierarchy and some of the key tasks performed.
English for Hotel Business: Part 6 Hotel Services: Giving Directions and Gene...South-East Asia University
Here are the directions to the places you asked about:
1. The preview terrace is located on the top floor of the hotel. Take the elevators up to the 20th floor and follow the signs to the outdoor terrace area.
2. The grand ballroom is on the third floor. From the lobby, take the elevators up to level 3 and you will see signs pointing you down the hallway to your left.
3. Yes, continuing down this hallway and then turning right will take you to the swimming pool area on the first floor. Look for more signs when you exit the elevators.
4. The Nopphaklao Room is on the second floor. From the elevators
Hotel Leela Ventures began in 1986 and has grown to include top-class hotels in India and abroad. It reported revenues of Rs. 660.54 crores in 2012-2013 but a total loss of Rs. 433.45 crores. The document analyzes Leela Ventures' marketing strategy after splitting from its long-time partner and expanding across India and internationally with new properties. It also provides an overview of the growing Indian hotel and tourism industry, which contributed Rs. 2.17 trillion to GDP in 2013 and is expected to reach Rs. 4.35 trillion by 2024.
The hotel industry originated in the 6th century BC and is one of the oldest industries. Early inns provided only basic shelter and floor space for travelers and animals. Over time, hotels developed different classifications based on market segment, size, level of services, ownership, and star ratings. ITC Limited entered the hotel industry in 1975 and currently owns over 100 hotels across India operating under various brands like ITC Luxury Collection, Welcome Heritage, and Fortune Hotels. The key aspects of hotel operations include rooms, food and beverage, sales and marketing, security, and human resources.
The document provides information about hotel management and reservations. It discusses the history and founding of two hotel chains, the Taj Hotels and Marriott Hotels. It also outlines the various services provided by different hotel departments like front office, housekeeping, and reservations throughout a guest's stay. Key points covered include an overview of the hospitality industry, facilities offered in different hotel categories, and organizational charts of hotel departments.
The document provides an overview of the Taj Hotels group. It discusses the hotel industry in India and categories of hotels. It then focuses on Taj Hotels, describing its founding in 1903, expansion across India and globally, categories of Taj hotels including luxury, business, and leisure hotels. The summary also discusses Taj Hotels' marketing mix, competitors, and segmentation strategies.
Este documento presenta 7 maravillas del mundo moderno, incluyendo la pirámide de Kukulkán en México, el Taj Mahal en India, la Gran Muralla China, el Cristo Redentor en Brasil, Machu Picchu en Perú, el Coliseo Romano en Italia y la ciudad de Petra en Jordania. Cada uno es brevemente descrito por su ubicación, fecha de construcción e historia.
Este documento describe un plan de negocios para una empresa de peinados con establecimientos en París y Europa. La empresa ofrecerá servicios de peinado para mujeres y hombres de diferentes razas y evaluará factores como el mercado, competidores, precios, marketing y rentabilidad del proyecto. El capital inicial de inversión es de 200 millones de euros.
Interpretation of the paediatric chest x ray 1Archita Goel
This document provides guidance on interpreting pediatric chest x-rays by discussing how technique, age, and anatomical factors can influence the appearance of chest x-rays in children. It outlines a systematic approach to evaluating chest x-rays, including assessing the lungs, heart, mediastinum, diaphragm and skeleton. Common normal variations and abnormal findings are described. The importance of considering clinical history and prior imaging is also emphasized when interpreting pediatric chest x-rays.
The London Borough of Redbridge was created in 1963 through the London Government Act, which restructured local government and reduced the number of districts. Redbridge originally referred to 'Red Bridge', the nickname for Hocklee's Bridge over the River Roding. Oral history interviews recorded memories of the borough before it was amalgamated in 1965, including separate administrations for Ilford, Woodford, and Wanstead and how the areas have since changed significantly except for Seven Kings.
Faculty of Arts OASIS Guide for New Students Revision 15 (1)Kathy Ramboni
This document provides new students in the Faculty of Arts at McGill University with important information to help guide them through their studies. It outlines key dates, advising resources, degree pathways, and registration steps. Students can seek advising from Arts OASIS, faculty advisors, departmental advisors, or peer advisors. The document explains the differences between the Freshman program (U0), departmental programs (U1), and specialized programs like Honours or Joint Honours. It provides tips for using Minerva to register and details supports available to students through services on campus.
Este documento describe las principales herramientas y funciones de la interfaz de usuario de Microsoft Word. Incluye la barra de herramientas de acceso rápido, la barra de título, las pestañas de la cinta de opciones que contienen herramientas lógicas organizadas, las cintas de opciones de cada pestaña que permiten cambiar formatos de texto, los botones de ayuda, presentación, minimizar, maximizar y cerrar, las barras de desplazamiento vertical y horizontal, las opciones de zoom, las vistas del documento como vista de
Ecomonicshotel 150601074919-lva1-app6891Jordon Wong
This document provides information about two hotels - Hotel Continental in Penang, Malaysia and The 5 Elements Hotel in Kuala Lumpur, Malaysia. It discusses the background and founding of each hotel. It then analyzes the competitive environment and key competitors for each hotel, noting that both hotels face many competitors in their respective locations within the hospitality industry. The document compares traits like room offerings, occupancy rates, and customer demographics. It also discusses the competitive strategies employed by each hotel, such as pricing adjustments and promotions.
Principle of Economics Research AnalysisKhangWei Chin
This document provides information about two hotels - Hotel Continental in Penang, Malaysia and The 5 Elements Hotel in Kuala Lumpur, Malaysia. It discusses the background and history of each hotel, as well as conducting a comparative analysis of their competitive traits in their respective markets. Both hotels operate in highly competitive markets with many similar competitors. The document analyzes factors like pricing, services offered, and marketing strategies to compete against other hotels in their locations.
The document is a report analyzing two hotels - Hotel Continental in Penang and The 5 Elements Hotel in Kuala Lumpur. It provides background information on the hotels, compares their competitive traits, and makes recommendations. The report finds that Hotel Continental has more success due to higher occupancy rates and more amenities. Both hotels operate in monopolistically competitive markets with many competitors and lack pricing power. The report recommends Hotel Continental improve marketing, services, facilities and cleanliness to attract more customers.
The document is a report analyzing two hotels - Hotel Continental in Penang and The 5 Elements Hotel in Kuala Lumpur. It provides background information on the hotels, compares their competitive traits, and makes recommendations. The report finds that Hotel Continental has more success due to higher occupancy rates and more amenities. Both hotels operate in monopolistically competitive markets with many competitors and lack pricing power. The report recommends Hotel Continental improve marketing, services, facilities and cleanliness to attract more customers.
This document provides information about two hotels - Hotel Continental in Penang, Malaysia and The 5 Elements Hotel in Kuala Lumpur, Malaysia. It discusses the background and founding of each hotel. It then provides a comparative analysis of the competitive environment and traits of each business, noting that both operate in highly competitive markets with many similar competitors. The document analyzes factors like pricing power, barriers to entry, and competitive strategies of each business.
The document provides information about Taj Hotels and their service management. It discusses the history of Taj Hotels, starting with the Taj Mahal Palace Hotel in Mumbai being the oldest 5-star hotel in India. It also discusses Taj Hotels' organizational structure, types of rooms offered, dining outlets, and front office sub-departments like reservations and reception. The document emphasizes that Taj Hotels is committed to serving customers according to their motto of seeing the customer as God.
The document is an industrial training report submitted by Nomaan Shaikh after completing a 4-month internship at Four Points by Sheraton in Vashi, India. It includes an acknowledgements section thanking those who supported the internship. The report then provides an overview of Four Points by Sheraton as a brand and the specific hotel in Vashi. It describes the hotel's facilities including 150 rooms, restaurants, spa, and business center.
The document provides details about the Fortune Select Exotica hotel located in Navi Mumbai, India. It discusses the hotel's location, facilities, staff hierarchy, brands under Fortune Hotels, and awards received. The hotel has 85 rooms and facilities including restaurants, a pool, gym, and meeting spaces. The staff is led by a General Manager and departments include front office, food and beverage, and housekeeping. Fortune Hotels has three main brands: Fortune Select, Fortune Park, and Fortune Inn.
The document provides information about Hilton Chennai hotel located in India. It discusses the location and amenities of the hotel. It then describes the different departments at the hotel including front office, food and beverage, housekeeping, and food production. For each department it outlines the hierarchy and some of the key tasks performed.
English for Hotel Business: Part 6 Hotel Services: Giving Directions and Gene...South-East Asia University
Here are the directions to the places you asked about:
1. The preview terrace is located on the top floor of the hotel. Take the elevators up to the 20th floor and follow the signs to the outdoor terrace area.
2. The grand ballroom is on the third floor. From the lobby, take the elevators up to level 3 and you will see signs pointing you down the hallway to your left.
3. Yes, continuing down this hallway and then turning right will take you to the swimming pool area on the first floor. Look for more signs when you exit the elevators.
4. The Nopphaklao Room is on the second floor. From the elevators
Hotel Leela Ventures began in 1986 and has grown to include top-class hotels in India and abroad. It reported revenues of Rs. 660.54 crores in 2012-2013 but a total loss of Rs. 433.45 crores. The document analyzes Leela Ventures' marketing strategy after splitting from its long-time partner and expanding across India and internationally with new properties. It also provides an overview of the growing Indian hotel and tourism industry, which contributed Rs. 2.17 trillion to GDP in 2013 and is expected to reach Rs. 4.35 trillion by 2024.
The hotel industry originated in the 6th century BC and is one of the oldest industries. Early inns provided only basic shelter and floor space for travelers and animals. Over time, hotels developed different classifications based on market segment, size, level of services, ownership, and star ratings. ITC Limited entered the hotel industry in 1975 and currently owns over 100 hotels across India operating under various brands like ITC Luxury Collection, Welcome Heritage, and Fortune Hotels. The key aspects of hotel operations include rooms, food and beverage, sales and marketing, security, and human resources.
The document provides information about hotel management and reservations. It discusses the history and founding of two hotel chains, the Taj Hotels and Marriott Hotels. It also outlines the various services provided by different hotel departments like front office, housekeeping, and reservations throughout a guest's stay. Key points covered include an overview of the hospitality industry, facilities offered in different hotel categories, and organizational charts of hotel departments.
The document provides an overview of the Taj Hotels group. It discusses the hotel industry in India and categories of hotels. It then focuses on Taj Hotels, describing its founding in 1903, expansion across India and globally, categories of Taj hotels including luxury, business, and leisure hotels. The summary also discusses Taj Hotels' marketing mix, competitors, and segmentation strategies.
Este documento presenta 7 maravillas del mundo moderno, incluyendo la pirámide de Kukulkán en México, el Taj Mahal en India, la Gran Muralla China, el Cristo Redentor en Brasil, Machu Picchu en Perú, el Coliseo Romano en Italia y la ciudad de Petra en Jordania. Cada uno es brevemente descrito por su ubicación, fecha de construcción e historia.
Este documento describe un plan de negocios para una empresa de peinados con establecimientos en París y Europa. La empresa ofrecerá servicios de peinado para mujeres y hombres de diferentes razas y evaluará factores como el mercado, competidores, precios, marketing y rentabilidad del proyecto. El capital inicial de inversión es de 200 millones de euros.
Interpretation of the paediatric chest x ray 1Archita Goel
This document provides guidance on interpreting pediatric chest x-rays by discussing how technique, age, and anatomical factors can influence the appearance of chest x-rays in children. It outlines a systematic approach to evaluating chest x-rays, including assessing the lungs, heart, mediastinum, diaphragm and skeleton. Common normal variations and abnormal findings are described. The importance of considering clinical history and prior imaging is also emphasized when interpreting pediatric chest x-rays.
The London Borough of Redbridge was created in 1963 through the London Government Act, which restructured local government and reduced the number of districts. Redbridge originally referred to 'Red Bridge', the nickname for Hocklee's Bridge over the River Roding. Oral history interviews recorded memories of the borough before it was amalgamated in 1965, including separate administrations for Ilford, Woodford, and Wanstead and how the areas have since changed significantly except for Seven Kings.
Faculty of Arts OASIS Guide for New Students Revision 15 (1)Kathy Ramboni
This document provides new students in the Faculty of Arts at McGill University with important information to help guide them through their studies. It outlines key dates, advising resources, degree pathways, and registration steps. Students can seek advising from Arts OASIS, faculty advisors, departmental advisors, or peer advisors. The document explains the differences between the Freshman program (U0), departmental programs (U1), and specialized programs like Honours or Joint Honours. It provides tips for using Minerva to register and details supports available to students through services on campus.
Este documento describe las principales herramientas y funciones de la interfaz de usuario de Microsoft Word. Incluye la barra de herramientas de acceso rápido, la barra de título, las pestañas de la cinta de opciones que contienen herramientas lógicas organizadas, las cintas de opciones de cada pestaña que permiten cambiar formatos de texto, los botones de ayuda, presentación, minimizar, maximizar y cerrar, las barras de desplazamiento vertical y horizontal, las opciones de zoom, las vistas del documento como vista de
Ecomonicshotel 150601074919-lva1-app6891Jordon Wong
This document provides information about two hotels - Hotel Continental in Penang, Malaysia and The 5 Elements Hotel in Kuala Lumpur, Malaysia. It discusses the background and founding of each hotel. It then analyzes the competitive environment and key competitors for each hotel, noting that both hotels face many competitors in their respective locations within the hospitality industry. The document compares traits like room offerings, occupancy rates, and customer demographics. It also discusses the competitive strategies employed by each hotel, such as pricing adjustments and promotions.
Principle of Economics Research AnalysisKhangWei Chin
This document provides information about two hotels - Hotel Continental in Penang, Malaysia and The 5 Elements Hotel in Kuala Lumpur, Malaysia. It discusses the background and history of each hotel, as well as conducting a comparative analysis of their competitive traits in their respective markets. Both hotels operate in highly competitive markets with many similar competitors. The document analyzes factors like pricing, services offered, and marketing strategies to compete against other hotels in their locations.
The document is a report analyzing two hotels - Hotel Continental in Penang and The 5 Elements Hotel in Kuala Lumpur. It provides background information on the hotels, compares their competitive traits, and makes recommendations. The report finds that Hotel Continental has more success due to higher occupancy rates and more amenities. Both hotels operate in monopolistically competitive markets with many competitors and lack pricing power. The report recommends Hotel Continental improve marketing, services, facilities and cleanliness to attract more customers.
The document is a report analyzing two hotels - Hotel Continental in Penang and The 5 Elements Hotel in Kuala Lumpur. It provides background information on the hotels, compares their competitive traits, and makes recommendations. The report finds that Hotel Continental has more success due to higher occupancy rates and more amenities. Both hotels operate in monopolistically competitive markets with many competitors and lack pricing power. The report recommends Hotel Continental improve marketing, services, facilities and cleanliness to attract more customers.
This document provides information about two hotels - Hotel Continental in Penang, Malaysia and The 5 Elements Hotel in Kuala Lumpur, Malaysia. It discusses the background and founding of each hotel. It then provides a comparative analysis of the competitive environment and traits of each business, noting that both operate in highly competitive markets with many similar competitors. The document analyzes factors like pricing power, barriers to entry, and competitive strategies of each business.
This report provides a comparative analysis of two hotel businesses located in different geographical areas: Comfort Lodge in Kuala Lumpur, and Time Capsule Retreat in Kuantan. It analyzes the background and competitive traits of each business based on interviews. Comfort Lodge has many more competitors in its area and has been in business longer. It competes through reasonable prices and good customer service. Time Capsule Retreat is newer and focuses on a unique capsule hotel theme and outdoor activities. The report finds Comfort Lodge is more commercially successful due to its location and experience, and provides recommendations to both businesses.
The document discusses the growth of the hotel industry and the role of housekeeping. It provides details on 5 chains of Trident Hotels in India and 5 chains of The Ritz Carlton internationally. It describes the key responsibilities of the housekeeping department, including cleaning rooms and public areas, and subdepartments like laundry and flowers. The document was written by Ganesh Kumar Mallick for his hospitality course assignment.
This report provides a comparative analysis of two businesses in the hotel industry located in different geographical areas. The report analyzes Comfort Lodge, located in Kuala Lumpur, and Time Capsule Retreat in Kuantan, Pahang. It provides background information on the businesses and compares their competitive traits through interviews with representatives from each business. The analysis finds that while Time Capsule Retreat currently faces no local competitors, Comfort Lodge operates in a highly competitive environment in Kuala Lumpur and has adopted strategies like reasonable pricing and good customer service to compete successfully. Overall, the report determines that Comfort Lodge has been more commercially successful due to the more competitive nature of the hotel market in K
The document summarizes the history and facilities of two hotels - The Leela Group of Hotel in India and Country Inn & Suites By Carlson in the US.
The Leela Group was founded in India by Captain C.P. Krishnan Nair and the first hotel was launched in Mumbai in 1988. It aims to provide luxury accommodation matching international standards. Specific hotels mentioned include The Leela Kempinski Kovalam in Kerala. Country Inn & Suites was founded in the US in 1938 and has expanded internationally. It is known for vegetarian cuisine. Both hotel chains emphasize traditions of hospitality from their home countries alongside world-class facilities and service.
The document provides information about Novotel Visakhapatnam, a hotel located in Visakhapatnam, India. It is part of the Accor hotel group and offers 225 rooms, multiple restaurants and bars, and over 3,600 square meters of indoor and outdoor event space. The document outlines the hotel's departments, facilities, and marketing strategies. It aims to establish itself as a top international hotel through consistent offerings, sustainable practices, and innovation.
Vihas Hotels is a 61 room hotel located in the city center of Tirupati. The hotel has standard, superior, and suite room options. It has departments for front office, food & beverage, housekeeping, and production. The presentation discusses the hotel's facilities, amenities, and food & beverage options. It performs a SWOT analysis and provides suggestions for improvements. The conclusion emphasizes the need for proper parking and amenities to support further growth.
In an increasingly competitive employment arena (1)Anamika Sengupta
1) The document discusses the hospitality industry as one of the fastest growing sectors of the economy that offers many opportunities. It covers the diverse segments of the industry and the growth in jobs projected over the coming decades.
2) It emphasizes the importance of African Americans preparing for careers in this industry through college degrees in hospitality management and gaining hands-on experience through internships and mentorships.
3) Successful careers in hospitality require flexibility, strong customer service and business skills, which can be developed through education and experience opportunities while still a student.
This document discusses the importance of human resource management in the hospitality industry. It states that human resource management is the most important department for business success as it manages the human capital. Some key responsibilities of human resource management include hiring qualified employees, training and retaining staff, and creating a positive work environment. The document also outlines some common employee issues like theft, harassment, and tardiness that human resource must address. Finally, it briefly describes the different sectors of the hospitality industry such as lodging, food and beverage, gaming, and travel.
This document is a summer training project report submitted by Aayush Singh to Mr. Vinay Kumar Yadav on working capital management in the hotel industry. It discusses the company profile of Hotel Millenia Regency in Lucknow, the services it offers, an introduction to the hotel industry, importance of working capital management for hotels, objectives of the study, research methodology used, concept framework, why working capital is necessary for hotels, findings from the study, and recommendations. The key findings were improper revenue management, inaccurate forecasting, untimely auditing, and lack of harmony between vendors and management.
The document provides an overview of the hotel industry in India and focuses on Taj Hotels. It discusses the different types of hotels in India, including luxury hotels like Taj Palace and ITC hotels. It then examines the marketing mix strategies of Taj Hotels, including their segmentation approach, pricing, locations, and promotional activities. Finally, it covers the concepts of service triangle, physical evidence, and servicescape which are important for customer experience.
This document discusses the concepts of hotels and motels. It defines a hotel as an establishment that provides boarding and lodging services to paying customers on a temporary basis, acting as a temporary home away from home. A motel specifically caters to motorists and travelers, providing parking, restaurants, and rooms accessible directly from a vehicle. The document then outlines different types of hotels, including residential hotels that function like apartments, commercial hotels located near business areas, resort hotels with recreational amenities, and international luxury hotels classified by star ratings. It also mentions floating hotels located on water. Hotels are classified as approved if they meet official standards, or unapproved if they lack this recognition but still aim to deliver quality service.
1. The document discusses the hotel and catering industry, noting factors that have contributed to its growth such as advances in transportation and communication technologies.
2. It provides definitions and classifications of different types of hotels including residential, commercial, resort, international, and floating hotels. Hotels can also be classified based on star ratings and approval standards.
3. The concept of hotel marketing is introduced, noting key differences from other industries like perishability of unsold rooms. Marketing involves understanding customer needs and building brand loyalty through the complete marketing process.
The document is a synopsis on the ITC Maurya hotel in Delhi, India submitted for a university course. It provides an overview of the hotel, describing its history and facilities. The ITC Maurya is a luxury 5-star hotel located in New Delhi established in 1988 and named after the Mauryan Dynasty. It has 438 rooms including 25 suites decorated in the style of the Mauryan period. The synopsis details the rooms and suites available and describes the front office, restaurants, and kitchen hierarchy and functions.
Sharath organiations study at vivanta taj hotelLibu Thomas
This document provides an overview of Vivanta by Taj Malabar hotel located in Kochi, India. It discusses the hotel's introduction, objectives, limitations, industry profile, company profile, product profile including room types and dining options. It also describes the hotel's organizational structure and functional departments. Finally, it performs a SWOT analysis and discusses findings and suggestions from the author's study of the hotel.
ITC Limited was incorporated in 1910 as Imperial Tobacco Company of India and has since diversified into various business segments including hotels. ITC Hotels was launched in 1975 and pioneered the concept of 'Responsible Luxury' in hospitality. ITC Hotels operates several brands including ITC Luxury Collection, WelcomHotels, Fortune Hotels and WelcomHeritage. It is committed to sustainable practices and all its hotels are LEED Platinum certified, making it the greenest luxury hotel chain globally.
This document is a student's journal and report for a community service project at an orphanage home. It details the student's role as the financial controller, which included preparing budgets, collecting funds, and overseeing expenses. It describes the planning process, from initial meetings to grocery shopping and gift packing. On event day, activities like icebreakers, workshops and a model building competition were held. The student reflected on learning about responsibilities to the community and practicing teamwork and communication skills.
The document is an income statement evaluating the results of a charity drive event organized by Group BEN. It shows that the event had total revenue of RM 4268.30 from sales and donations/sponsorships. Total expenses were RM 16.80, resulting in a net profit of RM 3155 that was donated to World Vision Malaysia.
The document summarizes a charity event organized by students to raise funds for World Vision Malaysia. The group of 5 students decided to raise RM3000 through selling products and services. Their target market was college students and staff at the university. They analyzed competitors also running charity events. The group sold items like onigiri, flowers, cacti, temporary tattoos and provided a health scanning service. The funds raised were intended to help provide clean water, healthcare and education for children in need around the world.
The document summarizes four concepts from social psychology - self-fulfilling prophecy, operant conditioning, observational learning, and fear-based appeals message. It provides examples from the author's personal experiences to illustrate how each concept applies in different situations, such as getting better grades from a teacher's encouragement, learning to cook from watching their mother, and being warned about the health risks of secondhand smoke.
This video explores the impact of racism and prejudice on a friendship between an Indian boy and Chinese boy. As they start college, they are exposed to new people and social dynamics. Some students reject the Indian boy due to racial prejudices. Influenced by others' views, the Chinese boy stops associating with his longtime Indian friend, putting their friendship in jeopardy and demonstrating how racism can negatively affect relationships.
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The document compares and analyzes two hotels: Hotel Continental in Penang, Malaysia and The 5 Elements Hotel in Kuala Lumpur, Malaysia. Both hotels operate in a monopolistically competitive market with many competitors. While Hotel Continental has more rooms, employees, and facilities, The 5 Elements Hotel has fewer rooms and a lower occupancy rate. Recommendations are provided to both hotels to improve marketing, facilities, services, and competitiveness through strategies like increased online promotion and partnerships.
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An investment scam involves providing false information to trick someone into investing money in something. Scammers make their schemes seem legitimate by appealing to people's desires to make more money. They manipulate emotions to get an automatic response. For example, YouTube videos showcase investment scams. To prevent falling victim, research any company and investment thoroughly by understanding the business and checking financial statements. Also vet any salespeople promoting investments, as even friends could be scammers.
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to significant land degradation, adversely affecting the region's land cover.
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centuries, evolving its structure over time and space. In the present era, these changes have
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help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
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9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
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The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
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A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
Digital Artefact 1 - Tiny Home Environmental Design
English 2 Report
1.
TAYLOR’S UNIVERSITY | SABD | FNBE | ENGLISH 2
SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
FOUNDATION IN NATURAL AND BUILT ENVIRONMENT
REPORT TITLE: A Tale of Two Businesses A Comparative Analysis of Two
Businesses of Similar Industry in Different Geographical Locations
BUSINESS INDUSTRY: HOTEL
NAME STUDENT
ID
PRESENTATION / RESEARCH REPORT ROLES
LAU MAO HUA 0320249 BRIEF BIOS OF BUSINESS
WONG QIN KAI 0320024 COMPARATIVE ANALYSIS
LIM TING LE 0320028 COMPARATIVE ANALYSIS
LEE JIA KIAM 0320029 INTRODUCTION TO HOTEL INDUSTRY
NABILA HANIM BINTI
SALLEH@MAN
0321368 COMPARATIVE ANALYSIS
NADHIRAH BINTI MOHD ZAIN 0321366 COMPARATIVE ANALYSIS
NUR AZREEN BINTI SAMIU 0321370 RECOMMENDATION
CHIN KHANG WEI 0320728 RECOMMENDATION
MODULE: ENGLISH 2 [ELG30605]
LECTURER: MS. CASSANDRA WIJESURIA
PRESENTATION & SUBMISSION DATE: 5 JUNE 2015
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TAYLOR’S UNIVERSITY | SABD | FNBE | ENGLISH 2
TABLE OF CONTENT
TITLE PAGE NUMBER
ARTISTIC COVER
COVER PAGE 1
TABLE OF CONTENT 2
KEY SUMMARY 3
INTRODUCTION OF THE BUSINESS INDUSTRY 45
BRIEF DESCRIPTION OF THE BUSINESS 69
COMPARATIVE ANALYSIS OF THE BUSINESSES’ COMPETITIVE TRAITS 1017
RECOMMENDATION 1821
APPENDICES 2237
BIBLIOGRAPHY 38
REFERENCES 39
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TAYLOR’S UNIVERSITY | SABD | FNBE | ENGLISH 2
KEY SUMMARY
In a group of eight people, we need to select two businesses with the history of 10 years and above
within the same industry in different geographical locations such as one business in Penang and another
business in Klang Valley for research purpose. We had selected Hotel Continental, Penang and The 5
Elements Hotel, Kuala Lumpur as our businesses to study. Hotel Continental has 46 years of experiences in
Penang while The 5 Elements Hotel has 42 years of experiences in Kuala Lumpur. We need to conduct
preliminary research and conduct a personal interview with the hotel manager to get more information about
the business. In addition, we also need to conduct onsite observations for the businesses we had selected.
In this report, we will be discussing about the information about this business industry, background
information and competitive behavior of these businesses and suggest recommendation for these two
businesses in their respective markets.
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TAYLOR’S UNIVERSITY | SABD | FNBE | ENGLISH 2
INTRODUCTION OF THE BUSINESS INDUSTRY
The word “Hospitality” is derived from the French word – Hospice which carrying the meaning of provide
weary and taking good care of those travellers. Interestingly, a French chef name “M.Boulanger” is known as
the father of modern hospitality during the French Revolution. The early culture of hospitality is founded in
Greek as early as 40 BC. Hospitality culture in Greek is their symbols of social and religious purposes. After
the World War 2, travelling began to be a trend among the civilization. This is the time when the hospitality
industry bloom like a flower around the world.
Hotel is the “temporary house” for the travellers to stay for who came from outstation and foreign
countries. Hotels can be found everywhere in any region, area, town and city to provide a temporary stay for
the traveller. Hotel’s location plays an important role in attracting customers. Hotels that are located near city
center, business zone and public transportation hub will attract more customers due to it conveniency. Hotels
can be classified into different categories which include budget hotels and starrating categories. Pricing of
each hotel may differ with each others depending on the starrating as well as the location, services and
facilities provided by the hotel. Demand of the hotel may vary during peak season and offpeak season.
Hotel industry in Malaysia is normally practiced monopolistic competition which means they have a rather
fierce competition among each other. Constant innovation and creativity have to be fuelled into their
management in order them to survive in the market. Hotel industry is in everexpanding influx in the market.
They struggle hard and compete for survival profit in these intense competition. Each of them jostles to
engineer “emotional touch points” and “wow moments” to their guests. Therefore, there are some variations
among their product offering and provided by hotels.
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TAYLOR’S UNIVERSITY | SABD | FNBE | ENGLISH 2
BRIEF DESCRIPTION OF THE BUSINESSES
A. Hotel Continental Penang
Hotel Continental is located at Penang Road, Penang. It was founded on 29 November 1969 by Loh’s
Family. When contacted with Mr. Fadzil, hotel manager, he said that the top management and himself are
not sure what motivate of Loh’s Family to start this business. Mr. Fadzil believe that it is because of the
island which attract visitors to come (personal communication, May 1, 2015). Hotel Continental have
approximately 80 people of employees including the top management which half of them came from local
citizens and another half came from foreign country. Hotel Continental provides a total number of 231 rooms
to the market which include superior room, deluxe room, super deluxe room and executive suite room.
Besides that, Hotel Continental also provides services facilities such as restaurant, conference room, laundry
service, car park, swimming pool and etc. The hotel can be fully occupied during peak season. On the other
hand, the hotel’s capacity can up to 60% to 70% during offpeak season. Most of the customers come from
corporate businessmen and private agent groups. In the past 5 years, Hotel Continental had graded as a
3star hotel by Malaysian Association of Hotels (MAH) and Coffee House is a qualified as a halal restaurant.
Besides that, Hotel Continental had upgraded the standard room to superior room and upgrading the
amenities inside the room such as LCD television, minibar, inroom movie channels and so forth. Mr. Fadzil
believed that this hotel can sustain longer because of the strategic location.
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TAYLOR’S UNIVERSITY | SABD | FNBE | ENGLISH 2
B. The 5 Elements Hotel KL
The 5 Elements Hotel is located at Chinatown, Kuala Lumpur. It was founded in 1973 and it was taken
over by new management in the year 2008. The key founder of this hostel is a Malaysian Chinese
businessman, but currently it is incharged by Tan Sri Lam’s daughter. The key founders start this business
with the motivation of the founder is operating property development company by that time and take this
opportunity to start the business and gain profit from it. The idea of The 5 Elements Hotel’s name is mainly
due to its location which had the traditional concept in it and they decided to use the five basic elements
fire, metals, earth, wood and water as the concept of their name. The 5 Elements Hotel has approximately 30
employees, which most of them came from foreign countries. The 5 Elements Hotel has the total of 104
rooms which include standard single rooms, superior twin rooms, deluxe queen rooms, and themed suites.
During peak seasons, the hotel’s capacity can up to 60% to 70% which are about 4000 people. In contrast,
the hotel’s capacity can only up to 30% during off peak season, which are around 2500 to 3000 people. 40%
of the customers comes from online bookings such as Agoda, and its own official website, while customers
from the travel agents and business cooperation worker contributes 30% each to the total amount of the
customers. Most of the customers are usually Malaysian and Singaporean families who have the income
around RM5000RM10000. The hotel had been renovated in the year 2013 due to the 35 years old building
and hence upgrading the hotel’s facilities and amenities. The 5 Elements Hotel had implemented modern
type of marketing to expand their market, which provides online booking on its own website and Agoda.
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TAYLOR’S UNIVERSITY | SABD | FNBE | ENGLISH 2
COMPARATIVE ANALYSIS OF THE BUSINESSES’ COMPETITIVE TRAITS
A. Hotel Continental Penang
In Penang, there are around 250 to 300 businesses operating in hotel industry, which include budget hotels
and homestays. Market shares of this business are quite small in Penang as there are numerous competitors
in this geographical location. Bayview Hotel, Hotel Malaysia and Cititel Hotel are the businesses that operate
in Penang Road, which are also classified as the top competitors of Hotel Continental.
Bayview Hotel is qualified as a 4star hotel in Penang
by Malaysian Association of Hotels (MAH). It offers a
total of 333 rooms and suites to the customers, which
inclusive of standard rooms, superior rooms, deluxe &
grand deluxe rooms, family rooms, junior suites and
premier floor rooms.
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TAYLOR’S UNIVERSITY | SABD | FNBE | ENGLISH 2
Hotel Malaysia is one of the 2star hotel in Penang by
MAH. Hotel Malaysia provides 126 rooms to the customers
which include standard rooms, superior rooms and deluxe
rooms.
Cititel Hotel graded as one of the 4star hotel in Penang
by MAH. Cititel Hotel offers 451 comfortable rooms which
include standard rooms, superior rooms, deluxe rooms
and executive suites.
According to Mr.Fadzil, the hotel competes with other businesses in term of providing good services. He
said that he will find the alternative way to receive suggestion and recommendation from the customers via
internet and investigate the problem and hence provide necessary training if applicable. Hotel Continental
has a low pricing power because there are too many competitors in Penang and the hotel had adjusted their
rates four times due to the implementation of Goods and Services Tax (GST) and the rates of other
businesses. According to Mr. Fadzil, it is hard for the new business to enter this market because there are
too many competitors around and they had to compete with each other by providing good amenities and
facilities as well as providing a reasonable rate. Hotel Continental is a monopolistic competitive firm because
there are too many competitors in the market. Many competitors are caused by weak barriers to entry which
businesses are easy to enter and exit the market. Due to the large number of competitors, businesses will be
having a weak pricing power and the competition among other businesses are strong in term of pricing and
advertising in order to get more customers.
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TAYLOR’S UNIVERSITY | SABD | FNBE | ENGLISH 2
B. The 5 Elements Hotel KL
There are around 200 businesses operating in the hospitality industry in Chinatown, Kuala Lumpur. The
market shares of this business and its top competitors are quite equivalent as everyone facing the same
situation due to the drop in demand, which caused by the decreasing number of tourists coming to Malaysia.
Dropping in tourist is mainly due to the issues happened in Malaysia such as the flight incidents, safety of
Sabah and also the drop of economics in the United Kingdom. Geo Hotel, Swiss Inn Hotel and Ancasa Hotel
are the top competitors of The 5 Elements Hotel because they are the hotels that operate within Chinatown.
Geo Hotel is a 3star hotel which provides a total number of 180
rooms to serve its customers. Room types available at Geo Hotel are
standard rooms, deluxe rooms, family rooms and premier suites.
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TAYLOR’S UNIVERSITY | SABD | FNBE | ENGLISH 2
Swiss Inn Hotel is a 3star hotel operating under SwissGarden
International. Swiss Inn Hotel provides a total number of 151 rooms to
the market which include superior rooms, deluxe rooms and family
rooms.
Ancasa Hotel is a 3star hotel which provides 294 rooms which
inclusive of standard rooms, superior rooms, deluxe rooms, family
suites, junior suites and Ancasa floor rooms. Ancasa Hotel also
provided spa services for its customers, which enhance people to stay
at that hotel for the enjoyment of the spa.
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TAYLOR’S UNIVERSITY | SABD | FNBE | ENGLISH 2
According to Mr. Frankie, every hotel is trying their best to provide good products and services to its
customers so that the customers have a good impression and will stay at the hotel next time. Hence, the
main reason why these competitors are so special is due to their pricing and marketing strategy. Mr.Frankie
said that the hotels will be running a various type of promotions through internet which most of the people get
the information from and hence attract people from its competitors such as early bird promotion, buy three
free one night promotion and so on (personal communication, May 20, 2015). It’s hard for new business to
enter this market because there are too many competitors in this market. Besides that, the new business
must also need to take the risk which it will not be gaining much profit due to higher number of supply in the
market while the market demand is lower. Every business needs to compete with each other to get the
customers. The 5 Elements Hotel is a monopolistic competitive firm because it has a large number of
competitors in that geographical location, weak barriers to entry which firm can easily enter and exit the
market, sell differentiated products and constantly advertising their products to the market to gain more
customers. The 5 Elements Hotel has around 200 of competitors which give the hotel a low pricing power
because if the hotel set a high price for its service to gain more profit, they will lose the customers. Every
hotel wants to have its own customers and causes the competition among the hotels are big in term of
pricing, advertising, products and services provided by the hotel.
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TAYLOR’S UNIVERSITY | SABD | FNBE | ENGLISH 2
Similarity & Differences Summary Table
SIMILARITY
Both hotels are classified as 3Star Hotel
Both hotels have the same rating on TripAdvisor
Both hotels insist on providing good service to the customers
Both hotels are monopolistic competitive firm
Weak pricing power which the hotels cannot set the price as they like because they will lose customers
Both hotels facing strong competition in the market due to the large number of competitors in that location
Both hotels only have one branch which is the headquarter office
Hotel Continental Penang DIFFERENCES The 5 Elements Hotel Kuala
Lumpur
1969 Founded year 1973
Strategic location Motive to start the business Development group
231 superior room, deluxe room,
super deluxe room and executive
suite room
Numbers & types of rooms
provided
104 standard single rooms,
superior twin rooms, deluxe
queen rooms, and themed suites
80 Numbers of employee 30
Restaurant, conference room,
laundry service, car park,
swimming pool, free wifi at lobby
area.
Facilities Provided Restaurant, meeting room, free
wifi on every floor
95%100% Hotel capacity during peak
season
60%70%
250300 Number of competitors in their
respective geographical
market
200
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TAYLOR’S UNIVERSITY | SABD | FNBE | ENGLISH 2
Comparative Analysis Summary Table
Competitive
Traits
Hotel Continental The 5 Elements Hotel
1. Number of
Competitors
250 300 200 250
2. Barrier to Entry
Weak
They just need around RM 5 million to
start the business. They have to do the
market survey before entering the
market to fulfill the market’s needs.
Moderate
Because the new businesses have to compete with
the existing business. The new businesses have to
purchase a land or building to start a hotel
business which is very expensive.
3. Differentiated
Product
Accomodation
Executive Suite
Deluxe Room
Super Deluxe Room
Superior Room
Dining
Buffet Breakfast
Accomodation
Standard Room
Superior Room
Deluxe Room
Themed Suite(Metal Suite, Water Suite, Fire
Suite, Wood Suite, Earth Suite)
Dining
Buffet Breakfast
4. Pricing Power
Weak Price Taker. The competition
around is stringent. If they raise the
price, customers will turn away and go
to another hotel nearby.
Weak Price Taker. Many budget hotels around
have a lower price range than them.
5. Other
Characteristics
1. Strategic Location Penang City
Centre
2. Convenient Location Many
restaurants, bus stop and convenient
shop around
3. Facilities Have swimming pool
4. Have their own company website
5. Hospitality Offer
6. WiFi on every floor
7. Inroom Astro Channel Offered
1. Have Tour Guide Services
2. Strategic Location Near Chinatown
3. Have travel agent to bring in visitors
4. Direct Marketing Online promotion
5. Have their own company websites
6. Not much 3star hotel nearby, mostly budget
level nearby
7. Free WiFi on every floor
6. Verdict
Monopolistic Competition Monopolistic Competition
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TAYLOR’S UNIVERSITY | SABD | FNBE | ENGLISH 2
According to the analysis, Hotel Continental is more commercially successful because they earn more
yearly revenue than The 5 Elements Hotel. Compare to The 5 Elements Hotel in Klang Valley, Hotel
Continental has about 70% occupancy. Whereby The 5 Elements Hotel has only about 30% for their offpeak
season. Moreover, Hotel Continental is more competitive in Penang as there are many competitors in
Penang. However, Continental Hotel is able to survive and their business is getting better over years.
Furthermore, Hotel Continental provides more characteristics compare to The 5 Elements Hotel. Both of the
hotel cannot put the price as they want, because there are many competitors among them.
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TAYLOR’S UNIVERSITY | SABD | FNBE | ENGLISH 2
RECOMMENDATION
A. Hotel Continental Penang
1)Do more marketing and advertising
Hotel Continental can do more advertising on the market and even social media sites. They can penetrate
the market with the platform such as “Trip Advisor”, “Hotel Finder” and so on to boost their existence. Also,
they can make a mutual agreement with Tourism company within Malaysia. For example, Continental Hotel
can do a partnership with Penang Tourism Government and make the hotel available in the tourism
guidebook. Continental Hotel can give out free parking for their touring bus and discount for the touring
company. This helps the hotels to have secure customers in a long run.
2) Provide better services and catering
Service is the emphasis in hotel industry. Continental Hotel can improvise their room services, ushering, and
front desk registration. If the customers are satisfied with their services, they will recommend the hotel to
their friends and come back to visit Continental Hotel in the future. Every customer is entitled to get a free
breakfast for staying in Continental Hotel, hence the food served must be clean, hygienic and tasty. This can
attract the customers to have and pay for their lunch and dinner at the same place. By doing this, Continental
Hotel can boost their extra revenue on lunch and dinner. Since most of the customers are not familiar with
Penang area, Continental Hotel can also provide tour guiding services for those who requested. In a short
run, people are more likely to visit Hotel Continental for their convenient tour guiding and indirectly make
revenue out of it.
3) Increase facilities
Hotel Continental can provide better facilities such as a gym, better air conditioners, more channels in their
television and so on. Moreover, they should provide free WiFi service in the room. Leisure travellers would
rather have a good connection to scroll through social media updates or keep in touch with family and friends
instead of other treats such as robes and slippers in the room or coffee or tea available in the hotel lobby
upon arrival. Modern travellers are hyper connected and cannot bear to be offline, while business travellers
need to be able to check their email and take online conference call. This can help them to give maximum
comfort to the customers.
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4) Keep the environment clean and provide a better view.
The surrounding and building of Continental Hotel have to always keep clean and preserved. This can
increase people’s confidence in visiting Continental Hotel. It should not have rubbish around and the paint on
the building should always look new. Do a small renovation like replacing the wall with a transparent glass so
that the customers can enjoy the Penang’s view and the beach outside the hotel.
5) Provide more parking bays
Parking is always a problem in a hectic city like Penang. Customers will sometimes prefer to stay in
Continental Hotel for their sufficient parking bays. This provides convenience to the customers as well.
Having sufficient transports will also prevent traffic congestion around Continental Hotel, customers will not
park their cars everywhere and block the traffic around the area.
6) Cut down unnecessary workers and hire more professionals in hotel management
We realize that most of the workers in the hotel have no actual experience in managing hotel. If Continental
Hotel can remove some of those excess workers, they can cut down their cost. At the same time, they
should hire more people with hotel management degree who are professional in hotel management to run
the hotel. They can give a motivational talk or workshop to boost the speed, efficiency and productivity of the
existing workers as well. As a result, they can have a good record and reputation in customers’ eyes. After
all, reputation is a vital for a business.
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B. The 5 Elements Hotel, Kuala Lumpur
1) Social media
The hospitality industry should be using social media to reach consumers. One of the most recent strategies
is locationbased marketing, in which to contact a consumer via a short message service (SMS) text. But this
text is only sent to potential customers who have entered a certain location. With hotels, they could
“geofence” airports or convention centers in your city to send a message to people, telling them of their
services. Apart from that, consumers nowadays shop much differently than they did in the past, they will
gather information from the internet before making a purchase. It also applies to hotel stays. Starting a
hospitality or travel blog can increase the quality content on their website, which drives the online presence
and improves their website search rank. If The 5 Elements Hotel ends up on the first page of search results,
people are more attracted to make a reservation. But stick with articles that are informative, as opposed to
promotional.
2) Reimbursement
The hotel can offer reimbursement for the fees that guests pay airlines for their checked bags. They can set
a limit on the number of bags and the timing of this offering to attract more guests. By attracts this
reimbursement more foreign tourist since they can get discount out of their luggage. This novel idea is
coming from Loews Hotels.
3) Promotion and offer more package deals
Some people are flexible with their travel schedule and might want to stay an extra night. If offer them 50%
off on the third night when they pay the regular rate for the first two nights, many will take the offer and this
will generate incremental revenue. Besides that, in order to attract guests to the hotel and increase their
occupancy, they can offer package deals. For example, a “girl’s weekend” package would include
complimentary wine, chocolates, a massage at the hotel or with a partnering practitioner and a gift basket
with spathemed toiletries. Hoteliers can price these packages slightly higher than normal rates, as the
complimentary items add value to the overall experience.
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4) Make a few rooms pet friendly
Many travellers would love to take their pet along. So, petfriendly hotels are the best and attractive option for
families who want to avoid the stress and expenses of kenneling a dog or finding a babysitter. If the hotel
make it petfriendly, they are not only attracting different segment of traveller, but also charging them more
for the rooms.
5) Network with other nearby business
Networking with other area businesses that tend to attract travellers and tourists such as amusement parks,
museums and restaurants to increases revenue for the hotel and the business partner, and at the same time,
benefits the customer. A hotel could offer discounted tickets to local attractions that benefit current hotel
guests. Business can be driven to the hotel if the hotel offers a special rate for anyone who books a room
and shows a ticket or receipt from the hotel’s networking partner.
6) Add some entertainment
Give the guests a little something extra to look forward to with some free or inexpensive entertainment. For
example, they could have a local musician play his guitar out by the pool or have Bingo at 7:00 pm at the
lobby.
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TAYLOR’S UNIVERSITY | SABD | FNBE | ENGLISH 2
APPENDICES
A. Hotel Continental Penang
i) Interview Question
1) When was the business founded?
The business is founded on 29 November 1969
2) Who are the key founders?
Key founders is Loh’s Family
3) What prompted/motivated the founders to start this business?
I am not sure what was the motive of Loh’s family to start this business. I asked the top management,
they are also not sure about it. But the possibility is about the island.
4) What are the main products or services provided?
Hospitality and the room service
5) Who are the customers? (e.g. Age group, incomelevel, educationlevel, etc.)
Our major customers are from corporate businessmen and private agent groups
about 70% come from businessmen 20% from private agents and 10% from F.I.T
6) What is the business’ annual revenue figure?
Gained about 9 mil last year
7) What is the current estimated number of customers during peak season and offpeak season ?
Nonpeak season around 60% to 70%. Peak season will be 99% or even 100% occupied.
8) How many branch offices/stores do you have?
Actually we only have one branch. Actually among all the family members, they have a lot of hotels and
factories in China and other country. But in Penang is only one. Sometimes people think that we are merged
with other coordinator.
9) How many number of employees do you have for this business?
We have about 79 employees including admins and top management. 50% of our employees are
foreigners and another 50% are local.
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B. The 5 Elements Hotel KL
i) Interview Questions
1. When was the business founded?
Founded in 1973 but started a new management in 2008
2. Who are the key founders?
Malaysian Chinese businessman. Currently,Tan Sri Lim’s daughter is incharge of the business.
3. What prompted/motivated the founders to start this business?
Because of property management
4. What are the main products or services provided?
Hospitality services
5. Who are the customers? (E.g. Age group, incomelevel, education level, etc.)
Mostly are Malaysians (family). Also tourists from Singapore & Indonesia. Customers with middle income
(RM510K)
6. What is the business’ annual revenue figure?
Around RM 3 million (hotel only) . But last 4 months in 2015, the businesses experienced a bad drop.
7. What is the current estimated number of customers during peak season and offpeak season?
Peak season : 60% 70 %. (4000 people)
Offpeak season : can go as low as 30% (25003000 people)
8. How many branch offices/stores do you have (if applicable)?
1 branch only
9. How much number of employees do you have for this business?
30 workers (administrative, front desk, café, maintenance, housekeeping). Mostly are foreign workers with
permit.
10. Can you provide us a brief history of your business and its most recent developments? (Accomplished
change in past 35 years)
Changed to new management in 2008.
Started direct marketing
Modern way of marketing (online marketing40%) –Agoda
By agents (30%) –tourists from China & Indonesia
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MINUTES OF MEETING 1
DATE: 28/4/2015
TIME: 5PM
VENUE: LIBRARY
NAME TUTORIAL GROUP ROLE
LAU MAO HUA Wednesday 8am10am Report compilation
WONG QIN KAI Wednesday 8am10am Video editing
LIM TING LE Wednesday 8am10am Video editing
LEE JIA KIAM Wednesday 8am10am Report Writing
NABILA HANIM BINTI SALLEH@MAN Thursday 8am10am Interview
NADHIRAH BINTI MOHD ZAIN Wednesday 8am10am Report Writing
NUR AZREEN BINTI SAMIU Thursday 8am10am Interview
CHIN KHANG WEI Wednesday 8am10am Recommendation
No. ACTIVITY ACTION TAKEN BY
1) Contacting interviewee and get approval from Hotel Continental
(Penang)
Nabila, Nadhirah
2) Conducting interview session Lau Mao Hua, Nabila
3) Video recording during the interview in Penang on 1/5/2015 Wong Qin Kai, Lim Ting Le
4) Person incharge for report compilation and monitoring of the progress Lau Mao Hua
5) Video editing & Interview notes (Penang) Lim Ting Le
6) Photo shooting for the business Lee Jia Kiam
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MINUTES OF MEETING 2
DATE: 11/5/2015
TIME: 2PM
VENUE: LIBRARY
No. ACTIVITY ACTION TAKEN BY
1) Looking for business that suitable for research in Klang Valley and
make appointment
Lau Mao Hua
2) Report writing (Penang) Nur Azreen, Lee Jia Kiam,Lau
Mao Hua
3) Recommendation of Hotel Continental ALL members
4) Video editing done Lim Ting Le
MINUTES OF MEETING 3
DATE: 19/5/2015
TIME: 1:30PM
VENUE: LIBRARY
No. ACTIVITY ACTION TAKEN BY
1) Contacting The 5 Elements Hotel and make appointment for interview Nadhirah, Nabila
2) Conducting interview session Nur Azreen
3) Video shooting during interview Wong Qin Kai, Lim Ting Le
4) Video editing Wong Qin Kai
5) Recommendation for The 5 Elements Hotel Chin Khang Wei
6) Report writing ALL members
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MINUTES OF MEETING 4
DATE: 28/5/2015
TIME: 2:00PM
VENUE: LIBRARY
No. ACTIVITY ACTION TAKEN BY
1) Preparing video for presentation Wong Qin Kai
2) Introduction to Hotel Industry Chin Khang Wei, Lau Mao Hua
3) Presentation slide preparation Nur Azreen, Nabila Hanim
4) Report & slide printing Nadhirah
5) Similarity & differences of business Lee Jia Kiam
6) CD burning Lau Mao Hua
7) Final report writing & checking Lim Ting Le
MINUTES OF MEETING 5
DATE: 3/6/2015
TIME: 10:00AM
VENUE: LIBRARY
No. ACTIVITY Presentation Roles ACTION TAKEN BY
1) Introduction Lee Jia Kiam
2) Brief Bios of the business Lau Mao Hua
3) Comparative Analysis Lim Ting Le, Nabila
4) Recommendation Chin Khang Wei,Nur Azreen
5) Similarity & differences of business Wong Qin Kai, Nadhirah
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