Engerati Overview

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Overview of the Engerati.com Energy Portal. This describes the geo, community, topical and search navigation structure and new roadrunner banner ads that are designed to combat banner blindness

Technology Business

Presents: Bridging the information gap between communities with multiple navigation schemas www.engerati.com

Presents: Improving user click through with random revolving banner ads www.engerati.com

Article Article Article Navigation Article Article Article Banner Ad Banner Ad Common web page layout

Roadrunners solve banner blindness ,[object Object],[object Object],The SOLUTION: random revolving banner ads • Random placement - Engerati banner ads on primary pages (global, regional, topical) are randomly placed within content modules. • Revolving - Each time a user navigates within a primary page, the content modules ‘revolve’ so that different content modules responsive to the navigation are produced • Ethical – banner ads look like banner ads (not content) and a sponsor can always publish important industry related content in the banner space (white papers) – thus keeping users’ trust RESULT: -- Banner ads show important content -- Banner ads are never in the same space -- Banner ads appear where the user looks for content -- Higher click through rate!

Default display = current global information

Community navigation results in randomly placed banner adverts

Result = Banners placed in same position as content. Users eyes scan banners and thus engage = higher click through rate

Become a Founder member today: http://www.engerati.com/become-founder

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