This document provides information about speakers at the "NEXT GENERATION AUTOMOTIVE CRM" event on August 15-16, 2006 in Manhattan Beach, California. It introduces 13 speakers, including executives from automotive companies like Ford, General Motors, Ferrari, and dealership groups. The speakers will discuss identifying, attracting and retaining automotive customers through search strategies, online marketing and targeted campaigns.
This presentation looks at the OBD technology, what is designed for, how it works and how it can be used.
The slides are a very dense summary of the benefits and issues related to OBD dongles in the UBI sector.
The author is Matt Noel, senior consultant at PTOLEMUS
TEDx Manchester: AI & The Future of WorkVolker Hirsch
TEDx Manchester talk on artificial intelligence (AI) and how the ascent of AI and robotics impacts our future work environments.
The video of the talk is now also available here: https://youtu.be/dRw4d2Si8LA
This presentation looks at the OBD technology, what is designed for, how it works and how it can be used.
The slides are a very dense summary of the benefits and issues related to OBD dongles in the UBI sector.
The author is Matt Noel, senior consultant at PTOLEMUS
TEDx Manchester: AI & The Future of WorkVolker Hirsch
TEDx Manchester talk on artificial intelligence (AI) and how the ascent of AI and robotics impacts our future work environments.
The video of the talk is now also available here: https://youtu.be/dRw4d2Si8LA
Join the American Marketing Association, Chicago Chapter on June 22nd for the annual BrandSmart 2011Conference – the largest branding conference in the Midwest. Network with the city’s top marketing professionals and hear from some of the biggest marketing rock stars around. You’ll learn from the industry’s top performers what it takes to crank up the volume on your brand and become your own marketing rock star. Don’t miss your chance to attend this not to miss one day conference – Register at brandsmart2011.eventbrite.com
The Digital Media MBA Summit is a collaborative annual summit organised by MBA students from Judge Business School (Cambridge), Manchester Business School and Said Business School (Oxford).
This year the summit will be held on 7th of May in London.
The mainstream phenomenon of Social Media looks set to radically change the way businesses communicate. With corporations, global brands, governments, and newspapers embracing blogs and Twitter feeds as key elements in their communication strategies, Social Media is definitely no longer a fad.
The Digital Media MBA Summit 2010 will bring together industry experts from around the world to share their knowledge on this area and also explore interesting case studies. The conference aims to address core issues such as monetization, future technologies/services, engaging social groups with brands and how businesses can get the most out of social and business networks.
Join B2B professionals from leading companies at Game Plan 2015, the premier conference that brings together B2B commerce, marketing, sales and service professionals for two days of peer networking, expert-led breakout sessions, case study presentations and workshops. Gain the knowledge to successfully manage your company’s digital transformation on October 21-23 in Fort Worth, Texas. See you there!
More info & how to register here: http://bit.ly/1E5uV5q
As the strongest market ever for sellers of technology companies continues, if you’re at all considering the sale of your technology company, don’t miss a unique opportunity to hear from fellow founders, owners and CEOs who recently sold. During our annual Seller’s Panel, hear from international software executives and owners like you, who successfully navigated the M&A process and sold their companies to a global array of buyers. Learn how they did it, what they learned, what surprised them—and what you can do to increase your value in today’s market.
Panelists include:
· Dennis Gurock, co-founder of Gurock Software, acquired by Idera
· Luc Pettet, Founder & CEO of Punters.com.au, acquired by News Corp
Introduction William Clay Ford, Jr., was staring out the window of.pdfcharanjit1717
Introduction
William Clay Ford, Jr., was staring out the window of
his office in Dearborn, Michigan, lost in thought. The
future of Ford Motor Company was hanging in the
balance, and no one was certain how best to save this
once-great company. Question after question without
any easy answers kept going through his mind. . . . How
much longer can Ford survive with the large losses? Will
it have to sell off assets or financially restructure? Can
it cut enough costs, and where should it cut? Will the
union leaders realize the situation, and how much will
they be willing to help? When will Chinese competitors
enter the U.S. market? How can Ford develop its product
offerings to adjust for higher fuel costs? How can
Ford improve its product offering to reverse or at least
stop the market share losses? How much more market
share will it lose?
The magnitude of the situation seemed overwhelming.
In order to overcome these challenges, it seemed as if
Ford would have to restructure every aspect of its business.
It would require improved product offerings with cuttingedge
design and high quality; improved operation with
more flexibility and lower costs; and improved marketing
with better brand image and customer interest. Ford was at
a crossroads, and the way ahead remained shrouded in fog.
History
Ford has gone through many evolutions since its humble
beginnings on June 16, 1903.1 Henry Ford began this
corporation, now synonymous with the assembly line,
the Industrial Revolution, and the American Dream,
with 11 business associates and $28,000 in capital.2 Ford
Motor Company continued along with minimal leadership
problems until the death of its president, Edsel Ford,
Case 10
in 1943. Intense dissension about who should succeed
Edsel Ford continued until Henry Ford, at the age of 79,
returned from retirement to lead the company. For the
next two years under Henry Ford the company operated
with massive losses of $10 million dollars per month.3
Finally, in 1945, Henry Ford was forced to step down and
Henry Ford II assumed the role of president.4 Henry Ford
II managed to successfully maneuver the company back
to productivity and empowered Robert McNamara and
his group (planning and financial analysis) to transform
Fords leadership style from a tyrannical dictatorship to a
powerful, professional oligarchy.5 Over the next 20 years,
Ford Motor Companys presidents and CEOs turned over
13 times.6 The current CEO, Alan Mulally, was appointed
in September 2006 to take over for William Clay Ford, Jr.,
who had served as both president and CEO since 2001.
William Clay Ford, Jr., led Ford Motor Company to three
straight years of profitability followed by a sharp decrease
in profits marked by a $1.44 billion loss in the first half
of 2006.7 These losses motivated Ford Motor Company
to search for a new CEO from outside the industry, Alan
Mulally, formerly of Boeing Corporation. Mulally stood
out as a qualified successor because he demonstrated the
leadership skills Ford.
A team of experienced, highly respected commercial real estate professionals have joined forces with Prudential Real Estate Affiliates to own/operate/develop the largest Prudential Commercial Real Estate Franchise in the country under the banner Prudential Commercial Real Estate ́. The focus of the expansion plan is the entire Midwest Region.
Since early 2006, our group has successfully opened offices in Cincinnati, Ohio; Lexington, Kentucky; Columbus, Ohio; and Dayton, OH, with further expansion planned throughout the Midwest in the upcoming years. These and any additional offices will operate under the direction of the corporate headquarters in Cincinnati and will be full service Prudential Commercial Real Estate affiliates. Additionally, other divisions of the company will include property management services and a commercial real estate consulting group.
It`s an informative information about Ford Motors.
Hope so it will help you alot and may help to increase your knowledge.
It`s quite helpful in presentations.
Google Display Marketing Jargon BusterRalph Paglia
Google Display Marketing Jargon Buster provides definitions and explanations of various buzzwords thrown about so effortlessly by sales reps, trainers and presenters.
More Related Content
Similar to ENG Automotive CRM Conference Speaker Overview
Join the American Marketing Association, Chicago Chapter on June 22nd for the annual BrandSmart 2011Conference – the largest branding conference in the Midwest. Network with the city’s top marketing professionals and hear from some of the biggest marketing rock stars around. You’ll learn from the industry’s top performers what it takes to crank up the volume on your brand and become your own marketing rock star. Don’t miss your chance to attend this not to miss one day conference – Register at brandsmart2011.eventbrite.com
The Digital Media MBA Summit is a collaborative annual summit organised by MBA students from Judge Business School (Cambridge), Manchester Business School and Said Business School (Oxford).
This year the summit will be held on 7th of May in London.
The mainstream phenomenon of Social Media looks set to radically change the way businesses communicate. With corporations, global brands, governments, and newspapers embracing blogs and Twitter feeds as key elements in their communication strategies, Social Media is definitely no longer a fad.
The Digital Media MBA Summit 2010 will bring together industry experts from around the world to share their knowledge on this area and also explore interesting case studies. The conference aims to address core issues such as monetization, future technologies/services, engaging social groups with brands and how businesses can get the most out of social and business networks.
Join B2B professionals from leading companies at Game Plan 2015, the premier conference that brings together B2B commerce, marketing, sales and service professionals for two days of peer networking, expert-led breakout sessions, case study presentations and workshops. Gain the knowledge to successfully manage your company’s digital transformation on October 21-23 in Fort Worth, Texas. See you there!
More info & how to register here: http://bit.ly/1E5uV5q
As the strongest market ever for sellers of technology companies continues, if you’re at all considering the sale of your technology company, don’t miss a unique opportunity to hear from fellow founders, owners and CEOs who recently sold. During our annual Seller’s Panel, hear from international software executives and owners like you, who successfully navigated the M&A process and sold their companies to a global array of buyers. Learn how they did it, what they learned, what surprised them—and what you can do to increase your value in today’s market.
Panelists include:
· Dennis Gurock, co-founder of Gurock Software, acquired by Idera
· Luc Pettet, Founder & CEO of Punters.com.au, acquired by News Corp
Introduction William Clay Ford, Jr., was staring out the window of.pdfcharanjit1717
Introduction
William Clay Ford, Jr., was staring out the window of
his office in Dearborn, Michigan, lost in thought. The
future of Ford Motor Company was hanging in the
balance, and no one was certain how best to save this
once-great company. Question after question without
any easy answers kept going through his mind. . . . How
much longer can Ford survive with the large losses? Will
it have to sell off assets or financially restructure? Can
it cut enough costs, and where should it cut? Will the
union leaders realize the situation, and how much will
they be willing to help? When will Chinese competitors
enter the U.S. market? How can Ford develop its product
offerings to adjust for higher fuel costs? How can
Ford improve its product offering to reverse or at least
stop the market share losses? How much more market
share will it lose?
The magnitude of the situation seemed overwhelming.
In order to overcome these challenges, it seemed as if
Ford would have to restructure every aspect of its business.
It would require improved product offerings with cuttingedge
design and high quality; improved operation with
more flexibility and lower costs; and improved marketing
with better brand image and customer interest. Ford was at
a crossroads, and the way ahead remained shrouded in fog.
History
Ford has gone through many evolutions since its humble
beginnings on June 16, 1903.1 Henry Ford began this
corporation, now synonymous with the assembly line,
the Industrial Revolution, and the American Dream,
with 11 business associates and $28,000 in capital.2 Ford
Motor Company continued along with minimal leadership
problems until the death of its president, Edsel Ford,
Case 10
in 1943. Intense dissension about who should succeed
Edsel Ford continued until Henry Ford, at the age of 79,
returned from retirement to lead the company. For the
next two years under Henry Ford the company operated
with massive losses of $10 million dollars per month.3
Finally, in 1945, Henry Ford was forced to step down and
Henry Ford II assumed the role of president.4 Henry Ford
II managed to successfully maneuver the company back
to productivity and empowered Robert McNamara and
his group (planning and financial analysis) to transform
Fords leadership style from a tyrannical dictatorship to a
powerful, professional oligarchy.5 Over the next 20 years,
Ford Motor Companys presidents and CEOs turned over
13 times.6 The current CEO, Alan Mulally, was appointed
in September 2006 to take over for William Clay Ford, Jr.,
who had served as both president and CEO since 2001.
William Clay Ford, Jr., led Ford Motor Company to three
straight years of profitability followed by a sharp decrease
in profits marked by a $1.44 billion loss in the first half
of 2006.7 These losses motivated Ford Motor Company
to search for a new CEO from outside the industry, Alan
Mulally, formerly of Boeing Corporation. Mulally stood
out as a qualified successor because he demonstrated the
leadership skills Ford.
A team of experienced, highly respected commercial real estate professionals have joined forces with Prudential Real Estate Affiliates to own/operate/develop the largest Prudential Commercial Real Estate Franchise in the country under the banner Prudential Commercial Real Estate ́. The focus of the expansion plan is the entire Midwest Region.
Since early 2006, our group has successfully opened offices in Cincinnati, Ohio; Lexington, Kentucky; Columbus, Ohio; and Dayton, OH, with further expansion planned throughout the Midwest in the upcoming years. These and any additional offices will operate under the direction of the corporate headquarters in Cincinnati and will be full service Prudential Commercial Real Estate affiliates. Additionally, other divisions of the company will include property management services and a commercial real estate consulting group.
It`s an informative information about Ford Motors.
Hope so it will help you alot and may help to increase your knowledge.
It`s quite helpful in presentations.
Similar to ENG Automotive CRM Conference Speaker Overview (20)
Google Display Marketing Jargon BusterRalph Paglia
Google Display Marketing Jargon Buster provides definitions and explanations of various buzzwords thrown about so effortlessly by sales reps, trainers and presenters.
What Does the PARKTRONIC Inoperative, See Owner's Manual Message Mean for You...Autohaus Service and Sales
Learn what "PARKTRONIC Inoperative, See Owner's Manual" means for your Mercedes-Benz. This message indicates a malfunction in the parking assistance system, potentially due to sensor issues or electrical faults. Prompt attention is crucial to ensure safety and functionality. Follow steps outlined for diagnosis and repair in the owner's manual.
𝘼𝙣𝙩𝙞𝙦𝙪𝙚 𝙋𝙡𝙖𝙨𝙩𝙞𝙘 𝙏𝙧𝙖𝙙𝙚𝙧𝙨 𝙞𝙨 𝙫𝙚𝙧𝙮 𝙛𝙖𝙢𝙤𝙪𝙨 𝙛𝙤𝙧 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨. 𝙒𝙚 𝙝𝙖𝙫𝙚 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙥𝙡𝙖𝙨𝙩𝙞𝙘 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙪𝙨𝙚𝙙 𝙞𝙣 𝙖𝙪𝙩𝙤𝙢𝙤𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙖𝙪𝙩𝙤 𝙥𝙖𝙧𝙩𝙨 𝙖𝙣𝙙 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙛𝙖𝙢𝙤𝙪𝙨 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙗𝙪𝙮 𝙩𝙝𝙚 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙛𝙧𝙤𝙢 𝙪𝙨.
Over the 10 years, we have gained a strong foothold in the market due to our range's high quality, competitive prices, and time-lined delivery schedules.
What Does the Active Steering Malfunction Warning Mean for Your BMWTanner Motors
Discover the reasons why your BMW’s Active Steering malfunction warning might come on. From electrical glitches to mechanical failures and software anomalies, addressing these promptly with professional inspection and maintenance ensures continued safety and performance on the road, maintaining the integrity of your driving experience.
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IBS monitors and manages your BMW’s battery performance. If it malfunctions, you will have to deal with an array of electrical issues in your vehicle. Recognize warning signs like dimming headlights, frequent battery replacements, and electrical malfunctions to address potential IBS issues promptly.
Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
1. Agricultural : Supporting Primary and Secondary Agriculture
• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
3. Empowerment : Focusing on Women Empowerment
• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
Sign up on https://profilesmes.online/welcome/
To be eligible:
1. You must have a registered business and operate in Limpopo
2. Generate revenue
3. Sectors : Agriculture ( primary and secondary) and Automative
Women and Youth are encouraged to apply even if you don't fall in those sectors.
"Trans Failsafe Prog" on your BMW X5 indicates potential transmission issues requiring immediate action. This safety feature activates in response to abnormalities like low fluid levels, leaks, faulty sensors, electrical or mechanical failures, and overheating.
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ENG Automotive CRM Conference Speaker Overview
1. European Networking Group Page 1 of 13
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Identifying, attracting and retaining customers through search strategies, online
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email 15 - 16 August 2006 • Marriott Manhattan Beach, California
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Speakers
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Order documentation Mr Mike Johnson
Newsletter Owner / President
ANTELOPE VALLEY FORD / SHUTTLE LINCOLN MERCURY
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Group discounts Mike Johnson attended Thousand Oaks High School and graduated in 1967. He
then move to Ventura and attended Ventura College until 1969. In 1969, he came to
Accommodation
the San Fernando Valley with $400 in his pocket seeking a degree in mathematics
Tell a friend in order to pursue a teaching career. He graduated from Cal State Northridge in
1972. In the fall of 1973 during the beginning of the Arab oil embargo, he took a
quarter off from working on a master’s degree in order to sell cars and to make
some money to finish his degree. He has been in the car business ever since. In
September 1973, he started at Hart Toyota and was there for 11 months. He then
moved to the new Ford dealership in Woodland Hills, called Vista Ford. He worked
for the owner, Steve Shukin, until September 1979, when Steve made him a partner
in the newly acquired Lancaster Ford. At that time, he was the youngest Ford dealer
in the United States to ever be awarded a franchise. He went on to be involved in
several other franchises including Jeep and Kia, and recently built a new point
Nissan store in Clovis in the Fresno market area. Mike is a 26-year Ford and Lincoln
Mercury dealer in Lancaster. He has built ten dealership facilities and is currently in
http://www.usaautocrm.com/event_overview.asp?eventid=4&sub=2 1/26/2007
2. European Networking Group Page 2 of 13
the process of building number 11. Mike’s graduate work was performed in the area
of statistics from UCLA Extension, and today he holds a high school and junior
college teaching credential. Mike is the chairperson of the first ever self-insured
Worker’s Comp company in California called Ad-Comp. He has been a member of
the Board of Directors for Southern California Ford Dealer Advertising for 12 years.
Mr Richard Fisler
Corporate Marketing Director
C.A.R. GROUP
Richard Fisler is the Director of Corporate Marketing and Corporate Projects for
Conant Auto Retail. The CAR Group is a privately held company in Southern
California comprised of 9 domestic and import franchises including Norm Reeves
Honda, the Nation’s number one volume Honda Dealership.
Mr Fisler oversees marketing, database and relationship marketing and has
designed and developed several database products including CRM products. He
also manages the company’s web presence and oversees Ecommerce efforts. Most
recently Mr Fislers responsibilities have been expanded to include corporate
projects and development.
Mr Fisler has over 25 years in the automobile industry and has been with The
C.A.R. Group for over 15 years.
Mr Ralph Paglia
CRM/eBusiness Director
COURTESY CHEVROLET
Ralph Paglia is Director of CRM and eBusiness Operations at Courtesy Chevrolet in
Phoenix, AZ. Courtesy Chevrolet is a privately owned dealership that has become
the largest total sales volume new Chevrolet dealer in America. The company’s
sales volume leadership began with 2004 calendar year sales after implementing a
Business development Center (BDC) and a separate, dedicated Internet Sales
Department in 2003.
Ralph’s day to day responsibilities include the direction and leadership of 5 team
managers and their staff of over 40 people who handle inbound and outbound
communications with existing customers and sales prospects using telephone,
http://www.usaautocrm.com/event_overview.asp?eventid=4&sub=2 1/26/2007
3. European Networking Group Page 3 of 13
email and face-to-face meetings. He is deeply involved in both traditional and
interactive marketing strategies, campaign management and serving as a leader
and mentor.
After completion of a Bachelor’s Degree in Finance and Marketing from Valparaiso
University, Ralph obtained his MBA from SUNY Buffalo immediately prior to joining
the De La Fuente Automotive Group of San Diego, CA in 1981. While working in
San Diego’s retail automotive industry for over 8 years, he served as a salesperson,
floor manager, sales manager, general sales manager, finance and insurance
director and general manager. After that, he served as a nationally recognized retail
automotive sales and management trainer for several years. In 1998 he worked for
the Red McCombs Automotive Group in San Antonio as their recruiting and sales
training director. In 1999 Ralph went to work for the Half-A-Car Group as a Cyber
Car eBusiness Consultant. HAC Group was acquired by the Reynolds and
Reynolds Company of Dayton, OH in May, 2000. After the acquisition, Ralph was
promoted several times and served in various capacities including Technology
Assisted Sales (TAS) Team Leader, Reynolds Consulting Services (RCS) Practice
Leader for CRM and eBusiness, as well as the RCS subject matter expert for Car
Company CRM program development. His most recent role before leaving
Reynolds, was as an OEM Solutions Development Leader specializing in CRM
technologies and program implementation. While serving in that capacity, Ralph
was introduced to the Gruwell family which owns and operates Courtesy Chevrolet.
The Gruwells successfully recruited Ralph in the Summer of 2005 and he began his
current role at Courtesy Chevrolet on August 15, 2005. Mr. Paglia has become well
know throughout his career as a passionate and insightful leader in the
development and implementation of highly effective customer management
business practices. During his 6 years at Reynolds, he led the development and
design of nationally implemented CRM and eBusiness retail dealership programs for
Ford, Honda, Mercedes-Benz, Toyota and other car companies. Some of his more
recent accomplishments include designing Ford’s dealership BDC program and
training over 50 consultants who successfully delivered the installation of over 500
Business Development Centers. Ralph led the Reynolds Consulting team that
designed and installed both the Mercedes-Benz StarLeads eBusiness system and
the Mercedes-Benz BDC dealership implementation programs for MBUSA.
Ms Christine MacKenzie
Executive Director, Multi Brand Marketing & Agency Relations
DAIMLERCHRYSLER
Christine recently has been appointed to the position of Executive Director, Multi
Brand Marketing & Agency Relations. Her career spans 25 years with the Chrysler
Group.
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4. European Networking Group Page 4 of 13
Her first position was with Finance, and after 7 years in various Finance chairs, she
joined Marketing, as the Dodge Car & Truck Marketing Plans Manager, then moving
on to Jeep Advertising, and then to Corporate Advertising. In 1996 she was
assigned to develop the Company’s web sites and its eCommerce Strategies.
From eCommerce she joined the Sales team responsible for dealer franchising
networks. In 2004, she went back to Marketing, first in the capacity of Corporate
Research and now as the Executive Director of Multi Brand Marketing and Agency
Relations.
Christine has also kept busy with extracurricular activities. For example,
n She is a member of the DaimlerChrysler Diversity Council and Executive
Sponsor of the DaimlerChrysler Women’s Forum
n She has been a Board Member of the Adcraft Club of Detroit since1996 and
was President, 2004-2005
n In 1996 was awarded the Women of the Year by the Detroit Advertising Club
n And in 1995 received the American Advertising Federation Award for Aid to
Education
Christine was born in Papakura, New Zealand and educated at the University of
Waikato, New Zealand, graduating with MBA honors. She is also a Certified Public
Accountant and has belonged to the Michigan Association of Certified Public
Accountants since 1983.
She is married with two children.
Mr Paul Montopoli
Director CRM & Marketing Planning
FERRARI NORTH AMERICA
Bitten by the car bug at a young age, Paul Montopoli began his automotive career in
the 1988 upon graduation from Fairfield University (Connecticut) when he joined
NADA (National Automobile Dealer’s Association) in the association’s Used Car
Guide Company. After earning an MBA in Marketing from the College of William and
Mary in the early 1990’s, Paul’s career has focused on luxury automotive segment,
where he has been directly involved with new brand launches for Land Rover, MINI,
and Maserati in both North American and Europe. Originally a market researcher in
the areas of communication, brand, product, and customer satisfaction, Paul
branched out into the world of CRM 12 years ago when he implemented Land
http://www.usaautocrm.com/event_overview.asp?eventid=4&sub=2 1/26/2007
5. European Networking Group Page 5 of 13
Rover North America’s seminal marketing database and lead management system.
While Land Rover was owned by BMW, Paul moved to Munich, Germany to lead
BMW AG’s advance product research function for two years and later moved on to
MINI Brand Management where he was responsible for defining MINI’s limited
edition strategy. Paul’s latest career chapter began in 2002, when he joined Ferrari
North America to lead the CRM and Internet Marketing functions. Presented with
the challenge of developing a complete CRM platform, Paul’s team quickly
implemented a system using state-of-the-art CRM technology to meet the unique
needs and challenges of the Ferrari world. Over the past year, Paul has added the
role of Motorsport management to his resume, where he is responsible for The
Ferrari Challenge racing series as well as other experiential Ferrari driving activities
in North America.
Ms Valerie Fuller
Vice President Interactive Marketing
FORD DIRECT
Valerie Fuller is FordDirect's Vice President of Interactive Marketing. Ms. Fuller
manages the technology and operations for the FordDirect website as well as over
5000 global dealer sites. Prior to joining FordDirect, Ms. Fuller was a Senior
Manager with Deloitte Consulting and a Director with Trilogy. At Deloitte, Ms. Fuller
led several large scale technology and process transformations in the automotive
industry. At Trilogy, she drove business solutions enabled by technology to increase
customer referrals and sales for two automotive OEMs. Ms. Fuller earned a B.S.E.
degree from the University of Michigan, an M.B.A. from the Kellogg School of
Management, and an M.E.M. degree from Northwestern University.
Mr Patrick McFarland
Head of Customer Knowledge Services
FORD MOTOR COMPANY
As head of operations for Ford's Customer Knowledge Services, Pat leads a team
of professionals who are responsible for delivering world-class database marketing
services in support of Ford, Lincoln Mercury, Land Rover and Jaguar direct-to-
consumer marketing efforts across the US, Canada and Mexico. These services
include database compilation, enterprise reporting, campaign management, and
http://www.usaautocrm.com/event_overview.asp?eventid=4&sub=2 1/26/2007
6. European Networking Group Page 6 of 13
customer analytics.
Prior to joining Ford, Pat spent 14 years at R. L. Polk and Co. leading the analytic
consulting practice. In addition to the work he has done with the Ford customer
database, Pat has worked with a majority of other automotive OEM customer
databases as well as the customer databases of dozens of large non-automotive
companies like Disney, AT&T, General Foods, Goodyear and Meredith Corp.
Pat holds a Bachelor and Master of Arts in Economics from Michigan State
University.
Mr Ron Rogowski
Senior Analyst, Customer Experience
FORRESTER RESEARCH
Ron is a senior analyst on Forrester's Customer Experience research team,
focusing on design and global Web site organization and design, mobile Web site
design, and Web site reviews. Ron is the lead analyst in Web globalization
research, advising clients on how to organize their resources to maximize internal
efficiencies while maximizing local relevance. Ron is part of the core analyst team
responsible for developing Forrester's Web Site Review methodology and has also
co-developed Forrester's Mobile Web Site Review.
Ron came to Forrester through its acquisition of Giga Information Group, where he
created and managed an evaluation methodology to help companies improve online
customer experiences. Prior to joining Giga, Ron worked for Kyodo News Markets,
the Japanese distributor of Bridge Information Systems, where he was responsible
for training and educating clients and internal personnel in proprietary and Web-
based information systems. Before working with Kyodo, he taught English in
Hamamatsu, Japan.
Ron has a B.A. in English and Japanese from the University of Richmond.
Mr Dan Keller
General Director - GM/CRM Marketing
GENERAL MOTORS
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Dan Keller is General Director, Marketing – GM/CRM for GM Vehicle Sales,
Service, and Marketing Group in the US. In this position, he is responsible for
increasing vehicle owner retention and delivering efficient sales growth via direct
retail initiatives.
Keller took on his most current position in February 2004 following an interim
assignment as head of the GM Credit Card operation. Prior to that, he oversaw
Retail Planning and the GM Brand (including major initiatives such as “Keep
America Rolling”)
Keller joined GM in December, 1997 as Brand Manager for Chevrolet Venture
where he developed the Warner Bros. Edition. Prior to joining GM, Keller held
several senior management positions at Anheuser-Busch’s Eagle Snacks Division
in St. Louis and Dallas. Prior to that, he held several management positions at
Pepsico’s Frito-Lay in Dallas and BFGoodrich in Akron ,OH.
Keller is originally from Evansville, Indiana. He earned a BA in Economics from
DePauw University in 1976 and an MBA from Tulane University in 1978.
Ms Erin Touponse
Director of Development & Communications
HARTE AUTO GROUP
Erin Touponse is Director of Business Development and Communications for the
Harte Auto Group. She is responsible for customer relationship management,
Internet operations, sales reporting and customer satisfaction analysis.
Prior to joining Harte, Ms Touponse served as public relations advisor, organized
and managed several nation wide support group initiatives and advocated for
increased federal funds for several non-profit organizations including Hepatitis
Foundation International, the Epilepsy Foundation and the Alzheimer’s Association.
Ms Touponse received a BA, Magna Cum Laude, from Montclair State University in
1999.
Ms Michele Fitzpatrick
Chief Marketing Officer
HARTE- HANKS
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Michele Fitzpatrick has 20 years of marketing experience in the direct response
arena. She currently serves as Chief Marketing Officer at Harte-Hanks where she is
responsible for leading marketing and strategy services for the company’s Data-
Based Marketing Solutions business.
In this capacity, Michele has primary responsibility for evangelizing the Harte-Hanks
vision for Customer Optimization – the company’s approach to enabling its clients to
understand and engage their customers across the enterprise, which is primarily
concerned with cohesive brand engagement and interaction, and delivering the
desired customer experience through all channels and touch points.
Michele’s responsibilities also include developing strategic plans for integrated data-
driven marketing programs and a wide range of consulting assignments. She is
responsible for the strategic program design for many Harte-Hanks clients’ new
product and new distribution system launches.
Michele focuses much of her attention on bringing the power of customer
relationship marketing to the pharmaceutical, automotive, high tech and
entertainment industries. Additionally, she provides thought leadership and strategic
direction to Harte-Hanks’ data-driven marketing and loyalty marketing programs in
the financial, insurance and retail sectors.
Among Michele’s accomplishments are the creation of several award-winning direct
marketing programs and a long list of successful integrated media direct response
marketing programs for her clients. She played a critical role in the design,
development, and execution of an integrated marketing database program that
earned the DMA’s Excellence in Database Marketing Award.
Prior to joining Harte-Hanks, Michele worked in the Ventures Marketing Group at
National Liberty Marketing (Providian Direct). There she was responsible for the
promotion of National Liberty’s insurance products to the customers of a variety of
third-party sponsors through direct response marketing techniques.
Michele holds a B.S. in Journalism from West Virginia University with additional
studies in marketing and communications.
Mr Aaron Smith
Interactive / CRM Marketing Manager
HUMMER
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Aaron has worked on GM business for 7 years ranging from brands like The GM
Credit Card to Chevrolet and now on HUMMER. His exposure to General Motors
marketing and advertising has been both on the agency side and the marketing
side. In Aaron’s position of Interactive/CRM Marketing Manager at HUMMER, he is
responsible for all of HUMMER’s customer and prospect communication. He also
spearheads HUMMER’s interactive advertising including their website, internet,
interactive TV and all other digital platforms.
Aaron is a graduate of Western Michigan University with a degree in Marketing and
Economics. Aaron is a father of one child, soon to be two.
Mr David Kain
President
KAIN AUTOMOTIVE
David Kain is president of KainAutomotive.com a training/consulting company that
specializes in Automotive Internet Sales and Business Development Centers. Kain
Automotive is focused on improving dealership sales and profits utilizing timely and
actionable information based on firsthand experience.
David is uniquely qualified for this role given his 20 plus years of automotive retail
experience including his position as dealer principal and president of Kain Auto
Group. His Internet experience includes developing his own dealership Internet
department and being a co-founder and COO of FordDirect.com, the dealer/factory
owned joint venture that is the Internet lead provider to Ford and Lincoln Mercury
dealers. David remains a partner in his family dealerships Jack Kain Ford and Kain
Family Ford in Kentucky.
David works with dealerships each week and is proud to have a positive impact on
their Internet growth and development. Each dealership operation is unique and
respecting that premise and building the right Internet operation to take advantage
of unique operating nuances is a key to the success of the dealers that
KainAutomotive.com has trained.
In addition to the in-dealership training David has presented various workshops in
the past several years including:
National and State Associations: NADA Convention 2005 Workshop Speaker,
KADA Workshops 2004, 2005, OADA Workshop 2005, GRNCDA Workshops 2005,
DADA Workshop 2005, FADA Annual Dealer Congress 2005, GADA Annual
Convention 2004, NJCAR Workshop 2004, OCADA Workshop 2004, NADA 20
Group Presentations
Guest columnist for Ward’s Dealer Business, AutoSuccess and Dealix Newsletter
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JD Power Internet Roundtable 2005
AutoSuccess Summitt 2005
David was recognized in 2004 and 2005 by Dealix Corporation as one of the Best of
the best Internet Sales Trainers.
Mr Mike Musich
National Manager Signature Development
TOYOTA MOTOR SALES USA
Michael Musich is National Signature Development Manager for Toyota Motor
Sales, U.S.A., Inc. Toyota Signature is an initiative for dealers to help increase
customer loyalty and profitability by focusing efforts on the effectiveness of
dealership operations in order to provide customers with a positive dealership
experience. Musich is responsible for the development of retail process tools and
resources for the effective implementation of Signature in the Toyota dealer
organization.
Musich joined Toyota in 1991and served as National Market Representation
Operations Manager. He later held the position of Assistant General Manager for
Toyota’s Portland Regional Office and recently was National Retail Development
Manager.
Prior to joining Toyota, Musich had a 19-year career with Chrysler Corporation,
where he held various positions in regional sales, marketing and management for
the Midwest, Northwest and Northeast regions.
A native of the Chicago area, Musich earned a B.S. degree in Economics/Finance
from Purdue University. Musich resides in Tustin, California with his wife and son.
Mr Jack Bowen
Chief Marketing Officer
URBAN SCIENCE
Jack Bowen leads the Urban Science Global Practice Development and
Management (PDM), Marketing and Information System teams, and oversees
Global Account Management.
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Prior to joining Urban Science in 2005, Bowen was General Director of General
Motors’ customer relationship management (CRM) organization and responsible for
GM’s interactive marketing and advertising. He also spent 10 years with advertising
agency Leo Burnett in Chicago, where he worked on a number of international client
accounts.
Bowen served as a commissioned officer and helicopter pilot in the U.S. Army
following his graduation from the U.S. Military Academy, at West Point, N.Y. where
he earned a bachelor’s degree in General Engineering. He also holds a master’s
degree in Systems Management from the University of Southern California.
Ms Cassie Broemmer
Director of Customer Retention and Marketing
VAN TUYL / AUTOMOTIVE INVESTMENT GROUP
Cassie Broemmer is the Director of Customer Retention and Marketing for Van
Tuyl / Automotive Investment Group, Inc. Her responsibilities include implementing
CRM strategies within the group’s individual locations, and providing enterprise
reporting for the holding companies. Additional duties include rolling out and
supporting new dealership websites, evaluating third party internet lead providers,
and tracking lead response times. She also works to integrate different applications
within the dealerships with CRM and DMS systems. Other items on the list include
managing direct mail providers for sales and service, maintaining call measurement
and monitoring services, as well as Search Engine Optimization and Marketing for
the group.
With nine years in the automotive industry, Ms Broemmer has served as a District
Sales Manager with AutoTrader.com and held positions as Regional Sales
Manager, National Sales Trainer, National Accounts Director, and Director of CRM
Sales at Who’s Calling, Inc.
VT/AIG is the largest privately held dealership group in the country with 65
dealerships in Arizona, California, Texas, New Mexico, Missouri, Illinois, Indiana,
Georgia, Nebraska, and Florida.
Mr Paul Lambert
President North American Marketing
VISIONARY VEHICLES
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Mr Lambert is a founding equity partner and President of North American Marketing
for Visionary Vehicles LLC, which was founded by the automotive entrepreneur,
Malcolm Bricklin. Visionary Vehicles will be importing the first full line of quality
vehicles from China to the United States with it's China-based partner, Chery
Automobile. In the early stages of Visionary Vehicle's venture, Mr Lambert made
numerous trips to China and was an integral part of the relationship building process
and initial negotiations with the Chery factory, which is located in the Chinese Anhui
Province in the city of Wuhu.
Mr Lambert has also worked with Malcolm Bricklin as his lead marketing executive
in several other entrepreneurial ventures including The Electric Bicycle Company,
Fuel Cell Companies Inc., and The Auto Ranch (a new retail concept for
remanufactured used vehicles).
In the 80's and 90's Mr Lambert was President of Lambert Dale Advertising in New
York, where he lead an aggressive boutique agency in brand development for
several prestigious clients. It was here that Mr Lambert started his affiliation with
Malcolm Bricklin, as he became the agency of record for Yugo America and Global
Motors, two of Mr Bricklin's automotive enterprises.
Mr Lambert is the recipient of the Harvard Prize Book Award, a Bank of America
Scholarship winner in the field of fine arts, is the lead producer for the Broadway-
bound musical, THE FIRST WIVES CLUB (based on Paramount Picture's feature
film), and is a graduate of Chicago based Moody Bible Institute where he majored in
theology.
Mr Cliff Banks
Director, Editorial Development
WARDS
As Director of Editorial Development, Cliff Banks specializes in Internet and
Information Technology issues in automotive retail and manages the Ward’s e-
Dealer 100, the Ward’s MegaDealer 100 and the Ward’s Dealer 500 rankings. He
also edits the Ward’s Dealer Edition e-mail newsletter and maintains editorial on
WardsAuto.com. Cliff has become a familiar face at major industry conferences,
trade shows and seminars throughout the country, and frequently fields requests to
sit on panels discussing hot dealer issues.
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