The document discusses plans to market thorium as an alternative nuclear energy source. It begins by focusing on closing existing coal and fossil fuel plants, starting with one in Somerset shutting down in 2017. A SWOT analysis finds strengths in thorium's low costs, sustainability, and safety. Opportunities include educating consumers and buying retired reactors. Financial analysis shows thorium would be much cheaper to operate than uranium plants. The marketing mix will promote thorium as eco-friendly and lower-cost. Prospecting efforts will focus on concentrated distributors and developing relationships with potential buyers like cities.

1. ENERDREAM
PROSPECTING AND QUALIFYING

2. QUALIFYING THE HOT LEAD
• We want to focus on closing nuclear plants and other energy plants as a whole.
• Somerset coal and fossil fuel is expected to shut down in 2017. (Main focus)
• We need to contact and see selling possibilities of future plants
• First people need to be educated about the product and its possibilities

3. SWOT ANALYSIS
Strengths:
• Little upfront cost for existing retrofitted
reactors
• Very potent and sustainable material
• Little to no waste; can greatly reduce waste
• Improved safety (will not melt down
explosively)
• Cannot be directly made into a weapon
Weaknesses:
• New product, needs further development
• R&D must be invested into true thorium
reactors rather than retrofitted reactors
• Uneducated clientele
Opportunities:
• Educate consumer about thorium
• Buy out existing or closing reactors
• Plan to competitively price vs. other power
options
Threats:
• Barrier to entry (coal, solar, hydro companies)
• Unknown substance to the public
• New regulations may need to be put in place to
use thorium
• Is associated with uranium, which is used for
weapons

4. PEST ANALYSIS
Political:
• Substantial thorium deposits are found in
Australia, Brazil, Turkey, Norway, China, India
and the United States so we would not have to
search outside US for thorium
• Policies need to be made to make sure it is used
properly
Economic:
• Inexpensive, emissions-free power needs
• Less waste so no need for million dollar
containment facilities
Socio-cultural:
• Little possibility of a containment breech or
explosion.
• A lot less radiation than uranium, safer for
environment & people
Technological:
• So advanced that we are able to switch over
plants with ease
• Plants are able to work almost by themselves
with little maintenance

5. WHO IS INVOLVED?
• Gatekeepers- Public, Government Officials
• Decision markers- Government officials, Mayors, Executives
• Buyers- Cities, Municipalities

6. IDENTIFYING THE FINANCIALS
• Current operating costs for a 1 gigawatt plant: 80 million, can be decreased to 5 million per year with automation
methods, and decreased to 1 million per year or less when widely adopted.
• One KG of uranium oxide reactor fuel” 1633$/KG vs. One KG of thorium $5,000
• Once thorium is demanded and mined in masses it can drop to 10$/KG
• Global deposits of thorium:
• • 360,000 India
• • 300,000 Australia
• • 170,000 Norway
• • 160,000 United States
• • 100,000 Canada
• • 35,000 South Africa
• • 16,000 Brazil
• • 95,000 Others

7. IDENTIFYING THE TECHNICAL/SPECIFICATION
• Thorium is 300x more potent and 4x more available on earth vs uranium
• Can be retro fitted for existing reactors
• Does not need to be cleaned nearly as much uranium plants
• Little to no waste vs. uranium, any waste that is given off has a half-life of 500 years vs. a half-life of
10,000 with uranium

8. IDENTIFYING THE EXECUTIVE & USER
Executive
• “Building a 1-gigawatt uranium plant today costs
about $1.1 billion. Building a 1-gigawatt thorium
plant will cost only about $250 million, or less,
because meltdown concerns can be tossed out
the window.”
• Thorium reactors could become much more
profitable than nuclear ever could have been.
• Company image looks much better switching to
an alternative source of energy
User
• Much cheaper power then current sources, can
drop as low as 1 cent per kilowatt
• No need to install any additional equipment, so
no upfront cost for customer or leasing plan
• Needs very little attendance

9. HTTPS://WWW.YOUTUBE.COM/WATCH?V=NYXLPEJEKMW

10. METHODS & TYPES OF BUYING
Methods of Buying Quantity/Quality
• Contract buying- We want to sells large
quantities to cities and towns which would
require a contract
• Buying by tender- In competition with other
forms of energy
• Buying by Inspection- We will need to find a
buyer that is willing to work with us and the
product
Types of Buying
• Concentrated- Not a lot of thorium
distributers/prospectors
• Need to find and develop a relationship with a
distributor or distributors

11. FEAR, UNCERTAINTY & DOUBT
• Fears-Initial start up costs and peoples willingness to give it a chance
• Uncertainties- Public reaction, finding enough plants willing to change over
• Doubts- Adoption of this energy process, and getting this idea off the ground

12. BUNKER ADJUSTMENT FACTOR
• Very little to no transportation costs
• Thorium is relatively small, can be made into bundles of wire or sheets
• Thorium is reusable

13. MARKETING MIX
• Product- Thorium which is an alternative energy form (intangible)
• Price- Initially expensive but in the long term expenses will deplete
• Placement- Initially summerset, but looking to prospect other plant locations
• Promotion- Advertise eco-friendly, lower costs and safer all around

14. PEOPLE & PACKAGING
• Less employees because some of plant can run itself
• Less security (theft)
• Packaging's primary purpose is to show that we are eco-friendly and separate us from other
competitors

15. SOURCES
O'DONNELL, F. (2014). MARKETING TO THE GREEN CONSUMER - US -
MARCH 2014. RETRIEVED FROM MARKETING TO THE GREEN CONSUMER -
US - MARCH 2014