Canadian Solar Panel aims to maximize profits by providing quality solar panels at reasonable prices in Yemen. The company has over 50 GW of solar module installations in over 150 countries. It employs nearly 14,000 people and has a good reputation for high quality, affordable panels. Transaction costs include shipping, transportation, taxes, logistics, and inventory costs, which determine the final price customers pay. Demand is elastic and subject to changes in price, income, and substitutes.