The Phase 2 of the End-of-study project is focus on Design creativity and development. During this phase, I produced leaflet, booklet and posters to explain my ideas. 1 - Green Escape 2 - In front of the door

1. 30’S ARCHITECTURE
Project development presentation Phase 2 : End of Study Project
December 2014 China Studio
Maëlle Cabio’ch

3. SUMMARY
CONCEPT 1
CONCEPT 2
REVIEW
Phase 1 reminder, Problematic and directions
Green escape
Description, concept motive, localisation,
moodboards, user scenario, potential
stakeholders, self-critical evalutation.
In front of the door
Description, concept motive, localisation,
moodboards, user scenario, potential
stakeholders, self-critical evalutation.
Next step in the project development, network,
appendices.
1
2
3
4
CONTENT

5. PHASE 1 : REMINDER
Phase 1 reminder, Problematic and directions
More informations about the Phase 1 in the Appendices.
1

6. LOCATION STYLE ACTVITY
FUZHOU BUILDING
WHY THIS PLACE ?
OBSERVATIONS NETWORK SOCIAL INSIGHTS
HUANGPU DISTRICT ART DECO RESIDENTIAL
Former Hamilton House
1934, Palmer & Turner Architects
CBD, attractive, touristic,
dynamic & offices area
Lack of green space Many conferences
Lack of public parks Art Deco Week-end
Difficult cohabitation because of
different interests
People have time to visit the Building,
but they don’t. They stay in the area
they already know.
Families
with children
Few small shops Walks in Shanghai
to discover 30’s heritage
Topical subject with the World
Congress on Art Deco
in Shanghai in 2015
Main activity of 30’s Architecture
Building (around 60% of them)
60
years old
y

7. FIELD INVESTIGATIONS
CORRIDORS COURTYARD KITCHENLIGHTING ROOFTOP
BULKY AREA EMPTY NOT ADAPTEDINEQUALITY GREEN AREA
Difficult traffic
Disordered aspect
Heterogeneous
Appropriation on
collective space
At the center
of the Building
Traffic space only
Visible
Outdoor place
Usually, kitchen =
meeting place,
a sharing time
But these places are :
Not adapted
to the talk
Unsafe organization
Irregularity between
natural & artificial
lighting
Not promote
the dialogue
Shade place
View on Pudong
Loosing collectif space
No rest facilities
Unknwon of the place
by residents.
HOW MIGHT WE GET BACK THE NEIGHBORHOOD
TO IMPROVE COLLECTIVE LIFE
IN THE FUZHOU BUILDING ?
Sharing, Green Space, Intergenerational,
Social link, Community service , Well-being
Collective identity, Appropriation, Involved
residents, Reveal the heritage, Modularity,
Create your own space
SERVICES WHICH PROVIDES SHARING EXPERIENCE
BETWEEN DIFFERENT TYPOLOGY OF USERS.
KEYWORDS DIRECTION
CONCEPT 1
KEYWORDS DIRECTION
CONCEPT 2
DIRECTION 1 DIRECTION 2
CHOSEN DIRECTION
BRING NEW SERVICES IN
THE FUZHOU BUILDING
PROVIDE INTERGENERATIONAL
EXPERIENCE

8. FOCUS ON FUZHOU BUILDING - FORMER HAMILTON HOUSE

13. CONCEPT 1
Green escape
Description, concept motive, localisation, moodboards, user
scenario, potential stakeholders, self-critical evalutation.
2

14. SERVICES WHICH PROVIDES SHARING EXPERIENCE
BETWEEN DIFFERENT TYPOLOGY OF USERS.
THE CONCEPT HAVE TO ANSWER TO
THESE USERS NEEDS & URBAN LANDSCAPE WEAKNESS
IN CONSEQUENCES
CHOSEN DIRECTION
CONCEPT INSIGHTS
Lack of Green space
Calm and quiet activities
Focus on well-being
Intergenerational experience
Few small shops
LOCAL & GLOBAL ENVIRONMENT SOCIAL INFORMATIONS
WHAT KIND OF ACTIVITY CAN
INTEGRATE ALL THESE NOTIONS ?
Average equal to or more
than 60 years old.
Located in a Business area
CONCEPT MOTIVE

15. Pierre-Emmanuel,
worker in the Fuzhou Building
Cao Mengqin,
Searcher about traditional architecture in Shanghai
A community garden used
as a factor of social link.
USERS PERSPECTIVES AND
NETWORK INSIGHTS
CHOSEN ACTIVITY
«Community Gardenning can be fun ! [..] Do
you know that most Non Profit Groups organize
a community gardenning activity to restore
parks or facilities and plant trees or flowers ?»
«Ilikethetreeinfrontofmywindow.Insummer,
we could touch the leafs which came on our
balcony. It is like to have our own garden. »
«To develop neighborhood, just needs a
medium for such contact to happen»
«Neighbors, enjoy dropping by for a
relaxing chat or just to see how well the
lovely vegetables and fruit are doing.»
Peter Martin,
Ted Talk conversation about communities.
Zhang Guichun,
About the Garden City project in Beijing
http://usa.chinadaily.com.cn/life/2011-12/19/content_14288666.htm

16. ENVIRONMENT
Ecological impact
COMMUNITY GARDEN PROVIDES :
Therapeutic virtue with physical exercices, outdoor recreations and
nature meditation.
A way to create social link with neighborhood around the same activity.
Because the breakdown of the community is inevitable, the regaining
of the neighborhood starts with the individuals themselves. Thus, each
gardener is the master of his plot :
Residents are considered as valued members.
Promote biodiversity
Breaking up the
monopoly of concrete
ECONOMY
Local landmark
Provide vegetebles
and fruits
An answer to the
lack of small shops
SOCIETY
Interaction
Empower individuals
Mutual interest
THE PROJECT IS ALSO AN ANSWER TO THE
CURRENT SUSTAINABLE ISSUE IN SHANGHAI :
PROJECT OBJECTIVES

17. COURTYARD
VOLONTEERS RESIDENTS
WHY THIS PLACE ?
WHY THIS TYPE OF USERS ?
IN THE CENTER OF
THE BUILDING
LIMITED NUMBER
OF PLOTS
TRAFFIC AREA -
EMPTY SPACE
EVERYBODY CAN
PARTICIPATE
Every resident could see the garden.
In order to provide the best service, there is a
limitation of space : around 12 plots.
Unoccupied place, thus the project doesn’t
need to change the architectural environment.
Oneofthegoaloftheprojectistofittoeveryone.
Shanghainese, Chinese or Foreigners, families
and retired persons.
WHERE THE PROJECT IS LOCATED ?
WHICH USER IS CONCERNED BY THE PROJECT ?
PROJECT DESCRIPTION

18. INDEPENDANT SYSTHEM
CONNECTED SYSTHEM
The community garden uses rain water,
household waste and natural lighting with a
stockage energy.
A gardenning platform which is a virtual community
about the products which are currently growing, news
and barter announcements.
HOW THE PROJECT IS ORGANIZE ?

19. Mrs. Han is puzzled by the
new garden in the courtyards.
She registers in the Green
Platform to obtain a plot.
When it’s sunny, Mrs. Han
likes to enjoy time with her
neighbors in the Garden.
Mrs. Han cooks what she
cultivated.
Mrs. Han now as the
possiblity to cultivate some
delicious vegetables and
fruits in her plot.
Mrs. Han wants potatoes, but
she doesn’t have any. She
goes on the Green platform in
the Barter Announcements.
When Mrs. Han doesn’t want to
cultivate, she unsuscribes to the Green
Platform. Her plot will be hold by an
other neighbor.
Storage is at her disposal to
stock gardenning tools in the
center of the garden.
On the Green Platform, Mrs.
Han meets Mr. Wang.
They decides to barter
potatoes for tomatoes.
USER SCENARIO

20. MOODBOARDS

22. SELF-CRITICAL EVALUTATION
POSITIVE
NEGATIVE
Create a service to the benefit of a community
An effort must be made which regards to the global
maintenance of the garden.
Provide a way to create a better understanding and
social interaction between neighbors.
Residents who are not involved in the project and
doesn’t take care of their plot.
An activity which promotes the well-being of
individuals, adapted to behaviours of everyone.
An unique installation in the Building which provides
a collective identity.
n

23. COMPARISON & NETWORKING
SOCIAL
INTERACTION
BUDGET
MAINTENANCE
COLLECTIVE
IDENTITY
BUILDING
ENHANCEMENT
USER
INVOLVEMENT
Professor, Institute of
Geographic, Sciences
& Natural Ressources
Research, Chinese
Academy of Sciences in
Dawn of the Smart City
Searcher Resident
Archivist Resident
Specialist - 30’s Architecture Office Manager
Writer, searcher Creative Director
Jianming Cai
Cao Mengqin Han Jianar
John Hue
Patrick Cranley Ni Xu
Spencer Dodington P. E. Obeniche
ACTOR ABOUT
THIS PROJECT
OTHER ACTORS
IN SHANGHAI
ACTORS IN THE
FUZHOU BUILDING

25. CONCEPT 2
In front of the Door
Description, concept motive, localisation, moodboards, user
scenario, potential stakeholders, self-critical evalutation.
3

26. SERVICES WHICH PROVIDES SHARING EXPERIENCE
BETWEEN DIFFERENT TYPOLOGY OF USERS.
THE CONCEPT HAVE TO ANSWER TO
THESE USERS NEEDS & CONGESTED SPACES
IN CONSEQUENCES
CHOSEN DIRECTION
CONCEPT INSIGHTS
Congested area
Residents are accustomed to have
amusement in the corridors
Used to appropriate collective space
with private items ( as flowers,
wardrobe, storages ...)
THE FUZHOU BUILDING
ENVIRONMENT
SOCIAL OBSERVATIONS
HOW TO BRING SOCIAL
INTERACTION MIXES WITH USERS
NEEDS IN FRONT OF DOOR ?
Traffic space between
outdoor and private space.
Focus on the main collective space :
the corridors
CONCEPT MOTIVE
Lack of Natural Lighting

27. Ni Xu,
worker in the Fuzhou Building
John,
Worker at Shanghai Municipal Archives
Provide to the community a tool to create
their own space combine with the evolution
of their activities
USERS PERSPECTIVES AND
NETWORK INSIGHTS
DESIGN ANSWER
«I don’t want to go far away to meet people.
Usually, I meet my friends near my place, or in
the same area»
«It is hard, I think, to extend people efforts
beyond their home, work and cars »
The intend behind this question was
to explore strategies for creating
neighborhood which are vital, close knit,
enjoyable places to live.»
«It is important to understand architecture
as a tool for behaviour change. I certainly
think that it is our environment that
modify our personnality»
Alex Steffen,
Ted Talk conversation about communities.
Cao Mengqin,
Searcher about traditional architecture in Shanghai.

28. CORRIDORS
WHY THIS PLACE ?
PROXIMITY BORDER PRIVATE -
PUBLIC
Everyday, residents and workers who live in
the Fuzhou Building have to cross this space.
Corridors are the best example to illustrate
Shanghainese behaviours which regards a
mutual appropriation on collective space.
WHERE THE PROJECT IS LOCATED ?
PROJECT DESCRIPTION
STORAGE UTILIZATION
MODULARITY
COMBINED STRUCTURE
REUSE OF NATURAL LIGHTING
To keep the first users need, which is to
extend their private space with all their
items, props and housing products.
To provide a service which evoluate
in time through user needs. Different
activities according to differents habits.
To help to the creation of collective interest
between neighbors and the possibility for
people to gather their installation.
Installation are made of a reflective
material which help to the spreading of
Natural light in the corridors.
HOW THE PROJECT IS ORGANIZE ?

29. EVERY RESIDENT WHO WANTS TO
IMPROVE THEIR LIVING SPACE
WHICH USER IS CONCERNED BY THE PROJECT ?
PROJECT OBJECTIVES
Better traffic to cumulate different activities and
promote the dialogue between neighbors.
Visual unity and collective identity. To create a
space which truly breathes.
Give the possibility to residents to create their
own space which will evolve with them.
The improvement of social relationship inside the
Fuzhou Building by a mutual interest.

30. USER SCENARIO
Mrs. Li tidy up her flat and
puts her belongings in the new
Cube in front of her door.
Mrs. Li meets Mr. Tao in the
corridor, they seat on the Cube
while they are chatting.
Mrs. Li decides to embelish
her Cube and puts flowers in
the tray.
Mr. Zhou come home from
work with his scooter. He
plugs it on the Cube to fully
recharge the battery.

31. At noon, it’s time to play
Mahjong. Mrs. Li prepares the
place to meet her friends.
Mr. Yu, Mrs. Li’s neighbor, buys
his first Cube. They decide to
connect them together.
Mrs. Li desires more facilities,
she buys an other storage
Cube and organized her own
space.
Mrs. Li and Mr. Yu redefine the
corridor identity by appropriation
on the collective area.

32. MOODBOARDS

34. SELF-CRITICAL EVALUTATION
POSITIVE
NEGATIVE
Redefine the spatial aspect of the bulky corridors.
Residents have to know the product - the project needs
background in term of communication.
Support dailylife activities of residents.
Be aware of current dimensions in the corridor to
implant a good design project and not bulky furniture.
The project leaves to user a freedom of action.
Facilitate social connection in the Fuzhou Building
neighborhood.
n

35. COMPARISON & NETWORKING
SOCIAL
INTERACTION
BUDGET
MAINTENANCE
COLLECTIVE
IDENTITY
BUILDING
ENHANCEMENT
USER
INVOLVEMENT
or any other furniture
brands which can
uses the concept to be
commercialize.
Searcher Resident
Archivist Resident
Specialist - 30’s Architecture Office Manager
Writer, searcher Creative Director
IKEA
Cao Mengqin Han Jianar
John Hue
Patrick Cranley Ni Xu
Spencer Dodington P. E. Obeniche
ACTOR ABOUT
THIS PROJECT
OTHER ACTORS
IN SHANGHAI
ACTORS IN THE
FUZHOU BUILDING

37. NEXT STEP
Next step in the project development, Appendices
4

38. WHAT’S NEXT ?
NETWORKING
PROJECT IMPROVEMENT
Improve my networking which regards to the chosen concept.
To improve this concept I will contact Jianming Cai which can
provide advices about Smart Garden and the global community
garden in China. I expect this actor will be my tutor.
This concept needs stakeholders too to be created. I have to contact
furnitures brands as IKEA to promote the idea. In this case, it will be
a partnership project.
Still improve my project with the users feedbacks, field investigations
and conferences about the heritage living space in Shanghai.
Understand all the elements and constraints in the chosen concept to
have a great design project in phase 3.
Continue the experimentations about the shape, the materials, and the
user scenario.
In a second part, I have to find private stakeholders to develop this
project, as an artist or brand which can promote their own name
through the installation. If they are no stakeholders to support the
project, it will be a prospective one.
GREEN ESCAPE
IN FRONT OF THE DOOR

39. APPENDICES & ANNEXES
Next step in the project development, Appendices
4

40. HOW TO DEFINE 30’S ARCHITECTURE IN SHANGHAI ?
Historical background Architectural style Main activities

41. HISTORICAL BACKGROUND
XIX°
LAND REGULATION TREATY
1845
Balfour and Chinese officials signed a
treaty which defined the boundaries of
the foreign settlement in the city.
HOUSING CRISIS
1949-1992
The accomodation became overcrowded
and sub-divided. Money was not avaiable
for anything but basic maintenance, so the
exteriors and common spaces remained in
original conditions.
PRESERVATION
1994
A list of 398 municipally preserved buildings
was established.
EXPANSION
1845-1943
Development of the International Settlement
and the French Concession. Creation of the
urban landascape of Shanghai, named to the
purpose of this project, 30’s architecture - a
combination of various cultural influence
between 1920-1930.
«HEAD OF THE DRAGON»
1992
The decision was made to transform Shanghai
as the national economic development leader
under China’s socialist market : the city
looked to the future.
XXI°

42. ARCHITECTURAL STYLE
11
1840
VICTORIAN STYLE
Astor House
1920
ART DECO
Park Hotel
19th 1925
NEOCLASSICAL SPANISH COLONIAL
HSBC Building Ruijin lu
20th
SHIKUMEN LILONG
Hengfeng lu
ARCHITECTURALSTYLES UNIQUETO SHANGHAI.
WESTERN ARCHITECTURAL STYLES

43. MAIN ACTIVITIES
RESIDENTIAL
SHIPPING
OFFICES & BANKS
60
9
6 20
25
Regional development
of Shanghai in 1931
%
%
%
%
%
INDUSTRIAL
COMMERCIAL &
SMALL TRADES

44. LOCATION & GLOBAL ENVIRONMENT OF FUZHOU BUILDING
HUANGPU
DISTRICT

45. CBD
Traditional Central Business District
+
+
Home of municipal government
Attractive :
Favorite place of investors & residents.
... The most densely populated central city area
with 126,000 people per square kilometer,
corresponding to less than 8 meters square for each person.
WHAT IS HUANGPU DISTRICT ?
BUT HUANGPU DISTRICT IS ALSO ...

46. GLOBAL ENVIRONMENT OF FUZHOU BUILDING
PRECISE LOCATION
ATTRACTIVE CENTER
PUBLIC PARK
ACCESSIBILITY : EAST NANJING STATION
Fuzhou Rd Jiangxi Rd
Nanjing Rd Waitan area
Around Suzhou river
The main commercial
street in Shanghai
The main famous
and touristical area
10
2 To Pudong
International
Airport
Park in front of the Holy
Trinity Cathedral

47. JIANGXILU
SUZHOU RIVER
HUANGPU
RIVER
NANJING LU
WAITAN
FUZHOU LU

48. FUZHOU BUILDING & THE MUNICIPAL SQUARE
1922
193619341933
D - SHANGHAI HEALTH
DEPARTMENT BUILDING
C - COMMERCIAL BANK
OF CHINA
B - METROPOLE HOTELA - FUZHOU BUILDING

49. FUZHOU LU
JIANGXILU
D
C
B
A

50. ISSUES & SPATIAL ORGANIZATION

51. APPARTMENTS
KEY
ELEVATORSCORRIDORS STAIRS

53. CORRIDORS : BULKY AND UNTIDINESS
146cm
61cm
85cm
Appropriation on collectif space
Heterogeneous
Disordered aspect
Difficult traffic

54. LIGHTING : NATURAL & ARTIFICIAL
Natural lighting
Artificial lighting
Not promote the dialogue
Irregularity
Shade place
Inequality

57. Cooktop
Storage
58cm
82cm
COLLECTIVE KITCHEN
Also a traffic space
Unsafe organization
Not adapted to the talk
Usually kitchen = Meeting place
but in the Fuzhou Building, the kitchen are :

58. COURTYARD : A TRAFFIC ZONE
15m
No useful
Empty space
Located at the center of the Building
Used as a traffic area

61. THANK YOU FOR WATCHING
End of Study Project - Phase 2 - Maëlle Cabio’ch
End