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Endless News Most Beautiful
The document analyzes the visual elements of the Carroll News and explores how a redesign can enhance readership among college newspapers. It discusses survey results regarding student involvement, design preferences, and the effectiveness of different visual elements such as photojournalism and infographics. The conclusion indicates that a visual facelift is feasible, requiring a gradual approach and increased focus on visual media training within the communication department.
Endless News Most Beautiful
- 1. THE DAILY CAPSTONER EndlessNews Most Beautiful: Exploring the Visual Landscape of Journalism and Transforming The Carroll News’ Visual Identity December 4, 2015 Issue No.7 Research Question 2 Theoretical Foundation 3 Method 4 Visual Analysis 6 Survey Result 8 Redesign Proposal 12 Limitation 13 CO 495 • Dr. Carrie Buchanan • Fall 2015 INDEX Thuy Le
- 2. Research Questions In whatway shouldwe look at the visual elements in the newspapers? Will the textual content of newspapers sufferif we focus on the visual? Can general newspaper design principles be applied to college newspapers? Will a new visual facelift help increase the readership of a college newspaper? 1 3 2 4 Issue No.7 02
- 3. Theoretical Foundation Issue No.703 MULTIMODALITY Photojournalism Layout Color Typography Infographics Multi + Modal = Manymodes Serif vsSans-serifWhite space
- 4. Method Issue No.7 04 INTERVIEWS Mr.Bob Noll Advisor SURVEY Mrs.MargaretTurbett Award-winning photojournalist Photo advisor Alex Higl Former Editor-in-Chief 2014-2015 Email conversation Katie Debaun Current Editor-in-Chief 40/145 27.5% Response rate 1 week Nov 2-9 Duration Responses Sample: Communication majors • Strong exposureand background in media • Manyof The CarrollNews staff are Communications majors • Properly most interestedin The Carroll News Structure • Readership • Design
- 5. Method Issue No.7 05 SURVEY– DESIGN SAMPLES FROM COLLEGE MEDIA ASSOCIATION & ASSOCIATED COLLEGE PRESSS AWARDS FINALISTS
- 6. Visual Analysis: ThePrint Issue No.7 06 2013-2014 2014-2015 (Higl’s) 2015-2016
- 7. Visual Analysis: TheWeb Issue No.7 07 Web redesigned inDecember 2013
- 8. Survey Results Issue No.708 48% 28% 47% 28% 75% 25% Neverbeen involved Involved Rarely Everyweek Readingnewspaper is not a habit Notinterested in the newspapers 62% 59% Stay informed with campus news For fun Involvement & Readership Rating On a Scale of 10 Improveddesign = improved readership7.88 5.45 6.18 Content Design
- 9. Survey Results Issue No.709 68 18 14 Possibility of a Specialized Design Team? Yes No Not sure Top reasons for YES 79% 59% Practical opportunities for those interested Increasedfocus on design Top reasons for NO 73% 40% Lack of strong graphic design training Notcost-effective
- 10. Survey Results Issue No.710 Print and Web share similar visual elements? 76% Yes, of which The contrast between preferred style for the print andthe web: Traditional vs Modern 38% Wantsimilar element to those of John Carroll’s branding
- 11. Survey Results &Analysis Issue No.7 11 7.40 7.25 6.78 6.33 5.58 5.40 Photojournalism Infographics Layout Color Typography Logo How much can each element help improve the design? Photojournalism • More studentsare interested in photography • Classeson photojournalism and basic photography offered Challenges: • Copyright issues -> CreativeCommons (and patience) = partial solution • Lack of “newsworthystories.” -> Basic training in photography Infographics • Applicable to Classified, potential Business& Finance Challenges: • Lack of specialized designers • Inside pagesdoes not havecolors
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- 13. Limitations Issue No.7 13 INTERVIEWSSURVEYDESIGN Small sample size1 Ambiguous wording led to misunderstanding • Strong reactions from some respondents • Uncleardefinition of “design:” web or print? 2 Anonymous survey on a free platform does not restrict 1 response/ 1 person. Suspected two responses from the same person. 3 Caninterview more insiders 1 2 Limited Interactions with client
- 14. Conclusion Issue No.7 13 A“visual facelift” for The Carroll News is possible but will take a long time The Communication department is expanding visual media training1 Many students are payingmore attentionto design2 3 Hope to implement the website redesign in the future 4 A step-by-step, multimodal approach to theredesign
- 15. References Issue No.7 13 FNewsMagazineWebsiteScreencap.(2015).Schoolof theArt Instituteof Chicago.Captured fromhttp://fnewsmagazine.com TheCarroll News Website Screencap.(2013).John Carroll University.Captured from http://fnewsmagazine.com TheCarroll News Website Screencap.(2015).John Carroll University.Captured from http://jcunews.com V Friedman. (2015, Feb 11). Award-Winning NewspaperDesigns.Smashing Magazine.Retrievedfrom http://www.smashingmagazine.com/2008/02/award-winning-newspaper-designs/ 2015 Designof theYear Finalists.Retrieved fromhttp://studentpress.org/acp/awards/2015-design-of-the-year/