eknow provides a library of email marketing messages from thousands of UK brands. This presentation shows how it can be used to enhance your email marketing.

1. How can brands use eknow to
improve their email marketing?

2. What is eknow?
➔ eknow is a searchable archive of UK email marketing campaigns.

3. What is eknow?
➔ Search the database in many ways including brand, subject line, date, keywords,
industry sector, IP and sending ESP

4. What is eknow?
Monitor all of your competitors email marketing messages right from the
welcome emails...

5. What is eknow?
...through to the on-going newsletters

6. What is eknow?
... re-activation campaigns...

7. What is eknow?
...and testing and segmentation strategies are highlighted.
These insights can then be directly fed back into refining the existing email
marketing strategy, allowing constant on-going improvements.

8. What is eknow?
View full details on
each message – even Save emails to
see which ESP sent it favourites & save
searches

9. What is eknow?
Create reports & charts

10. Key eknow statistics
As of July 2010:
600 UK brands – free to request others
Over 55,000 emails dating back to August 2009
Over 100 industry sectors

11. Benefits of using eknow
Planning & reviewing your email strategy
➔ How often do your competitors send to their lists?
➔ What segmentation, variable content and split testing do they use?
➔ What days of the week and hour of the day do they send?
➔ What different styles of email do they have?
➔ Which subject line strategies do they use?

12. Benefits of using eknow
Get inspiration & ideas for your email marketing campaigns
➔ Search thousands of email campaigns from August 2009 to today across
hundreds of UK brands
➔ View the full creative and subject line
➔ Save your searches
➔ Create a list of your favourite emails and make notes
➔ Include the creatives in reports, specifications and briefing documents for
designers

13. Benefits of using eknow
Evaluate potential suppliers & partners within the email industry
➔ Choose an ESP
Find their full client list and look at their IP reputation
➔ Buy ad space in an e-newsletter
Check the quality of their emails and who are repeat advertisers versus
single advertisers before you book media space
➔ Rent a list
Identify how often the list is used, the quality of other brands who have
rented it and where else they have rented lists from

14. Benefits of using eknow
Identify new affiliate, PR & partnership opportunities
Using eknow you can monitor who is sending emails or linking to your
competitors. From here you can identify opportunities which can have
previously been overlooked such as:
➔ New affiliates
➔ Advertising channels
➔ Press sources & contacts

15. Benefits of using eknow
Monitor existing partners for compliance
If you use affiliate marketing then the chances are your promotion will be
included in numerous email campaigns as affiliates look to drive traffic to
your offer.
eknow enables you to search for these promotions enabling you to ensure:
➔ Emails include all the required t&c's & a valid unsubscribe option
➔ The offer is displayed as you intended
➔ Competitors are not displayed directly alongside your offer

16. Benefits of using eknow
Find out who else is sending via your IP address or IP range
Check this in eknow to ensure that:
➔ You don't share an IP with high risk senders such as affiliate marketers or
list rental offerings
➔ No other sends are delivered from your IP at the same time as your
campaigns which can lead to delays and volume filtering at providers
such as Yahoo & Hotmail
➔ Compare your deliverability performance against competitors on 3 rd
party sites such as Senderscore.org by identifying their IP addresses

17. Get started with eknow
Visit www.eknowapp.com to get your account today