EMPLOYER BRANDING

1. P & G
in one year able to attract about
600,000 applicants worldwide –
of whom hired about 2,700

2. Shell
One global brand for HR
excellence & several global
practices or processes for
all its businesses.
The brand highlights talent
as Shell’s top priority, each
business is then able to
take that global brand &
apply it locally.

3. Intel
Positions many of its top-level recruiters outside US to
ensure that the Intel brand is promoted worldwide.
Recently set up large prodn facility in Vietnam. To staff the
operation, top-level HR manager sent from California corp
office to build local awareness of Intel as an employer.
Intel involved with local governments & universities to
advance education & computer literacy.

4. Infosys
“Catch Them Young” prog in India- trains students
for a month; students invited to work for Infosys on
a 2 month project
-offers computer awareness progs in local languages in
rural areas to help schoolchildren become more
comfortable with high-tech equipment.
InStep - employee branding effort: Invites students from
top univ around the world to spend 3 months at Infosys
Bangalore campus. an ongoing effort to make the co.
more attractive to potential candidates outside of India &
to tap into the worldwide talent pool.

5. GlaxoSmithKline
Capitalizes on its
employment
brand &
reputation through
regular news
releases & media
events at key
recruitment
locations.
highlighting GSKs
philanthropic
activities