The stakeholder is a franchise owner who needs to hire employees with basic workplace soft skills. However, they feel that many young job applicants lack these skills, such as taking direction, time management, and appropriate conversation and behavior. The stakeholder thinks schools are not adequately teaching these skills and that both students and the community are suffering as a result. They are frustrated by the lack of skills new employees possess.

1.
STAKEHOLDER NEED INSIGHT
Needs a way to Because
SAY labor pool young
first full‐time job
not aware of what is acceptable in the
workplace: conversation, dress, behavior
not able to take direction
lacking in manners, time management
not able to manage technology devices
THINK schools are not
providing students w/skills to be good
employees – there are not enough
opportunities for students to practice skills
DO
FEEL frustrated on lack of skills new
employees possess, that school system is
cheating students and community – anger
h
Franchise owner of an
automotive/oil change business in
N. Carolina
Hire employees that possess basic
workplace “soft” skills
Young people entering the job force – (high school
graduates/college graduates) have not learned or
internalized soft skills needed for the job market.