The document describes an MBA graduate who recently joined the logistics industry. It uses an empathy map format to outline how he thinks, feels, and acts in his new role. He is enthusiastic about the work but finds the commute stressful and tiring. He wants to balance his responsibilities and passions but struggles with time management and punctuality. The problem is that he needs a way to achieve better life balance to increase his satisfaction.

1. EMPATHIZE AND
DEFINE
Stita Misra

2. Empathy Map

3. Say:
 It has been a gradual transition.
 Has had enough time to absorb knowledge about the company.
 Can relate to the culture and ethics of the company
 Has learnt relevant concepts in college to help with the transition and
knowledge absorption
 His education has helped him to comprehend knowledge quickly
 His overview about business is clear
 Office is slightly monotonous w.r.t. the timing, the formal dressing, the
conversations.
 College is more informal, open and everyone thinks differently.
 Office workers are more in a process and not open to change.
 He doesn’t think so much before spending and desires more comfort and
good food.
 Travelling is a challenge and affects his productivity
 He wants to discipline himself to be on time and focussed
 Standing up to people’s expectations is challenging

4. Do
 Excited about work and going to work
 Feels guilty if misses work
 Starts late from home
 Complains about travelling
 Delays working on simple areas to impress people
at work when required
 Made good associates at workplace
 Reads books pertaining to career
 Misses out on doing some other things he is
passionate about

5. Think:
 Thinks that advances in his career wont be
highly impacted by his impunctuality
 Thinks that he can travel to a place faster than
he actually can; overconfidence about travel
time
 He thinks that his MBA degree has given him
good skills and knowledge to contribute well to
his new job
 He thinks that an office environment curbs
one’s freedom of thought and that might
hamper creativity

6. Feels:
 He feels confident about his abilities and future
in the organization
 He feels tired and stressed with the excessive
travelling
 He feels that if he disciplines himself his
present and future would be much better and
balanced
 He feels that the travelling times cuts short his
desires of having a balanced life

7. Problem Statement:
 A enthusiastic, intelligent, creative, analytically
strong MBA graduate who has recently joined
the Logistics Industry needs a way to balance
his life because that will lead to greater
satisfaction and joy.