This empathy map was based in 3 interviews about the school-to-work transition

1. Problem statement
Stakeholder
NEEDS A WAY TO
(describe person using empathetic language) (needs are VERBS)
DO
SAY
THINK
FEEL
BECAUSE
InsightNeed
STAKEHOLDER
Design Thinking Action Lab 2013
à I didn’t know what to do, what my passion was.
à I didn’t have experience.
à Networking is essential, with teachers, other students, events, etc.
à I needed some experience in big companies, so I could get more
attention of potential employers.
à It is important to get work experience while you are studying.
à It is important to define what do you want while in school.
à I didn’t get a lot of orientation or support from my university.
à There should be more practical and hands-on-experience classes in
school.
à You don’t really know what is your mayor about until you start working.
à I wasn’t effective looking for jobs because I didn’t know much about
resumes, job interviews, etc.
à I didn’t applied to many jobs thinking I didn’t have experience. That I
wasn’t good enough.
à Work experience help you to find what do you like.
à Surfing job websites.Business websites.
à Looking for job opportunities that match her interests.
à Overwhelmed and anxious filling job applications.
à Fear to the unknown
à Anxiety
à Some depression
à Frustration
à Uncertainty
à Overwhelmed
à It is not a happy moment.
à Stressful
à Unprepared to enter the work force
à Expectations
à More training (about job interviews, good resumes
and cover letters, etc) and vocational support
before entering the work force is necessary.
à More work experience before finishing school
would make school-to-work transition easier.
à Have a more practical, hand-on-experience
education.
Confuse about their future and what they want. Insecure about their
experience and habilities. Unprepared for looking for jobs. Longing
about finding something they would like.
Get more support and orientation in their
school-to-work transition.
Get more experience and practical knowledge before
entering the work force.
Entering to the work force is an uncertain
experience that produces stress and anxiety.