The document summarizes Prada's new West Coast headquarters and flagship store in San Francisco. The 10-story building located in downtown San Francisco contains 39,000 square feet of retail space, offices, showrooms, and a penthouse. It has a porous stainless steel facade with 10,000 holes that filter daylight into the spaces. The building showcases new concepts for shopping with daylight, experiential features like "magic mirrors", and establishes Prada's presence on the West Coast.