This document provides sponsorship and advertising opportunities for the Africa Meet Africa Conference/Expo 2011. It describes various sponsorship packages that offer branding and marketing benefits to sponsors, including sponsoring the welcome/closing dinners, providing cellular communications, running an internet cafe, sponsoring the coat check area, and providing conference bags for attendees. The event aims to connect African businesses and explore opportunities for trade, investment, and partnerships across the continent.

1. AMACE
Africa Meet Africa Conference/Expo
AFRICA MEET AFRICA CONFERENCE/EXPO 2011
SPONSORSHIP & ADVERTISING OPPORTUNITIES
We are pleased to offer some exciting sponsorship and advertising opportunities for Africa Meet Africa
Conference/Expo 2011 for you to extend the awareness of your brand throughout the African Continent.
These great marketing opportunities allow maximum exposure of your company enabling you to cover
the broad spectrum of the exhibition, to target all participants at Africa Meet Africa Conference/Expo 2011.
WHY SPONSOR AFRICA MEET AFRICA CONFERENCE/EXPO?
Africa is one of the fastest-growing economic regions in the world and South Africa is the gateway to accessing the
trade and investment opportunities within the continent. There is no better time than NOW to meet with like-minded
Africans and explore business opportunities. The Africa Meet Africa Conference and Expo, which takes place on
29 and 30 November is geared towards uniting African businesses within one venue.
It presents Delegates and Exhibitors the opportunity for showcasing their products and services to a large network
of potential business partners and investors within the African Continent. Through the Africa Meet Africa Conference
and Expo, IBA-Global will facilitate business deals with exporters, importers and investors for international trade.
Be inspired to think Proudly African and own the world. This is a perfect platform to make your brand visible to a large
network of delegates and exhibitors across the continent.
The show will continue to run for two full show days, Tuesday 29 November – Wednesday 30 November 2011.
We managed to attracted Travel Trade Professionals, Media Personnel Exhibiting
Companies. Our popular matchmaking programme will ensure quality pre-scheduled
appointments with delegates and potential partners.
Our visitors will be coming from Angola, Namibia, Nigeria, Botswana, Zambia, Uganda, Rwanda, Ethiopia,
Kenya, Zimbabwe, South Africa, DRC, Sudan and more.
We will continue to have a dedicated promotional campaign for local corporate attendance, stagger the
delegate attendance and ensure more international buyer availability.
Africa Meet Africa Conference– Sponsorship & Advertising Opportunities Page 1

2. ATTENDEE PROFILES
Who Exhibits? Who Visits?
• Country Investment Agencies • Local and international product Distributors
• Tourism Authorities and Promoters
• Telecommunication Providers • Association buyers who organise
• Manufacturers international trade
• Destination management companies • Local corporate executives who book
• Airlines and Travel Agencies business travel
• Transportation companies • In-house sales & marketing co-ordinators
• Wellness and Cosmetic Providers • Product Manufactures and Exporters,
• Health and Pharmaceutical business Franchise providers
• Food and beverages Providers • Franchise providers
• Trade associations • Franchise seekers
• Business trade publications • Sales and promotion agencies
• Marketing companies
• PR and Advertising agencies
OPPORTUNITIES
1 Welcome and Closing Dinner 7 Lanyards
2 Communications Provider 8 Website
3 Business & Internet Café 9 Lunch
4 Coat & Luggage Room 10 Exhibition Catalogue
5 Visitors & Exhibitors Bags 11 Plasma Screen Advertising
6 Lead Pads 12 Transport and Shuttle
Africa Meet Africa Conference Sponsorship & Advertising Opportunities Page 2

3. WELCOME AND CLOSING DINNER
Cost to Sponsor: R130 000.00 Exposure Value: R270 000.00
Africa Meet Africa Conference & Expo will host a welcoming dinner for all its delegates on the first day of the
Conference as well as a closing dinner on the last day of the conference. The dinner will be a useful networking
filled with entertainment and high level speakers to inspire the delegates. This is a perfect platform for our
sponsor to be made visible throughout. Both dinners will bear the name of the sponsor, Sponsor banners and
advertising will be throughout the dinner hall. Sponsor will be given a platform to address the audience.
Benefits include:
• Branded Area: Approximately 150sqm
• Branding: 2 x pull up banners & laminated table cuts to include your brand identity
• Furniture: 4 x brochure stands, 20 x low tables, 60 x chairs, dustbins
• Exhibition Catalogue: Quarter Page Advert
• Plasma Screens: Logo included on sponsor screen
All branding and artwork will need to be supplied by yourselves, this must include a high resolution logo
and/or final artwork for the branding of the tables as well as catalogue advertising. Any additional
branding to be supplied by the sponsor at their cost and the layout & concept of this area must be
approved by the organisers.
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4. COMMUNICATION PROVIDER
Cost to Sponsor: R 8 000.00 Exposure Value: R18 000.00
The communications provider will offer cellular communications, airtime and data cards at Africa Meet Africa
Conference/Expo for all participants.
Benefits include:
• Branded Area: Shell Scheme area in the foyer of the near the
organisers office within the Exhibition Hall
• Exhibition Catalogue: Quarter Page Advert
• Plasma Screens: Logo included on sponsor screen
All branding and artwork will need to be supplied by yourselves, this must include a high resolution logo
and/or final artwork for the branding of the area as well catalogue advertising.
Africa Meet Africa Conference Sponsorship & Advertising Opportunities Page 4

5. BUSINESS & INTERNET CAFÉ
Cost to Sponsor: R30 000.00 Exposure Value: R55 000.00
The Business & Internet Centre is strategically located next to the Organisers Office within the exhibition
hall. You will have full branding rights of this area and would able to offer a range of services to all
participants.
Benefits include:
• Branded Area: Approximately 6m x 6m (36sqm)
• Branding: 4 x A3 Laminate Posters
• Exhibition Catalogue: Quarter Page Advert
• Plasma Screens: Logo included on sponsor screen
Minimum Equipment Provided:
4 workstations (PC Terminals or Laptops), 1 x Black and White as well as Colour Printer, 1 x Copier, 1 x
Fax, 2 x Connections for participants to link in with their own laptops, 1 x network point and wireless or
internet connectivity
Should the sponsor want to provide the above facilities, the sponsorship fee above can be negotiated.
Africa Meet Africa Conference Sponsorship & Advertising Opportunities Page 5

6. COAT & LUGGAGE AREA
Cost to Sponsor: R20 000.00 Exposure Value: R50 000.00
Considering the early hotel check out times and the large amount of luggage and marketing
material that all participants bring to and carry around the exhibition, we will be offering this coat &
luggage facility to make it possible for participants to book in their coats and/or luggage while attending
the exhibition. This area will be appreciated and utilised by everyone attending the conference.
Benefits include:
• Branded Area: Approximately 5m x 4m (20sqm)
• Branding: 4 x A3 Laminate Posters to be placed in the luggage room
• Luggage Tags
• Uniforms: 4 x Branded T-Shirts, including your screen printed logo for all luggage attendants.
• Exhibition Catalogue: Quarter Page Advert
• Plasma Screens: Logo included on sponsor screen
Africa Meet Africa Conference Sponsorship & Advertising Opportunities Page 6

7. VISITOR & EXHIBITOR BAGS
Cost to Sponsor: R150 000.00 Exposure Value: R300 000.00
Cost to Sponsor: R40 000.00 Exposure Value: R 80 000.00
Good quality conference bags have a life span long beyond one exhibition. This enables your brand to
travel and be recognised locally and internationally for many months ahead.
All visitors and exhibitors will receive an eco-friendly AMACE bag on arrival - authentically made
in South Africa. The official bag sponsor will benefit from co-branding on these bags. Approximately
1500 bags will be produced for visitors and 400 bags will be produced for exhibitors. Please note that
the bag design still needs to be finalised.
Benefits include:
• Co-Branding: Sponsor’s logo embroided/screen printed on the front of the bag alongside or
below the Africa Meet Africa logo
• Marketing Collateral: Brochure Insert to be included in each bag, this to be provided by the
sponsor at their own costs
• Exhibition Catalogue: Quarter Page Advert
• Plasma Screens: Logo included on sponsor screen
Africa Meet Africa Conference Sponsorship & Advertising Opportunities Page 7

8. LEAD PADS
Cost to Sponsor: R20 000.00 Exposure Value: R50 000.00
All registered exhibitors will receive a lead pad and pen as part of their packs. Additional stock will be
kept at the organisers office and business centre should additional lead pads be required. 2000 lead
pads and pens will be produced and branded with the AMACE logo and the sponsor’s logo.
Full artwork including a high resolution logo to be supplied by the sponsor when booking this opportunity.
LANYARDS
Cost to Sponsor: R37 500.00 Exposure Value: R50 000.00
Cost to Sponsor: R10 000.00 Exposure Value: R17 500.00
All exhibitors and visitors will be given a sponsored lanyard to wear throughout the Conference.
Both the sponsor’s logo and the Africa Meet Africa(AMACE) logo will be printed on the
lanyards.
We will produce 2500 visitor lanyards and 600 exhibitor lanyards. Should you have stock of lanyards that
you would like to provide, the sponsorship rate can be negotiated.
Africa Meet Africa Conference Sponsorship & Advertising Opportunities Page 8

9. CONFERENCE LUNCH
Cost to Sponsor : R120 000 Exposure Value: R240 000.00
2 Lunches will be served to all delegates attending the Africa Meet Africa Conference.
In support for sponsorship for lunch for all conference attendees, we will provide the following:
—Posters - 20 x 30 theme posters with logo: four of them to be placed as follows: one at the registration desk,
one in the exhibitor hall, one at the entrance of the general session, one in the lobby
—Ad with company logo in color placed in the Conference Proceedings Manual
—Mention of sponsorship at beginning of lunch/session
—Mention of company sponsorship for lunch/session on Website for 3 months.
WEBSITE
Cost to Sponsor per banner: R3 500.00 Exposure Value: R10 000.00
All exhibitor and visitor registrations will be done online, therefore all AfricaMeet Africa participants will be
visiting the official exhibition website either to register, update their profiles or schedule appointments in
the online matchmaking system leading up to the exhibition.
There are various areas available for banner website advertising: Home Page, Exhibitor Registration
Page, Visitor Registration Page, Online Diary Page, Exhibitor and Visitors Zone
Your company logo or banner will be highly visible for a 1 month period leading up to and during the
exhibition on the following website: www.iba-gobalexpo.com. Each banner will remain static for a few
seconds before rotating with other advertisers. Banners will be viewed a few times while participants
view their relevant information.
Africa Meet Africa Conference 2011 – Sponsorship & Advertising Opportunities Page 9

10. OFFICIAL EXHIBITION CATALOGUE
The official exhibition catalogue is distributed freely to all attendees at Africa Meet Africa as it is a reference
guide for the exhibition layout and the exhibitor listing. It is an effective advertising medium and is
constantly used by visitors to gain more information on exhibitors.
2000 copies of the exhibition catalogue will be produced and distributed at Africa Meet Africa Conference 2011
Advertising Opportunities:
• Logo Advert: Full colour logo of your company will be placed next to your 50 word profile in the
exhibitor catalogue and website.
• Quarter Page Advert: Full colour quarter advert of your company will placed next to your 50
word profile.
• Half Page Advert: Full colour half page advert of your company will be placed in the same page
as your 50 word profile along with a free logo advert.
• Strip Page Advert: Full colour strip page advert of your company will be placed in the same
page as your 50 word profile along with a free logo advert.
• Full Page: These vary in 3 options – please see booking form. They also include a full colour,
free logo advert next to your 50 word profile.
* Please request the catalogue booking form for more details and rates.
PLASMA SCREEN ADVERTISING
A limited number of public address announcements are made during the exhibition. All events and
functions are advertised and announced on the plasma screens strategically located around the
exhibition. Advertising slots are available in 5sec, 15sec and 30sec adverts, static or animated video
(without audio). Each advert will be displayed approximately 400 times daily.
If you are interested in advertising on the plasma screens, please let us know and we will tailor make a
package that suits you.
Africa Meet Africa Conference 2011 – Sponsorship & Advertising Opportunities Page 10

11. AMACE
Africa Meet Africa Conference/Expo
AFRICA MEET AFRICA 2011 – SPONSORSHIP & ADVERTISING BOOKING FORM
COMPANY DETAILS
Company Name Tel
Contact Person Fax
Email Cell
PO Box
City
Code Vat
SPONSORSHIP
DESCRIPTION AMOUNT
SUB TOTAL:
VAT:
TOTAL:
I have read and understood the Terms & Conditions and confirm my booking:
Name Date
Signature
Africa Meet Africa Conference 2011 – Sponsorship & Advertising Opportunities Page 11

12. TERMS & CONDITIONS
1. While every effort to ensure colour matching is made, the publishers cannot accept responsibility
for errors. It is recommended that a proof is provided together with your material.
2. Material will only be accepted in ELECTRONIC Format. (See below for specific file formats). No
positives will be accepted. The preferred format is a Press PDF.
3. Adverts must be in CMYK colour format and at least 300 DPI. (Should you be unsure of the
resolution of your advert, please contact your advertising agency).
4. The publisher reserves the right to place adverts wherever they deem appropriate.
5. IBA lobal and Africa Meet Africa Conference & suppliers will not be held responsible for any bad
quality advertisements/ logos/artwork if not supplied in the requested format.
6. Advertising must be paid for in full prior to 23 November 2011.
7. Advertisers who fail to deliver material by the material deadline dates will be liable for 100% of
the advert costs and may not feature in the booked media.
8. When sending material electronically or by delivery please ensure the company name, marketing
contact, telephone and booking type are clearly marked.
9. Material supplied in the incorrect format will be changed by IB Global and such changes will
be billed accordingly.
10. All prices in the sponsorship document exclude VAT at 14%.
11. All financial queries must be addressed to IBA Global .
12. A 50% deposit must be paid when booking all sponsorship opportunities.
13. All booking forms to be sent through for the attention of Jacqui Setoaba,
email: jacqui@iba-global.com or faxed to 0866 462 780.
Africa Meet Africa Conference Sponsorship & Advertising Opportunities Page 12