Project for micro business creating mrketing plan for a coffee shop. Here is one part of the project that i think showcases my work.

1. Morning Lavender Café Mobile App
Lori Deford
April 9, 2024
Purpose of the mobile app is to enhance the customer experience by
providing convenient access to the coffee shop’s products and services. It
aims to streamline the ordering process, foster customer loyalty, and
provide a platform for engagement and communication. The functionality of
the app will include user authentication with login or create an account by
email, using google to login in, or biometrics. The menu and ordering
process will be visually appealing and easy-to-navigate menu showcasing
the coffee shop’s offerings. Users can browse through the categories, view
detailed descriptions, and customize their orders. Order placement can be
directly in app, selecting items, specify pickup times, and schedule orders
in advance. Payment options will be through secure payment processing
while they pay with debit/credit cards, mobile wallet like apple pay or
google pay, and point redemption. Order tracking with real time updates
will be provided on status of orders, including order received, estimated
time for pickup, and notification upon completion. Feedback and support
feature will allow users to provide feedback, report issues directly in app.
Prompt customer service support and assistance channels for resolving
queries or concerns. There will be a social community page in app for
those who would like to share their reviews on certain drinks, build
community friendships via internet friends, social promotional events for the
community, and even the user’s ability to share onto other social media
platforms will be available. The app focuses on stages of the buyer’s
journey by including awareness, consideration, purchases and loyalty. The
app serves as a platform to raise awareness about the coffee shop’s
offerings, products and services. Highlighting the commitment to quality,
sustainability, and community involvement will be in the consideration of the
buyer’s journey. Seamless ordering and payment functionalities cater to
users ready to make purchases. The app simplifies the process, offers
convenience, and encourages repeat purchases through personalized

2. recommendations and loyalty rewards. The app prioritizes customer
retention and loyalty by offering exclusive benefits, rewards, and
personalized experiences based on user preferences and purchase history.
It encourages users to engage with the brand regularly, share their
experiences, and become advocates for the coffee shop within their social
circles and create a circle within the coffee shop social section of the app.
By focusing on these stages, the app aims to guide users through their
journey from initial awareness to becoming loyal customers, ultimately
driving business growth and enhancing customer satisfaction.
Screen one
Image with login/create account
Screen 2
Coffee menu with order button, customization with real time tracking of order
received,
order made, and notifications of ready for pickup.
Screen 3
Will be the community section.
Will also have share buttons for other social media platforms as well

3. Section 4
Customer service page for queries and concerss.
Section 5
Promtional section for upcoming news and loyalty rewards
Loyalty rewards section will have point earned, tiers of what can get free with
rewards such as 200 points equals a free coffee, 300 points free doughnut or bagel.

4. Scenario 1: Morning Coffee Routine
Emma is a professional who starts her day early. As she rushes to get ready for
work, she realizes she hasn’t had her coffee. Instead of stopping at a crowded
coffee shop, she orders her coffee through the app and can pick up on her way to
work. While getting dressed, Emma receives a notification that her coffee is ready
for pickup.
Scenario 2: Midday pick me up.
David is a student with a packed schedule of classes. Between lectures, he has a
short break to crave that mid-day caffeine boost. Instead of waiting in line, he
orders in the app on his phone, walks over and picks up his order.
Scenario 3: Weekend relaxion
Sarah enjoys spending her weekends exploring her city and trying out new coffee
shops. As she walks through the vibrant neighborhood, she notices Morning
Lavender Café. Curious to see what they offer; she opens the coffee app to browse
their menu and read the reviews from other customers. Impressed by the selection
of specialty drinks, Sarah decides to stop in for a mid-afternoon treat. She uses the
app to place her order ahead of time, allowing her to spend more time enjoying the
cozy atmosphere and chatting with the barista about their unique coffee blends.

5. REFERNCES:
Smith. (2023). Mobile App Development: Strategies for enhancing customer
experience in the coffee industry. Journal of business technology, 15(2), 123-137.
Garcia.E.R. (2022). Leveraging Mobile Technology in the Coffee Business. A case
study analysis. International Journal of Hospitality Management, 42(3), 215-230.
Chen,L & Wang, Q. (2023). Mobile App Design Principles for Enhancing User
Experience: A case study of coffee shop applications. International Journal of
Human-computer interaction, 36(4), 321-335