The document discusses an upcoming event called AppBash 2014 focused on emerging verticals in the travel and hospitality industry. It will feature panel discussions on building ecosystems in this space from experts at Salesforce, Atmosphere Research, and Kimpton Hotels. The event will be held at the Westin Hotel and provide opportunities for attendees to innovate with new Salesforce technology, connect with the partner community, and grow their business through sessions and consultations.