Our new presentation about works!

1. From ideas to
Experience
Portfolio | February 2021
01

2. INTERACTIVE SOLUTIONS FOR
EXHIBITIONS
It solves any business task: from
attracting customers and collecting
contacts to a 3D product show.
INTERACTIVE PROJECTION
AND MAPPING
From mesmerizing projections on
flowers to large-scale performance on
buildings.
DIGITAL ACTIVITIES FOR
EVENTS
Art installations, attractions, live
"likes": our activations will make the
event unique.
INTERACTIVE ZONES AND
POS-STANDS IN MALLS
We have hundreds of innovative ideas
for BTL: from multi-touch and AR to
holograms.
RESEARCH AND ART
PROJECTS
We are artists of innovation. We
explore the beauty of technology and
create interactive art objects.
INTERACTIVES FOR MUSEUMS
Ancient artifacts and museum exhibits
now come to life and give the viewer
a new experience.
GAMES FOR SOCIAL
NETWORKS
We develop custom-made games of
any complexity, any genre for the
most popular social networks
AR / VR / MR SOLUTIONS
We develop training, games and
business solutions based on advanced
and Virtual Reality technologies.
MOBILE GAMES AND APPS
We develop custom mobile games and
applications for each technical task
based on latest technologies
We bring to life the bravest ideas, implement new business technologies
and solutions. We do not know the word "impossible" and are always ready
for a new idea. Our services:

3. LATEST PROJECTS
Portfolio | 2022 www.customar.tech
LATEST PROJECTS

4. CELEBRIO
Celebrio is a new social media platform that allows
users to order exclusive, personalized videos from
their favorite celebrities. Whether you're a fan
looking for a special birthday message from your
idol, or a business seeking a personalized
promotion from a high-profile influencer, Celebrio
has you covered. One of the standout features of
Celebrio is the wide range of celebrities available
to choose from. From actors and musicians to
social media influencers and reality TV stars,
there's something for everyone on Celebrio. And
with the platform's easy-to-use interface, it's
never been easier to connect with the celebrities
you admire most.

5. HYDRO HEROES
Hydro Heroes is an augmented reality (AR) tool
that has been developed as a part of a social
development program to educate people about
water consumption in a fun and engaging way.
The tool utilizes AR technology to create
interactive experiences that teach users about the
importance of conserving water and the impact
that our water usage has on the environment. One
of the unique aspects of Hydro Heroes is its focus
on gamification. The tool uses engaging and
interactive games to teach users about water
conservation, making the learning process more
enjoyable and memorable. This approach has been
shown to be particularly effective in helping
people retain new information and develop
positive habits.

6. AGROUBER ( DRIVER
AND USER )
Agrouber is a mobile application that was
developed on the request of a state agency as a
platform for renting and ordering agricultural
vehicles and related services. The app was
designed to meet the needs of farmers and other
agricultural workers who may not have the
resources to purchase their own vehicles or
equipment, or who need access to specialized
services on a temporary basis.

7. MATANAT-A ( USTA
KLUBU AND B2B APP)
Matanat-A is an e-commerce app developed
specifically for construction contractors. The app
allows contractors to easily order cement
products from a range of suppliers, streamlining
the purchasing process and saving time and
effort.
One of the standout features of Matanat-A is its
bonus system, which rewards contractors for their
loyalty and purchases. This can take the form of
discounts on future orders, special offers, or other
perks. The bonus system is designed to encourage
contractors to use the app on a regular basis,
helping to drive repeat business and customer
loyalty. Whether you're a small contractor just
starting out or a large company with a fleet of
vehicles and a team of workers, Matanat-A App
has something to offer.

8. ASCO AUGMENTED
REALITY APP
ASCO AR is an augmented reality info app that
provides maritime information and instruction to
users. The app utilizes AR technology to create
interactive and immersive experiences that help
users learn about the maritime industry and
related topics.
One of the key features of ASCO AR is its wide
range of information and instruction on maritime
topics. The app covers everything from basic
navigation and safety protocols to more advanced
topics such as vessel operation and maintenance.
This makes it an invaluable resource for anyone
working in the maritime industry or interested in
learning more about it.

9. CAREFUL DRIVER CSR
APP
Careful Driver is a CSR (Corporate Social
Responsibility) tool developed with Pasha
Insurance for its customers. The program aims to
encourage safe driving behaviors and attract new
customers. The program works by analyzing the
user's driving habits over a range of 200 km and
tracks various aspects of the user's driving, such
as speed, acceleration, braking, and cornering.
Based on this data, the program assigns a score to
the user, which is then used to offer personalized
insurance packages.
In addition to the analysis feature, Careful Driver
also includes an online calculator that allows users
to estimate the cost of their insurance premiums
based on their driving score. The program also
provides instructions on how to improve driving
habits and increase the score, helping users to
save money on their insurance premiums.

10. ITECA CASPIAN EVENT
MANAGEMENT APP
Caspian Event Management is a web-based tool
designed for the organizers in order to manage
the ITECA Caspian events and exhibitions. The
tool offers a range of features that make it easy
for event organizers to plan and execute
successful events, including the ability to create
event schedules, manage attendees and
speakers, and generate reports. In addition to the
key features of Caspian Event Management tool,
it also provides information to guests.

11. GOAZ - AUGMENTED
REALITY GUIDE
GoAz AR is an augmented reality (AR) tool and
social media platform designed for tourists and
guests. It aims to provide users with information
and entertainment while they are traveling or
visiting Baku. AR technology, allows users to view
virtual content in the real world through their
smartphone or other device. Using the app,
tourists and guests can access a range of
information about their destination, such as local
landmarks, restaurants, and attractions. They can
also use the app to explore the area in a more
interactive and immersive way, by viewing virtual
tours or interactive maps.

12. MYBUS BUS RENTAL
MOBILE APP
MyBus is a bus rental platform that is
revolutionizing the way people travel around the
country. With this start-up, it is now easier than
ever to rent a bus for any occasion, whether you
are planning a family vacation, a corporate
retreat, or a school field trip.
The most important benefit of MyBus is its
convenience. Rather than spending hours
researching different bus companies and trying to
negotiate prices, users can simply visit the MyBus
mobile app and browse through a wide range of
available buses. From there, they can select the
perfect vehicle for their needs and book it online
in just a few clicks. Another advantage of MyBus
is its affordability. By working with a network of
trusted bus rental companies and private owners,
MyBus is able to offer competitive rates that are
often lower than those of traditional bus rental
agencies. This means that users can save money
on their travels while still enjoying a high level of
comfort and safety.

13. AZERCELL GENCOL AR
BASKETBALL GAME
GencOL AR is an innovative augmented reality
game that was developed specifically for young
potential-customers of Azercell. The game was
designed to engage and educate players about
the products and services offered by Azercell,
while also providing an enjoyable and interactive
experience. One of the key features of GencOL
AR is its use of AR technology, which allows
players to interact with virtual elements in the real
world. This adds an extra layer of immersion and
excitement to the game, as players can see their
virtual creations come to life in front of them.
GencOL AR was presented at an exhibition,
where it garnered a lot of attention and interest
from attendees. The game's interactive and
educational elements likely contributed to its
popularity, as it offered a unique and engaging
way for players to learn about Azercell's products
and services.

14. JEWELLAR - AR
JEWELRY APP
Jewellar AR is a Canadian start-up that provides
a groundbreaking augmented reality (AR) e-
commerce mobile app for the fashion industry.
This innovative app that was developed by
Customar, allows potential customers to
experience different accessories on their hand
before making a purchase, providing a much more
immersive and convenient shopping experience.
AR technology allows users to virtually try on
different pieces of jewelry, watches and other
accessories and see how they look on their hand.
This can be particularly useful for people who are
unsure about which style or design to choose, as it
allows them to get a better sense of what a piece
of jewelry or watches will look like in reality
before committing to a purchase.

15. 360° TOUR OF BAKU
CITY CIRCUIT
360 Tour of Baku is an immersive video tour
produced for The Azerbaijan Grand Prix, a part of
the Formula One motor racing event. The tour
provides an in-depth look at the city of Baku, the
capital of Azerbaijan, and offers a unique
perspective on the Grand Prix event itself. One of
the standout features of 360 Tour of Baku is its
use of 360-degree video technology, which allows
users to fully immerse themselves in the tour
experience. The tour includes a range of
panoramic views and interactive elements,
allowing users to explore different areas of the
city and get a sense of what it is like to be there in
person.

16. BAKU CITY CIRCUIT
VIRTUAL TOUR
Baku City F1 Game is a racing game developed for
the Azerbaijan Grand Prix, a Formula 1 race held
annually in Baku, the capital city of Azerbaijan.
The game is built using WebGL, a JavaScript API
that allows for the creation of interactive 3D
graphics within a web browser.
In the game, players can race on the Baku City
Circuit, a street circuit located in the city center
of Baku. The circuit has a combination of long
straights and tight turns, providing a challenging
and exciting race experience. In addition to the
racing game, Baku City F1 also allows users to
purchase tickets for the Azerbaijan Grand Prix.
Users can select their preferred stand and buy
tickets. The game also provides information about
the different stands and their locations within the
circuit, helping users make an informed decision
about where to watch the race.

17. MYSTERIOUS BAKU
Mysterious Baku is an augmented reality (AR)
tourism app developed in partnership with Pasha
Insurance and the Ministry of Culture in order to
provide information to tourists visiting historical
sites in Baku, Azerbaijan. The app utilizes AR
technology to bring historical sites to life and
provide an immersive and interactive experience
for users.
The app includes detailed descriptions and
background information on a range of historical
sites and landmarks in Baku, as well as multimedia
content such as photos, videos, and audio clips.
This makes it an invaluable resource for tourists
looking to learn more about the city's rich history
and culture. The app's combination of educational
content and interactive features makes it a unique
and enjoyable way to explore Baku's historical
sites.

18. KRISTAL ABSHERON AR
CONSTRUCTION APP
Kristal Absheron AR is a cutting-edge real estate
app that utilizes augmented reality (AR)
technology to provide an immersive product
experience for potential customers. With this app,
users can get a feel for the final product by
virtually exploring the building floor by floor, and
getting a detailed look at the construction process
along the way.
One of the key benefits of Kristal Absheron AR is
that it allows users to get a much more accurate
sense of what a property will look like in reality,
rather than relying on static photographs or
diagrams. This can be particularly useful for
people who are considering purchasing a
property, as it allows them to get a better sense
of the layout and design of the building before
making a decision.

19. TUTU AR COLORING
BOOK
Tutu AR is a promotional augmented reality book
that is designed and developed specifically for
children. With this book, children can bring their
coloring creations to life in a completely new way.
By coloring the pages of the book and using AR
software, children can watch as their drawings
come to life in a fully immersive and interactive
experience. Main benefit of Tutu AR is its
educational value. In addition to providing a fun
and engaging way for children to express their
creativity, the book also teaches children about
AR technology and how it works. This can help to
spark an interest in science and technology at an
early age, which can be beneficial for their future
development. Yet most importantly, it helped the
client to reach its marketing targets and promote
its new beverages.

20. AZERCELL GR IMAGE
RECOGNITION APP
Azercell AR is an augmented reality (AR) info app
that was developed specifically for a
telecommunications expo. The app was designed
to provide attendees with an immersive and
interactive way to learn about Azercell's products
and services, offering a unique and engaging
experience for guests.
Azercell AR was a hit at the telecommunications
expo, as it provided attendees with a convenient
and engaging way to learn about the company's
offerings. By using AR technology, the app was
able to offer a much more in

21. MEKTAPP PARENTAL
CONTROL APP
Mektapp is an educational management tool that
was developed by Customar to help parents
actively participate in their children's educational
routine. With this innovative app, parents can
easily follow up on their students' attendance
rates and grades, staying informed about their
academic progress in real-time.
One of the key features of Mektapp is its ability to
involve teachers in the process. By providing
teachers with a platform to report on student
progress, Mektapp helps to create a more
collaborative and transparent learning
environment. In addition to its convenience and
collaborative features, Mektapp also offers a
range of other benefits. For example, the app is
easy to use and navigate, making it accessible for
parents of all levels of technological proficiency.
It is also secure and confidential, ensuring that
sensitive student information is protected.

22. LEXUS LC500 AR
EXPERIENCE
The Lexus LC500 is a high-end luxury coupe that
has been praised for its sleek design and powerful
performance. To help promote the new model,
Lexus Azerbaijan teamed up with Customar to
develop an augmented reality experience app.
This innovative marketing tool allows potential
customers to virtually explore the LC500 and see
its features and capabilities in a more immersive
and interactive way.
With the app, users can point their smartphone or
tablet at a physical image of the LC500, and the
AR technology will overlay digital content onto
the real-world image. This could include 3D models
of the car, interactive hotspots that highlight
specific features. The AR app is a great way for
Lexus Azerbaijan to showcase the LC500 to
potential customers in a more interactive and
engaging way.

23. Experiential marketing is a growing trend which involves
marketing a product or a service through experiences that
engage the customers and create an emotional attachment to
the product/service. Physical and interactive experiences are
used to reinforce the offer of a product and make customers
feel as if they are part of them
Experiences are positively related to customer's attitudes,
mood, and behaviors. They also represent a means through
which a company can gain a competing advantage by
differentiating itself from competitors.
To achieve success, experience should be engaging,
compelling and able to touch the customer's senses and
capture their loyalty
WHAT IS EXPERIENTIAL
MARKETING?

24. HIGH TECH PARK
INTERACTIVE MODEL
HTP IW, an interactive wall experience was
developed for High Tech Park stand at a high
technologies event. The wall display was used to
provide information about the High Tech Park and
its offerings to visitors.
The interactive wall featured a variety of
interactive elements, such as touch-sensitive
buttons, scrolling text, and multimedia content, all
designed to engage and educate visitors about
the High Tech Park. By using an interactive wall
display, the High Tech Park was able to present
information in an engaging and interactive way
that kept visitors interested and informed. It also
allowed them to showcase the park's cutting-edge
technologies and capabilities in a visually striking
and memorable way.
13

25. MARDAKAN
ECOVILLAGE
Mardakan Eco Village is a planned self-sufficient
village that aims to be environmentally sustainable
and socially responsible. To share information
about the project and its construction plans more
effectively, the owners of the Mardakan Eco
Village worked with Customar to develop an
interactive wall display. We designed the
interactive wall for the Mardakan Eco Village to
provide detailed information about the
construction, including the layout and design of
the homes and other structures, the types of
materials and technologies that would be used,
and the overall sustainability goals of the project.
15

26. BAKCELL ULDUZUM
CLAW CRANE GAME
Ulduzum Game is an innovative and interactive
wall game developed by Customar for Bakcell,
one of the leading telecommunications companies
in the region. The game was created to advertise
Bakcell's new Ulduzum package, which includes a
range of advanced features and services for
customers. To promote the Ulduzum package,
Bakcell decided to showcase the game at the
Bakutel expo, an annual technology and
telecommunications event held in Azerbaijan. The
game was installed on a large wall at the expo,
where visitors could play and interact with it.
16

27. DINO PARK
AUGMENTED REALITY
BOOK
Dino Park is an augmented reality info app that
was developed to provide users with information
about dinosaurs and allow them to visualize these
ancient creatures in a new and immersive way.
The app was created not only to educate and
entertain users, but also to promote Samsung's
new tablets, which are designed specifically for
use in education.
The app features a wide range of information
about dinosaurs, including detailed descriptions,
images, and videos. Users can learn about the
different species of dinosaurs, their physical
characteristics, and their habitats. The app also
includes a special AR feature that allows users to
visualize dinosaurs in 3D, giving them a more
realistic and lifelike experience.
17

28. NAR MOBILE VR
TELEPORT
EXPERIENCE
Nar Mobile VR is a virtual reality (VR) experience
developed for Nar Mobile to display their services
at a telecommunications event. Guests were
invited to participate in various VR games while
learning about the latest offerings from Nar
Mobile. The VR experience was designed to be
both entertaining and educational, allowing
guests to have fun while learning about the
company's products and services. The VR games
were selected to engage and captivate guests,
while also providing information about Nar
Mobile's offerings. One of the highlights of the VR
experience was the opportunity for guests to try
out the latest VR technology and see how it could
enhance their experience with Nar Mobile.
19

29. HIGHTECHPARK AR
STAND
HTP AR is an augmented reality experience
developed for an exhibition at High Tech Park. The
purpose of the experience was to showcase the
current construction plans for the park and allow
guests to get a better understanding of what the
final result would look like.
Using AR technology, guests were able to view 3D
models of the construction plans on their mobile
devices or tablets. They could explore different
areas of the park and see how the buildings and
structures were planned to be laid out. In addition
to viewing the plans, guests were also able to see
what the final result would look like once the
construction was completed. The use of AR
technology was a creative and innovative way to
engage and inform guests about the project, and
it's likely that it will continue to be used in similar
exhibitions in the future.
20

30. BAKCELL ULDUZUM
GESTURE GAME
The project is aimed to build up an interactive
game based on gesture detection technology.
Players should hunt stars with the suck during a
certain period of the time. Based on points earned
by player certain awards are given to player.
21

31. FLAME TOWERS VR
EXPERIENCE
Flame Towers VR is an immersive virtual reality
experience developed by Customar to promote
Bakcell's new stand at BakuExpo. The VR
experience was designed to be an exciting and
adrenaline-filled experience that entertained and
engaged guests. Using VR technology, guests
were transported to a virtual world where they
could experience a thrilling journey through the
Flame Towers. The VR experience allowed guests
to feel like they were physically present in the
towers, exploring the different levels and
interacting with the virtual environment. Overall,
Flame Towers VR was a creative and innovative
way for Bakcell to promote their stand and
engage with guests.
22

32. BAKU CITY CIRCUIT VR
GAME
Baku City Circuit VR was a virtual reality game
developed for the Azerbaijan Grand Prix. The
game allowed guests to experience the thrill of
driving on the Baku City Circuit in a fully
immersive and realistic way. Guests were invited
to sit in a F1 mock-up car and put on a VR
headset, which transported them to the virtual
world of the Baku City Circuit. They were able to
drive around the circuit, feeling like they were
really there and in control of the car. The VR
game was a great hit with guests, who were able
to fully immerse themselves in the experience and
feel like they were part of the action. The realistic
graphics and immersive gameplay made it feel like
a real F1 race. Baku City Circuit VR was a great
product experience that provided guests with an
exciting and unique way to experience the
Azerbaijan Grand Prix.
23

33. SOCAR TURKIYE AR
STAND
Socar AR is an augmented reality app that allows
users to visualize the new planned oil refinery
plant in a unique and interactive way. With the
app, guests can use their mobile phones or tablets
to see the final result of construction as if it were
already built, giving them a realistic and
immersive experience.
The app utilizes AR technology to overlay digital
information and imagery onto the real world,
creating a seamless blend of the two. This allows
users to see the refinery plant in its planned
location, giving them a better understanding of
how it will fit into the surrounding environment.
One of the key benefits of Socar AR is that it
allows guests to see the refinery plant from
different angles and perspectives, giving them a
comprehensive view of the entire project. They
can also access detailed information about the
various components of the refinery, such as the
processing units and storage tanks.
24

34. BANK RESPUBLIKA VR
GAME
BRVR is a virtual reality (VR) game developed for
one of the leading banks in Azerbaijan as part of
their rebranding plan to attract younger clients.
The game allows users to immerse themselves in a
realistic office setting and play a variety of
engaging games that promote the bank's new
products and services.
The main benefit of BRVR is that it allows the
bank to reach a younger audience who may be
more interested in technology and interactive
experiences. It also allows the bank to showcase
its products and services in a more engaging and
interactive way, rather than just presenting them
through traditional marketing materials.
25

35. HELL VR EXPERIENCE
For our client Hell, a leader in the local market for
energy drinks, we developed a virtual reality
experience that delivers an adrenaline rush for
users. The VR experience was designed to give
users a taste of the excitement and energy that
Hell's products can provide. As they moved
through the experience, they were able to
interact with their environment and feel the rush
of adrenaline as they completed each challenge.
26

36. 95% of event creators who used experiential marketing in 2017 found it effective.
65% of brands believe that live events are directly correlated to sales.
70% of users become regular customers after an experiential marketing event.
77% of marketers use experiential marketing as a vital part of a brand’s
advertising strategies.
98% of users feel more inclined to purchase after attending an activation.
Facebook posts, photo sharing and Instagram posts were the top three types of
branded experiential content posts made by consumers in 2017.
80% of polled attendants mentioned that live demonstrations and free samples
drastically helped solidify their purchase decision.
63% of marketers plan on investing more in live activations in the future both in
terms of budget and number of activations.
8 in 10 marketers believe live activations are critical to their company’s success.
86% of marketers believe that technology has a major positive impact on the
successes of their activations.
WHAT DO NUMBERS SAY?

37. DRAFT
CONSTRUCTION AR
STAND
Draft AR is a real estate augmented reality info
app developed to provide potential clients with an
immersive and interactive experience when
viewing properties. The app allows users to view
detailed information about a property and its
surrounding environment, as well as see what the
property would look like with various designs. One
of the key benefits of Draft AR is that it allows
users to get a feel for a property without actually
being there in person. This can be especially
useful for those who are unable to visit the
property in person due to distance or other
constraints.

38. AZERSHEKER
INTERACTIVE MAP
For Azersheker's stand in a food and beverage
exhibition, we designed and developed an
interactive wall experience to instruct and inform
visitors about their production technologies and
the process itself. The interactive wall utilizes the
latest technology to provide a dynamic and
engaging way for visitors to learn about
Azersheker's products and how they are made.
Visitors can use the interactive wall to explore
different aspects of the production process, such
as the raw materials that are used, the machinery
and equipment involved, and the various stages of
production. The wall includes interactive elements
such as touch screens and 3D animations, allowing
visitors to learn about the process in a fun and
interactive way.

39. TOYOTA INTERACTIVE
MAGAZINE COVER
Toyota interactive is an interactive wall
experience installed in the Toyota car showroom
that allows potential clients to customize Toyota
models and take a picture with them. The
interactive wall utilizes the latest technology to
provide a dynamic and engaging way for visitors
to envision themselves driving a Toyota vehicle.
Visitors to the showroom can use the interactive
wall to add their own vehicle numbers onto
various Toyota models and see how they would
look in real life. They can also take a picture with
the customized model and share it with friends
and family.

40. YUKSEKLIK VR
TACTICAL SHOOTING
TRAINING
Trift VR is a military virtual reality training and
game developed by Customar in order to promote
our own services in the ADEX defense exhibition.
The VR training is designed to simulate realistic
military scenarios and challenges, providing users
with an immersive and interactive training
experience.
Through the VR game, users are able to practice
and develop their military skills in a safe and
controlled environment. They can also learn about
the latest technologies and equipment used in the
military, and see how they perform in different
situations. Main aim of Trift VR is that it allows
Customar to showcase our capabilities and
expertise in military training and simulation. It
provides a unique and engaging way for us to
demonstrate our services to potential clients and
partners, and helps to differentiate us from
competitors.

41. TURKCELL GEBZE
DATACENTER VR
TRAINING
Gebze VR is a virtual reality training developed
for Turkcell that covers safety instructions and
detailed information for employees working at the
Gebze site. The VR training is designed to provide
a safe and interactive way for employees to learn
about the site and the various hazards and risks
they may encounter while working there. Through
the VR training, employees are able to immerse
themselves in a realistic environment that
simulates the Gebze site. They can learn about the
various safety protocols and procedures that are
in place, and practice following them in a
controlled environment. The VR training also
includes detailed information about the various
hazards that employees may encounter on the
site, and how to safely navigate them.

42. SUPERSUN BRAND
EXPERIENCE
The Supersun interactive wall game was a
promotional campaign developed for Azersun, a
leading consumer goods company, to showcase
their new products and engage with customers in
a fun way. The game was installed at select retail
locations and invited customers to participate by
interacting with the wall using gestures and
movements.

43. “FROM WASTE TO
ART” MUSEUM 360
VIRTUAL TOUR
The Waste Museum VR is an immersive video tour
developed as a part of the Clean City project, a
campaign to promote waste management and
increase awareness about the importance of
properly disposing of trash. The video tour was
designed to be an educational and engaging
experience that would allow guests to learn about
waste management in an interactive way. The tour
was created using virtual reality technology and
took guests on a virtual tour of the Waste
Museum, an interactive exhibit that showcased
the history of waste management, the impact of
improper trash disposal on the environment and a
walk through “From Waste to Art” museum.

44. WWF AUGMENTED
REALITY STAND
WWF and Customar teamed up to create an
interactive wall experience to increase awareness
about endangered animals and the importance of
conservation. The experience was set up at a
public event and invited visitors to engage with
the wall using gestures and movements.
Upon approaching the wall, visitors were greeted
with a selection of endangered animals to choose
from. Using motion sensing technology, the wall
would recognize the visitor's movement and
project a virtual image of the chosen animal onto
the wall. The visitor could then take a picture with
the virtual animal, creating a fun and memorable
experience. In addition to being a fun and
interactive way to learn about endangered
animals, the interactive wall experience also
provided important information and resources
about the various conservation efforts being
undertaken by WWF and Customar. This included
information about how visitors could get involved
and make a difference in the fight to protect
endangered species.

45. WWF AUGMENTED
REALITY BOOK
The WWF AR book is an educational augmented
reality app designed for children to learn about
endangered animals. The app is available for
download on mobile phones and tablets and
provides 3D visuals of each animal depicted in the
book. When using the app, children can simply
point their device at a page in the AR book and
the animal will come to life in 3D on the screen.
The app includes information about each animal,
including its habitat, diet, and conservation status,
as well as interactive elements such as quizzes
and games.

46. Obviously, this poses a great opportunity for Virtual and
Augmented Reality. Both are vehicles to activate all senses and
immerse the consumer within a specific branded experience. They
can easily be the starting point for a conversation with the
consumer.
Virtual Reality lets you create a detailed world by using a pair of
glasses. Consumers can look around a virtual space, as if they were
actually there, and interact with it—which results in highly
immersive experiences.
On the flip side, Augmented Reality gives you the ability to overlay
additional information and visual stimulus on top of specific real
items, combining the digital world with the physical one, in a
targeted and seamless way—it’s much more than catching
Pokemons actually. This can be done either through a pair of
glasses or your mobile phone.
WHAT CAN WE DO WITH VR/AR?

47. COCA-COLA BRAND
EXPERIENCE GAME
Coca Cola's Novruz campaign included an
interactive wall game that invited users to
participate in a fun and engaging experience
while promoting the brand's products. The game
was set up at various celebratory events and
invited users to approach the wall and start
playing. To play the game, users would follow the
prompts on the screen and complete various
challenges and tasks. As they played, they would
earn points that they could then redeem for prizes
and presents.
The interactive wall game was a successful
promotional campaign that helped Coca Cola to
connect with customers in a meaningful and
memorable way, while also providing valuable
insights about the company.

48. NAR ROAMING
INTERACTIVE MIRROR
Nar Interactive was a promotional interactive wall
game developed for Nar Mobile, a leading
telecommunications company, to showcase their
new services and products. The game was
installed at select retail locations and invited
customers to participate by interacting with the
wall using gestures and movements.
Nar Interactive used cutting-edge technology to
bring the experience to life. The wall was
equipped with sensors and cameras that tracked
the movements and gestures of the players,
allowing them to fully immerse themselves in the
game and feel like they were part of the action. In
addition to being a fun and engaging way to
promote Nar Mobile's products and services, the
game also helped the company to gather valuable
insights about their customers' preferences and
interests.

49. LEXUS TURKIYE AR APP
Lexus AR is an augmented reality experience
developed for Lexus Turkiye, as a promotional
campaign to showcase the features and
capabilities of their cars. To use the Lexus AR
experience, customers would simply point their
smartphone or tablet at the displayed car. This
would bring up a 3D model of the car on the
screen, allowing the user to explore the exterior
and interior of the vehicle in detail. This allowed
customers to get a more in-depth understanding
of the car and what it had to offer.

50. VR MARINE LIFEBOAT
TRAINING
LifeBoat VR is a virtual reality training program or
VRT developed by Customar and ASCO to
increase awareness and prepare maritime workers
for emergency situations. The training program is
designed to be immersive and interactive,
providing workers with a realistic and engaging
learning experience. To participate in the training,
trainees wear VR headsets and be transported
into a virtual environment where they can practice
and learn about different emergency scenarios
and procedures. The VR training includes
interactive elements such as quizzes and
simulations, allowing workers to test their
knowledge and skills in a hands-on way.

51. FANTA VITAMIN C
BRAND EXPERIENCE
The Vitamin C interactive wall experience was
developed as part of a campaign for Fanta's new
beverage. The interactive wall was designed to be
an engaging and immersive advertising
experience for customers. When approaching the
wall, users were greeted with a colorful and
vibrant display that incorporated elements of
Fanta's brand identity. Vitamin C interactive wall’s
ability to adapt to the user's movements and
reactions in real-time made the experience feel
dynamic and responsive, and helped to keep users
engaged for longer periods of time.
In addition to being an effective way to promote
Fanta's new beverage, the Vitamin C interactive
wall experience was also a great example of how
technology can be used to create engaging and
immersive advertising experiences.

52. FANTA VITAMIN C VR
EXPERIENCE
Fanta VR is a virtual reality game that was
designed for Fanta’s new product presentation.
The game includes a real-life bike that users can
ride through a virtual environment, collecting
points and completing challenges along the way.
The Fanta VR experience begins by fitting users
with a virtual reality headset and placing them on
the bike. As they pedal through the virtual world,
they are transported to a colorful and immersive
environment that is filled with obstacles and
challenges to overcome. One of the key features
of Fanta VR is its use of real-time tracking and
motion sensing technology, which allows the game
to respond to the movements and actions of the
user. This makes the experience feel more realistic
and engaging, as users are able to physically
interact with the virtual environment.

53. NAR VR EXPERIENCE
FOR BAKUTEL 2018
The Nar VR experience was developed for Nar
Mobile as a way to promote the company's
products and services at a telecommunications
expo. The experience was designed to be an
immersive and engaging way for attendees to
learn about Nar Mobile's offerings, and to get a
sense of what it would be like to use their
products and services.
The Nar VR experience was set up in a dedicated
area at the expo, and attendees were invited to
put on a virtual reality headset and immerse
themselves in the virtual world. Once inside the
virtual environment, users were able to explore
different virtual spaces and interact with various
elements of the experience, such as virtual
displays and demonstrations of Nar Mobile's
products and services.

54. NAR BLITZ GAME FOR
BAKUTEL 2018
Nar Blitz was an interactive wall game that was
designed to promote Nar Mobile's stand at
Bakutel, a telecommunications expo. The game
was designed to be an engaging and immersive
way for visitors to interact with the Nar Mobile
brand and learn about the company's products
and services.
To play Nar Blitz, visitors used touchscreens to
engage with different games and earn points. The
game was designed to be easy to play and
enjoyable for all ages, with a variety of different
games and challenges to choose from.

55. 166 FREIGHT
TRANSPORTATION &
LOGISTICS VR GAME
166 VR is an immersive virtual reality experience
developed by Customar in collaboration with 166,
the largest inland logistics company in Azerbaijan.
The goal of the experience was to promote the 166
brand and provide information about the
company's services to attendees at various events
and exhibitions.
To create the 166 VR experience, Customar used
advanced virtual reality technology to create a
detailed and immersive virtual environment. Users
were invited to put on a virtual reality headset
and enter the virtual world, where they could
explore different virtual spaces and interact with
various elements of the experience. By using
virtual reality technology, the company was able
to showcase the capabilities of their services in a
way that gave users a sense of what it would be
like to use them in the real world.

56. AZERCELL BAKUTEL 2019
To promote Azercell’s new stand at Bakutel, we
have developed an interactive wall experience
that allows visitors to play a football game via
projection mapping. The wall was equipped with
advanced sensors and technologies that allowed
users to interact with the display in real-time,
using their body movements to control the game.
By kicking their feet, users could move the virtual
ball around the field and aim for the goal.
In addition to being an effective way to promote
Azercell's new stand at Bakutel, the interactive
wall experience was also a great example of how
technology can be used to create engaging and
immersive advertising experiences.

57. AGSARAY VR REAL
ESTATE APP
Agsaray VR is a real estate virtual reality
experience that was developed to attract new
customers and promote the project. The
experience was designed to give potential clients
an immersive and interactive way to explore the
building and its apartments, as well as to get a
sense of the city view from different floors.
To create the Agsaray VR experience, we used
advanced virtual reality technology to create a
detailed and realistic virtual environment. Users
were invited to put on a virtual reality headset
and enter the virtual world, where they could
explore the building and its unfinished apartments
in real-time. Main feature was its ability to give
users a sense of what it would be like to live in the
building and its apartments.

58. COCA-COLA BAKU -
360 VIDEO TOUR
Coca Cola 360 is an immersive video tour that was
produced to showcase the Coca Cola production
plant in virtual reality. The tour was designed to
give viewers an inside look at the various stages
of the production process, from the sourcing of
ingredients to the bottling and packaging of the
finished product.
To create the Coca Cola 360 tour, the company
used advanced virtual reality technology and 360
degree video content to create a detailed and
realistic virtual environment. Viewers can follow a
guided tour of the production plant and learn
about the various processes and techniques used
to produce Coca Cola. By leveraging the power of
virtual reality technology, the company was able
to create a unique and engaging experience that
helped to build awareness and affinity for their
brand.

59. ONE DAY IN ADA
UNIVERSITY – 360°
VIDEO TOUR
One Day in ADA is a 360 video tour that was
designed for virtual reality and created to give
potential and future students an inside look at the
campus of ADA University. The tour was designed
to take viewers on a virtual walkthrough of the
campus, highlighting the various buildings and
facilities that are available to students.
By using virtual reality technology and 360
degree video content, the university was able to
create a realistic and immersive experience that
gave viewers a unique perspective on the campus
and its offerings.

60. CARLSBERG AZERBAIJAN
– 360° PHOTO TOUR
Carlsberg 360 is an immersive video tour that was
produced for the Carlsberg production plant. The
tour was designed to give viewers an inside look
at the various stages of the production process,
from the sourcing of ingredients to the brewing
and bottling of the finished product.
To create the Carlsberg 360 tour, the company
used advanced virtual reality technology and 360
degree video content to create a realistic virtual
environment. Viewers were invited to put on a
virtual reality headset and enter the virtual world,
where they could follow a guided tour of the
production plant and learn about the various
processes and techniques used to produce
Carlsberg beer. One of the key features of
Carlsberg 360 was its ability to give viewers a
sense of what it was like to be inside the
production plant and witness the production
process firsthand.

61. AZERCELL META-STAND
TEKNOFEST AZERBAIJAN
Azercell Metastand is a metaverse project that
was developed for Azercell, a telecommunications
company, to immerse visitors of the stand into an
augmented world and provide them with more
information about the brand. The project was
accessed through web AR, which allowed visitors
to see the stand in a metaverse and interact with
various elements of the experience.
In addition to providing an engaging and
immersive experience for visitors, Azercell
Metastand was also a great way for the company
to promote their brand and build awareness and
affinity among visitors. By leveraging the power
of augmented reality technology, the company
was able to create a unique and memorable
experience that helped to differentiate them from
their competitors.

62. TEKNOFEST AZERBAIJAN
META-STAND İN
SAMSUN (TÜRKİYE)
Azerbaijan's stand at Teknofest was a hit thanks
to the innovative and immersive augmented reality
mobile app that was developed for the event. The
app allowed visitors to see an augmented version
of the stand, complete with interactive and fun
games that added an extra layer of excitement to
the experience. By using AR technology, the app
was able to bring the stand to life in a way that
traditional displays couldn't, allowing visitors to
engage with the content in a more interactive and
engaging way.
The success of Azerbaijan's stand at Teknofest
can be attributed in large part to the innovative
and creative solution provided by Customar,
which drew in a large number of visitors and kept
them engaged throughout the exhibition.

63. AND OTHER PROJECTS BY CUSTOMAR
ANAMA MineMap
Allianz Insurance VR
K.O.M.A VR Game
OMID 3D
Surakhani Oil Tanker Musem
Saloni Mebel AR
Teknofest Shuha VR
Teknofest Safe Karabakh
ARD VRT
Virus Destroyer
Nar Store
Sakit Run! Game
Sari Game
Constock

65. Contact details
A. RAJABLI 46B,
BAKU, AZERBAIJAN
Website
www.customar.tech
Mobile phone
+99455 580 11 88
+99455 324 33 21
Email address
info@customar.tech