Why now is the time to look at your strategy towards mobile payment and loyalty. What brands are operating in this space and what technologies are supporting them. Why now is the time to invest and why by standing still you will see your competitors overtake you. What we mean by Emerging Commerce and what is fueling hype in the growing area of mobile payments and loyalty. How you build change into your plans and what trends to look for.

1. Emerging Commerce –
your role in the
movement

2. • A new wave of transactional technology platforms
• Omni-channel, not purely mobile – we will focus on mobile today
• Continued understanding of the fast changing payment landscape
We believe that the way humans transact will continue to change,
we are a part of that change
What is Emerging Commerce?

3. Who is leading the way?
Brands
Technology providers

4. Why should you be so excited about this?
• This is all about
money
• There is the potential
for you to do very well
if you get this right
Source:

5. Investment in fintech start-ups
at a 5 year high
• Fintech is a very
lucrative place to be
• Corporate and the
investment
community are
increasing deal-flow
• Av number of deals
and transaction value
at a 5 year highSource:

6. “Value of mobile wallet market to grow to
$5,250 billion by 2020”
• Exponential+ growth
• Compound average
growth rate of 127%
• Many headline
grabbing figures like
this being touted
Source: $5,250 billion = 5.25 trillion = $5,250,000,000,000

7. Awareness & Growth
Source:

8. Mobile payment growth – why the hype?
• The potential to radically change behaviour
• Consumer understanding has reached a tipping point – now is the
time
• Currently retail understanding is based on assumed data. We can
deliver actual data
Mobile payments allow you to profile previously analogue customers using
digital marketing techniques

9. Trends
PITO witnessed the birth of Social and Mobile

10. Trends - Social Media
Source:

11. Trends – Mobile App
Source:

12. Trends – Mobile Wallet
Source:

13. Source: http://tinyurl.com/m8zzplz

14. Where are you on the tech understanding curve?
http://blog.netcore.co.in/?p=803Source:

15. Understanding of Analytic lag – social media
Source:

16. Understanding of Analytic lag – mobile app
Source:

17. Understanding of Analytic lag – mobile wallet
Source:
• Find a route to get the
analytics you need
• Measure your success
constantly
• Build change into your
plans

18. We believe the world will continue to change, that rate of change will increase.
Gordon Moore’s law presents opportunity
• Exponential pace of change
• New technologies
• Opportunity to change everything
We live in Exponential times
Sources:
1992-
2012

19. A digital product is never finished
Agile delivery has change at the heart
Source:
Start with a MVP
• Define the fastest way to deliver the
most benefit to all user groups
• Begin building your product
• Test and iterate
• Use your data for PR and competitive
advantage

20. How we progress the movement together
• Be brave, lead us all and get your MVP out asap
• Find or create early metrics and use them as your USP
• Build in an agile and scaleable way, everything will change, build
change into your plans
• Ask for help where needed, none of us can do all of this alone
“The biggest risk is not taking any risk... In a world that is changing really
quickly, the only strategy that is guaranteed to fail is not taking risks.”
Mark Zuckerberg

21. Questions…
@charlescadbury
@putitout
#pitoEC
charlie@putitout.co.uk
020 7100 2034