Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

to app or not to app

263 views

Published on

An talk on "to app or not to app" given at the first #thinkup event organised by @eightandfour

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

to app or not to app

  1. 1. Mobile apps and doing the mobile dance @charlescadbury @putitout
  2. 2. Why I am here • Delivered 40+ apps since 2007 • Delivered to top brands • Technical partner with some of the best ad agencies in London • Therein lies the story… @charlescadbury @putitout
  3. 3. Typical brief • We have a creative signed off and want to propose an app • Here’s a deck – could you come up with an amazing app idea • Ideally by the end of the day • We probably won’t have much budget so please bear that in mind @charlescadbury @putitout
  4. 4. The result Thanks, but no thanks @charlescadbury @putitout
  5. 5. Why the burning want for apps? • Misunderstood appropriation of time @charlescadbury @putitout Flurry April 2013
  6. 6. So, do you need an app? • Will your website do the job? – Existing traffic – Familiar CMS – Explore first Who has an idea for an app? @charlescadbury @putitout
  7. 7. What makes a good app? • Play to the strengths of the medium, what’s in a phone? – Camera – GPS – Microphone – Speakers – Internet – Screen – Accelerometer – Storage – Wicked good processor @charlescadbury @putitout
  8. 8. Who does this well? Simple app, using location feature @charlescadbury @putitout Simple app, using camera feature
  9. 9. What of our work replicates? Simple app, using location feature @charlescadbury @putitout Simple app, using camera feature
  10. 10. If you remember 3 things • Simply useful • Deliver beyond the confines of a website • Don’t forget to market the app @charlescadbury @putitout

×