1. Emerald Jewel Industry India Limited
A case study

2. Introduction
• Established in 1984.
• Business started with procurement from the
goldsmith.
• Started own manufacturing in 1992.
• Largest Jewellery Manufacturer in the SAARC
Countries.

3. • Fulfills domestic demand and has the coveted
status of “Export house”.
• Jewel One, Ishtaa (18-karat zircon-studded
jewellery), Nishtaa, and Corona (for diamonds)

4. Emerald as a manufacturer
• Transformed conventional procedures to a
technology based.
• Introduced uniqueness in design (over 1 lake
designs).
• Improved quality of workmanship.
• Internal design work leading to innovation.
• Satisfying the needs of internal customers.
• Increase production from 400gm/month to 2
metric tones/month. Quality maintained in
every aspect of production.

5. Awards and laurels
• Won national jewellery award for – Best
jewellery manufacturer and Gem of the year.
• Awarded as the “Preferred manufacturer of
India”.

6. Emerald as innovator
• Revolution period from 1995- 2003.
• Computer aided design process.
• Extensive research done in field like laser
cutting, stone setting, gold recovery etc.
• Reduction in gold wastage.
• Innovation by mixing casting and handmade
designs.
• Innovation through light weight jewellery.
• Internal design process based on extensive
research.

7. Emerald as an employer
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Provides employment to over 2000 people.
As the employee grows the company grows.
In-house training provided.
Continuous improvement through proper
interaction between management and
employee.

8. Jeweller No 1!
K. Srinivasan (Managing Director)
• Started out as a salesman with salary of Rs.
100.
• Began with 100-150gms gold now handles 15
tonnes a year.
• A strong network base led to expansion of
business.
• First jeweller to concentrate in design
accuracy and quality of finish.
• Customer satisfaction is his objective.

9. Thank you