Emerald Jewel Industry India Limited is a case study of India's largest jewellery manufacturer in the SAARC countries. Established in 1984, Emerald started with procuring gold from goldsmiths and started its own manufacturing in 1992. It fulfills domestic demand and exports jewellery. Emerald transformed its procedures to become technology-based, introduced over 1 million unique designs, improved quality, and increased production from 400g/month to 2 metric tons/month while maintaining quality. Emerald revolutionized its design process through computer-aided design, extensive research in areas like laser cutting and stone setting, and innovated light weight jewellery designs. The company provides employment to over 2,000 people and trains

1. Emerald Jewel Industry India Limited
A case study

2. Introduction
• Established in 1984.
• Business started with procurement from the
goldsmith.
• Started own manufacturing in 1992.
• Largest Jewellery Manufacturer in the SAARC
Countries.

3. • Fulfills domestic demand and has the coveted
status of “Export house”.
• Jewel One, Ishtaa (18-karat zircon-studded
jewellery), Nishtaa, and Corona (for diamonds)

4. Emerald as a manufacturer
• Transformed conventional procedures to a
technology based.
• Introduced uniqueness in design (over 1 lake
designs).
• Improved quality of workmanship.
• Internal design work leading to innovation.
• Satisfying the needs of internal customers.
• Increase production from 400gm/month to 2
metric tones/month. Quality maintained in
every aspect of production.

5. Awards and laurels
• Won national jewellery award for – Best
jewellery manufacturer and Gem of the year.
• Awarded as the “Preferred manufacturer of
India”.

6. Emerald as innovator
• Revolution period from 1995- 2003.
• Computer aided design process.
• Extensive research done in field like laser
cutting, stone setting, gold recovery etc.
• Reduction in gold wastage.
• Innovation by mixing casting and handmade
designs.
• Innovation through light weight jewellery.
• Internal design process based on extensive
research.

7. Emerald as an employer
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•
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Provides employment to over 2000 people.
As the employee grows the company grows.
In-house training provided.
Continuous improvement through proper
interaction between management and
employee.

8. Jeweller No 1!
K. Srinivasan (Managing Director)
• Started out as a salesman with salary of Rs.
100.
• Began with 100-150gms gold now handles 15
tonnes a year.
• A strong network base led to expansion of
business.
• First jeweller to concentrate in design
accuracy and quality of finish.
• Customer satisfaction is his objective.

9. Thank you