Babelfish: Articles May2012 April2013 15-5-13

Babelfish Articles May 2012 - April2013 v1 15-5-13 Page 1
Articles
May 2012 - April 2013
Brian Crotty
Babelfish.Brazil@gmail.com

Summary
Analytics Not All DMPs are Created Equal: What Every Smart Marketer Should Know 20
Analytics Excerpted from Analytics: A Revolution That Will Transform How We Live, Work, and
Think by Viktor Mayer-Schönberger, Kenneth Cukier.
31
Analytics Interesting Ways Businesses Use Analytics to Improve Personalization 35
Analytics The Ads That Know Too Much 49
Analytics Increase Analytics Opportunities and Minimize Obstacles 53
Analytics CMO COUNCIL FINDS Analytics CRITICAL TO CUSTOMER-CENTRIC CULTURES 53
Analytics Analytics analysis allows businesses and governments to mine your personal details 57
Analytics How Analytics and Analytics Are Transforming In-Store Experience for Retailers 63
Analytics Data Is The Way To Go -- Except When It's Not 81
Analytics Madison Avenue’s Odd Couple: Data And Creative Making Beautiful Ads Together 84
Analytics Analytics, Big Ads, Big Results: Pulling Data Science into A Premium Exchange 86
Analytics The Opportunity Cost of Targeting to Death: Part I of IV - Steve Bookbinder- Digital Media
Training
89
Analytics Facebook to Partner With Acxiom, Epsilon to Match Store Purchases With User Profiles 121
Analytics Analytics Won't Fix Bad Planning 134
Analytics Analytics Goes to Washington -- And Spends Lots of Money 150
Analytics Veteran Firm Acxiom Eyes Data-Hungry Advertiser Market 154
Analytics Use 'Analytics' to Engage Consumers, Not Just Monitor Digital Costs 155
Analytics Analytics Is Enabling Marketers to Do More With Less 170
Analytics Data is not always a substitute for strategy 174
Analytics Big Brands on Analytics: Bigger Marketing Is Not Better 215
Analytics Facebook Inks Deal With Acxiom, Epsilon, and Others to Show Ads Based On Shopping
Habits- Acxiom, Epsilon, Datalogix, BlueKai Announced As Partners
253
Analytics Facebook to Partner With Acxiom, Epsilon to Match Store Purchases With User Profiles
Can Facebook Ads Drive Offline Buying?
258
Analytics Big-Data Storytelling: The Agency's Role In 'Moneyball' Era Of Marketing 291
Analytics Rentrak Teams With dunnhumby, Revs Up 12% 293
Analytics Who Will Win In Emerging Big-Data World? 304
Analytics Unlocking marketing's dark data: The Year of Analytics 309
Analytics How Data and Micro-Targeting Won the 2012 Election for Obama 319
Analytics The Dawn of Convergence Analytics 373
Analytics BlueKai: Not Just a Data Warehouse Anymore Ad tech firm expands its offerings 396
Analytics Gas Pump Videos Integrate Real-Time Ad Targeting 398
Analytics Publicis, IBM Expand eCommerce Partnership 402
Analytics The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs 405
Analytics Mental Models For UX, Search And Conversion 411
Analytics 40% of Brands Using DMPs But Emphasize Internal Data 418
Analytics Focus on Outcomes, Not Organization 421
Analytics The Massive Scale Of Amazon's Distribution Operations, Revealed Through Startling
Images
436
Analytics ComScore Debuts Cross-Platform Reporting System 441
Analytics How Prediction Learning Curves Can Improve Digital Ad Effectiveness 442
Analytics Email Marketing Is No Stranger to Analytics 447
Analytics AudienceScience Rejiggers Business Model, Closes Ad Network Biz 457
Analytics Adometry and LiveRamp Meld to Offer Offline-Online Data 475
Analytics 10 comments on "Multitasking Media Impacts TV's Dominance". 485
Analytics Some Sites Reserve Right To Share Personal Data 490
Analytics The Analytics Fallacy And Why We Need To Collect Even Bigger Data 498
Analytics Report Finds Data On Online Ad 'Viewability' Is, Ironically, Less Viewable 516

Analytics Inside the Secret World of the Data Crunchers Who Helped Obama Win 527
Analytics Data Reveals Influence Of 'Enthusiast Communities' On Purchases 543
Analytics Data Key To Yahoo Japan, BrightTag Deal 544
Analytics Multi-Channel Marketing Drives Custom Analytics Deployments 546
Analytics Facebook Stole Your Fans - and Wants a Ransom to Get Them Back 547
Analytics The 2nd Rule of Ad Exchanges 548
Analytics Analytics Creates Jobs 562
Analytics Analytics Will Transform Financial Industry, Warns TomorrowToday 562
Analytics WPP's Spafax Teams With Nielsen To Develop Digital OOH Index, Calls It A Vital Next Step
Toward 'Exchange' Model
566
Analytics The Remarkable Rise Of Retargeting 576
Analytics Nielsen Chief: GroupM Pushing XCR As Cross-Platform Ratings Standard, Asserts It's A Fait
Accompli
578
Analytics "CREATE EARLY WARNING SYSTEMS TO DETECT COMPETITIVE THREATS" 582
Analytics Analytics Technology Drives Online Marketing With Offline Data 582
Analytics Analytics and the Marketing Organization 583
Analytics Twitter Partners With Nielsen for Brand Campaign Surveys 590
Analytics The Disintermediation Of Everything 591
Analytics Modeling Behavior To Target Smarter 592
Analytics The Four Data Waves And How They Help Us Meet Marketing Goals 597
Analytics The Knowledge Revolution Is Not About Analytics, It's About Well-Connected Little Data 599
Analytics MasterCard Deal Gives Brands Peek Into Consumers' Offline Spending 605
Analytics Google Launches Remarketing in Search in Beta 606
Analytics RTB Is Growing Up 607
Analytics A Decade With The Database Of Intentions 608
Analytics Here's The Exact Reason Apple No Longer Has Google-Based Maps On The iPhone 610
Analytics IDG TechNetworks Builds Marketing Platform From Analytics 613
Analytics Nielsen Cuts 500,000 U.S. TV Homes on Census, Web Viewing 614
Analytics Is the Future of Digital Ad Buys in Cost-per-Engagement? 618
Analytics Retargeting For Retailers 625
Analytics Analytics's Management Revolution 633
Analytics Media Buying: TV Shows Now Assigned 'Brand Value' 641
Analytics 4 Steps to ‘Close the Loop’ 647
Analytics Criteo and Rocket Fuel Join Expanding Facebook Exchange 649
Analytics Ad Firm Touts Results On Facebook Exchange 650
Analytics Web Analytics Maturity: 3 Signs on the Road to Success 657
Analytics Content Marketing Personas 658
Analytics Multivariate Testing: Do We Need A Chief Measurement Officer? 661
Analytics New Facebook, Twitter Ad Targeting Options Offer Opportunities & Challenges 664
Analytics Failure to Beat Nielsen Led Google to Pull Plug on TV Ads 666
Analytics Wolfram Alpha: The Facebook app that knows you better than you do 668
Analytics RTB Ad Market Soars In Q1, Marketers Rush To Mobile, Avoid Social Inventory 668
Analytics How Do You Measure Returns on Investment in Ad Tech? 676
Analytics We Can't Be Obsessed With Clicks and Ignore More Nuanced Data 676
Analytics In Search Of Analytics Through Mobile Apps 683
Analytics AMD Exec: Data Explosion In Surround Computing 685
Analytics Recommended Brand Videos Drive 4 To 6 Times Brand Lift 685
Analytics Why Too Much Data Disables Your Decision Making 690
Analytics The Seduction of Data 691
Analytics Marketers Struggle to Link Digital Data to ‘Analytics’ Picture 695
Analytics Cookie Deletion and Upper-Funnel Targeting 696

Analytics A Scientific Genius's Definition of Insane Marketing 702
Analytics Apple Is Talking To Cable Companies About A Deal That Could Change TV Forever 705
Analytics Connect the Dots: Goals to Metrics to Compensation 708
Analytics What's the Big Deal With Analytics? 713
Analytics Google+ Adds Custom URLs for Brands 714
Analytics Marketers' Obsession With Audience Data Could Teach Media a Thing or Two 714
Analytics Facebook Moves Away From Dumb Broadcasting Tool to Marketing Database 715
Analytics Page Post Targeting Will Require a Radical Re-Thinking of the Approach to Content 715
Analytics Retargeting: 3 Ways to Avoid Frustrating Your Potential Customers 716
Analytics How To Sensibly Measure The Impact Of Sports Marketing Activation 721
Analytics Travel Research Trumps Bookings On Smartphones 722
Analytics Web Ads Target Based On What You Watched On TV 727
Analytics TiVo-Datalogix Partnership Lets Advertisers Target People Online Based on What They've
Watched On Television
727
Analytics Cross-Industry Standard Process for Data Mining 727
Analytics The Art of the Infographic 729
Analytics Accurately Evaluate the Performance of Your Marketing Efforts 733
Analytics The Social Integration Is On (and Intelligence Follows) 734
Analytics Bigger Video Player, Better Ad Performance 735
Analytics Much is made of what the likes of Facebook, Google and Apple know about users. Truth
is, Amazon may know more. And the massive retailer proves it every day.
739
Analytics Facebook to Launch Real-Time Bidding for 'Marketplace' Ads 743
Analytics Using Data to Drive Interactive Experiences 749
Analytics How to Measure Social Media - and Show Results to the C-Suite 758
Analytics The Data Olympics 761
Analytics When in doubt, when your marketing isn't working, the answer is easy: go one circle in. 764
Analytics Stop Letting Sales Get All the Credit! 774
Analytics Connect Analytics With Customer Behavior to Improve Social, Email, and Web ROI 775
Analytics TV Everywhere - A Broader Definition 776
Analytics Congress Concerned About 'Hidden Dossiers' By Data Brokers 777
Analytics Consumer Data, but Not for Consumers 777
Analytics Ad Industry Needs Fewer Impressions 779
Analytics Nielsen Moves From Measuring Effects To Affecting Them: Wants To Change The Way
Brands Advertise
790
Analytics CEOs Want More ROI, How About Look In The Mirror 792
Analytics 73% of CEOs Think Marketers Lack Business Credibility: They Can't Prove They Generate
Business Growth
792
Analytics 80% of CEOs Do Not Really Trust Marketers (Except If They Are "ROI Marketers") 793
Analytics 3 Tactics for Demographic Targeting on the Google Display Network 798
Analytics The Interest Graph Vs. The Knowledge Graph 802
Analytics The Must-Have Analytics Tools 805
Analytics Digital Targeting Needs Discussion, Not Debacle 806
Analytics Online Video CPG Campaign Boosts TV Buy By 10% 807
Analytics Shopping for roi: cpg advertisers finding big return with video 807
Analytics Video Ads Score With Large Player Environments 813
Analytics Demystifying Attribution: What’s The Best Approach? 815
Analytics Who Ate My Cookies? “Do Not Track” Legislation Will Hit Mid-Market Hardest 816
Analytics How to Combine Personas With Automation and Get Closer to Customers 820
Analytics Users Emerge As Distinct Category of Shoppers 821
Analytics Top 3 Reasons Why You Need Tag Management Right Now 824
Analytics CPG Shopper Based Analytics Delivers Nearly Triple Ad Investment 826
Analytics How to measure ROI of online video 826

Analytics EXelate Launches Custom Audience Modeling Tool For Long-Term Brand Affinity 830
Analytics Adiant’s Premium-Only Network Adblade Launches Retargeting Feature 831
Analytics Publicidade em tempo real começa a chegar ao Brasil 833
Analytics Facebook To Roll Out Real-Time Exchange 835
Analytics Analytics Means Big Opportunity 838
Analytics Optimizing Retargeting for Lift Instead of Shift 841
Analytics Add a Little Chaos to Your Data 842
Analytics 10 Reasons Your Media Plan Needs to Include More Than Just Ad Networks 843
Analytics DoubleClick Reaches For Total Online Advertising Funnel 846
Analytics Too Much Data Means Too Much Data 850
Analytics 4 Ways to Humanize a Retargeting Campaign 852
Analytics Digital Marketing Attribution: Tapping the Data Disruption 852
Analytics 6 Tips for Using Propensity Models to Improve Response and Revenue 853
Analytics Where am I? › Home › Column › Marketing › Marketing Automation 854
Analytics TV Everywhere: Almost Everywhere, But Not Yet For Consumers 857
Analytics TV Everywhere Apps Score Better On iPads Vs. Multichannel Distributors 858
Analytics EU Cookie Law Could Be the Death of Digital 859
Analytics CPG Study: Online Ad Campaigns Using Purchaser Data Nearly Triples ROI 863
Analytics Yahoo Builds Browsers For Mobile, Desktop, Connects Ad Targeting Cross-Platform 865
Analytics 3 Ways to Know When You Are Data Obese 865
Analytics The Marriage Between Customer Data, Media Planning, and Media Buying 866
Analytics In Push Toward 'Viewable Ad Impressions,' Industry Has New Tool To Measure Them 867
Analytics MEC Debuts Analytics Tool To Optimize Media Sales 869
Analytics Mobile Ad Nets Challenged On Delivery, Targeting 869
Analytics Ten Principles Of Analytics 871
Analytics Web Watchers Ditch Video Ads 873
Analytics The 6 Biggest Potholes of Marketing Automation 874
Analytics Toning Your Marketing Automation Core 875
Analytics Will Facebook Ads Follow Users Around The Web? 882
Analytics Online Video Inching Closer to TV Metrics & GRPs 883
Analytics Marketers Still Baffled, Suspicious of Agency Trading Desks 885
Analytics Analytics Requires Complex Analysis, But Don't Be Scared Off 886
Analytics Too Much Data Means Too Much Data 888
Analytics Funnel Automation: Customer Conversion at Warp Speed 891
Analytics What Do We Really Mean When We Say We Will Not Track Online? 893
Analytics Attribution: IgnitionOne Gives Marketers Another View 895
Analytics Should All Ad Impressions on Mobile Devices Really Count as ‘Mobile?’ 897
Analytics Attribution Defined: What Every Marketer Needs To Know Now 899
Analytics TV Universe Continues To Contract, Nielsen Attributes Declines To Census, Technology
Too
900
Analytics Why digital GRPs are inevitable 901
Analytics Analytics Is Never Too Big When You Can Act On It 905
Analytics Behavioral Segmentation: How to Make the Most of Your Data 906
Analytics Dashboards, Infographics, and Visualizations - Best Practices 908
Analytics Why clicks are the wrong metric 910
Analytics Half of Online Video Viewers Say There Are Too Many Ads 920
Analytics Time to Stop Talking About 'Scale' And Start Targeting 921
Analytics Online Ad Effectiveness Research: Immediate Effect Measurement 923
Analytics Click-Through Rates May Matter Even Less Than We Already Thought 929
Analytics Google Proposes New Metrics for Online Advertising 932
Analytics GRPs to online advertising as well. 932

Analytics Funnel Automation: Customer Conversion at Warp Speed 933
Analytics Key To Web Advertising's Future: Comparability To TV Ads 935
Analytics Google's Brand Initiatives Bring Offline Metrics To Online Ads 939
Analytics Why “Do Not Track” Probably Won’t Kill The Online Ad Industry 940
Analytics Adometry Incorporates Impact Of Print, TV, Weather And More Into Attribution Services 941
Analytics More than 25% of Video Viewing is Off the TV; Ad Predictions for 2012 942
Analytics TV Everywhere Brings Networks Huge Opportunity With No Ad Skipping 945
Analytics AOL Uses Nielsen Ratings, Peels Ad Dollars From TV 945
Analytics Can comScore Knock Nielsen off Its Perch? 946
Brazil Classe C cresce mais no interior que nas capitais 18
Brazil Pesquisa revela perfis dos brasileiros nas redes sociais 94
Brazil What Brazilians Will Buy in 2013 116
Brazil A comScore Lança o Relatório ‘2013 Brazil Digital Future in Focus’ 118
Brazil Brazil Now Among the Top 10 Online Video Markets in the World 133
Brazil Pesquisa revela perfis dos brasileiros nas redes sociais 147
Brazil comScore Releases ‘2013 Brazil Digital Future in Focus’ Report 212
Brazil Latin America’s Media Landscape 2015-2017 265
Brazil Brazil: Confronting the Productivity Challenge 276
Brazil Martin Sorrell, CEO of WPP, the Adnews reveals his plans for Brazil 536
Brazil The Top 10 Trends in Brazilian Marketing and Media 710
Brazil Reaching Brazil’s Exploding Mobile Market 711
Content Retail executive lays out the future of content curation. 24
Content Content Marketing: It's Not About Shock, but Good Storytelling 68
Content The 3 Cs of Content Marketing 92
Content Solving the Content Creation Conundrum 104
Content Investor Focus Shifts to Content and Context 105
Content 5 Content Marketing Trends for 2013 You Haven't Heard Yet 137
Content Why Analytics Isn't the End-All for Content Marketing 178
Content Content Curation On Pinterest: How Brands Can Track ROI With Pinfluencer 184
Content How to Create Your Content Marketing Game Plan 192
Content Brand gTLD Strategies: Evolution of TV and Internet Content Distribution 238
Content Coke tops creativity charts 263
Content ABC, NBC and IFC Push Boundaries of In-Show Brand Integration 294
Content In the World of Branded Content, Original Always Wins 333
Content Connecting With Customers While Managing Branded Content and Channels 339
Content Is Content Marketing the Future? Lessons for the Digital Engagement Path 350
Infrastructure Google Fiber’s Ripple Effect 18
Infrastructure What Happened When One Man Pinged the Whole Internet 22
Mobile Coke Runs First All-Digital Effort, Focusing on Teens and Mobile Beverage giant debuts
multi-year initiative
29
Mobile BII REPORT: Why Mobile Video Is Set To Explode 45
Mobile Men lead the way in mobile shopping 50
Mobile Mobile Ad Networks Begin Taking a Back Seat to Publishers 52
Mobile No Time to Waste: 6 Mobile Musts 69
Mobile The M-Election: Mobility Enhances Donations And Citizen Scrutiny 93
Mobile Mobile em 2013 122
Mobile Brasil: País das redes sociais no celular 124
Mobile Automakers embrace apps 183
Mobile Brace Yourself, New Mobile Is Coming 191
Mobile Mobile Payments Replacement for Small Change? 232
Mobile Advanced Search: Women More Active In-Store Mobile Shoppers 250

Mobile Who Will Win As Mobile Payments Go Mainstream? 263
Mobile Mobile users cannot leave their phone alone for six minutes, check it 150 times a day 295
Mobile Mobile Payments: The How vs. the Who 297
Mobile Coca-Cola Sees Expansion In Mobile Future 340
Mobile Your Guide to Surviving Life in the 'Appmosphere' 347
Mobile Is 2013 the Year of Mobile Video? 352
Mobile Are Men The M-Commerce Sweet Spot? 353
Mobile Facebook Upgrades 'Nearby' Feature In Mobile 362
Mobile BII REPORT: The State of Mobile Video 371
Mobile Why Mobile Commerce Is Set To Explode 453
Mobile Mobile device PawsyWalsy gets a big paws up from home alone dogs 512
Mobile Mobile Shopping On Rise For Holidays 541
Mobile BII REPORT: The Mobile Advertising Ecosystem Explained 560
Mobile Big brands develop approach to mobile 572
Mobile Bankers Chase Mobile In Latin America 627
Mobile Brush Up On Your Smartphone Market 665
Mobile Report: One-Third Of U.S. Moms Own Connected Devices, 97% Of iPad Moms Shopped
From Their Tablet Last Month
682
Mobile Most Common Place To Go Mobile: In Bed 724
Mobile Facebook Says Its Mobile Problem Isn't a Problem 742
Mobile Mobile Shopping Is Not Mobile Buying, And It Is Not Just About Being In-Store 878
Mobile Mobile Video on Pace to Surpass Web Video in 2012 917
Mobile Tablet Users Watch More TV, Viewing Drops On Laptops 946
Optimisation Havas Media and DG Form Strategic Partnership for Digital and TV Campaign
Optimization
19
Optimisation Despite Reservations, Programmatic Buying Gains Steam 34
Optimisation Programmatic ad drive works for Ford 39
Optimisation Starcom MediaVest, Twitter Reach Upfront TV Data Deal 41
Optimisation Jeff Bezos' Secrets to High Conversion Rates 41
Optimisation Video on demand complements TV 51
Optimisation Online Video: Too Popular for RTB's Own Good? 65
Optimisation Online Video Targeting -- By Device And Audience -- On Rise 66
Optimisation Cross-Platform Content Requires Cross-Platform Understanding 67
Optimisation How To Handle Marketing's New Video Challenge 82
Optimisation Solving the Analytical Problem of Marketing Attribution 135
Optimisation 4 Paths to Minimize Showrooming, Maximize Sales 138
Optimisation Programatic Buying 140
Optimisation Arbitron Begins Cross-Platform Work For ESPN 150
Optimisation Six Ways To Understand Programmatic Markets 181
Optimisation The war between programmatic buying and creativity 188
Optimisation Brands build digital ad tools 207
Optimisation Slow Economic Growth WIll Pressure Advertisers To Maximize ROI 267
Optimisation Predictive analytics: The next big thing (and challenge) for b2b marketers 307
Optimisation Real time bidding: Programming the ad-buying future 312
Optimisation Execs Favor Brand-Specific Ratings, But C3 Remains 320
Optimisation 10 Reasons Your Media Plan Needs to Include More Than Just Ad Networks 351
Optimisation Facebook Readying Autoplay Video Ads 356
Optimisation Facebook Prepares to Bring Video Ads to News Feed, Aims for TV Dollars 357
Other Bolha imobiliária estourando? Onde? 51
Other The 6 Keys To Being Awesome At Everything 55
Other OMD Wins Experian Media Assignment 56

Other Watchmaker Asks Appeals Court To Revive Case Against Amazon 75
Other More Essentials of Marketing 83
Other Ant Keogh’s DOs and DON’Ts 87
Other Make Yourself an Expert 91
Other Why Advertising Agencies Must Disrupt Themselves 95
Other JetBlue's Loyalty Lessons: Let Customers Decide 96
Other Digital Video Ad Spend Up 18% So Far in 2012 100
Other Study: Web Marketing More Than Twice Ad Spending Online 101
Other Classic Jack: One Year Ahead of The Times and Ad Age 104
Other 3 Ways to Get People to Change 113
Other Latin America’s Media Landscape 2015-2017 126
Other Google predicts seismic ad shift 130
Other Google generated about $40bn in total ad revenue in 2012. 130
Other 10 'Due Diligence' Tests: Ensuring you get the Right Job 132
Other Havas Worldwide Launches 'Shared Owned & Earned' Media Unit 140
Other O acordo do Google com os meios impressos, saiu 1 novo caminho 142
Other Kids 'addicted' to fast food app 146
Other Should CMOs Own Digital Strategy? Maybe Not 152
Other Semantic Search in 2025 156
Other Ibope terá novo sistema para medir publicidade na web 167
Other Buzzkill: Coca-Cola Finds No Sales Lift from Online Chatter 168
Other The ABCs Of Video Ad Management 172
Other Pew's State Of The News Media Report: Print Ads Down $1.5 Billion; Digital Up 3% 198
Other Social News Site Extends Advertiser Campaigns to Other Homepages 202
Other The worst mistakes you can make when you start a new job 204
Other Morning rituals for men that will improve appearance 208
Other Digital redesenha modelos de negócio 210
Other SEO Friendly WordPress in 12 Steps 218
Other Slam Dunk: Phizzle Adds Sizzle to Sports Marketing with Mobile, Social Campaigns 229
Other Is This the Most Important Person in Advertising? 235
Other The Future Of Advertising Will Be... 254
Other Au Revoir, Business Travel 256
Other Insider Facebook Marketing Secrets 257
Other Nielsen Redefines 'Television,' Will Include Internet-Only Connected Sets, Households 259
Other Video Consumer Mapping Study 265
Other How to Approach Social-Media Commerce 268
Other BII REPORT: Why The "Second Screen" Industry Is Set To Explode 273
Other 9 Subtle Traits Of The Most Talented Leaders 274
Other You Attract More Barflies With Fun Than With Savings 287
Other Video Viewing Rises, But Growth Rates Slow 288
Other Ad Group Says 'No Reason To Oppose' Nielsen-Arbitron Deal 292
Other IPG Mediabrands CEO, Consultant Push Pay-For-Performance Model 299
Other Why Every Pitch is a Digital Pitch 299
Other Why Your Online Marketing Department Is All Screwed Up 301
Other Management Is (Still) Not Leadership 305
Other What Advertisers Really Pay For 318
Other The Most Important Interview Question of All Time - Part 1 327
Other The ANSWER to "The Most Important Interview Question of All Time" Part 2 328
Other Job-seekers: How to Answer “The Most Important Interview Question of All Time” – Part
3
329
Other What is Your Blue Ocean Career Strategy? 330

Other Starting Out: 334
Other Alcohol companies market to children on Facebook and internet 342
Other Feliz 2020 343
Other 5 Ways to Begin Designing Your Life in 2013 344
Other 5 Mistakes I Continue To Make in My Marriage 345
Other 7 digital marketing trends to watch in 2013 354
Other Five Lessons from Four Years at Samasource 366
Other P&G anuncia Pelé como novo embaixador 374
Other Agency of the Year: Gold -- Digitas 379
Other Rules I’ve Learned and Live by to Motivate People and Organizations 381
Other My Rule #2 for Motivating People and Organizations 383
Other Part I: Validate Your Business Model Start With a Business Model, Not a Business Plan 391
Other Globo pode fechar o ano com pior média em SP 431
Other What happens in your body when... 432
Other Leadership 101: Throw People in Over Their Heads and See What Happens 434
Other Magna Global Revises Ad Forecast, Dips To 3.1% Growth In '13 434
Other ZO, GroupM Predict Ad Spend Hits $574B By 2015 436
Other As It Nears the End, Lessons From '30 Rock' 437
Other To Bundle, or Not to Bundle: Mags Grapple With iPad Subs 440
Other Small Agencies Crush Big Ones: It's Not Even Close 462
Other Top 10 Ways to Stretch Your Advertising Dollars 470
Other Report: 51% of web site traffic is 'non-human' and mostly malicious 479
Other "We are facing the future," sees Florisbal 487
Other Making The Most Of Your New Media Budget, Part 1 494
Other Making The Most Of Your New Media Budget, Part 2 496
Other Ford Promotes 'Random Acts Of Fusion' Video Randomly 514
Other How to be a master networker: golden rules of networking 533
Other Executive 'burnout' costing billions 538
Other Glance at the 2011 Fortune Global 500 and you’ll quickly note the large representation of
Chinese companies—61, to be exact.
551
Other Unilever seeks new way forward 571
Other Two days at NuYu Total Health Retreat = ten life lessons 573
Other 10 brilliant quotes from Warren Buffett - the world's greatest investor 580
Other How to survive the nine stages of marriage from wedded bliss to mid-life malaise 585
Other ROCKWELL ARCHITECTS ON THE DIGITAL STORYTELLING THROUGH PHYSICAL SPACE 593
Other Adaption: Key to Success for Future of Ad World 612
Other Master these 11 habits to guarantee success 615
Other Internet no Brasil cresceu 16% em um ano, revela Ibope 619
Other Match Your Presentation to Your Audience 627
Other Creative Agencies Tap Into Other Talents By Temporarily Swapping Staff 628
Other Make the Job a Game 631
Other How simple people become superstars and create great wealth 636
Other CDO Abril Media, Manoel Lemos talks about monetization, convergence, and mobile
integration between paper and digital platforms
638
Other Say No to Extra Work 641
Other Create a Vision that Motivates Your Team 642
Other Fall Into Your Next Career Move 642
Other The Agency-Client Relationship is Forever Changed 643
Other Walter Graff from Bluesky Media 652
Other Two questions behind every disagreement 653
Other Five body language myths busted 660

Other What Successful Night Owls Get Done Before Bed 674
Other Pick One Project 674
Other Combat Clutter 675
Other Hit The “Idea” Bar 675
Other Late Night Rendezvous 675
Other A writer’s cheat sheet: 10 useful reminders 680
Other Magazines Make Branded Content, So Why Don't They Act More Like Brands? 714
Other The Ad Contrarian’s Reality Check 718
Other Greatest Threat to the Ad Business 719
Other Microsoft lança Outlook, novo serviço de e-mail 31 de julho de 2012 · 14h22 725
Other Five Stories That Remind Us How Quickly Things Are Changing These Days 736
Other Microsoft's radical new business plan is hidden in plain sight 737
Other Amazon's recommendation secret 739
Other A Glimpse Into The Future Of Online Advertising 741
Other Takeaways From Forrester’s 2012 CMO Study 744
Other The Two Most Important Things to Know From Its First Earnings Report 745
Other AppNexus CEO to Potential Investors: We Don't Need Your Money 746
Other COCA-COLA AIRS OLYMPICS TV SHOW IN OVER 30 COUNTRIES 750
Other Justa mente 750
Other The Perfect Storm 760
Other 2012 Holiday Marketing Tips for Retailers 763
Other How to Create Good Infographics Quickly & Cheaply 770
Other Kellogg Debuts Loyalty Program with In-pack Codes 772
Other Turbo-Charging Thought Leadership Efforts With Google Authorship Markup 773
Other Random House TV launches to create shows based on books 780
Other FREMANTLEMEDIA & RANDOM HOUSE FORM EXCLUSIVE TELEVISION PARTNERSHIP 780
Other The Learning Enterprise 782
Other 5 Reasons Digital Marketing Agencies Are Booming (and 4 Reasons You Might Need One) 796
Other Why Microsoft Is Going It Alone With Do-Not-Track 804
Other Not That Special: The Hollywood Version 809
Other What Do Patients Really Want? 810
Other How to Create Marketing Videos on the Cheap 822
Other Digital Agencies: Here's Your Wake-Up Call 823
Other Who's The Chief Experience Officer? 827
Other BBDO Creatives Dissect Breakthrough Spots 829
Other Woe The Digital Sale: What Does 'Viewable' Mean, Anyway? 829
Other SAPIENTNITRO EXEC EXPLAINS HOW TO SPEAK TO THE DIGITAL CONSUMER [CANNES] 834
Other Automation as the Key to Modern Agency Growth 839
Other Microsoft Brings IE To Xbox; Integration Could Help Future Ad Targeting 846
Other Reminder: Online Video Is The Afghanistan Of Media Industry 855
Other Dish's 'Auto-Hop' Ad Skipper Versus Networks 856
Other Can TV Survive AutoHop? 857
Other MPG CEO Maria Luisa Francoli Plaza on Crossing Cultural Barriers 861
Other Starcom, Dish Battle Over Ad-Skipping AutoHop 870
Other 6 Habits of Truly Memorable People 877
Other Agencies Going After Accenture, Deloitte IT 879
Other What Revision3's Sale Means for the Online Video Industry 887
Other For Many, Web Video's Actual Value Trails Its Massive Hype 892
Other What Facebook's Critics Don't Understand: It's a Platform, Not a Publisher 894
Other Every Screen is a TV; Nielsen Says Gaming Consoles, Mobile Viewing Up 896
Other MAGNAGLOBAL’s US Advertising Forecast: “US ad market still growing amidst economic 897

fragility. Core media to grow by 2.2% in 2012”.
Other Nielsen: Americans Love TV, Viewing Options Change 900
Other Know When to Manage and When to Coach 903
Other Five New Management Metrics You Need To Know Bruce UpbinForbes Staff 903
Other Not All Inventory Was Created Equal 908
Other Internet Advertising Is Still Dwarfed By TV 909
Other Facebook - The Future of Branded Video Channels? 909
Other The 10 Most Unexpected Media Placements We've Seen 910
Other Adland's New Era of Specialization 911
Other Going Virtual: Technology Not Seen as Substitution for Touch 913
Other Who's Behind the Agency Twitter Feed: McCann Erickson 913
Other Why We Are (And Are Not) In A Startup Bubble 914
Other If The Web Helps TV Advertising, What Will Help Online Video Ads? Better Programming 915
Other Your Ad Agency Is A Contractor, Not A Partner 916
Other The internet flexes its muscle 917
Other News Items Reveal A Changing T/V Landscape 918
Other Google AdWords Video Launches, Facebook Misses Q1 919
Other Internet supera jornal e se torna segunda mídia em 2012, diz IAB 922
Other Eliminate Media Fragmentation and Make Clients Happy 926
Other Does the 80/20 Rule Still Apply to Web Advertising? 926
Other $500 CPMs? The Power Of Advertising At Point Of Decision 927
Other Americans Watch Billions Of Video Ads Monthly 931
Other Andreessen's Market Focus Pays Off For Instagram 936
Other When leaders are scarce, employees look to peers 937
Other The Demise Of The PC Could Be Slightly Exaggerated 938
Other Adobe Releases Online Video Ad Monetization Report 941
Planning A nova mídia digital é simples 21
Planning Six Current and Six Rapidly Expanding Trends Marketers Should Focus On 26
Planning Simple Ways to Achieve a Brainstorming Breakthrough 28
Planning Agency briefs must improve 31
Planning Andrew Keen: Globo foi estúpida e imprudente 40
Planning Thanks to DVR and Streaming Services, 'Binge' TV Viewers Abound 46
Planning Maioria pula anúncios em vídeos online 48
Planning Women Are Watching More TV, Video, Prefer Positive Ad Messages 57
Planning How Coca-Cola found its creative groove 61
Planning Convergence Analytics Delivers New Paradigm for Holistic Insights Into Customer
Behavior
70
Planning Survey: 90% Of Customers Say Buying Decisions Are Influenced By Online Reviews 72
Planning More + More Devices = More Multitasking 74
Planning Shoppers In Buying Mode More Receptive To Online Ads 76
Planning 15 Types of Email Marketing Tests You Should Be Doing 79
Planning Report: Many TV Stations To Add Online Video To Advertising Mix 80
Planning Using Visual Story Telling To Build Stronger Relationships With Consumers 86
Planning Income, Education Levels Impact TV Viewing 88
Planning Connected device usage diverges: 90
Planning Psychological Priming And The Path To Purchase 91
Planning How Google Views Predictive Models 97
Planning Web Analytics Is Dead, Long Live Digital Intelligence 98
Planning The Acute Heptagram of Impact 100
Planning Starting an Unlikely Conversation: U by Kotex Wants People to Talk about "The 'V' Word" 103
Planning The five types of men: Which one are you? 107

Planning The five types of women - by a woman 111
Planning The Key to Branded Apps Is to Uncover Their Consumer Utility 114
Planning Feliz 2020 117
Planning Quem é você nas redes sociais? 119
Planning Targeted Serendipity: Thinking Harder About 'Relevance' 141
Planning Let's ban the word Television - epilogue 143
Planning Stop Reinventing Disruption 152
Planning The Never-Ending Consideration Phase 159
Planning Navigating The Nuances Of Customer Segmentation And Searcher Personas 160
Planning Mental Models For UX, Search And Conversion 162
Planning Psychographic Targeting Unhinged! The Zen Of “Whole Customer” Persona Modeling 163
Planning How Google Views Predictive Models 167
Planning 5 Facts You Need to Know About Convergence Analytics 177
Planning S.C.O.R.E.: Impact Modeling Through User-initiated Actions 180
Planning What Convergence Means For Digital Video 182
Planning Brand websites named top priority in US 187
Planning The New Brand Building Reality 194
Planning How to use body language to get what you want at work 197
Planning The Battle for the Living Room Is Over — The War for the Consumer Is On 199
Planning OmnicomMediaGroup and ESPN International Study Reveals that Latin American Sports
Fans Consume Sports on More Devices than Ever, Use Social Media for Sports Information
206
Planning Email's Role In The User Experience 213
Planning Welcome To The Enterprise Phase Of Marketing 214
Planning 5 Tips to Improve Your Press Releases 227
Planning Why Innovation By Brainstorming Doesn't Work 239
Planning Advertising Analytics 2.0 241
Planning Mobile Showrooming Leads To In-Store Sales 248
Planning Time With Video Underscores Need For Fine-Tuned Cross-Media Placements 251
Planning When it comes to social media; are women from Venus and men from Mars? 252
Planning Vehicle Purchase Doesn't 'End' With Purchase 257
Planning Digital Influence: How the Internet Affects New Product Purchase Decisions 261
Planning A Multi-Mix Media Approach Drives New Product Awareness 289
Planning Don't Let Strategy Become Planning 290
Planning Shopping Is Not Solving 296
Planning Avoiding The Wrong Kind Of Customer 306
Planning How to listen 307
Planning PHD Perspectives: Media Trends: the Convergence of Divergence 321
Planning PHD Perspectives: Analog Ghosts 322
Planning Underneath the Funnel 348
Planning 2013 Digital Marketing Trends: Brand Conversation To Commerce 361
Planning Let’s ban the word Television – part 1 363
Planning Innovation Requires Courage and Intelligence, But Not Permission 365
Planning A CMO's 6 Tests for Evaluating Effective Marketing Programs 368
Planning Are GenYers and Baby-Boomers compatible ? 374
Planning Real Gamification Mechanics Require Simplicity And, Yes, Game Designers Can Do It 386
Planning 4 Types of Markets, 4 Ways to Gauge Them 394
Planning What Is Today's Networked Mom Thankful For? 396
Planning Web Design Correlates With Purchase Power 397
Planning The Whole Story - Social Media and TV 400
Planning Facebook And Microsoft Are Working On A Deal, And It Could Change Everything About
Advertising
403

Planning 9 tendências em redes sociais para 2013 406
Planning Navigating The Nuances Of Customer Segmentation And Searcher Personas 411
Planning Psychographic Targeting Unhinged! The Zen Of “Whole Customer” Persona Modeling 412
Planning Top 10 Trends For 2013 419
Planning Weekly Roundup: The World in 2013, conscientious consumption and nail polish for
dudes
422
Planning Twenty years of text messaging 426
Planning Mapping the Future: 3 Essential Terms You Must Redefine Today 430
Planning Reaching Generation X: Authenticity in Advertising 443
Planning Savvy Shoppers Use Connectivity to Score Deals on the Go 444
Planning Mobile Along The Path To Purchase: An Unrealized Opportunity For Marketers 446
Planning Gartner says that 80% of gamified apps 'driven by novelty and hype' will fail. 448
Planning 1 More Obituary for the Website 450
Planning My Prediction: Prediction Is Going to Be Hot in 2013 452
Planning Thankful For Time Spent Together All Year Long 454
Planning Source It: PHD Revamps Global Planning With Gaming System 457
Planning D.O.A.: Death of Advertising 458
Planning FiOS TV for iPad: A Clear Vision for the Future 461
Planning Ten consumer trends for 2013 463
Planning SEO – Content | Confusion | Clarity 465
Planning Streaming Video - The Looming Battle 478
Planning Multitasking Media Impacts TV's Dominance 481
Planning Engagement Key To Making Mobile Work 484
Planning Multitasking Media Impacts TV's Dominance 485
Planning Brand "soul" key for PepsiCo 490
Planning Pinterest: 5 Tactics for This Visual Social Media Mecca 491
Planning Coca-Cola Relaunches Website as Socially Enabled Digital Platform 493
Planning It's Duh-Duh-Duh…Digital Stupid 506
Planning Bridging the Gap Between On-the-Go and On-the-Couch 507
Planning Video Ad Exchanges Make The Grade 508
Planning Apps For The Moment 509
Planning This AmEx Ad Stays on TV Constantly. You Just Need to Find It 510
Planning Four Performance Marketing Trends To Watch In 2013 513
Planning Video Advertising Lessons From The 2012 Elections 513
Planning The End of the TV-Centric Era 518
Planning What the Multitasking Myth Means for Media Buying 520
Planning The Key Ingredient to Successful Engagement Campaigns 521
Planning Apple sets its sites on the automotive industry 531
Planning Coke takes new approach on the web 533
Planning 3 Essential Audience Development Tips for Digital Publishers 537
Planning The dynamic digital world 540
Planning 6 Ways to Use Images to Improve Your Web Conversion Rate 544
Planning Is A Picture Worth A Thousand Votes? Depends On Who Is Conquesting Whose 548
Planning Mums turn to Facebook for 'me-time' 557
Planning Coca Cola turns to content marketing: Content 2020 558
Planning Study: Some Skepticism About Online Ads, Video Content Important 559
Planning Study: Brands Get Big Uptick By Using Facebook Ads 559
Planning Google Plans to Combine Mobile and Desktop Ads 563
Planning It's Time To Toss Average Frequency Into The Bucket 565
Planning Web Presence Key Digital Spend For SMBs 567
Planning Forget Traditional TV Ads, Think Online Video Advertising! 577

Planning Build It And They'll Stay Put? 579
Planning Reduce Barriers, Add Value 584
Planning The Entirely Surprising Thing Teens Demand From Brands 588
Planning Forbes Embraces Custom Brand Content With Social Video Play 589
Planning Forrester Profiles Smartphone and Tablet App Users 596
Planning The True Value Of TrueView 601
Planning Video Advertisers in Canada Want Their GRPs 604
Planning Ed Cotton: Why Brands Need Places Of Origin 609
Planning TV Beats Online, Print In News Consumption 611
Planning Eight Mistakes to Avoid in a Sampling Program 613
Planning Coke's Wendy Clark at Digital Conference: 'Liquid and Linked' Is Key 620
Planning Make Your Brand Story E.P.I.C. And Consumers Will Follow 629
Planning The One Advantage Of Online Video Is Also Its Biggest Disadvantage 635
Planning Content Sponsorships - The Perfect Partnership 645
Planning Six audiences 652
Planning Memory and media 653
Planning A simple truth about photo albums 654
Planning The Demise Of Main Stream Media, One Constituency At A Time 654
Planning 9 Trends Defining Consumer Engagement 655
Planning Smartphone generation smarter than you think 663
Planning Shopper Marketing's True Potential 667
Planning Pinterest Offers Unique Millennial Opportunities 678
Planning Advertising fails to reach target audiences on American TV 684
Planning Celebrity endorsement: The trigonometry of talent 686
Planning Cliffhangers: Great for Television, Disastrous for Decisions 691
Planning Cutting Through the Clutter: 5 Characteristics of Winning TV Ads 692
Planning The Future of Planning 692
Planning TV ads may make unhappy tweens materialistic 695
Planning EA Shifts TV and Print Budget to Facebook 698
Planning Omni-Channel Marketing: Your Next Challenge 699
Planning Stop Asking Permission And Begin 701
Planning Why Brands are Becoming Publishers 706
Planning Ad Clutter Rises - 5 Ways to Fight It 709
Planning Why Online Ads Perform Well in Latin America 710
Planning Report: More than 1/3 of U.S. Adults are ‘Always Addressable’ 712
Planning Cable Operators Losing Video Subscribers 717
Planning How To Boost Online Retail Sales With Video, Call To Action 720
Planning Pros and Cons of Click to Play (CTP) Advertising 726
Planning 4 Ways to Build a Winning Digital Contest 730
Planning How to Make Real Connections With Teen Girls: : Three Lessons From Being A Miss Teen
USA Judge
731
Planning Stone Soup And The Lost Art Of Storylistening 748
Planning Digital Strategy: 4 Psychology Tips to Improve Brand Messaging 751
Planning The importance of message 752
Planning And the psychology? 752
Planning Social styles with Merrill and Reid 753
Planning Cognitive Dissonance and the Call to Action 753
Planning Creative emotion with James-Lange and memory 753
Planning Through the looking glass self with Cooley and Maslow 754
Planning What Does Semantic Search Mean for SEO? 756
Planning Marketing Lessons For The New Web: Four Success Tips 787

Planning Don't Forget Content In Your Video Ad Campaigns 790
Planning Speaking Your Target Audience's Language 794
Planning 5 Things to Remember When Going Local 795
Planning Stop 'Targeting' 803
Planning Great Brands Are About Fusing Product And Service. How Do You Do It? 818
Planning Where Is Search Heading? Check the Map 825
Planning The New Competitive Landscape For Online Advertising 832
Planning Tapping the Power of Brand Advocates 840
Planning Consumer Trust in Online, Social and Mobile Advertising Grows 862
Planning TV Dramas Account for Most Primetime Viewing, Timeshifting and Ad Spend 863
Planning Retailers and Brands: Being Digital in a Connected-Consumer World 863
Planning Advertising in the Age of Choice 867
Planning Creating A Destination After Media Exposure 872
Planning The Ultimate Content Development Checklist 876
Planning Redefining The Consumer Engagement Path 883
Planning Long- And Short-Form Videos: Complementary Pieces In Ad Strategy Puzzle 884
Planning Connected TVs Offer Appetizing Distribution Platform 902
Planning 10 Online Shopping Personality Traits 906
Planning Time Inc. Study Reveals That "Digital Natives" Switch Between Devices and Platforms
Every Two Minutes, Use Media to Regulate Their Mood
924
Planning Fickle "Digital Natives" Switch Platforms Every Other Minute 925
Planning Good Marketing = The Perfect Crime 930
Planning Deloitte's "Entanglement" Model For B2B Digital Marketing 930
Planning Multitasking 'TV-Plus-Mobile' Video Test Campaign Shows Big Brand And Intent Lifts 942
Planning Gen Y: The Digital Divide Gets Deeper 943
Social Putting Into Practice: Facebook Open Graph 523
Social For Facebook Success, Reckitt Takes Lessons From Walmart 535
Social Unilever 'social experiment' to shape marketing 541
Social Facebook Rolls Out Gift-Giving Feature 603
Social Facebook Declines In Social Video Engagement, Web Site Visits Rise 617
Social Why Agencies Are Better Equipped To Get Search + Social 622
Social Traditional Strategy Is Dead. Welcome to the #SocialEra 623
Social Three Things Facebook Needs To Nail With Search 630
Social Google makeover for Six Degrees of Kevin Bacon 634
Social Using Instagram for Social Media Marketing 669
Social The Rise Of Visual Social Media 673
Social Social Element Will Move Mobile Payments To Next Level 720
Social Is Social A Marketing Tool Or A CRM Tool? 723
Social Empresa acusa Facebook de usar robôs que simulam cliques em anúncios 725
Social How to Win Friends and Influence People on the Internet 732
Social Exclusive: The Man Who Revs Facebook’s Money Engine 740
Social New York Facebook Already Thinks It’s Better Dressed Than California Facebook 740
Social How thoughtful social media strategy can influence people to buy 744
Social Optimizing Social Media Across the Customer Lifecycle 754
Social A Timeline of Recent Facebook Ad Changes 768
Social Promoted Tweets See 1% to 3% Engagement on Average 769
Social Twitter Enhances Promo Tweet Geo-targeting 769
Social Setting The Record Straight: 5 Common Misconceptions About Instagram 773
Social Espalhe Guerrilla Marketing Team Shares Tips for Breaking Through in Social Media 791
Social The Marketer's New Role: From Branding to Buying on Facebook 808
Social Agency Execs Ready For Facebook Ad Network 814

Social Do You Have a Long-Term Social Media Marketing Plan? 836
Social Study: Paid, Earned Media On Facebook Boost Purchases 837
Social Campaigns Are Not Conversions: 7 Steps to Unclog the Funnel 847
Social Is Facebook Destroying Trust in Marketers? 848
Social Funnel Automation: Customer Conversion at Warp Speed 849
Social Open Up New Doors With Facebook's Open Graph 850
Social Can We Be Friends? Delivering Active And Authentic Audiences Through Social Sharing 858
Social IBM Study: If You Don't Have a Social CEO, You're Going to be Less Competitive 872
Social Can We Be Friends? Delivering Active And Authentic Audiences Through Social Sharing 928
Social The Yin And Yang Of Facebook Ads 935
Social Why Bother With Google+? 944
Technology Introducing the New LinkedIn Contacts: A Smarter Way to Stay in Touch 29
Technology The Rise of the Term 'Glasshole,' Explained by Linguists 37
Technology How Will Google Glass Change Internet Marketing? 42
Technology Welcome to the Post-Ad-Tech Era 67
Technology How People Use Facebook On Smartphones 78
Technology Social ads deliver in Brazil 93
Technology Amazon: No Profit On Hardware, Aims For Software Monies 102
Technology TECHNOLOGICAL OVERLOAD 105
Technology HTML5 vs. Apps: Here's Why The Debate Matters, And Who Will Win 114
Technology Facebook Will Launch Content-Specific News Feeds, Bigger Photos And Ads On Thursday 127
Technology RMG Unveils ChalkboxTV 228
Technology Foursquare Partners With Visa and MasterCard to Give Discounts When Users Shop:
Company Will Take a Cut of Offers Redeemed
233
Technology IAB Unveils LUMA-esque Ad Tech Chart 249
Technology Ad Networks Beware: Firefox to Block Third-Party Cookies 255
Technology 2013: The Year Of Responsive Web Design 311
Technology Facebook Rolls Out Gift Cards 314
Technology YouTube to switch on paid-for video 323
Technology Microsoft puts Office in the cloud 323
Technology Silicon : Secular Force in Videogames 325
Technology New application from Abine works to wipe your personal information from the Internet 336
Technology Amazon Just Fired A Missile At Apple's iTunes Business 340
Technology Facebook App Underscores Mobile Future 372
Technology HTML5 vs. Apps: Why The Debate Matters, And Who Will Win 402
Technology Instagram: The new kind of product placement 449
Technology Five Ways Brands Can Be Thankful For Instagram 515
Technology Automotive industry partners with Apple on Siri 532
Technology HTML5 vs. Apps: Why The Debate Matters, And Who Will Win 575
Technology Moments, Media and Modes: Devices Offer A Big Do-Over 602
Technology Video Ads Go 'Native' With Sharethrough 611
Technology Procter & Gamble taps new tech trends 626
Technology iPhone 5 To Have Major Impact On Users, Tech Rivals 650
Technology What Every Marketer Needs to Know About Hadoop 677
Technology Is HTML5 the End of Native Mobile Apps? 702
Technology Clash Group Launches Unique Pre-Roll Video Ad Platform for Web, Mobile 712
Technology GPS Fails at Olympics, Twitter Blamed 734
Technology IAB Pushes For DIY Ad Units, Modules 735
Technology Battle Of The ETA: GPS Vs. Android Vs. iPhone 779
Technology QuadrantOne Unveils Targeting Tools For Newspaper Sites 781
Technology Aereo Win Could Be a Turning Point for Online Video 791

Technology Local Search: The Dream 801
Technology Algorithm Lets Wi-Fi-Connected Cars Share Data 802
Technology Techno freaks juggle for control over apps 809

Classe C cresce mais no interior que nas capitais
Dados são destacados pelo novo estudo da NeoTV
por Andréa Valerio
Meirelles: entender a nova classe média hoje é entender a classe A e B de amanhã
‚O interior, a nova classe média e o mercado de TV por assinatura‛. Esse foi o tema da pesquisa apresentada por Renato Meirelles, sócio-
diretor do Datapopular, durante a 11ª edição do Expo e Congresso NeoTV, que começou nesta terça-feira (23), em São Paulo. Segundo o
executivo, o objetivo da pesquisa foi abordar, de forma mais aprofundada, as mudanças que vem acontecendo no país e mostrar quem são os
verdadeiros protagonistas.
Para Meirelles, entre os diferenciais do estudo está a constatação de que dois agentes foram responsáveis pela maioria das transformações.
‚Um deles é a tão falada classe media e o outro é o consumidor do interior, que tem crescido mais do que do restante do pais‛. Ele destacou
que, de acordo com o levantamento, essa parcela da população tem impulsionado todo o consumo, incluindo o de TV por assinatura.
Outro dado importante da pesquisa, segundo o executivo, são as classes A e B, que também cresceram nos últimos anos, cerca de 7%, e
devem crescer o dobro do volume nos próximos dez. Para ele, um ponto importante que precisa ser observado é que, nos próximos anos, os
consumidores das classes mais altas terão mais renda para consumir, mas o modo de pensar será o mesmo da C, já que são emergentes. ‚Por
isso, entender a nova classe média hoje é entender a classe A e B de amanhã‛, ressaltou.
Meirelles lembrou também a constatação do levantamento de que a classe média cresceu mais no interior do Brasil do que nas capitais. ‚Para
se ter uma ideia, de cada dez brasileiros da classe media, seis são do interior‛. Outro ponto detectado pela pesquisa é que o crescimento da
renda dos últimos anos permitiu a ampliação e a diversificação do consumo da classe média brasileira. Segundo o estudo, essa parcela da
população já representa 51% dos consumidores de internet e 45% dos assinantes de TV por assinatura.
Google Fiber‘s Ripple Effect
The threat of superfast Google Fiber is causing other Internet providers to crank up their own offerings.
By David Talbot on April 26, 2013
Why It Matters
The United States is 16th in the world in broadband availability, speed, and price.
As Google plans to expand its ultrafast Internet service from a fledging effort in Kansas City to Austin, Texas, and Provo, Utah, evidence is
emerging that the company has forced broadband competitors into offering dramatically better service.
New data from Akamai, which delivers a hefty portion of all Web traffic, reveals a remarkable turn of events in Kansas. In the fourth quarter of
2012, Kansas saw the largest jump in average Internet connection speeds of all U.S. states compared to the fourth quarter of 2011, with an 86
percent surge (see ‚When Will the Rest of Us Get Google Fiber?‛). The next-highest increase was in Wyoming, at 51 percent.
Google began installations in November in Kansas City, Kansas, offering one-gigabit Internet connections„nearly 100 times faster than the U.S.
average„for $70 per month, or $120 with television service, a Nexus 7 tablet remote, two terabytes of DVR storage, plus another a terabyte
of cloud storage. The rollout and TV service had been announced a few months before. ‚It could be the case that the other incumbent providers
were going, ‘Oh, crap, we stand to potentially lose subscribers to this deal with Google if we don’t provide competitive service,’ ‛ says David
Belson, who authored Akamai’s state of the Internet report.
There is no public data that gives a complete picture of the speed improvements or price reductions that Internet service providers in the
Kansas City area made in response to the beginning of the Google service, which delivers broadband over fiber-optic lines. But Susan
Crawford, a professor at the Benjamin N. Cardozo School of Law in New York and former special assistant for technology policy in the Obama
administration, says her research suggests that Google is indeed the driving force in the Kansas market.
In December, Time Warner Cable increased speeds of some services in the Kansas City area, boosting its ‚turbo‛ service from 15 megabits per
second to 20 megabits per second and its fastest service from 50 to 100 megabits per second. ‚I see Time Warner Cable in and around
Kansas City acting like a bulldog with a bone,‛ says Crawford, author of Captive Audience: The Telecom Industry & Monopoly Power in the
Gilded Age. ‚They want to make sure they hang onto subscribers, not lose them.‛
In general, there is plenty that the dominant Internet providers can do to provide better deals without much effort, she says. Cable companies
like Time Warner Cable and Comcast have the technical capacity to speed up service, and also plenty of room to lower prices, given the
estimate from one analyst„Craig Moffet of the Wall Street firm Bernstein Research„that they typically make 97 percent profit margins on
Internet services.

The competition may be even hotter in the newer Google Fiber battlegrounds. After Google announced plans for Austin (see ‚Google Fiber
Takes on Texas‛), AT&T quickly announced it would match that effort with its own one-gigabit service, and Time Warner Cable sweetened its
Internet plans with free Wi-Fi in public areas to existing customers.
Google has not disclosed how many customers it has in Kansas City, or what plans those customers bought. But Akamai was able to do some
forensic work to see just how small Google’s service footprint was, and thus just how little it took to wake up the competition.
According to Belson, in the fourth quarter of last year, Google had less than a tenth of a percent of the 800,000 Internet subscribers in
Kansas, or fewer than 800 customers. ‚Ultimately, we didn’t see enough unique IP addresses from [Google] that those speeds would have
unduly influenced the overall [speed] calculation,‛ Belson says.
Even more remarkable, perhaps, was that Google Fiber customers were using far less than the available blazing speed. IP addresses associated
with Google Fiber were seeing average connection speeds of twice the Kansas average of five megabits, and peak speeds of five times
greater than the average of 25 megabits.
Some of this might be explained by the fact that some Google Fiber customers took only a basic hookup with five-megabit service for a one-
time $300 installation fee, and did not accept the fast service. But the larger reality is that, so far, ‚there is not a whole lot of stuff out there
today that is really gigabit-capable,‛ Belson says.
Nonetheless, gigabit speeds have proved to be quite capable of waking up a nation of Internet service monopolies and duopolies (see ‚A Tale
of Two Genachowskis‛).
Havas Media and DG Form Strategic Partnership for Digital and TV
Campaign Optimization
Written on Apr 26, 2013 Author AdotasWire
NEW YORK (ADOTAS) ” Havas Media announced today that it has partnered with DG (NASDAQ: DGIT) to deliver the first integrated solution
for online and TV campaign management. The global partnership brings together Havas Media’s digital and media expertise and DG’s
MediaMind and VideoFusion technologies at the core of Havas Media worldwide operations.
This step allows Havas Media to advance its strategy in becoming the leader in cross-media and content marketing globally. Havas Media will
integrate its specialized units such as Artemis (the group’s global data management network) with DG’s MediaMind Online products and DG’s
VideoFusion TV solutions. The partnership between the two companies will remove obstacles that hinder the convergence of marketing across
TV and Online. As both companies focus on client-side optimization, advertisers worldwide will now benefit from a unique value proposition of
integrated media and technology across digital and TV.
‚As part of our strategic efforts to promote agility between all our teams and disciplines at the core of our organisation, DG is a natural
partner for us due to the openness and scale of their MediaMind and VideoFusion platforms as well as their continued commitment to
innovation,‛ said Stéphanie Marie, in charge of Digital Operations, Havas Media Global. ‚DG’s solutions and continued effort to bridge the gap
between Online and TV allow us to present clients with a shared vision that meets consumer demand for more meaningful connections.‛
With a recent re-alignment of its business under a simplified structure, Havas Media has placed its digital expertise and content marketing at
the core of its operations. Similarly, DG has recently united all of its solutions under the same master brand, creating the largest independent
advertising technology platform in the market, managing more than 10% of the world’s media spend.
‚As the worlds of TV and online converge, marketers are seeking technology partners who can deliver cross-channel consumer engagement
and analytics,‛ said Neil Nguyen, DG’s President and CEO. ‚DG is uniquely positioned to accelerate the convergence of advertising across an
ever increasing number of screens. We welcome the opportunity to provide Havas Media clients a multi-screen solution covering distribution,
reporting and analytics for TV and Online.‛
About Havas Media
Havas Media is the main media brand of Havas Media Group and operates in 126 countries.
Our mission is to unite brands and people through meaningful connections and drive business success. We service clients through a portfolio of
specialist teams that span media, strategy, international management, digital, mobile, social media, experiential, entertainment and sport. Our
simplified and integrated structure has allowed us to build one of the most integrated, agile and responsive global teams in the industry.
Further information can be found at www.havasmedia.com or follow us on Twitter @HavasMedia
About DG

DG (NASDAQ: DGIT) is the leading global multiscreen advertising management and distribution platform, fueling campaign management across
TV, online, mobile and beyond. Through a combination of technology and services, DG empowers brands and advertisers to work faster,
smarter and more competitively. Boasting the world’s largest hybrid satellite and internet network for broadcast video delivery, the company’s
unparalleled campaign management encompasses multiscreen ad delivery, cross-channel research and analytics, and unified asset management.
The DG product portfolio consists of two overarching product lines for online and video campaign management: MediaMind and VideoFusion.
With New York as a center of operations, DG is a global company that connects over 14,000 advertisers and 7,400 agencies worldwide with
their targeted audiences through an expansive network of over 50,000 media destinations across TV broadcast and digital advertising in 78
countries, managing approximately ten percent of the world’s media assets.
Not All DMPs are Created Equal: What Every Smart Marketer Should
Know
Written on Apr 26, 2013 Author Rob Gatto
ADOTAS ” As the ad-tech ecosystem has evolved over the past two to three years, I hear a lot of major brands, agencies and
networks/marketplaces asking about data management platforms (DMPs). Some have called the DMP ‚the gateway to the next step in the
evolution of digital marketing‛ or the ‚layer of technology that will literally touch and enhance every part of your business.‛ I agree that DMPs
have a long-lasting place in the industry versus being just a shiny new object, but to truly add as much value as possible, a DMP needs to
incorporate:
Data Management: The pipes for data collection, normalization, moving data around and preparation for analysis. This includes the ability to link
offline data (CRM and other first-, second-, and third-party) and online data (impressions, clicks, conversions) to help marketers better
understand purchase intent, relevant messaging, and focus on targeting those ready to convert.
Predictive Analytics: A way to truly drive insights out of the ‚big data‛ advertisers have collected in their DMP. They need to be able to
answer questions like:
Is the data I have good or bad?
How much data is there and which data should I care about?
How does my data overlay on various inventory sources?
How does my data intersect with campaigns?
Are the ‚males‛ I am targeting also the ‚females‛?
How much duplication do I have in my media buys?
What do right prospects look like? How do I find more of them?
Attribution Modeling. A way to truly keep score across the entire marketing funnel not just the last touch before a customer buys.
Understanding how brand advertising in the upper portion of the funnel effects performance at the bottom portion of the funnel is essential in
helping determine who are your best partners both for brand and direct response advertising. The interplay between each is essential to
valuing the money spent.
In my mind, when looking to choose a DMP vendor there are three things to consider:
Technology Stack: Is the solution you are looking at a standalone solution? Is this all they do or is this an ‚add on‛ to what they do day in and
day out? Was the solution built in such a way that it can scale with you and your business over time?
Neutral Platform and Integration Layer: Can the solution assemble all your media and audience data to provide a pure cross-channel view of
your entire media spend? Can the provider get access to and handle the implementation to ensure you are integrating all of your siloed
solutions and are capturing the right information from day one to take action?
Predictive Analytics: Wouldn’t it be great to know what would happen ahead of time if you moved your media buy from one inventory provider
to another or if you targeted one specific audience versus another? The ability to do ‚what if‛ analysis across your entire media budget is core
to reducing the inefficiencies that exist in all media plans. In order to find those inefficiencies and decide where to reinvest you need to be
able to leverage first/second/third party data to ensure your audience and media are aligned.

What many companies do not realize is the value in a DMP partner comes when the partner has the ability to get access to all their consumer
touch points and enables them to see cross-channel/inventory provider and drive actionable insights from the data. If you only get insights
into audiences bought from one specific data partner or only get analytics on your buys from one particular data/media partner you will not be
able to deliver the holistic insights to reduce inefficiencies, increase reach, and drive new sales.
The bottom line: It is the intelligence layer that goes with a DMP that will take marketers from just investing in digital media to leveraging digital
media to effectively drive brand awareness, retargeting efforts, website efficiency, and conversions. Any one feature set falls short without
the other two.
A nova mídia digital é simples
Cristiano Nobrega, sócio-fundador da TailTarget, analisa o atual momento do mercado digital e sua complexidade
Por Cristiano NobregaSócio-fundador da TailTarget
Há alguns dias ouvi a seguinte frase: "contratei uma TD que comprará mídia display por RTB, através de uma DSP conectada a todas as
principais AdExs e vamos qualificar a compra da mídia através dos perfis de uma DMP que adotamos". Para um leigo, essa frase pode soar
como algo indecifrável, contudo, essa é a nova realidade da nossa atividade e demonstra a exata dimensão de que o mercado de mídia digital
já está repleto de siglas, aparentemente bastante complexas para todos nós.
Então, como nos preparamos para participar desta nova realidade? A resposta é paradoxalmente simples e óbvia: entendendo quem são os
principais agentes dessa nova cadeia de valor e decodificando seus significados de forma objetiva. Transformações como essa, pela qual a
mídia digital está passando, dependem da adoção sistemática das novas práticas e plataformas por parte dos agentes de mercado, sejam
anunciantes, agências ou publishers. A meu ver a complexidade causada por essas novas siglas é muito maior do que deveria, o que contribui
para inibir que parte ainda significativa do mercado entenda e sinta-se mais confortável em fazer negócio nesse novo ambiente.
Decifrando esse novo ecossistema, já é possível comprar no Brasil audiências online através de lances programados em tempo real com base
em diversas especificações que asseguram o melhor valor pago para se atingir o público-alvo correto. É a chamada prática de Real Time
Bidding, ou RTB. Essas compras sistemáticas são feitas através de plataformas criadas para gerenciar esse tipo de demanda por mídia, as
chamadas DemandSidePlatforms, ou DSPs. Elas são operadas por Trading Desks (TDs), empresas ou áreas especializadas nesse novo jeito de
comprar mídia digital. Já as Ad Exchanges (AdExs) são plataformas intermediárias que disponibilizam a audiência dos websites para que essa
forma de transação ocorra.
E para que o público impactado numa campanha programada dessa maneira tenha o perfil desejado pelo anunciante, entra em cena um recurso
fundamental, a DMP (Data Management Platform). Esse tipo de plataforma processa incontáveis volumes de dados (big data) provenientes da
navegação dos internautas e de suas interações online com a marca do anunciante, a fim de padronizar e qualificar o perfil da audiência. Isso
cria inteligência para o negócio e permite que o lance de compra oferecido encontre, não importa onde, um perfil de público inequivocamente
desejado sem dispersão, otimizando os investimentos publicitários.
Portanto os pilares dessa nova forma de operar a mídia digital continuam sendo os mesmos de sempre: de um lado a audiência dos websites
ou publishers (oferta), do outro os anunciantes e agências (demanda), passando pelos dados de qualificação da audiência (segmentação). Afinal
o que muda na prática é a intensidade com que os dados e a tecnologia são aplicados para tornar a publicidade online muito mais dinâmica,
precisa e, claro, simples.
What Happened When One Man Pinged the Whole Internet
A home science experiment that probed billions of Internet devices reveals that thousands of industrial and business systems offer remote
access to anyone.
Call response: The approximate location of some of the 460 million responses to a survey of Internet devices carried out by an anonymous
hacker.
By Tom Simonite on April 26, 2013

Why It Matters
Many company’s IT systems have largely unknown and easily hackable backdoors.
You probably haven’t heard of HD Moore, but up to a few weeks ago every Internet device in the world, perhaps including some in your own
home, was contacted roughly three times a day by a stack of computers that sit overheating his spare room. ‚I have a lot of cooling equipment
to make sure my house doesn’t catch on fire,‛ says Moore, who leads research at computer security company Rapid7. In February last year he
decided to carry out a personal census of every device on the Internet as a hobby. ‚This is not my day job; it’s what I do for fun,‛ he says.
Moore has now put that fun on hold. ‚[It] drew quite a lot of complaints, hate mail, and calls from law enforcement,‛ he says. But the data
collected has revealed some serious security problems, and exposed some vulnerable business and industrial systems of a kind used to control
everything from traffic lights to power infrastructure.
Moore’s census involved regularly sending simple, automated messages to each one of the 3.7 billion IP addresses assigned to devices
connected to the Internet around the world (Google, in contrast, collects information offered publicly by websites). Many of the two terabytes
(2,000 gigabytes) worth of replies Moore received from 310 million IPs indicated that they came from devices vulnerable to well-known flaws,
or configured in a way that could to let anyone take control of them.
On Tuesday, Moore published results on a particularly troubling segment of those vulnerable devices: ones that appear to be used for business
and industrial systems. Over 114,000 of those control connections were logged as being on the Internet with known security flaws. Many could
be accessed using default passwords and 13,000 offered direct access through a command prompt without a password at all.
Those vulnerable accounts offer attackers significant opportunities, says Moore, including rebooting company servers and IT systems,
accessing medical device logs and customer data, and even gaining access to industrial control systems at factories or power infrastructure.
Moore’s latest findings were aided by a similar dataset published by an anonymous hacker last month, gathered by compromising 420,000
pieces of network hardware.
The connections Moore was looking for are known as serial servers, used to connect devices to the Internet that don’t have that functionality
built in. ‚Serial servers act as glue between archaic systems and the networked world,‛ says Moore. ‚[They] are exposing many organizations
to attack.‛ Moore doesn’t know whether the flaws he has discovered are being exploited yet, but has released details on how companies can
scan their systems for the problems he uncovered.
Joel Young, chief technology officer of Digi International, manufacturer of many of the unsecured serial servers that Moore found, welcomed
the research, saying it had helped his company understand how people were using its products. ‚Some customers that buy and deploy our
products didn’t follow good security policy or practices,‛ says Young. ‚We have to do more proactive education for customers about security.‛
Young says his company sells a cloud service that can give its products a private, secured connection away from the public Internet. However,
he also said that Digi would continue to ship products with default passwords, because it made initial setup smoother, and that makes
customers more likely to set their own passwords. ‚I haven’t found a better way,‛ he says.

Billy Rios, a security researcher who works on industrial control systems at security startup company Cylance, says Moore’s project provides
valuable numbers to quantify the scale of a problem that is well-known to experts like himself but underappreciated by companies at risk.
Rios says that in his experience, systems used by more ‚critical‛ facilities such as energy infrastructure are just as likely to be vulnerable to
attack as those used for jobs such as controlling doors in a small office. ‚They are using the same systems,‛ he says.
Removing serial servers from the public Internet so that they are accessed through a private connection could prevent many of the easiest
attacks, says Rios, but attackers could still use various techniques to steal the necessary credentials.
The new work adds to other significant findings from Moore’s unusual hobby. Results he published in January showed that around 50 million
printers, games consoles, routers, and networked storage drives are connected to the Internet and easily compromised due to known flaws in a
protocol called Universal Plug and Play (UPnP). This protocol allows computers to automatically find printers, but is also built into some security
devices, broadband routers, and data storage systems, and could be putting valuable data at risk.
Data collected by Moore’s survey has also helped Rapid7 colleagues identify how a piece of software called FinFisher was used by law
enforcement and intelligence agencies to spy on political activists. It also helped unmask the control structure for a long-running campaign
called Red October that infiltrated many government systems in Europe.
Moore believes the security industry is overlooking some rather serious, and basic, security problems by focusing mostly on the computers
used by company employees. ‚It became obvious to me that we’ve got some much bigger issues,‛ says Moore. ‚There [are] some fundamental
problems with how we use the Internet today.‛ He wants to get more people working to patch up the backdoors that are putting companies at
risk.
However, Moore has no plans to probe the entire Internet again. Large power and Internet bills, and incidents such the Chinese government’s
Computer Emergency Response Team asking U.S. authorities to stop Moore ‚hacking all their things‛ have convinced him it’s time to find a
new hobby. However, with plenty of data left to analyze, there will likely be more to reveal about the true state of online security, says Moore:
‚We’re sitting on mountains of new vulnerabilities.‛
Retail executive lays out the future of content curation.
Carrie Whitehead, Zappos on April 25, 2013.
If you think about it, fashion may actually be THE industry that started the curation trend ” we just didn’t know it at the time. How could we?
‚Curation‛ is a relatively new term, but it’s finding its way into other realms; you hear about content curation, music curation ” all meaning that
in some way, these industries are personalizing their offer according to your individual wants, needs and likes.
Online retail has given us the ability to find almost anything we’d want to buy. In fact, offering a great selection has become the goal for many
online retailers. The largest online retailer, Amazon.com has a vision to be the ‘Earth’s Biggest Selection.’ But is this vast selection too
overwhelming for shoppers? A search for ‘black dress’ in Clothing & Accessories on Amazon.com brings back 65,529 results! For consumers,
this large number of choices can lead to confusion, exhaustion and dissatisfied purchases, or worse, no purchase at all.
With new retailers, designers and online experiences launching daily, the need for easy discovery of relevant fashion is more important than
ever. Shoppers are increasingly turning to experiences that offer a smaller set of tailored selections to help find the product that is just right
for them according to their individual wants, needs and likes. A tailored experience is no longer just a desire for shoppers, it is an expectation.

Frank & Oak Style recomendations
Curated retail is nothing new. Traditional brick and mortar stores have always relied on strategic merchandise presentation, attractive window
displays and helpful sales associates to grab their customer’s attention and help them discover new products. Although online stores may not
have the advantage of this physical and in-person appeal, they are using consumer data, advanced technologies and social media to take the
curated experience to the next level.
Large retailers are looking at how they can offer a more tailored experience around their existing inventory. Zappos recently launched Glance, a
shopping experience allowing users to discover the most exciting products from Zappos through curated collections. In addition to hand-picked
collections, Glance allows users to heart products they love; ultimately allowing shoppers to discover products hearted by others with similar
taste or by what is popular within the community.
Retailers are also turning to a limited product mix to offer a more tailored experience. Niche retailers such as Warby Parker (retro-inspired
eyewear) and Frank & Oak (quality menswear) are providing a boutique experience with a price tag that’s accessible.
Many websites focus on narrowed discovery by offering products chosen by celebrities, industry experts or the social community. Social
shopping site OpenSky taps celebrities and influencers to select the products they love. Fancy, a social photo site similar to Pinterest, puts
curation in the hands of the community. Its goal is to connect users with similar tastes and allow them to purchase the things they like.

All of the examples above help shoppers discover products that are more relevant to them. Additionally, because these experiences are hand
tailored ” in some cases by someone the shopper knows ” they are more likely to purchase the product or share with their friends.
Although there will always be a need for the multi-category mass retail experience, curated online shopping is a huge trend that will continue to
help consumers navigate the incredible selection to find what’s right for them. As online shopping behavior changes, retailers will continue to
find ways to provide easy-to-use, highly personalized experiences that offer customers what they want, where they want it. Combining an
online shopper’s history and preferences with human touch will lead to the perfect answer to the question, ‚What is right for me?‛
Carrie Whitehead is the Product and UX Manager at Zappos Labs in San Francisco, where she spearheads new and innovative adventures in
online shopping.
Six Current and Six Rapidly Expanding Trends Marketers Should Focus
On
Posted on April 25, 2013
Image(Originally delivered at the Publicis Investor Conference in London on April 23, 2013)
It is clear to everyone today that six forces are driving the future. These are that the world is, and it will become more
a) Digital
b) Networked and connected
c) Mobile

d) Social ( we live in a people network age)
e) Driven by emerging markets
f) People powered as tech democratizes everything and empowers people
Now we are anticipating six key drivers of the future that build on the original six trends. And we are building our future strategy around these
six new realities.
1. The future is not just increasingly digital but it is integrating with analog (Digital Leakage)
Mobile phones make place and people important. E commerce and regular commerce blend. Amazon has stores and Walmart goes digital.
Alibaba in China is spans real world and digital world. People remain filled with analog feelings in a digital world. All this places a premium on
those who can combine TQ (Tech Q), IQ and EQ (Emotion Quotient). Brands and stories will matter greatly since in the end its about people and
‚we tell each other stories in order to live‛ (Joan Didion) and ‚we choose with our hearts and use numbers to justify what we just did‛ (Blaise
Pascal).
2 .The future is less about marketing and more about facilitating self marketing
People use search and social, to learn and speak to each other about products and services. They self market using people’s networks like
Facebook, blogs, Twitter, Yelp and much more. Clients must ensure that their Brands are easily accessible, responsive and broadly distributed
in this world. Are you facilitating self marketing. In a transparent world authenticity is what matters. How can brands remain relevant and
authentic?
3. Advertising will be less about messages and more about content curation, creation and distribution, and increasingly about utilities and
services.
Acts not just ads will be key. Brands increasingly will develop digital products and services such as Amex open forum and Nike Fuel Band.
Mobility, Participation and API’s (Application Protocol Interfaces) will allow new ways to tell stories, engage and deliver value to consumers.
Experiences will rule.
4.The future of TV will be even more but powerful will be very different and come from the slime (IP TV) and be multi-glass.
Look at Amazon, You Tube, Netflix, Twitter (and their global equivalents) for where TV is going. Look at the app ecosystem that consumers
are getting used to on their phones and tablets as a new way to engage with TV’s. Look at the 13 to 18 year olds who watch more Internet TV
than broadcast TV to see future behaviors. A world of on demand, multi glass (screens, devices like Google Glass and new wearable
computing) , and full seasons released at one time. Glass will not just be connected to each other and to IP networks but to many of our
devices like cars!
5. The future will be about more access and less ownership
Consumers increasingly want access to content (Spotify, Netflix etc.) or things (Zip car etc.) rather than just ownership. This will also be true in
the world of big data. It will be how to access and combine rather than own the right data in real time to help deliver services and predict
customer behavior. Finally. marketers will want to be both accessible and look to partners who can provide them with access to global
partnerships and opportunities key
6.Marketing a huge growth category
This is a growth game and not a share game as empowered consumers call for empowered marketing. To grow in a networked world
collaboration and friends rather than ‚frenemies‛ (you are or you are not pregnant…odd this ‚frenemy‛ thing)
The future world will not only make marketing more effective but will make brand-building story telling more compelling and to prepare for this
huge growth we are aligning behind three pillars of a) Commerce+, where marketing is commerce and commerce is marketing, b) Next
Generation Story Telling which leverage mobility, participation and API’s and c) Content (Creation, distribution and measurement across glass
which in some cases will be screens, in some cases will be glasses like Google Glass, and in some cases will be devices like new iWatches) .
The future of marketing will be bright. Now all of us marketers have to be bright enough in learning, re-inventing and collaborating to remain
relevant and truly unleash this potential!
Ideas and insights from our laboratory of strategy architects,
identity shapers, design gurus, web mavens, content experts andsocial media wizards...we invite you to join our conversation.

Simple Ways to Achieve a Brainstorming Breakthrough
Design, General | Adam Hansen | 04/23/13
mmblog_brainstorm
Although brainstorming is an essential process, it’s not always an easy one. Snatching ultra-creative concepts out of thin air takes a unique
approach and mindset. At MM, we’re constantly kicking our brainstorming sessions into high gear to produce great work for our clients. We’d
love to share some of our favorite brainstorming techniques that will help you think outside of the box, while giving your productivity a rocket-
like boost.
Remember while brainstorming that there are no bad ideas. We repeat: there are no bad ideas. This is an old adage for good reason.
Brainstorming should be used to get every last idea out of your brain and into the world„ all ideas should be welcomed and accepted,
regardless of how wonky they may be. In a group, picking apart someone’s suggestions can quickly shut down creativity and stall the process.
That’s not what brainstorming is all about.
At MM we strive to create an open environment where no one is afraid to contribute and everyone is heard. Even if you think an idea is crazy,
throw it out there. It often kickstarts someone else’s thought process or evolves into a viable concept later on.
While brainstorming, surround yourself with items that will facilitate the process. A whiteboard is a great visual tool to collect all of your ideas,
concepts, and drawings down in one place. It’s also an asset later when you start to pare down ideas and explore more specific possibilities.
It never hurts to have something to doodle on while you think. Sometimes ideas manifest themselves visually, and a quick sketch will explain
the concept in a way that words can’t. Doodling allows your mind to wander and work on ideas subconsciously. If you’re not a doodler, use
something else while brainstorming to help put your mind to work„here at the lab, our weapons of choice are Play-Doh and sketching tables.
If you get stuck, call on other brainstorming exercises to get back on track. Word association is a great way to revitalize an idea session.
Write down a few different words that can be associated with your project’s theme and branch off from them. The same could be done with an
image„pick a photo or graphic and describe it. You might be surprised at how often these new descriptors can be readily applied to your own
ideas.
You could also jump-start idea generation by playing a game. Apples to Apples is a great example. It features cards with many words and
phrases that you can apply to your work. It may result in some interesting ideas that wouldn’t otherwise come up. The electronic game
Catchphrase, is another way to get your brain out of the mundane muck of monotonous thinking.
Don’t hesitate to step aside and take a break if your brain just isn’t functioning. As mentioned earlier, you work on problems subconsciously.
You often produce better results absentmindedly as opposed to forcing yourself to plug away. Go get some food or grab a coffee. Working on
a different project or in a new location is another great way to gain new perspective and inspiration.
Introducing the New LinkedIn Contacts: A Smarter Way to Stay in Touch
Sachin Rekhi, April 25, 2013
Have you ever wished for a personal assistant who reminds you when your colleagues are celebrating new jobs or birthdays? Or have you
wanted to quickly pull up the last conversations you had with people before you head out to meet them?
Today we’re proud to announce the launch of LinkedIn Contacts, a smarter way to stay in touch with your most important relationships. With
this new product, we bring all your contacts from your address books, email accounts, and calendars together with the power of your LinkedIn
network. Contacts is available both on LinkedIn.com as well as a brand new app for iPhone. Over the coming weeks, we’ll start sending
invitations to try LinkedIn Contacts to a limited number of members in the United States.
With the new LinkedIn Contacts experience, we’ve introduced features in three areas:
Bring all your contacts to one place
LinkedIn Contacts brings together all your address books, emails, and calendars, and keeps them up to date in one place. From these sources,
we’ll automatically pull in the details of your past conversations and meetings, and bring these details directly onto your contact’s profile.
Never miss an opportunity to say hello
Get alerted on job changes and birthdays in your network, a perfect opportunity to stay in touch. Also, you can set reminders and add notes
about the important people in your life.

Take it on your mobile device
Stay connected on the go. LinkedIn Contacts is available as a standalone app for iPhone, so you can stay in touch with your contacts wherever
you work.
If you’d like to learn more or be one of the first to check out this new experience, visit http://contacts.linkedin.com to join our waitlist.
Coke Runs First All-Digital Effort, Focusing on Teens and Mobile
Beverage giant debuts multi-year initiative
By Christopher HeineApril 23, 2013, 1:48 PM EDTTechnology
Coca-Cola has emerged from an extensive round of teen panels and believes it knows what those kids want from the brand„fun, "snackable"
digital experiences that center on mobile consumption over desktops. The beverage firm today unveiled "The AHH Effect" initiative with agency
partner Wieden + Kennedy that will eventually include dozens of digital games and other content based on their recent research.
Pio Schunker, svp of integrated marketing communications at Coca-Cola North America, put the effort into historical perspective for the brand
this morning during an online presentation. "Very importantly, this is going to mark the first all-digital campaign by Coca-Cola," he said. "And
critically, this signals a whole new way in which we've decided to create marketing content."
Schunker added: "Mobile phones are [teens'] lifelines. It's not that they don't watch TV. But mobile is their first screen."
Seventeen digital experiences, such as games called "Ice Toss" and "Guide the Bubble," are live today via dedicated sites that involve images
that could be described as interesting if not random or even kaleidoscopic. To be clear, while Coke believes most of the activity will happen on
smartphones and tablets, the effort can be accessed from desktops. A digital media push involving 19 teen-friendly media partners like Alloy,
Vevo, Buzzfeed, Facebook and Twitter will be in the offing, while a 15-second video teaser went live this morning.
What's more, Coke marketers envision this content-based strategy to be long term. "The goal is for this to be a multi-year campaign,"
Schunker said.
In the coming weeks, Coke will utilize paid and owned media via Facebook and Twitter to encourage teens to create their own software-based
experiences for the brand. Out of the submissions, 25 will be selected to be included in "The AHH Effect" run. Eventually, there will be 61 such
experiences with a dedicated AHH.com destination„each new addition will add an "H" to the URL. So yes, the 12th experience will have a URL
entailing a dozen Hs.
Schunker explained, "We will be refreshing these 61 experiences and optimizing them throughout the year as well as in the future in a way that
we hope will continuously tap into a teen's desire for discovery, constant stimulation, novelty as well as recognition."

Twice a week, the brand will analyze the content while switching out mediocre performers for more-promising items. The content will be
modeled from a mobile-first perspective and attempt to appeal to modern teens' famously short attention spans. To hear Schunker describe it,
Coke is setting up a content lab focusing on teens and mobile.
"This is meant to be a constantly iterating campaign," he said. "We fully expect to end up in a completely different place compared to where we
started."
Lastly, the campaign does have one small offline element. Beginning in May, Coke's 16- and 20-ounce products will feature "AHH" moments to
drive fans to the AHH.com URLs.
Agency briefs must improve
NEW YORK: Marketers need to improve the briefs they produce in order to get better work from their agencies, according to a new industry
survey.
Joanne Davis Consulting in New York gathered replies from 293 agency leaders around the world, asking them to rank clients on various
issues, including integration, procurement, compensation and agency consolidation.
Assignment briefs, reported Advertising Age, were consistently highlighted as an area for improvement, with most agencies expressing a
degree of frustration about their quality, and none able to report that briefs were always complete and focused.
Some 53% of agencies said their briefs were complete but lacking in focus, and a further 27% found them incomplete and inconsistent. Just
20% said briefs were complete and focused most of the time.
One reason for this may be a dearth of strategic thinking in the marketing community, with a majority of agencies believing that clients' abilities
in this regard are at best "adequate" if not "limited". Only 3% rated their clients as excellent in this field.
Few agencies, however, were beyond improvement on their own side. When asked how they could better meet clients' needs, just 10% said no
major changes were planned.
But a quarter felt they needed more diversified expertise, while 34% wanted more diversified expertise and technology. In all, 31% said they
needed more diversified expertise, technology and training.
The findings of the survey echo a presentation given at Warc's recent Measuring Advertising Performance event. Jeremy Caplin of Aprais told
the audience that good clients get great work from their agencies while poor ones do not.
Caplin claimed that creative output from an agency is 37% better from the bottom to the top 10% of clients.
Like Joanne Davis Consulting, he identified the quality of briefing as an area that was vital in the make-up of a good client. Others included the
approval process, timing and behaviour.
Data sourced from Advertising Age; additional content by Warc staff , 26 April 2013
Read more at http://www.warc.com/LatestNews/News/EmailNews.news?ID=31319&Origin=WARCNewsEmail#U06HjWqXKABt48mm.99
Excerpted from BIG DATA: A Revolution That Will Transform How We
Live, Work, and Think by Viktor Mayer-Schönberger, Kenneth Cukier.
Computer systems currently base their decisions on rules they have been explicitly programmed to follow. Thus when a decision goes awry, as
is inevitable from time to time, we can go back and figure out why the computer made it. For example, we can investigate questions like ‚Why
did the autopilot system pitch the plane five degrees higher when an external sensor detected a sudden surge in humidity?‛ Today’s computer
code can be opened and inspected, and those who know how to interpret it can trace and comprehend the basis for its decisions, no matter
how complex.
With big-data analysis, however, this traceability will become much harder. The basis of an algorithm’s predictions may often be far too
intricate for the average human to understand.
When computers were explicitly programmed to follow sets of instructions, as with IBM’s early translation program of Russian to English in
1954, a human could readily grasp why the software substituted one word for another. But Google Translate incorporates billions of pages of

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