Produced e-magazine highlight entrepreneurs and entrepreneurship program, intended for online viewing. Assembled content, managed freelance writers, and executed design and layout.
Most schools in the United States look essentially the same today as they did 100 years ago and are preparing students for a society and economy which no longer exist. There is an urgent need for new schools that reimagine the student experience, prioritizing elements like student ownership, personalization, and an expanded definition of student success.
But creating new school models that reimagine the student experience comes with a great deal of risk. When an idea has not been tried and proven, we’re uncertain about how it will impact student achievement. At 4.0 Schools and NewSchools Venture Fund, we’ve been experimenting with ways to reduce this risk and ensure that operators of new, innovative schools have the strongest possible start.
We believe that the best way to reduce the risk of a new operator and an unproven model is to give founders an opportunity to put their ideas into action by running a short- term, small scale test of their school model. The test with which we’ve been experimenting most recently is called the NewSchools Simulator. Through the simulator, founders bring their innovative idea to life by running a one-month, full-day, one classroom version of their school over the summer.
This report is intended to share our ideas and learnings about the potential of piloting and inspire conversations about how to catalyze innovation, reduce risk, and support new school founders in the early stages of school development. If you’re interested in learning more about this approach to school launch, starting a pilot program of your own, or sponsoring an individual through this process, we’d love to hear from you. Please reach out to us at simulatorplaybook@4pt0.org.
Founders4Schools Key Scottish launch slides April 17Sherry Coutu CBE
In April we were invited by the Hunter Foundation to bring our services to Scotland to help them close their skills gap so that their scaleup companies could get enough home-grown talent in the future...
Most schools in the United States look essentially the same today as they did 100 years ago and are preparing students for a society and economy which no longer exist. There is an urgent need for new schools that reimagine the student experience, prioritizing elements like student ownership, personalization, and an expanded definition of student success.
But creating new school models that reimagine the student experience comes with a great deal of risk. When an idea has not been tried and proven, we’re uncertain about how it will impact student achievement. At 4.0 Schools and NewSchools Venture Fund, we’ve been experimenting with ways to reduce this risk and ensure that operators of new, innovative schools have the strongest possible start.
We believe that the best way to reduce the risk of a new operator and an unproven model is to give founders an opportunity to put their ideas into action by running a short- term, small scale test of their school model. The test with which we’ve been experimenting most recently is called the NewSchools Simulator. Through the simulator, founders bring their innovative idea to life by running a one-month, full-day, one classroom version of their school over the summer.
This report is intended to share our ideas and learnings about the potential of piloting and inspire conversations about how to catalyze innovation, reduce risk, and support new school founders in the early stages of school development. If you’re interested in learning more about this approach to school launch, starting a pilot program of your own, or sponsoring an individual through this process, we’d love to hear from you. Please reach out to us at simulatorplaybook@4pt0.org.
Founders4Schools Key Scottish launch slides April 17Sherry Coutu CBE
In April we were invited by the Hunter Foundation to bring our services to Scotland to help them close their skills gap so that their scaleup companies could get enough home-grown talent in the future...
An APAC-wide research survey uncovering how ready our leaders and senior management are for the future of work, now. In four key areas: Technology/Innovation, The Human Touch, Strategy and Productivity. The research has driven rather challenging conclusions for greater urgency to ready our organisations and senior management for an ever more disruptive age. The paper is complete with suggested actions / first or next steps.
University Recruitment an Employer Manual-Florida International UniversityAndrea De La Cruz
Acquiring and retaining talent is crucial to an organization’s success. College Recruiting can provide additional strategic benefits to your Recruitment plan. It can help your organization manage its talent gaps as well as promote your brand message on campus. A University recruitment program is not determined by the size of the company, every company regardless of large or small should examine their recruiting opportunities as a way to attract the best and brightest; and having a strategic College Recruiting program in place, can help an organization with:
1. Creating a pipeline of interns and entry level hires that will help grow the organization.
2. Choose and select the best talent in a shorter amount of time than traditional recruitment
3. Save time and effort in Advertisement, Screening and Selection.
College Recruiting goes beyond the career fair, this manual will walk you through how you can create a College Recruiting program that can transform your recruitment efforts and brand your company effectively to the best Student/Alumni talent beyond the career fair.
This session will provide a different approach to teaching the Entrepreneurship class by incorporating lessons in business planning, literacy, and project-based learning. This approach resulted in students at East Davidson High School Academy of Finance obtaining 100% proficiency on state tests.
Robert Morris University is an independent, not-for-profit, multi-location institution offering associate, baccalaureate, and graduate degree programs that focus on integrating theory and applications. Robert Morris University prepares students to be practitioners in their chosen fields, socially responsible to their communities, and a foundation for their families.
This Case Study showcases the students and faculty who participate in the ICenter program at Robert Morris University Illinois.
The Knowledge Review covered "Best Business Schools In Europe, 2021" Across the Globe, here our education magazine TKR flash about Business Schools In Europe.
Across the globe, human ingenuity is transforming all dimensions of education. More learners are learning differently and exploring emerging fields. Educators and institutions are rethinking their approaches to adjust to learners’ evolving behaviors, enhance the art of teaching and redefine the educational path. This special edition of articles reprinted from Compass magazine brings together stories that are shaping these boundaries.
In this new project Intellicity of Retail Shops by ace developer Airwil, has constructed futuristic shops which are way ahead than contemporary projects of Real-estates. The project Intellicity has been constructed after a long intensive research by the experts to solve out all the newly emerged problems of traders, the developers of this project worked hard on structural, constructional, and architectural areas to place it at the perfect imagined project this is the reason that these shops assure you satisfaction and an environment where one entrepreneur can fulfill his all requirements within the premises of the shop.
This commercial shops project has been situated at the potent location in terms of connectivity in the Asia’s largest well planned city Noida, which is a futuristic city this location is potentially very strong from business aspect, it connects all the major hubs of nearby.
The project offers various sizes from 100 square feet to 250 square feet, so that an individual buyer can make his decision according to his need and limitations, thought the price of these shops are quite reasonable, the shops are hugely being appreciated by international buyers too.
Airwil business Park is located in Greater Noida West (Noida Extention) by Airwil Group. The Plot area is 25 Acres, Corner Plot. This is the most demanding location in the entire region. Vicinity to all the major locations in the city is a great plus point for us. Working on every detail to make this Airwil Intellicity look classy and luxurious, our experts have planned a perfect layout and selected the finest designs for each building or structure within the premises. With minute detailing of each design, selection of the best quality material to build and selecting luxurious finishing, we have made every effort to make this a perfect destination for corporates. By selecting to invest in Airwil Intellicity - Airwil Business Park, you have made the right decision and you shall be rest assured that you get the best of services and the best real estate worth every bit you spent. We also maintain transparency in transactions and build long term customer relationships with trust and quality.
Our wide range of facilities include a five star hotel, service studios, a world class mall, Corporate offices, Multiplexes, Amusement parks, Multi cuisine restaurants, banks, ATMs, Clubs, Swimming pools and lots more. Luxurious lifestyle for the elite crowd is what we aim to provide in this Airwil Intellicity. Our commitment to deliver high quality services to clients and delivering the best is what makes our Airwil Intellicity one of the finest places for your business requirements. Giving you the best of amenities for your corporate requirements is our aim and we deliver the highest quality services too. Airwil Intellicity - Airwil Business Park – a mini luxury city with world class amenities.
Airwil Intellicity Noida Extension - Airwil Business Park offers
Analysis of adaptation and extent of adaptation to climate variability among ...researchagriculture
The performance of agriculture is influenced by many factors including
climate variability. This factor is gradually being recognized as a key element in
shaping the form, scale, size and time
-
frame of agricultural productivity. Climate
variability is expected to have significant economic, environmental and social impacts
on various sectors of the Kenyan economy. In particular, rural farmers who depend on
major crops like maize and wheat for their livelihoods are likely to bear the brunt of
adverse impacts. The extent to which these impacts are felt depends in large part on
the extent of adaptation in response to climate variability. The key question here is,
“Why are wheat farmers in Rongai district facing continued decline in wheat output
despite evidence from both national and continental perspective that farmers have
adapted to climatic variability”. This study seeks to find out whether wheat farmers in
Rongai District have adapted to climate variability, and if that is the case, to what
extent. The study used multistage sampling procedure to select 150 wheat farmers in
Rongai district informed by both primary and secondary data sources. Data analysis
was done using descriptive statistics. The results indicated that indeed, farmers in the
area were able to recognize that temperatures have increased and there has been a
reduction in the volume of rainfall as well the vegetation cover. They were also able
to note changes in disease occurrence and pest infestation. The percentage of
farmers who perceived the changes was 62% while those who did not were 38%. The
percentage of farmers who perceived changes in temperature, precipitation and
vegetation cover were all equal. This indicates that the farmers were able to relate all
the three indicators of climate variability similarly.
An APAC-wide research survey uncovering how ready our leaders and senior management are for the future of work, now. In four key areas: Technology/Innovation, The Human Touch, Strategy and Productivity. The research has driven rather challenging conclusions for greater urgency to ready our organisations and senior management for an ever more disruptive age. The paper is complete with suggested actions / first or next steps.
University Recruitment an Employer Manual-Florida International UniversityAndrea De La Cruz
Acquiring and retaining talent is crucial to an organization’s success. College Recruiting can provide additional strategic benefits to your Recruitment plan. It can help your organization manage its talent gaps as well as promote your brand message on campus. A University recruitment program is not determined by the size of the company, every company regardless of large or small should examine their recruiting opportunities as a way to attract the best and brightest; and having a strategic College Recruiting program in place, can help an organization with:
1. Creating a pipeline of interns and entry level hires that will help grow the organization.
2. Choose and select the best talent in a shorter amount of time than traditional recruitment
3. Save time and effort in Advertisement, Screening and Selection.
College Recruiting goes beyond the career fair, this manual will walk you through how you can create a College Recruiting program that can transform your recruitment efforts and brand your company effectively to the best Student/Alumni talent beyond the career fair.
This session will provide a different approach to teaching the Entrepreneurship class by incorporating lessons in business planning, literacy, and project-based learning. This approach resulted in students at East Davidson High School Academy of Finance obtaining 100% proficiency on state tests.
Robert Morris University is an independent, not-for-profit, multi-location institution offering associate, baccalaureate, and graduate degree programs that focus on integrating theory and applications. Robert Morris University prepares students to be practitioners in their chosen fields, socially responsible to their communities, and a foundation for their families.
This Case Study showcases the students and faculty who participate in the ICenter program at Robert Morris University Illinois.
The Knowledge Review covered "Best Business Schools In Europe, 2021" Across the Globe, here our education magazine TKR flash about Business Schools In Europe.
Across the globe, human ingenuity is transforming all dimensions of education. More learners are learning differently and exploring emerging fields. Educators and institutions are rethinking their approaches to adjust to learners’ evolving behaviors, enhance the art of teaching and redefine the educational path. This special edition of articles reprinted from Compass magazine brings together stories that are shaping these boundaries.
In this new project Intellicity of Retail Shops by ace developer Airwil, has constructed futuristic shops which are way ahead than contemporary projects of Real-estates. The project Intellicity has been constructed after a long intensive research by the experts to solve out all the newly emerged problems of traders, the developers of this project worked hard on structural, constructional, and architectural areas to place it at the perfect imagined project this is the reason that these shops assure you satisfaction and an environment where one entrepreneur can fulfill his all requirements within the premises of the shop.
This commercial shops project has been situated at the potent location in terms of connectivity in the Asia’s largest well planned city Noida, which is a futuristic city this location is potentially very strong from business aspect, it connects all the major hubs of nearby.
The project offers various sizes from 100 square feet to 250 square feet, so that an individual buyer can make his decision according to his need and limitations, thought the price of these shops are quite reasonable, the shops are hugely being appreciated by international buyers too.
Airwil business Park is located in Greater Noida West (Noida Extention) by Airwil Group. The Plot area is 25 Acres, Corner Plot. This is the most demanding location in the entire region. Vicinity to all the major locations in the city is a great plus point for us. Working on every detail to make this Airwil Intellicity look classy and luxurious, our experts have planned a perfect layout and selected the finest designs for each building or structure within the premises. With minute detailing of each design, selection of the best quality material to build and selecting luxurious finishing, we have made every effort to make this a perfect destination for corporates. By selecting to invest in Airwil Intellicity - Airwil Business Park, you have made the right decision and you shall be rest assured that you get the best of services and the best real estate worth every bit you spent. We also maintain transparency in transactions and build long term customer relationships with trust and quality.
Our wide range of facilities include a five star hotel, service studios, a world class mall, Corporate offices, Multiplexes, Amusement parks, Multi cuisine restaurants, banks, ATMs, Clubs, Swimming pools and lots more. Luxurious lifestyle for the elite crowd is what we aim to provide in this Airwil Intellicity. Our commitment to deliver high quality services to clients and delivering the best is what makes our Airwil Intellicity one of the finest places for your business requirements. Giving you the best of amenities for your corporate requirements is our aim and we deliver the highest quality services too. Airwil Intellicity - Airwil Business Park – a mini luxury city with world class amenities.
Airwil Intellicity Noida Extension - Airwil Business Park offers
Analysis of adaptation and extent of adaptation to climate variability among ...researchagriculture
The performance of agriculture is influenced by many factors including
climate variability. This factor is gradually being recognized as a key element in
shaping the form, scale, size and time
-
frame of agricultural productivity. Climate
variability is expected to have significant economic, environmental and social impacts
on various sectors of the Kenyan economy. In particular, rural farmers who depend on
major crops like maize and wheat for their livelihoods are likely to bear the brunt of
adverse impacts. The extent to which these impacts are felt depends in large part on
the extent of adaptation in response to climate variability. The key question here is,
“Why are wheat farmers in Rongai district facing continued decline in wheat output
despite evidence from both national and continental perspective that farmers have
adapted to climatic variability”. This study seeks to find out whether wheat farmers in
Rongai District have adapted to climate variability, and if that is the case, to what
extent. The study used multistage sampling procedure to select 150 wheat farmers in
Rongai district informed by both primary and secondary data sources. Data analysis
was done using descriptive statistics. The results indicated that indeed, farmers in the
area were able to recognize that temperatures have increased and there has been a
reduction in the volume of rainfall as well the vegetation cover. They were also able
to note changes in disease occurrence and pest infestation. The percentage of
farmers who perceived the changes was 62% while those who did not were 38%. The
percentage of farmers who perceived changes in temperature, precipitation and
vegetation cover were all equal. This indicates that the farmers were able to relate all
the three indicators of climate variability similarly.
Assessment of aquaculture sediment for agricultural fertilizer supplement an...researchagriculture
Overuse of farmlands for crop production and rising cost of chemical
Overuse of farmlands for crop production and rising cost of chemical fertilizers have
grossly affected crop yield, production and food availability, and the search for
alternative use of locally available aquaculture
-
waste for fertilizer and soil
improvement can improve crop yield and food availability for the teaming population
of Nigeria and other sub
-
Saharan African countries. This research determined the pH,
Organic Matter, nitrate and phosphate qualities of 10 fishpond sediments for use as
agricultural fertilizer supplement and soil conditioner in Owerri, Nigeria. Samples
were subjected to standard physicochemical analysis. The pH ranged from 8.1
-
7.3,
organic matter from 46.6
-
61.3 g/kg, nitrate from 2.6
-
3.2 g/kg and phosphate from
0.05
-
0.1 g/kg. The higher the organic matter in the sediment samples, the higher the
recorded pH, nitrate and phosphate from the different ponds sediments. Organic
material, nitrate, phosphate and pH variation in the sediments might be due to
nutrients added to pond water from fertilizer, unconsumed feed, fish feaces and
metabolites. The nitrate and phosphate are major plant nutrients; organic matter can
be used as soil conditioner. The pH can determine the soil chemistry and availability
of the nutrients. The fish pond sediment can help to improve soil texture and soil
fertility, which may influence soil aeration, water, and nutrient
-
holding capacity and
root penetration by crops and increased crops growth and yield. It can serve as
alternative uses for fertilizer, soil conditioner, and its application as a waste
management approach in aquaculture for environmental sustainability.
Rice is one of the most important cereal crops of developing countries and
the staple food of about 65% of the world’s population. The rice crops have been
greatly disturbed by the heavy metals. The present study deals with the toxic effect of
sodium arsenate on morphological and molecular variation through SDS
-
PAGE in 10
rice (
Oryza sativa
L.) varieties. Ten varieties of rice were grown under different
concentration (25 ppm, 50 ppm and 100 ppm) of sodium arsenate against control.
Morphological parameters like shoot length, root length, leaf area and biomass
showed marked differences among ten rice varieties. The proteins were separated
through SDS
-
PAGE gel electrophoresis and calculated their molecular weight. The
morphological and molecular variations induced in rice varieties by arsenic stress
provide a new insight leading to a better understanding of the heavy metal response
in plants.
Produced e-magazine highlight entrepreneurs and entrepreneurship program, intended for online viewing. Assembled content, managed freelance writers, and executed design and layout.
Mascot Manorath symbolizes the fulfillment of the primary dream of every family of acquiring a place they can call their own. Located at Sector 16 Noida Extension (Greater Noida – West), Manorath offers 2 & 3 bedroom luxury apartments that are well planned to ensure maximum utilization of space. Manorath has been created as an energy efficient “GREEN DEVELOPMENT” project, with assistance from highly qualified architects and engineers from premier institutions like SPA and IIT.
The Future of Corporate Learning: from Training to Learning ExperienceFabernovel
With innovation cycles becoming ever shorter, companies are faced with a new challenge: keeping their key skills up to date in real time. This strategic dimension of ‘workforce planning’ cannot rely solely on recruitment; existing employees must be able to continuously learn new things. As such, the number one skill companies now look for is the capacity to learn, and companies are particularly looking for ‘learning animals’, a term coined by Google.
To download the full report: http://eepurl.com/guJvA5
OHIO/Scripps College of Communication: Media Entrepreneurship Ecosystem at OHIOMichelle Ferrier
Southeastern Ohio's economic growth is nurtured by a rich innovation/entrepreneurship ecosystem homegrown at Ohio University and its Scripps College of Communication.
Parsons | MS Strategic Design and Management
Design Innovation and Leadership:
This project is an in-depth exploration of the methods and processes required to design an innovative customer value proposition. The E-Mentor is a personalized online platform and mobile application that can provide Parson’s students with all the information, advice and resources, they need to bring their ideas to life.
GCSEN Foundation presents at the 14th Annual Social Entrepreneurship ConferenceGCSEN Foundation
The Annual Social Entrepreneurship Conference is a two-day conference that brings together scholars, researchers, students and practitioners from around the world to discuss emerging concepts and explore topics in social enterprise, innovation, sustainability and impact. The conference, the largest academic gathering of its kind in terms of research paper submissions, is dedicated to the ongoing development of theory and research on social entrepreneurship and its impact on global communities.
SES strategic approach has recently been strengthened by articles from the Case Foundation and the Economist. The Case Foundation reported that “America Needs Big ideas to Heal Our Divides”56 noting that “Civic energy is going to have to come from the ground up to strengthen social cohesion, civic participation, and our ability to solve big challenges together (Nation)”
Master internacional en Intraemprendizaje e Innovación colaborativaMireia Igarzabal
El programa MINN está pensado y desarrollado para profesionales de empresa y emprendedores de proyectos
innovadores, en modalidad de máster ejecutivo, de forma que se puede compaginar con su actividad diaria.
How Universities Should Teach EntrepreneurshipChinedum Azuh
The reason for this Presentation is to highlight the fundamental and demanding role that educators have in entrepreneurship education. It unveils the delivery techniques that motivate students to stay connected to school and learn the skills required for entrepreneurial success. And the key components to results oriented entrepreneurship program. The Presentation also highlights a potential entrepreneurship training model based on pragmatic learning which will facilitate the “production” of business owners or entrepreneurs.
My work as a design researcher/strategist. This includes projects where I played multiple hats, including design research.
Emphasis is on the way research tangibles are catalysts for teams to make decisions at different points in the design process.
Proposal media partnership business week 2Ihsan Muhamad
Bicara Indonesia bicara peran Anak Muda. Pena Aksi adalah Portal rujukan pemuda di seluruh Indonesia. Pena Aksi adalah Eksklopedia Tokoh Muda Indonesia. profil tokoh muda dapat kamu baca di rubrik MudAksi. Selain itu Pena Aksi juga menyediakan beberapa artikel untuk menjadi sumber belajar bagi pemuda Indonesia. kami mengajak seluruh pemuda Indonesia untuk selalu melestarikan budaya membaca, berdiskusi, dan menulis agar terbentuk generasi muda yang kuat dan berintelektual.
http://www.penaaksi.com/
Executive Education Brochure - New EditionSamantha Black
We are delighted to share with you a updated programme of our short and bespoke Executive Education courses from the University of Edinburgh Business School.
Graziadio Magazine Inaugural Issue One (2012)F Douglass Gore
Graziadio Magazine highlights the academic year's people, milestones and accomplishments that enriched student learning, enhanced thought leadership, cultivated community, built partnerships and advanced reputation at Pepperdine University's Graziadio School of Business and Management.
Produced e-magazine highlight entrepreneurs and entrepreneurship program, intended for online viewing. Assembled content, managed freelance writers, and executed design and layout.
Produced e-magazine highlight entrepreneurs and entrepreneurship program, intended for online viewing. Assembled content, managed freelance writers, and executed design and layout.
Graziadio Magazine highlights the academic year's people, milestones and accomplishments that enriched student learning, enhanced thought leadership, cultivated community, built partnerships and advanced reputation at Pepperdine University's Graziadio School of Business and Management.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
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LAUNCH! Magazine Issue One
1. SUMMER 2011 | PREMIERE ISSUE NO. 1 | LAUNCH! MAGAZINE | 1
LAUNCH!PREMIERE ISSUE | SUMMER 2011 | bschool.pepperdine.edu/studentblog
TEN
ENTREPRENEURSHIP
RULES YOU
MUST KNOW!
15XPROCESS
ZUBIN MEHTA | TIM KIM | BRETT
FISHER & STEPHEN YEOH
SAMEER GUPTA
2. 2 | LAUNCH! MAGAZINE | PREMIERE ISSUE NO. 1 | SUMMER 2011
Systematically Developing
Entrepreneurs
By LARRY COX
T
he Kauffman Index of Entrepreneurial Activity recently found that
within the Los Angeles-Long Beach-Santa Ana metropolitan area, 470
of every 100,000 adults started a business in each month of 2009 – more
than the national average of 340. Aspiring entrepreneurs are increasingly
seeking assistance, and universities and entrepreneur support organizations
across the nation are increasingly mobilizing to meet this growing demand.
Business schools in particular are developing more stand-alone entrepreneur-
ship programs and degree concentrations that focus on helping students bring
their ideas to life. Entrepreneur organizations are creating more workshops,
boot camps, and networking events designed to coach nascent entrepreneurs
and offer peer-to-peer guidance throughout the start-up process. All of these
efforts are well intended, but could be more effective.
CONTENTS
Learning How to Uncover New Commercialization
Opportunities for Existing IP 4
ENTREPRENEURS
Zubin Mehta 6
Tim Kim 8
Brett Fisher and Stephen Yeoh 10
Sameer Gupta 12
10 Entrepreneurship Rules You Must Know! 14
ON THE COVER
Gina Warren (MBA ‘11) won the grand prize at the 2011
Pepperdine University Business Plan Competition Finals.
Judges connected with her proposal for Memoir Studios, a
service that would allow families to capture and record the
memoirs of elder members and then packages their stories into
a personalized, professionally crafted keepsake book. Gina’s
Memoir Studios previously took first place in Pepperdine
University’s inaugural Fast Pitch Competition, part of the
summit Entrepreneur’s Journey.
4. 4 | LAUNCH! MAGAZINE | PREMIERE ISSUE NO. 1 | SUMMER 201144444 || LALALALAUNUNUNUNCHCHC !! MAMAGAAAAAAAAAAAAGAAAAAAAAAAAAAAGAAAAAZIZZIZIZZIZIZZZZZIZZZZIZZZZ NENENENENENENENENENENEEEENENEENENEENEEENENENENENEENEEEENENENEENENEEEEE ||||||| PRPRPRPRPRPRPPPRPPRPRPRPPPRPPRPRPRPPRPPPPPPPP EEEEEEEEEEMEEEEEEEEEEEEEEEEEEEEEEEEEEME IEEEREREREREE IIIISSSSSSSSSSSSUEUEUEEUEEUEEE NNNOO.O.O.. 1111 |||| SSSSUMUMUUMUMMEMEMEMEMEMEERRRRRRR 220202020201111
Learning How to Uncover New
Commercialization Opportunities
for Existing IP
By AMY BIEMILLER
S
cientists explore phenomena in order to determine why
something occurs. Business people explore options to
determine how to meet a specific need. By melding the “how”
and the “why,” Pepperdine University’s Graziadio School of Business and
Management has developed a measureable process for uncovering
commercialization opportunities for existing intellectual property.
5. SUMMER 2011 | PREMIERE ISSUE NO. 1 | LAUNCH! MAGAZINE | 5
Named the 15x Process by its creator Larry Cox, Associate Professor of
Entrepreneurship and director of the School’s entrepreneurship program, the
process was designed to develop 15 times as many new revenue streams from
a single existing patent.
“The process is like a prism,” explains Cox. “Instead of narrowly focusing on
one technology to meet one need, we want to scatter multiple opportunities
across a field of inquiry in order to discover new applications. This process is
not about developing a business plan. Rather it is about solving problems.”
15X’s first proving ground united research scientists from University of
California, Santa Barbara with Pepperdine MBAs in an intense two-month
trial run.
Beginning in February, the MBAs and scientists met and were matched as
teams by John Shearer, the School’s Entrepreneur-in-Residence. “The team
dynamic was of utmost importance in getting this project to work well,”
Shearer says. “It was important for me to understand the personal
motivation for each of the participants, as well as to consider their
professional and academic experience before matching them in teams,” he
adds.
Once matched, the teams used the 15X Process to collaborate and delve
into existing intellectual property designed for a specific purpose in order to
identify additional market opportunities to generate new revenue. Each
team’s goal was to have 15 solid opportunities ready to pitch to an audience
of private venture capitalists and entrepreneurs at an inaugural presentation
event on April 1.
“The teams presented a total of 135 new ideas, so our success surpassed
our original expectations,” says Mike Sims, executive officer, Corporate and
External Relations at the School. “We proved that collaboration between
scientists and MBAs have a far-reaching economic impact. And we helped
UCSB uncover many new commercial applications.”
The teams developed innovative solutions by uncovering new ways to
apply known technology to meet needs in the marketplace. One team took
zinc oxide thin film processing to another level by matching it with smart
window technology to reduce heat loss. Another applied fast and accurate
nanoparticle analysis technology to the cosmetics industry for safer and
more enhanced products. “Team Calamari” discovered a use for organic
epoxy based on the chemistry of squid beaks in composite manufacturing
resulting in joining without wear. A fourth team applied a unique software
program designed to measure and correct visual distortion due to macular
degeneration to the design of drugstore kiosks for the visually-impaired. The
winning team’s idea was equally as creative: replace silicon packaging in
commercial electronics with titanium cooling technology to safeguard the tech
components from heat damage.
“The event garnered great input from the judges as well as the audience,”
says Sims. “The teams were pressed to defend the feasibility of the new
commercialization opportunities, define their markets, analyze costs and ex-
plain the science behind the innovations.”
Grasping the science was one of the biggest challenges for the teams’ MBAs
says Evangelos Magiatis, a member of the event’s winning team. “It was
challenging to understand seven years of data behind the technology in
only two months,” he says. “But this was a great ’rubber hitting the road’
experience working with bright people, real products and real life problems
and processes.”
“Our MBAs on each team did a great job, especially considering most of them
took this project on while preparing for finals, writing their strategy papers
and for many, working full time,” says Sims.
Now that the process is proven, the School is considering how to develop the
initiative further.
“We are exploring how to match the 15X Process with commercial entities
now, in order to help them identify new revenue streams for their existing
intellectual property,” says Sims. “We’ve also started to enhance the university
model further by reaching out to other research schools and MBA programs.”
In addition, the School is assisting in the creation of an early stage venture
fund – the First Wave Accelerator – to leverage 15X-generated opportunities.
The School gratefully acknowledges the support of Red Plane Enterprises and Santa Barbara
Bank & Trust as sponsors of the first 15X Process event. For more information about the 15X
Process, please contact Mike Sims at 310.506.7406.
6. 6 | LAUNCH! MAGAZINE | PREMIERE ISSUE NO. 1 | SUMMER 2011
Zubin Mehta
Company Name: Global Wave
Company URL: www.globalwavegroup.com
Location: Aliso Viejo, CA and India
Mission: Help financial institutions
better manage risk and grow
Business Idea: Lending and risk management
technology services
Target Customer: Banks, credit unions, finance
companies and community
development finance
institutions
Year Founded: 2007
Avg. Annual Revenue: Confidential
No. of Employees: 14
7. SUMMER 2011 | PREMIERE ISSUE NO. 1 | LAUNCH! MAGAZINE | 7
T
o Zubin Mehta (E.M.B.A., ’06), an experienced banking professional,
it only made sense that technology solutions for financial institutions
should be implemented by individuals with deep experience in how
those institutions work. But a lack of such professionals served to jettison him
from commercial lending to entrepreneurship in order to fill that need. That,
in turn, inspired him to develop a technology solution that delivers intuitive
simplicity to some of banking’s greatest problems.
“In today’s competitive and risk-managed business lending environment, fi-
nancial institutions are faced with increasing pressure to ensure credit quality
as well as to balance and grow loan portfolios in order to stay competitive in
the marketplace,” he explains. “Banks are also challenged with managing and
maintaining multiple silo technology platforms that do not communicate with
each other.”
His intimate understanding of these challenges drove him to establish
Global Wave, a company that has developed a technology solution that readily
defines a simple business model: leverage a complete understanding about
the credit process in order to successfully deliver optimum solutions. “Our
product, Credit Track, breaks down the silo technology platforms common in
banks and allows bankers to manage their entire loan process within a single,
user friendly application,” he says.
Now that Global Wave is four years old, Mehta is working to meet a new
challenge: serve an increasing client base. “We have been fortunate enough to
grow despite the economy and our particular market,” he says. “The biggest
challenge for us now is recruiting talented people that have both a banking
and a software sales and services background.”
Even after four years, Mehta is still pleasantly surprised by his decision to leave
the corporate environment for entrepreneurship.
“I worked in the corporate world for 18 years before becoming an entrepre-
neur. I wasn’t planning on becoming an entrepreneur until my last year at
Pepperdine during my M.B.A., when I decided that my skills would be better
utilized to help banks solve risk management challenges that they all face,” he
says.
His time spent at Pepperdine had a big influence on the development of his
company. “It was at Pepperdine that I met other classmates who, today, are my
business partners. In addition, the ‘wave’ in the company name is a tribute to
the school’s mascot,” he adds.
8. 8 | LAUNCH! MAGAZINE | PREMIERE ISSUE NO. 1 | SUMMER 2011
Tim Kim
Company Name: Flynn Acquisitions, DBA TrustyMAX Tools
Company URL: www.go2socket.com
Location: Chatsworth, CA
Mission: First, to honor God in all aspects of the business
and then to have the GO-2 Socket become a
common item in every do-it-yourselfer’s
toolbox.
Business Idea: One hand tool that can replace up to 25
different sockets and effectively work on rusty
and worn out nuts or bolts.
Target Customer: Do-it-yourself consumers.
Year Founded: 2010
Avg. Annual Revenue: Confidential
Number of Employees: 15+ (Outsourced / Contracted)
9. SUMMER 2011 | PREMIERE ISSUE NO. 1 | LAUNCH! MAGAZINE | 9
I
n one short year, Tim Kim (MBA ’10) has ridden the roller coaster of
entrepreneurship, experiencing the thrill of dizzying heights and the
disappointment of languid valleys. It’s a ride he had not expected to take
the year before.
“Being an entrepreneur has been an unexpected privilege,” says Kim. “If I had
to pick the best candidate for an entrepreneur from my fellow classmates,
I would’ve chosen so many others before considering myself for the role.”
While finishing his MBA studies, Kim learned that his engineer father and
nurse mother had been struggling financially due to the recession. He also
learned that his father had developed, but never marketed, a hand tool that
had remarkable utility for the average do-it-yourselfer.
“A few months before graduating with my MBA, I was led to set aside my
own professional aspirations and use the education I’d been given to help my
family,” he says.
He got to work crafting a business plan to market his father’s invention
and entered the 2010 Pepperdine University Business Plan Competition.
There, his plan for the GO-2 Socket – a hand tool that can replace up to 25
different sockets and effectively work on rusty and worn out nuts or bolts –
was judged by the entrepreneurial elite including Neil Clark Warren of
e-Harmony and Susanna Kass of eBay. While up against tough competition,
his plan demonstrated high market potential and was awarded the top prize.
With a business plan, prize money and financial backing from investors, Kim
initiated production and marketing, working with vendors in California,
Oregon, Florida and China to get the GO-2 Socket to market.
“So many classes and so many professors all did their part to help me decide
to go forward with this venture,” says Kim. “There is no doubt in my mind
that if I had gone to any other business school, the market would not have the
GO-2 Socket because there would be no Flynn Acquisitions to take it there.”
But even the best laid plans can be threatened, and Kim ran into a major
challenge early in product roll out.
“When our factory took longer than expected to deliver inventory and we
were unable to air our infomercial during the Christmas season, I had to tell
the very people who believed in me this disappointing news,” he says. “I felt
like I’d failed them. Thankfully, they took it well.”
That particular low point has been outweighed, Kim explains, by consistent
support from other entrepreneurs.
“Since I started this business, I’ve been repeatedly amazed by the kindness
of strangers. So many veterans of this industry have become mentors to me
and have selflessly given me wisdom, direction and encouragement. This has
been an immeasurable blessing to our efforts,” he says.
While Flynn Acquisitions is well on its way to achieving the mission to have
a GO-2 Socket in every do-it-yourselfer’s toolbox, entrepreneurship has a
deeper personal benefit for Kim.
“Entrepreneurship has deepened my faith,” he says. “There’s so little I can
control and there are so many ways to fail. Time after time, internal mistakes
and external difficulties have challenged our existence, yet things always
seem to resolve and progress. I can’t take the credit for any of that. This is
the most uncertain time in my life and still, I’ve been able to find peace.”
10. 10 | LAUNCH! MAGAZINE | PREMIERE ISSUE NO. 1 | SUMMER 2011
Brett Fisher and
Stephen Yeoh
Company Name: Learn It By Ear
Company URL: www.learnitbyear.com
Location: Los Angeles, CA
Mission: Make learning more effective and productive
Business Idea: Audio on-demand access to study material
Target Customer: MBA and adult learners, especially those who prefer auditory
learning
Year Founded: 2010
Avg. Annual Revenue: Confidential
Number of Employees: 17
11. SUMMER 2011 | PREMIERE ISSUE NO. 1 | LAUNCH! MAGAZINE | 11
T
wo study partners who struggled to retain complex legal definitions
necessary for their MBA in entrepreneurship and finance turned their
conundrum into a commercial enterprise – and have met a need for a
segment of adult learners who have traditionally been marginalized.
Brett Fisher (FEMBA ’11) and Stephen Yeoh (FEMBA ’11) formed Learn It
By Ear, a joint venture that takes study flashcards to the next level. Their
concept replaces sight learning with aural leaning via MP3 audio sound cards
to help students taking foundational college-level courses learn and retain
definition-dense subject matter. It’s a concept and a product that is exciting
to both the founders and consumers.
“We both love solving problems that require we think outside the box and
not be constrained by traditional boundaries,” says Yeoh. “With Learn It By
Ear we have created a paradigm change in audio products and study aids.”
“What gets me excited is that we have received overwhelming positive
response from customers with who have learning disabilities and those who
are avid audio learners and are seeking a product that specifically will meet
their need for an alternative learning format,” says Fisher.
The struggle that prompted the two entrepreneurs to launch Learn It
By Ear had its genesis in the business law class they took, taught by Larry
Bumgardner. “It was an extraordinarily challenging and stimulating class that
pushed us to work very hard,” says Yeoh. The class requirements pushed the
two study partners to create paper flashcards and then record audio flashcards
so they could study even during their commutes. “After the class, we went
back and professionally recorded and re-wrote all the material so it could be
used by any student taking business law at any university,” says Fisher.
The company now offers study material for business law and
IndependentSchoolEntranceExamverbalreasoning,allproducedinaudioformat
using memorable characters and music. The production method helps students
learn and retain key concepts and definitions that are critical to being able to
apply their knowledge in analysis, implementation and decision making in the
business world.
The concept is a game-changer for the audio market, which presents an
interesting challenge to the two entrepreneurs. “When consumers first hear
what we do, they think they understand what we offer, but automatically
assume something they are familiar with - an audio book,” says Yeoh. “We
need to carefully develop the description of what we provide. It’s not an au-
dio book, a book on tape or anything along those lines.”
Both Fisher and Yeoh have a natural bent for entrepreneurship. “I’ve always
had an instinct to ask, ‘Is this the best way this can be accomplished?’ If I
was really passionate about the challenge, I’d dive into figuring out a better
solution,” says Fisher.
Yeoh discovered that his ennui in the various jobs he has held prior to this
venture was really pointing him to entrepreneurship. “It should have been
apparent to me early on. I’ve had jobs for most of my working life but always
felt something was missing,” he says. “As a result, I was constantly dabbling in
something. In one of my entrepreneur classes at Pepperdine, we went through
a discovery process to see if we would be comfortable being an entrepreneur
and then it hit me - that’s where I belong - in the challenging creative space
of entrepreneurs.”
12. 12 | LAUNCH! MAGAZINE | PREMIERE ISSUE NO. 1 | SUMMER 2011
Sameer Gupta
Company Name: Jobonomics.com
Company URL: www.jobonomics.com
Location: Irvine, CA
Mission: Empower job seekers with the
tools and knowledge to
stand out and get noticed by
companies.
Business Idea: Apply the same technology
that recruiters and job sites use
to locate and hire candidates to
craft attention-getting resumes.
Target Customer: Professionals in a job search
Year Founded: 2010
Avg. Annual Revenue: Confidential
Number of Employees: 5
13. SUMMER 2011 | PREMIERE ISSUE NO. 1 | LAUNCH! MAGAZINE | 13
S
ameer Gupta (M.B.A., ’09) had no idea that helping his friends —
and friends-of-friends — fine-tune their resumes would put him on
the course of entrepreneurship. He had never considered turning his
ability to get others hired into a successful business venture.
“I have always been interested in business but I never considered myself
an entrepreneur,” says Gupta, who had completed his master’s degree in
Software Engineering when he took the Entrepreneurship Program. “Taking
Professor Larry Cox’s class not only taught me how to be successful in business,
it ignited a passion for entrepreneurship that I never knew I had.”
Armed with a strong understanding of the technology that recruiters and
job sites use to locate and hire candidates, Gupta synthesized his experience
in editing and crafting resumes for friends into a viable business he named
Jobonomics. “We use tools and expertise to help people diagnose and fix
what’s wrong with their resumes,” he says.
Early in the genesis of Jobonomics, Gupta and his team learned that most
job seekers are not skilled in fine tuning and focusing their resumes on
specific job opportunities. “We started holding free resume workshops at local
institutions to educate job seekers,” he explains. Giving away expertise
proved useful in strengthening the business. “At these workshops we picked
up some valuable attitudes and perceptions of job seekers and applied that
knowledge to our overall communication strategy for the organization. The
results have been great!”
Starting his own business has benefitted Gupta in many ways. “I believe that
there is something special about starting and running a business you are
passionate about. Being part of the foundation of a company and its overall
success is gratifying,” he says. “Being my own boss is a positive thing for me
and my family.”
Gupta is quick to encourage other would-be entrepreneurs to think
out of the box when it comes to developing a career. “I envisioned
retiring as an engineer,” he says. “My advice for other students interested in
entrepreneurship is not to be close minded about new ideas. Any idea can
be worked on and built upon to create a successful business. If you stop
dreaming you will be stuck at ‘Friendster’ or ‘MySpace’ stage and never get
to ‘Facebook’ stage.”
14. 14 | LAUNCH! MAGAZINE | PREMIERE ISSUE NO. 1 | SUMMER 2011
10Entreprenuership
Rules You Must Know!
By VIKAS KHANNA, PKE MBA Candidate 2011
I
f there is one person out there who knows the rules of engagement for a new start up, it’s Reid Hoffman. He’s the
co-founder of LinkedIn – the original business social media site that has become a part of our daily digital lives; which,
incidentally, has also recently filed to go public. In addition, Reid is a partner at Greylock so he’s intimately familiar with both the
entrepreneurial and venture rules of success. Recently, I was able to hear Reid speak to his rules for building companies and
thought it would be great information to share.
15. SUMMER 2011 | PREMIERE ISSUE NO. 1 | LAUNCH! MAGAZINE | 15
Rule #1: Look for disruptive change.
If you are about to start on a new venture, ask yourself: What is
becoming possible or necessary that was not possible before? Is a new
product or service able to take over an existing market or create a new
market?
When I co-founded LinkedIn, the tech industry was in a deep
depression. I looked at all the opportunities created by the Internet
and had the idea that eventually everyone would need a professional
profile online. The disruption was that people were able to directly
reach the best candidates rather than hoping for responses from a
listing in the paper or an ad on a Web site.
Rule #2: Aim big.
Regardless of whether a start-up is targeting a big idea or a small one,
it will still require the same amount of blood, sweat and tears—so aim
big!
What is “big?”
It is a new product or service that creates or dominates a significant
market.
Rule #3: Build a network to magnify your company.
People tend to think that behind every great start-up is a single
entrepreneur with a whiz-bang idea. The reality is great companies
are built by a number of people with talent who are surrounded by
amplifying networks. The most successful entrepreneurs bring in
advisors, investors, collaborators and early customer relationships.
Rule #4: Plan for good luck and bad luck.
You should always assume you will have both good luck and bad luck
with your new company.
Good luck is not as simple as “it worked out.” Rather, this is when you
discover a great opportunity and can quickly shift to go after it.
Bad luck is what happens when your first idea doesn’t work. It doesn’t
mean failure; it means you need to pursue plan B.
Rule #5: Maintain flexible persistence.
Very often entrepreneurs are given conflicting advice: “Be persistent!
Stay committed to your vision!” or “Pivot on key data! Know when
to change!” The challenge is to follow them both, but know which
advice is most appropriate for which situation. You must know how to
maintain flexible persistence.
Rule #6: Launch early enough that you are embarrassed by
your first product release.
With my first startup, Socialnet.com, it took us nine months to launch
the first product. That was a disastrous mistake.
We wanted to have all the detailed functionality right away, including
social controls so people could decide to connect or not with the
people in their networks. We wanted everyone to “Ooh!” and
“Aaah!” about how terrific the product was.
We wasted a bunch of time and it put us months behind on more
important problems that needed to be solved, such as how to get our
product in the hands of millions of people. From that I learned, if you
are not embarrassed by your first release, you’ve launched too late!
Reid Hoffman’s Ten Entrepreneurship Rules For Building Massive Companies
16. 16 | LAUNCH! MAGAZINE | PREMIERE ISSUE NO. 1 | SUMMER 2011
Rule #7: Aspire, but don’t drink your own Kool-Aid.
Target excellence, but be very careful about blind trust or belief in your
theories.
It is important to launch as early as you can in order to learn how your
customers use your product or service. It is equally important to identify
metrics that tell you if your aspirations and vision are on target. You
should also get feedback from your network in order to iterate or pivot
on the target, the product and/or the service.
In other words, maintain your aspiration but always look for good
perspective on how you are doing. It is very easy for creative innovators
to get caught up in their own story rather than learning where they
should be headed.
Rule #8: Having a great product is important but having great product
distribution is more important.
I meet many entrepreneurs who think the best product is the most
important thing and that the best product should always win.
What many people fail to realize is that without great distribution, the
product dies. How will you get your product in the hands of millions or
hundreds of millions of people?
Rule #9: Pay close attention to culture and hires from the
very beginning.
Your first hires set your culture, so make them good ones. These first
people hire the next people and so on.
The old wisdom was that you needed people with a decade more
of experience in your start-up. The things a smart person learned a
decade ago won’t help you now – you’re doing things that have never
been done before, and the world and the competitive landscape are
changing at hyper speeds. What you really need are people who can
learn fast.
Rule #10: Rules of entrepreneurship are guidelines, not laws
of nature.
Do not pay too much attention to rules set by other people. Entre-
preneurs are inventors. They are successful when they make some-
thing work for the very first time. Sometimes in order to make some-
thing work, you will drive over the guardrail of one of these rules.
Entrepreneurs sometimes just make new rules.
Vikas Khanna is founder and managing director at Zooovee Ventures, an an-
gel investment and business adviisory firm.