The document outlines an email marketing seminar hosted by Masudur Rashid, focusing on the effectiveness and strategies of email marketing. It defines email marketing, discusses its types (transactional emails, direct emails, solo ads), benefits, opportunities, and prerequisites for becoming a successful email marketer. The seminar also covers best practices, legal considerations, and steps for running an email campaign.

1. Welcome
to
Email Marketing Seminar
Masudur Rashid
Co-Founder & Internet Marketing
Strategist at DevsTeam Limited
Free Seminar
DevsTeam Institute
Organize & Management
January 2014

2. What is Email Marketing?
Email marketing is one of the most powerful
marketing tools available for communicating
and developing relationships.
But, email marketing can only be that powerful
when it’s done well.
Free Seminar
January 2014

3. According to Wikipedia…
Free Seminar
January 2014

4. What is Email Marketing?
(According to Wikipedia)
Email marketing is DIRECTLY MARKETING a
commercial message to a group of people
using email. In its broadest sense, every email
sent to a potential or current customer could be
considered email marketing. It usually involves
using email to send ads, request business, or
solicit sales or donations, and is meant to build
loyalty, trust, or brand awareness. Email
marketing can be done to either cold lists or
current customer database.
Free Seminar
January 2014

5. What is Email Marketing?
(According to Wikipedia)
Broadly, the term is usually used to refer to:
- Sending email messages with the purpose of enhancing the
relationship of a merchant with its current or previous
customers, to encourage customer loyalty and repeat
business,
- Sending email messages with the purpose of acquiring new
customers or convincing current customers to purchase
something immediately,
- Adding advertisements to email messages sent by other
companies to their customers
Free Seminar
January 2014

6. What is Email Marketing?
(According to Wikipedia)
: NOTE :
Researchers estimate that United States firms alone
spent US $1.51 billion on email marketing in 2011 and
will grow to $2.468 billion by 2016.
Free Seminar
January 2014

7. Types of Email Marketing
Email Marketing
Transactional emails
Direct emails
Solo Ad
Free Seminar
January 2014

8. Transactional Emails
If a user signs up for your website, you should probably
welcome them with a lovely email. That’s a transactional email.
Example:
-Signup
-Verify
-Report
-Purchase invoice
-Password recovery
-Password changes confirmation
-Notification
-Etc
Anything Auto-responder that isn’t bulk!
Free Seminar
January 2014

9. Direct Emails
Direct email involves sending an email solely to
communicate a promotional message (for example, an
announcement of a special offer or a catalog of
products). Companies usually collect a list of customer or
prospect email addresses to send direct promotional
messages to, or they can also rent a list of email
addresses from service companies.
Solo Ad / Bulk
A solo ad is a one time email blast you buy from a
vendor that has created a "list" of people they have
collected. The other name of Solo Ad is: Bulk Mail.
Free Seminar
January 2014

10. Why Email Marketing?
-Product promotion
-More frequent communication
-Information spreading
-Reduce overhead cost
-User Engagement
-Drives Direct Sale
-Allows Targeting
-Improve Brands & Customer Relation
-Easy Measurable
Free Seminar
January 2014

11. Email Marketing Opportunities
-For Freelance Marketplace
-For your company
-For Affiliation
Free Seminar
January 2014

12. Freelance Marketplace
Free Seminar
January 2014

13. For your company
Increase sales by promotional offer etc
Free Seminar
January 2014

14. For affiliation
Increase sales by affiliation to a targeted audience
Free Seminar
January 2014

15. Pre-Requisite of being Email Marketer
-English Fluency
-Computer Skills
-Internet Browsing & Surfing
-HTML (Markup Language) - Basic
-Graphics (Photo editing, resize etc)
-Adobe Dreamweaver
Free Seminar
January 2014

16. Pre-Requisite of being successful
Email Marketer
-Passion
-Dedication
-Learning Capability & Practice
-Hard Work
-Communication
-Always follow your Mentor
Free Seminar
January 2014

17. How to run a Email Campaign
(Step by Step)
1. List Building
-Target Market
-Collect Targeted Email Address
-Group & Segmentation
2. Template
-Design
-HTML
-Follow Legal
-Avoid Spam
3. Sending Procedure
-Sever
-Mailchimp/Aweber/iContact or any other third party
Free Seminar
January 2014

18. Email Marketing Best Practice
Free Seminar
January 2014

19. Spam
Spam is the use of electronic messaging systems to
send
unsolicited
bulk
messages,
especially
advertising, indiscriminately.
Email spam, also known as unsolicited bulk Email (UBE), junk
mail, or unsolicited commercial email (UCE), is the practice of
sending unwanted email messages, frequently with commercial
content, in large quantities to an indiscriminate set of
recipients.
Free Seminar
January 2014

20. Legal
Every Email Marketing campaign should consider an
International legal which is “CAN-SPAM Act of 2003”.
What should an email contained that consider this law?
Free Seminar
January 2014

21. Legal
A visible unsubscribe option is present in all emails & consumer
opt-out requests are honored within 10 days.
Free Seminar
January 2014

22. Legal
Accurate from lines
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January 2014

23. Legal
Relevant subject lines
Free Seminar
January 2014

24. Legal
A legitimate physical address of the publisher
Free Seminar
January 2014

25. Legal
A label is present if the content is adult. ["ADV:ADLT" or "ADLT"]
A message cannot be sent through an open relay [?]
A message cannot be sent to a harvested email address [?]
A message cannot contain a false header
Free Seminar
January 2014

26. A message should have
-Forward to a friend
-First Name in Message body or subject
-Describe why did you send this message
-Web Version and Mobile Version
-Social Link (Facebook, Twitter etc)
-Privacy Policy Link
Free Seminar
January 2014

27. See You!
If you have any question or query, feel free to contact at:
Masudur Rashid
masud@devsteam.com
fb.com/masud3g
masudurrashid
January 2014