This document provides definitions for common jargon terms used in online marketing. It aims to help newcomers to online marketing understand the terminology used by experienced online marketers. Some key terms defined include online marketing, joint ventures, subscriber lists, viral marketing, niche marketing, eBooks, and multi-level marketing (MLM). The document encourages experienced online marketers to avoid jargon with newcomers so as not to alienate potential customers or partners.

1. Newbies Guide To Online Marketing Jargon

2. In all forms of business, and even hobbies, the people
who have been involved in a particular activity will start
to use jargon. When someone new comes along this
jargon can be very offputting, making them feel like an
outsider, and may result in somebody being put off
completely. When your business depends on people as
customers, then you need to be careful you don't leave
them outside with jargon.

3. It recently came to my attention that online marketing
has more than its share of jargon for the newbie to
learn. As marketing is all about getting and keeping new
customers, I could see we online marketers have an
image problem. The online marketing jargon was
pointed out to me vividly by a colleague who was
interested in working online, and asked for an
explanation. He stopped me mid sentence with the
words "speak English geek boy" that was my wake up
call.

4. Now the light is on, I decided to write this short guide to
online marketing jargon, to help anyone on the outside
of the internet marketing circle get on the inside much
quicker.

5. 1) Online Marketing, is selling any product or service on
the internet or world wide web. Marketing is just the act
of selling something, selling on the web costs less than
having a real world, bricks and mortar business. It's this
low cost of entry which is attractive in starting your own
online business.

6. 2) Joint Ventures, a joint venture is a partnership. Simply
put 2 or more people work together to increase their
sales, or to complete a product or service. Sometimes
shortened to JV, joint ventures are often very profitable.

7. 3) Subscriber List, this is sometimes known as an email
list, or an ezine list (ezine is short for electronic
magazine), and is a list of people who have given
permission for the marketer to send them emails which
may contain adverts. This is also known as an opt-in list,
because subscribers opt in to receive the emails. This
prevents people complaining that an email is spam
because there will be a record of them signing up and
agreeing to receive the emails, another snippet of jargon
is double opt-in, which just means after filling in a form,
the potential subscriber will receive an email asking
them to verify that they agree to accept future emails
before they are actually added to the

8. email list to receive them.

9. 4) Viral Marketing, this little phrase is used to describe a
way of increasing your business, or websites reach, by
using a "viral technique". In real life a virus spreads out
by people contacting one another, and computer viruses
are spread by contacting other computers. Some clever
people realised they could use the power of people
sending each other information, and watch information
about their own business being spread in the same way
as a virus. Giving away a free gift, which contains a link
to your business, and allowing others to give it away too
will work like a virus spreading the word to others as
people send it on to their friends, as long as your freebie
was something people

10. would give away in the first place.

11. 5) Niche Marketing, this is the act of selling to a
particular group of people. There are lots of untapped
niches (small groups interested in a specific subject) who
are willing to pay for information. Online it's eay to
target these small markets by monitoring search engine
results, and finding a specific word or phrase which is
being searched for but not near the top of the list of
popular searches. An example of a niche market is
poodle owners, they are dog owners, but will specifically
search for information about poodles. These markets
can be profitable because they are not targeted directly
by many people so if you have a product tailored to a
niche market you have little or no

12. competition.

13. 6) EBook, although getting more popular this still causes
some confusion, an ebook is an electronic book, it can
be a .pdf file, plain text file or an executable file (one
which is actually a self contained program to run on your
computer). Ebooks sell well online, as there is no
shipping, and delivery is instant.

14. 7) MLM, is the initials of one of the least understood,
and most maligned of business models, Multi Level
Marketing. Sometimes known as network marketing or
referral marketing, mlm is an ideal business model for
online marketers, because of the ease of getting out the
message about a new business, and the low cost of
advertising online. The problem with mlm is that it is
also easy to mistake a pyramid scheme (also called a
ponzi) for an mlm opportunity, and many unscrupulous
people will sell pyramid schemes as an mlm opportunity.
The difference is that a genuine Mutli Level Marketing
scheme has a worthwhile product which you are selling,
and money is made by referring other sellers of the

15. product whose sales generate you a commission.
Pyramid schemes will usually have a worthless product
or no product at all, and pays people from new members
joining.

16. I hope that, if you are a newbie to online marketing,
these short explanations will help you understand some
of the things the seasoned online marketer says and
writes, and if you're a seasoned marketer you will try to
introduce your newbie friends with less of the jargon we
take for granted.

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