Email Marketing for Udemy.pptx
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This document discusses email marketing and provides information on various topics related to creating and sending effective email campaigns. It covers subscriber lists and forms, types of emails like automatic, welcome, confirmation and promotional emails. It also discusses segmentation methods, email anatomy, important metrics like open rate, and legal considerations like GDPR compliance. The document is presented by Anton Voroniuk and provides his contact information at the end.
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As a Digital Marketing Agency in Dubai, we have done many email marketing campaigns for our clients. Here is some tips for email marketing to enhance the sale of small business owners.
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This document outlines the services provided by Analytix Solutions for designing and managing email marketing campaigns. Key points include:
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- They provide email template design, list segmentation, campaign deployment through a third party host, and performance reporting.
- The client must provide the mailing list, campaign objectives and timeline. Lists must be opt-in and cannot be purchased from third parties.
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Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
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- 2. About us
- 3. What questions do you have to answer?
- 4. Why are we talking about Email Marketing?
- 5. Why are we talking about Email Marketing?
- 6. Advantages of Email Marketing
- 7. Why are we talking about Email Marketing?
- 8. Why are we talking about Email Marketing?
- 9. Mailcharts.com - your best friend for competitor research
- 10. Mailcharts.com - a lot of insights and data
- 11. Let’s start from mailing lists and subscription forms
- 12. Let’s start from mailing lists and subscription forms
- 13. Subscription form can often be too long
- 14. Legal side - Privacy Policy
- 15. GDPR
- 16. Legal side
- 17. Main reason to subscribe is additional value
- 18. To be part of community
- 19. Online or offline event
- 20. Offline or online event
- 21. Loyalty program
- 22. Updates
- 24. TYPES OF EMAILS
- 25. TYPES OF EMAILS ● Automatic emails: ○ Trigger or Transactional emails ● Welcome or Onboarding emails ● Confirmation email ● confirmation of order ● confirmation of purchase or payment ● Abandonment emails ● Reminder emails ■ Reactivation or Retention Emails ● Promotional emails (sales, info on product or services) ● Content Emails (useful, relevant information) ● Partner emails
- 26. Trigger emails
- 27. Welcome letters
- 28. Welcome letters
- 32. Reminder Emails
- 33. Reminder Emails
- 35. Promotion emails
- 36. Content Emails
- 37. Partner emails
- 38. SEGMENTATION
- 39. Methods of Segmentation Geographics Demographics By product Consumer behaviour Other segmentations
- 40. Location
- 41. Language
- 42. Mailing lists
- 43. Email anatomy
- 45. Email Metrics to Measure Success
- 46. Which metrics are the most important?
- 47. Email Metrics to Measure Success
- 48. Open Rate
- 50. Udemy Top of the Funnel Analytics
- 53. IP Reputation
- 55. What questions do you have to answer?