communications, CCOs, CMOs, social media, customer-centricity, big data, digital marketing, online marketing, real time marketing, internal convergence

1. Molson Coors
Dan Lewis
Chief Public
Affairs Officer
BASF
Robin Rotenberg
Chief Communications
Officer
Dow Jones
Paula Keve
Chief Communications
Officer
Chobani
Nicki Briggs
Chief Communications
Officer
L’Oreal
Marc Speichert
Chief Marketing
Officer
Sony Electronics
Mike Fasulo
Chief Marketing
Officer
MEET AND LEARN FROM
communications Summit
Effective
Multi-
Channel
Integrate multiple channels
and media for more
pervasive and impactful
communications- without
crippling complexity
Better
Listening =
Better Comms
Get closer to your
customer and stay
relevant by learning
more about them
An
Authentic,
Unified Voice
Overcome a fragmented
landscape and ensure
everyone sings from the
same hymn-sheet
COLLABORATE
FOR Deeper
Understanding
Work with marketing to
share insight and build
a deeper – and more
useful – picture of your
customer
MEASUREMENT
TO GUIDE
STRATEGY
Track the impact of
your communications
work on the bottom line
– and use insight to drive
future strategy
September 18–19
New York City
incitemc.com/communications
#incitesummit
Tell engaging,
authentic brand
stories
Internal collaboration, better listening
and multi-channel communications
MEET AND WORK WITH:
learn

2. NOT YOUR STANDARD CONFERENCE.
Why?
Because we:
Ban powerpoint to enhance interaction
We don’t force you to sit through extensive and
irrelevant slide decks
Ensure every discussion is relevant and useful
Not a platform for self-congratulation and irrelevance
Focus on sceptical debate and reality
We don’t advocate the latest developments simply
because they’re new
Engage your peers with valuable content
permanently We don’t just pitch you for 3 months
and disappear
YOUR NEW TOOL FOR
BETTER COMMUNICATIONS
TOUGH QUESTIONS,
CHALLENGING DEBATE
What makes us better
than the rest?
Seniority for Unrivalled Insight: With 12+ Chief Marketing
and Communications Officers, you get in-depth insight
from the people shaping strategy at some of the biggest
companies in the world, like L’Oreal, Sony and Molson Coors
Peer-Driven to Guarantee Relevance: Every session has
been suggested by senior communicators - so every session
is aligned to your needs
Always Cutting Edge: Every discussion evolves right up to
the event, meaning the rapidly-changing communications
environment is reflected, not ignored
Exclusively Corporate: No agencies or vendors invited.
This was built by your corporate peers - for you and other
corporate peers
88%of CEOs say
customer-
alignment is
top corporate
priority for next
5 years. So this is
the main focus of
the entire Summit.
81%of comms execs say
“building unique
customer experiences
and personalised
campaigns” is an
important goal
for 2013. so it’s
dealt with in hours
of workshops
and discussions
throughout our
agenda.
Join the
conversation: facebook.com/InciteMC@InciteMCwww.incitemc.com/communications
Welcome to Incite
What we deliver
Targeted and relevant corporate insight
on the key issues for you in 2013:
The Art of Storytelling: Shift from
outmoded campaign-based Communications
into telling engaging and effective stories
Customer Centricity: Get closer to your
customers to ensure messaging is relevant,
authentic and engaging
Work With Marketing: Get better at working
with the Marketing Department to ensure a unified
external voice in a fragmented communications
landscape
Multi-Channel: Leverage the plethora of
communications channels effectively – for a pervasive
message that hits your target in the right place,
at the right time
Measurement to Prove Impact: Show your
contribution to corporate goals with upgraded
measurement techniques to track impact
To collaborate in defining
our sessions, go to
www.incitemc.com
WHAT MAKES US DIFFERENT

3. We’ve got a
track record
you can trust...
But don’t
just take our
word for it:
This is a new brand from the team
that brought you Useful Social
Media and Ethical Corporation.
With over twelve years’ experience
in putting together business
summits, analysis and insight,
we know how to deliver you the
conference and the community
that you need.
USM
Loved it,
awesome
American
Airlines
Great
speakers,
great
content,
great brands
Goddard Systems
Very
enlightening
General Motors
Great
speakers on
corporate
focused
topics
SAP
My
spend
is well
worth it
Verizon
Wireless
I was inspired by so many
of the presentations
Regions Financial
A wonderful
opportunity
to connect
eBay
An excellent way to gain
actionable insights
YUM! Brands
Loved it,
awesome
American
Airlines
Great
speakers,
great
content,
great brands
Goddard Systems
Very
enlightening
General Motors
Great
speakers on
corporate
focused
topics
SAP
My
spend
is well
worth it
Verizon
Wireless
I was inspired by so many
of the presentations
Regions Financial
A wonderful
opportunity
to connect
eBay
An excellent way to gain
actionable insights
YUM! Brands
And who has come along to
our conferences before?
and
many
more!
WHAT MAKES US DIFFERENT
What are you waiting for?
Buy your ticket now at www.incitemc.com/communications
save $400 if you book before July 12

4. We know your key problems.
Incite helps you solve them.
YOUR CONFERENCE
of comms execs
say multiple
departments need
to work together
better together
for an enhanced,
unified customer
experience
Co-located with
Incite:Marketing, you
get 2 days of learning
to work together - and
extra insight from 20
Chief Marketing Officers
and Vice-Presidents
97%
of respondents
aren’t confident
that they’re
measuring
communications
impact
accurately
So we run specific
workshops on exactly
this topic, and give
you insight from several
corporate leaders on
improved measurement
techniques
74%
of COMMUNICATORS
Say their company
needs to get more
closely aligned to
their customers
With insight from
13 C-suite executives,
over 7 keynote sessions
and 6 workshops,
you’ll learn all you
need to know
93%
of Communications
executives say
it’s important
to do better
multi-channel
communications
in 2013
So multi-channel
is the second key
theme of the Summit.
You’ll get 12+ hours of
insight and discussion
to help you do your
job better
81%
Want to see the full agenda?
Turn the page for a basic version, and see the complete programme
at www.incitemc.com/communications

5. Not Your Standard Agenda
Fluid, evolving and always cutting edge
facebook.com/InciteMC@InciteMCwww.incitemc.com/communications
You may have noticed our agenda only features titles and speakers
on the next two pages.
That’s intentional. Our conference is designed to evolveright up to September 18.
All sessions are Q&A-based, and
you get to define the
questions we ask.
You can vote on our current questions,
and submit your own for each discussion,
at www.incitemc.com
This ensures that every session:
1 Fits far more closely with
your priorities: Detailed
responses to core questions, not vague
presentations
2 Stays up to date: Rather than
being stuck with a 3-month old agenda,
you know that this Summit will keep
pace with such a fast moving space
We’re also don’t promise the world. We can’t deliver
all the solutions to all the problems challenging
communicators worldwide. Nor can anyone else.
What we can do is
1 Bring together the best corporate
speaker roster you’ll find this year
2 Give you the opportunity to ask them
your questions
3 Run robust, challenging, well-targeted debates
to get the best insight there is on all
the issues you’re dealing with
There’s more detail online
We’ve done months of research, and
already have our own list of core questions we’ll
answer at the Summit.
You can get a full detailed agenda at
www.incitemc.com/communications
The agenda will evolve with your feedback, so get
involved and make this conference even more
valuable to you. Vote and submit questions at
www.incitemc.com
YOUR CONFERENCE
expert speakers from these huge brands:

6. In-depth agenda available at
www.incitemc.com/communications
dayone
C-Suite Keynotes
Get ready for a
customer-centric future
Evolve your corporate culture to focus
better on the customer
Sony Electronics
Mike Fasulo
Chief Marketing Officer
Chobani
Nicki Briggs
Chief Communications Officer
Make the move to
customer-centricity
without causing chaos
Get a customer-centric internal organisation
that’s simple, not complex
MetLife
Claire Burns
Chief Customer Officer
Dow Jones
Paula Keve
Chief Communications Officer
Arby’s innovative approach
to customer engagement
Content-generated share of voice, social currency
and how Russ Klein keeps Arby’s innovative
Arby’s Restaurant’s
Russell Klein
Chief Marketing Officer
How to listen, so you
can talk back better
Use proximity to your customer to deliver
better marketing
Jockey International
Dustin Cohn
Chief Marketing Officer
Hertz
Bob Stuart
Chief Marketing Officer
Ericsson/Coinstar/Saba
Nora Denzel
Non-Executive Director
WORKSHOPS
From campaigns
to engaging stories
Telling stories is more engaging than
traditional campaigns. Shift your focus
Pfizer
AnnaMaria DeSalva
Vice-President, Polictyy, External
Affairs and Communications
(Medical and RD)
Lenovo
Jeff Shafer
Vice-President,
Global Communications
Right time, right place
communications
Talk when and where your stakeholder
is listening
Wells Fargo
Alan Elias
Senior Vice-President, Head of
Wholesale Bank Communications
McDonald’s
Heather Oldani
Head of Communications
The next step
in targetted
communications
How corporations can talk to
individuals
Diageo
Michelle Klein
Vice-President,
Smirnoff Global Marketing,
Communications and Digital
Going ‘Glocal’
Another new buzzword, or an essential
part of your communications strategy?
Lenovo
Jeff Shafer
Vice-President,
Global Communications
facebook.com/InciteMC@InciteMCwww.incitemc.com/communications
YOUR CONFERENCE

7. WORKSHOPS
On the defensive
Tactics to spot and avert corporate crises
Caesar’s Entertainment
Jan Jones
Vice-President, Government
and Communications
Sprint
Doug Duvall
Vice-President, Corporate Communications
Cardinal Healthcare
Jill LaNouette
Vice-President, Public Affairs
Rework internal workflows
for built-in customer-centricity
Practical steps to work better with other
departments
Citigroup
Ben Eyler
Vice-President, Marketing
and Communications
Comcast
Chris Helle
Executive Director, Brand
Marketing and Strategy
Get friendly with
the right people
Effective advocacy: get influencers onside
Pfizer
Sherry Pudloski
Vice-President, External Communications
Prove your worth
Measurement to show your job
makes a difference
Yum! Brands
Amy Sherwood
Vice-President, Public Relations
and Consumer Affairs
Improved data collection =
Better customer understanding
Marshal multiple data sources for better
decision-making
Ricoh
Sandra Zoratti
Vice-President, Marketing
Hewlett Packard
Rob Wait
Vice-President, Marketing
Get in-depth with our agenda:
Find out more about each topic, and vote on the
key questions to ask our speakers at
www.incitemc.com/communications
facebook.com/InciteMC@InciteMCwww.incitemc.com/communications
C-Suite Keynotes
How Marc Speichert
has evolved the L’Oreal
approach to customer
engagement
A look at the changes the CMO has made
to ensure L’Oreal stats on the cutting edge
L’Oreal
Marc Speichert
Chief Marketing Officer
Build unique
customer experiences
Manage complexity to integrate many channels into
one effective, personalised customer experience
Sears/K-Mart
Jennifer Dominiquini
Chief Marketing Officer -
Seasonal and Outdoor Living
Restaurant.com
Christopher Krohn
President and Chief
Marketing Officer
Less silos =
more success
Break down internal barriers and get
everyone singing from the same hymn sheet
BASF
Robin Rotenberg
Chief Communications Officer
Molson Coors
Dan Lewis
Chief Public Affairs Officer
daytwo
YOUR CONFERENCE

8. AN UNRIVALLED
COLLECTION OF
CORPORATE EXPERTS
You won’t find another event with
100% corporate speakers from
40+ large brands.
And you won’t find 13 C-suite
communications and marketing executives
in one room anywhere else.
This is the best opportunity to get
insight direct from the leading players
in corporate communications.
COLLABORATION
BUILT IN
Every issue covered
comes from the feedback
of 300+ executive peers
- and as a member of
the community you vote
on how much time each
issue gets.
Every session - keynote
or workshop - has no
powerpoint. Our speakers
answer tough questions.
And you can suggest
and vote on the
questions to ask.
We don’t just run this event.
We build a community.
And that means that every
week we put together key
stats, facts and analysis on
corporate communications
best practice. That’s based
on feedback from the
community - and you.
AN EVOLVING,
DYNAMIC
EVENT
Fact one: Communications
is changing fast.
Fact two: Once a
conference launches, the
sessions covered don’t
change. For months.
Our sessions change. Every
question asked to our speaker
faculty will evolve and change
right up to the conference.
And you get to spearhead
that evolution. Suggest a
question and vote on existing
ones at www.incitemc.com
TOUGH, SCEPTICAL
DISCUSSION
No back slapping. No blue sky
futurology. This is a meeting of minds
to find the best answers out there to the
critical questions you face. We ask the
tough questions - volunteered by you
- to the best corporate experts out there.
We get you results you can use.
THE BEST USE
OF YOUR TIME
This is a one-stop shop for
strategic communicators.
You get in-depth insight on
the top issues you’ll face
all year. You take two days
out of the office, but you
are equipped with strategic
insight, best practice,
benchmarks and case
studies to supercharge your
communications strategy
for the other 363.
PRACTICAL
OPPORTUNITIES
TO WORK WITH
PEERS
No sitting and listening.
Co-located with
Incite:Marketing, you get
multiple opportunities to
actively work with peers to
find solutions. In-depth QA
sessions. Lively discussion.
Small-scale, dynamic working
groups. You come here to
work. Not just listen.
We’re
The Best
Option
For You
What are you waiting for?
Buy your ticket now at www.incitemc.com/communications
save $400 if you book before July 12
What You Get

9. The incite community
is your new
best friend
We incite debate on core Communications issues.
• We ask tough questions of those best placed to answer them.
• We give you a voice.
• We leverage the community to spot trends and get results.
Incite is not a conference. Incite is a community.
We facilitate debate between senior Marketing and
Communications executives. We act as a strident editor
of debate, and we ensure the conversation is
targeted, robust, and useful
Find out more at www.incitemc.com
1
Stats and trends from
hundreds of peers.
In your inbox. Weekly.
Give us your feedback and we pull
hundreds of submissions together
to find stats, facts and trends - and
share it with you. Exclusive, useful
insight. Every week.
2
Got a tough question?
Get answers from hundreds
of peers with experience.
We’ll ask our thousands-strong
community your question. And
get you the answers you need.
Collaborate with peers
through Incite
Go to www.incitemc.com for more
What You Get
try us out!
Download our
briefing on the state
of marketing and
communications in 2013
IncIte The Marketing CommunicationsCommunity
Tough questions, insightful answers
Join the conversation at
facebook.com/InciteMC
@InciteMC
www.inciteMC.com
How will
marketing andcommunicationsevolve in 2013?
Relive our webinar
on multi-channel
best practice
Get both of these resources
at www.incitemc.com
3
Set the agenda for
our exclusive industry
summit:
Build our dynamic summit with
us - and get significant discounts
for your help. And a better
conference for you.
4
Insider Perks:
Benefit from exclusive discounts
and be the first to receive our
industry leading content.
Ticket
Price
Full Price
$1795
Purchase by July 12
$1395
SAVE
$400
August 9
$1645
SAVE
$150
CALL +1 800 814 34 59
EMAIL register@incitemc.com
ONLINE www.incitemc.com/communications
REGISTER YOUR
PLACE NOW
The Incite Summit
18 – 19 September 2013
The New Yorker Hotel, NYC
ALL PASSES
INCLUDE
Access to all
sessions, lunches
and drinks
reception

10. facebook.com/InciteMC@InciteMCwww.incitemc.com/communications
PLUS:
Double the insight: Access to insight from 20+ senior marketing executives
Double the networking: Get to meet and forge relationships with peers
from the Marketing function - and work directly with them in our working groups
Double the discussion: Sit in on our Incite:Marketing sessions to equip
tools to work better with peers back in the office
DOUBLE THE VALUE.
Your pass gets you all access
to Incite:Marketing too!
confirmed to contributeSPEAKERS
Sony Electronics
Mike Fasulo
Chief Marketing Officer
Aflac
Michael Zuna
Chief Marketing Officer
Sears
Jennifer Dominiquini
Chief Marketing Officer
(Seasonal Outdoor Living)
L’Oreal
Marc Speichert
Chief Marketing Officer
Arby’s
Russell Klein
Chief Marketing Officer
Restaurant.com
Christopher Krohn
Chief Marketing Officer
MetLife
Claire Burns
Chief Customer Officer
Jockey International
Dustin Cohn
Chief Marketing Officer
Weight Watchers
Cheryl Callan
Senior Vice-President,
Marketing
Diageo
Michelle Klein
Vice-President, Global
Marketing (Smirnoff)
Coca Cola
Brad Taylor
Vice-President, Customer
Marketing
Barnes Noble
Sasha Norkin
Vice-President, Digital
and Channel Marketing
Home Depot
Fred Neil
Vice-President, Marketing
Citigroup
Ben Eyler
Vice-President, Marketing
and Communications
Hewlett Packard
Rob Wait
Vice-President, Marketing
at a glance: Insight on the issues we’ll be discussingAGENDA
The Customer-
Centric Future
Change your
corporate culture to
focus better on the
customer
Moving Customer-
Centric Without
Causing Chaos
Get a customer-centric
internal organisation
that’s simple, not
complex
How To Listen,
So You Can Talk
Back Better
Get more useful
insight about your
customers, and
use it to do better
Communications
Build Unique
Customer Experiences
Manage a complex
Communications
landscape and integrate
many channels to build
one effective stakehold-
er experience
Less Silos =
More Success
Break down internal
barriers and get
everyone singing from
the same hymn sheet
Data Driven
Creativity
Let what you
learn help you do
better marketing
campaigns
Keeping It
Super-Relevant
Segment and
target your
customer-based
- and get more
relevant to every
one of them
Hit Them
When They’re
Listening
Choose the right
channels, and use
them at the right
time for better
engagement
Think Fast, Act
Faster
Use real-time
insight for quick-
decision making
and responsive
marketing
Define Your
Impact On The
Bottom Line
How new data
sources give
you more
detail on how
effective your
marketing is
Work Better
With Your
Cheerleaders
Spot important
brand advocates
and get them
onside
Solomo For
Competitive
Advantage
Pointless
portmanteau
or the new way
to beat the
competition?
What are you waiting for?
Get access to your Incite:Communications Summit AND all this additional
insight by buying a ticket at www.incitemc.com/communications

11. Built by the Community.
100 per cent Relevant:
Unrivalled peer-directed agenda
- build from direct feedback
from 300+ executives. You
can be confident we cover all
the issues you need to know
about
An event that evolves
with the market-and
is always cutting edge:
We don’t stop developing
when our marketing starts.
Every session will evolve and
change to deal with current
issues - right up to September 18
Challenging, robust,
tough-and relevant
-discussion:
This isn’t an excuse for
back slapping. It’s two days
of challenging discussion with
your peers to find solutions
to your problems
Active collaboration
for practical
results:
Co-located with Incite:
Marketing, you’ll have opportu-
nities to work directly with peers
from other departments to build
strategic solutions to core issues
WHAT YOU GET
September 18–19
New York City
incitemc.com/communications
WHO YOU LEARN FROM
COCA COLA
Brad Taylor
Vice-President,
Customer Marketing
Yum Brands
Amy Sherwood
Vice-President, Public Relations
and Consumer Affairs
PFIZER
AnnaMaria DeSalva
Vice-President, Global Commu-
nications (Medical and RD)
HERTZ
Bob Stuart
Chief Marketing Officer
Weight Watchers
Cheryl Callan
Senior Vice-President,
Marketing
Sears
Jennifer Dominiquini
Chief Marketing Officer
(Seasonal and Outdoor Living)
Sharp
Robert Scaglione
former Chief Marketing
Officer
DOW JONES
Paula Keve
Chief Communications
Officer
Arby’s
Russ Klein
Chief Marketing Officer
LENOVO
Jeff Shafer
Vice-President, Global
Communications
BASF
Robin Rotenberg
Chief Communications
Officer
Sony Electronics
Mike Fasulo
Chief Marketing Officer
Hewlett Packard
Rob Wait
Vice-President, Marketing
Cardinal Healthcare
Jill LaNouette
Vice-President,
Public Affairs
CAESAR’S ENTERTAINMENT
Jan Jones
SeniorVice-President,Communi-
cations Government Relations
Diageo
Michelle Klein
Vice-President Global
Marketing (Smirnoff)
RICOH
Sandra Zoratti
Vice-President, Marketing
Citigroup
Ben Eyler
Vice-President, Marketing
and Communications
Wells Fargo
Alan Elias
Senior Vice-President, Head of
WholesaleBankCommunications
L’Oreal
Marc Speichert
Chief Marketing Officer
Chobani
Nicki Briggs
Chief Communications
Officer
McDonald’s
Heather Oldani
Head of US
Communications
HOME DEPOT
Fred Neil
Vice-President, Marketing
Restaurant.com
Christopher Krohn
Chief Marketing Officer
MOLSON COORS
Dan Lewis
Chief Public Affairs Officer
MetLife
Claire Burns
Chief Customer Officer
Barnes and Noble
Sasha Norkin
Vice-President, Digital
and Channel Marketing
Ericsson/Coinstar
Nora Denzel
Non-Executive Director
PFIZER
Sherry Pudloski
Vice-President, Worldwide
Communications
Sprint
Doug Duvall
Vice-President, Corporate
Communications
Aflac
Michael Zuna
Chief Marketing Officer
Whole Foods
Bill Tolany
Head of Integrated
Marketing
Siemens
Jim Whaley
Senior Vice-President, Mar-
keting and Communications
Comcast
Chris Helle
Executive Director, Brand
Marketing and Strategy
Jockey International
Dustin Cohn
Chief Marketing Officer
communications Summit
Tell engaging, authentic
brand stories
Internal collaboration, better listening
and multi-channel communications
Get your pass before July 12 to save $400 Sign up at www.incitemc.com/communications
#incitesummit