The document discusses various statistics related to spam. Some key points: - 40% of social media accounts and 3.5 billion tweets per day are spam. - 8% of social media posts and 87 billion emails per day in Q3 2012 were spam. - Spam averaged 74% of all emails sent in Q3 2012. - Marketing emails are responsible for 70% of 'this is spam' complaints. - Only 20% of businesses track mail campaign metrics.

1. Stats on #Spam
Email-Marketing
Kumar Arayan

2. The 1st e-mail
Sending text messages electronically could be said to date
back to the Morse code telegraph of the mid-1800s; and
the 1939 New York World's Fair, where IBM sent a letter of
congratulations from San Francisco to New York on an IBM
radio-type, calling it a high-speed substitute for mail
service in the world of tomorrow.
- Wikipedia

3. Who is
on
#Socialmedia
40% of social media
accounts are spam.
- Mark Risher, Imperium
via BusinessWeek

4. Tweets on #twitter
3.5 billion tweets
posted to Twitter
every day are spam.
-BitDefender via Daily Mail

5. Posts on #Socialmedia
8% of social media posts
are spam.
-Mark Risher, Imperium
via BusinessWeek

6. Size of Junk #email / year
More than 4 million tons (62
billion pieces) of junk mail are
produced yearly.
- 41pounds.org

7. Spam #emails per day
87 billion spam emails were sent
out every day in Q3 of 2012. -
Commtouch

8. #Spam Average
Spam averaged 74% of all
emails sent during Q3 of
2012.
-Commtouch

9. Marketer Contribution in #this-is-
spam
Marketing emails are responsible for
70% of 'this is spam' complaints.
- ReturnPath

10. How is Business doing
Only 20% of businesses running mail
campaigns track metrics to gauge the
performance of their mailers.
- Pitney Bowes

11. So ?

12. So …you may try not be Spam by
Only
For you
A. Personalization in all goes out – is the
communication relevant to Audience ? Do I have
some more Info to add that makes the audience
happier ? Does this make feel it was exclusively
made for her
Or do I really need send this ?

13. How many times man…
Before you sing it again, think of how many time you can
sing same song before they start running away
a) Feed-me-back: Try gather why they love you and why
they don’t . What pulls them and what is throwing them
out
b) Make me your Macha: if they love you don’t hesitate
asking to white list you
c) TOI: Track-Optimize-Implement: keep experimenting
with small sample of your emailing list, A/B testing .
Follow that works ,keep working on rest

14. Follow your Brand image
 Reply back: Don’t take time in replying- customer
always feel special when you reply
 Namaste _/_ : don’t ignore Greetings and Sign-
off . keep it authentic and genuine
 Keep it personal: Public is wall and message is
personal: message works better than a post on
wall

15. Kumar Arayan
Linkedin.com/kumararayan