Drafted copy for email blast delivered to Modernism Week followers during the week of September 15, 2014.

1. Modernism Week E-blast Copy: week of 9/15
Fall Preview Highlight:Sunset Reception at the Spectacular Bougain Villa Estate
Be a part of the endeavor to designate Palm Springs structures designed by Albert Frey to
the National Register of Historic Places. One of the most important modern architects of our
time, Frey (1903-1998), who lived and worked in Palm Springs since 1934, redesigned the
enchanting Bougain Villa Estate (1957-58) which was built from an early Hugh Kaptur plan.
Join us in the gardens and patios of this sprawling midcentury modern retreat to experience a
compound of glass and mirrored pavilions, secret gardens, water features, and extensive
patios that float high above the desert, providing captivating vistas of the entire valley. Enjoy
wine, champagne, and delicious passed hors d’oeuvres catered by Lulu California Bistro,
while taking in the breathtaking sunset views of Palm Springs, Tahquitz Canyon and the
shimmering lights of the Coachella Valley.
Thanks to the generosity of your hosts for the evening, all proceeds will directly fund the
research and application costs of the multiple Albert Frey listings application for designation
on the National Register of Historic Places.
Sunday, October 12, 6:00 pm - 8:00 pm
Partner Spotlight: DOCOMOMO
The Sunset Reception supporting the Frey designations provides Modernism Week with an
opportunity to acknowledge and celebrate its partnership with Docomomo-US. The name
Docomomo stands for the documentation and conservation of buildings, sites and
neighborhoods of the modern movement. Docomomo is an international organization that
promotes the study, interpretation and protection of the architecture, landscape and urban
design of the Modern Movement. It promotes the exchange of knowledge about this
important legacy, which extends from the planned city and the iconic monument to the house
next door. Please visit docomomo-us.org to learn more.
Weekender Ticket Packages
A specially curated selection of “must-have” Modernism Week experiences are available at
modernismweek.com. Weekender Ticket Packages include tickets to the most popular Fall
Preview events and guarantee seating on the iconic double decker bus tour:
PARTY - “Aloha, Modernism Week” opening night party at Hacienda Cantina & Beach Club
Friday, October 10, 6:00 pm - 8:00 pm
SHOP - Special Early Buying Preview at the Modernism Show & Sale
Saturday, October 11, 10:00 am - 12:00 pm
• Located at the Palm Springs Convention Center, the preview provides an opportunity to
shop before the show opens to the public. Includes re-entry to the Show on Saturday and
Sunday.
SEE - Premier Double Decker Architectural Bus Tour
Saturday, October 11, 1:00 am - 3:30 pm, OR Sunday, October 12, 9:30 am - 12:00 pm

2. Modernism Week E-blast Copy: week of 9/15
Packages are $160 per person. Snap up these smart one-stop-shop packages while they’re
still available!
For the complete Fall Preview schedule of events and to purchase tickets visit
modernismweek.com.
FINAL NOTICE: Special $149++ rates at Hilton Palm Springs Resort, Modernism Week’s
Official Host Hotel, end on TODAY. Contact (760) 320-6868 or use the following link for
reservations: http://www.hilton.com/en/hi/groups/personalized/P/PSPPSHF-MFK-
20141010/index.jhtml?WT.mc_id=POG
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