The document discusses Nak Armstrong's plans as creative director for Beauty Unveiled, an event he created to raise funds for Hospice Austin that includes an elegant dinner, afterparty with a performance, and goal of raising $100,000. Beauty Unveiled is based on a similar event Armstrong did last year that benefited Hospice Austin during Austin's Fashion Week. Armstrong hopes to make the event even more spectacular as a sole fundraiser for Hospice Austin and raise more money for the charity.

2. photographybypaigenewton
With its Champagne brunch
and items for sale from
favorite boutiques, the
Beauty of Life fundraiser for
Hospice Austin is one of the
city’s most popular annual
charity events. But the
fundraiser, which took place
last month, has a dramatic
second half: Beauty Unveiled,
a seated dinner and party on
November13thatisthebrain-
child of beloved local jewelry
designer Nak Armstrong.
As creative director of
Beauty Unveiled, Armstrong
is excited for the possibility
clockwise: Designer
Nak Armstrong;
sought-after for their
intricate designs and
precious stones, his
jewelry is also helping
to raise funds for
Hospice Austin.
The Beauty of Giving
CFDA AWARD–WINNING JEWELRY DESIGNER NAK ARMSTRONG
PLANS AN INNOVATIVE NIGHT FOR HOSPICE AUSTIN.
BY JANE KELLOGG MURRAY
of helping Hospice Austin
even more than he did last
year with this event at Brazos
Hall. He is planning an
elegant seated dinner for 86
people (sold out), followed
by an afterparty for 200
($150 per ticket) that includes
a performance by the group
Goodbyemotel, which the
Australian band bills as a
“4-D experience.”
Beauty Unveiled is
actually based on a similar
event Armstrong did last
year during Tribeza Style
Week, during which all
events raised money for
Hospice Austin. This year,
Armstrong wanted to strip
away the third-party element
and donate all proceeds
directly to Hospice, with a
goal of raising $100,000 for
the organization.
“I wanted to create an
event that felt truly like a
New York fashion event.
Obviously, not an actual New
York event, but one that rises
to that level—where people go
and say, ‘Wow, that’s a place I
want to be’—because it’s an
experience,” Armstrong says.
“I felt like last year we really
achieved that. Now that it’s
[solely] a Hospice Austin
event, we have a much
greater responsibility in
terms of raising more money
for the charity and also in
making the event that much
more spectacular.”
Beauty of Life, which this
year featured best-selling
author Mitch Albom, is
Hospice Austin’s signature
fundraiser (netting an
impressive $277,568 in 2013).
But that’s only a fraction of
what Austin’s only nonprofit
hospice care provider actually
needs; Hospice Austin spent
$2.4 million in 2013 in charity
care to provide for terminally
ill patients lacking insurance
or Medicare. “We have a
strong need to reach a greater
audience of support,” says
Hospice Austin Development
Director Robin Clemons.
“Beauty of Life has its
own legacy,” Armstrong
says. “So many people are
excited to come [to Beauty
Unveiled] because they were
there last year, or they heard
about it, and they know the
kind of event we are now
capable of hosting.”
Armstrong initially rose to
fame as part of the design duo
Anthony Nak, which won the
esteemed Council of Fashion
Designers of America
(CFDA) award for accesso-
ries design in 2005. He
launched his eponymous
collection in 2011; from his
South Congress studio,
Armstrong sells his precious
jewel work internationally
and nationally, including at
Barney’s and locally at By
George. By George, 524 N.
Lamar Blvd., 512-472-5951;
bygeorgeaustin.com;
nakarmstrong.com AW
INSIGHT
Event: Beauty Unveiled
What: A cocktail party and
seated dinner, followed by an
afterparty and concert
When: November 13, cocktail
party at 6:30 pm, dinner at 7:30
pm (sold out), afterparty at 9 pm
Where: Brazos Hall,
204 E. 4th St.
Contact: hospiceaustin.org
40 AUSTINWAY.com
style Style of Generosity

9. AT A PRIVATE, invitation-only event at Austin’s renowned Hotel
Saint Cecilia on September 19, Tudor Watches and Austin Way
celebrated the Tudor United SportsCar Championship with 40 VIPs.
The group included watch and automotive enthusiasts, such as
drivers Scott Pruett, Jordan Taylor, and Ricky Taylor. An intimate
cocktail reception was followed by a delectable three-course meal to
commemorate the weekend’s races at Austin’s inaugural Lone Star
LeMans at Circuit of the Americas.
TUDOR UNITED
SPORTSCAR
CHAMPIONSHIP
Gabriela Anastasio
and Russel Kelly
Michael
Hopper and
Daniel Jordan
Hank and Monika Korman, Paul Lee, and Amy Ling
Molly and Ben Blakeman
Jade Divenuta
and Ben Simon
Dave Lobb and
Michael Williams
joseluissalon.comjoseluisboutique.com joseluisagency.com
(Salon & Boutique)
Lamar Union
1100 S. Lamar #2135
Opening Early 2015
(Salon)
Hartland Plaza
1717 W. 6th Street #123
512.474.1146
jose luis salon: jose buitron (hair) sara dale (makeup) | photography: john conroy

11. CLOSE TO ALL
THE ACTION
compiled by kristen o’brien
photographybyUSStarEvents(paddockclub);courtesyofAmberLoungeClub(madeinmonaco);courtesyofcircuitoftheamericas(dial).
oppositepage:photographybyKevinMazur/GettyImagesforThreeLionsEntertainment(duranduran);ChelseaLauren/WireImage(Jett)
01 03
the man to know
JASON DIAL
The Party Track
Feel like a winner at these fêtes, where the stars, Champagne,
and music are abundant.
Amber Lounge
The original “Made in Monaco” party
thrown at F1 race locations around the
globe, Amber Lounge (above) is the
best-known and longest-running F1
afterparty, a glorious whirl of fashion, fine
dining, and celebrities. Stars seen last year
in Austin included Alex Pettyfer, Adrian
Grenier, Matt LeBlanc, and Gerard Butler.
Hot tip: Sunday night (November 2) is the
big blowout as drivers, team principals,
sponsors, and other heavy-hitters finally
get to let off some steam. November 1 and
2, 10:30 pm–4 am. La Zona Rosa, 612 W.
4th St., 512-263-4146; for tickets and
pricing: (+377) 97-77-16-34, austin@
amber-lounge.com; amber-lounge.com
Blu at the W
The locally owned party now in its third
year is showing the world what “Austin-
meets-F1” is all about. Located on the
second floor of the W Austin hotel, the
scene is packed with locals as well as the
international set. This year includes a
carnival and Full Tilt Fashion Show. Past
celebrants are Chef Gordon Ramsay,
Carlos Slim, Alexander Rossi, and Enrique
Iglesias. October 31 and November 1,
8 pm–4 am. W Austin, 200 Lavaca St.; for
tickets and pricing: 512-895-9533, ginger
@formulavipevents.com; bluatthew.com
My Yacht Club
The Monaco-style nightclub, hosted in
Monte Carlo annually on a $30 million
yacht, is produced at Ballet Austin by
British twin brother-and-sister team
Nicholas and Annabelle Frankl, founders
of My Yacht Group. This year Ballet Austin
will receive benefits in support of its Night
of Community Program, and international
DJ Alex Karlsson will return. Ballet Austin
Executive Director Cookie Ruiz—a racing
enthusiast herself—welcomes MYC
revelers like Rick Yune, John Paul and
Eloise DeJoria, Nichole Galicia, Nico
Hülkenberg, Vitaly Petrov, and Jared
Padalecki through Ballet Austin’s doors.
October 31 and November 1, 10 pm–4 am.
Ballet Austin, 501 W. Third St.; for tickets
and pricing: 858-848-9125, info@
myyachtclub.com; myyachtclub.com
Ferrari Fête
At this party on the DL, the address
remains a mystery and guests receive
word only a few days before. Past parties
included one held at a ranch outside of
Austin, with dinner prepared by top
chefs such as David Bull of Congress,
cigar-rolling stations, and surprise guests
such as Steve Martin, who was flown in
for the night.
Other Contenders
Seasoned F1 partiers also know to look out
for details on the British Consulate General’s
Great British Garden Party; the Infiniti Red
Bull Party; the Sunday night Porsche party;
Blu at Acquavilla, held at a private residence
on Lake Travis; and an annual hidden
pop-up party (by invitation only; e-mail
events@mineralsociety.com for information).
02
The CEO of Circuit of the
Americas lives for this time of
year. You’ll find him talking to
visitors from all over the world
to hear their stories and discover
why they chose to come to
Formula One here. And he
won’t just be near the track; his
race week agenda includes
dinner parties, Fan Fest, and, of
course, the Duran Duran
concert at ACL Live. Dial, who
once had dreams of being an
NFL linebacker, revealed some
F1 insights we all can use.
What is your favorite view of the race?
Jason Dial: “We have so many great
views, it is hard to pick just one, so
my three favorites are:
1. Turn 1: It’s iconic as it elevates
133 feet. Fans see the cars racing
down the front stretch with immense
anticipation to see if the drivers
successfully maneuver that techni-
cally challenging turn before racing
downhill into the esses. From Turn 1,
they can also see other areas of the
track, which provide nonstop action.
2. Turn 15: Drivers reach top speeds
after Turn 11 on the long back-
stretch coming into another
incredibly challenging tight Turn 12,
along with multiple turns through
Turn 15—all right in front of the
fans. There is breathtaking action in
this part of the circuit.
THE ULTIMATE GUIDE TO F1
The Paddock Club at COTA is F1’s
primary hospitality offering and where
one rubs shoulders with the racing
elite and dignitaries from around the
world. F1 takes over the entire area
above the pit lane and team garages
and turns it into an ultra-high-end
hospitality and race-viewing area. The
Paddock Club also grants you access
to the pit lane, which is the heart and
soul of the race. The food, drink, and
service are all top-class; the staff of
The Paddock Club travels to all the
races on the F1 calendar, so it remains
at a consistently high level. A
three-day Paddock Club pass that
includes four-course dining and fine
wines, a Mumm Champagne bar, pit
lane walks, driver interviews, and VIP
parking will usually run about $4,980
for three days per person. Other
options include the VIP Trackside
Skybox, which starts at $1,899 for all
three days. Skybox has views of the
starting line, all the action at the pit,
and the battle for pole position as well
as the 133-foot climb up to Turn 1. Find
ultimate Grand Prix Formula One
packages at usstarevents.com;
suitepass.com; amber-lounge.com;
cotaexperiences.com
92 AUSTINWAY.com

12. where the champagne flows
During Formula One, consumption of bubbly is at an all-time high.
04
05
3. Grand Plaza: It is “party central,”
where we have fun festival elements
programmed (music, themed
interactive zones for kids and adults,
and lots of food and drink options)
and great views of Turn 1, Turns 16
to 19, and leading into Turn 20.
How would you like to get
Austinites more engaged in the F1
US Grand Prix experience? For
those Austinites who have not
joined us in the past, I invite them
to come this year. They don’t have
to be a motorsports fan to have a
great time. We program the
weekend activities to be entertain-
ing for the entire family… We want
to continue to grow this into one of
the best sports experiences in the
world. We are consistently ranked in
the top three in Formula One
experiences. We were named
“Sports Event of the Year” in 2013
and a finalist for “Sports Facility of
the Year” in 2014 by Sports
Business Journal, so we are off to a
great start, but we need Austinites’
support to continue to grow.
What makes the Austin edition
different than other F1 experiences?
Our phenomenal racing circuit, with
its iconic Turn 1 and unparalleled
views of the track—along with our
award-winning venue (Austin360
Amphitheater) and the festival
elements we program—combine
beautifully with Texas’s reputation of
big hospitality and Austin’s love of
music. It makes for an authentic,
uniquely Austin and American
experience. We also boast one of the
most active and friendly cities in
the world in which to host our free Fan
Fest. It is held downtown, Friday
through Sunday race weekend,
providing another incredible opportu-
nity for us to introduce F1 fans to
Austin and Austin to F1.
➻ G.H. Mumm is the official Champagne of Formula One and is used to douse the
winning drivers during their celebration on the podium.
➻ Blu at the W went through about 25 cases (or 300 bottles)
of the premium bubbly last year.
➻ Amber Lounge opened more than 600 bottles over the weekend in 2013.
➻ My Yacht Club consumed approximately $300,000 worth of Champagne
last year at Ballet Austin.
➻ at Ballet Austin this year, you can win a limited-edition Comte de
Mazeray 24k gold-leaf-wrapped Methuselah—six liters of Champagne, valued at
$20,000—by participating in the My Yacht Club party’s Halloween costume contest.
The Music Element
Legends of pop, rock, and hip-hop will entertain Austin crowds on F1 weekend.
Now in its third year, Formula One has quickly become
ingrained into the fabric of Austin. Naturally, the Live Music
Capital of the World had to inject some music into this inter-
national racing event and make it the city’s own. Some of
the musical highlights this year include ’80s British pop
legends Duran Duran (above left); American hip-hop
trio De La Soul; rock, blues, and rap megastar Kid Rock;
and the queen of rock ’n’ roll herself, Joan Jett, and the
Blackhearts (above right). “I’ve always had a great time
in Austin—and remember, I’ve played in Austin since the
Runaways, in the ’70s,” Jett says. “It’s always a great show
in Austin because the people are so into the music scene
in general.” (Read our exclusive interview with Joan Jett at
austinway.com.) Jett headlines COTA’s Fan Fest at Republic
Square Park downtown, which is free and open to the pub-
lic all weekend and includes additional performances from
Bobby Patterson & The Disciples, Texas Tornadoes, Grupo
Fantasma, Black Joe Lewis, and more. Duran Duran, part
of COTA’s Fan Fest VIP Experience, plays at ACL Live at the
Moody Theater on Saturday night. Tickets start at $325.
And finally: Kid Rock caps off the weekend by perform-
ing Sunday night post-race at COTA’s adjacent Austin360
Amphitheater—the concert is included in the cost of
admission. circuitoftheamericas.com/cotafanfest
04
AUSTINWAY.com 93

13. 07
photographybydillonmagnuson(campaigne);courtesyofpete’sduelingpianobar(bar).oppositepage:JEAN-FRANCOISMONIER/AFP/GettyImages(car);
MarkThompson/GettyImages(Hamilton,ricciardo,rossi);DanIstitene/GettyImages(Perez);ROSLANRAHMAN/AFP/GettyImages(rosberg);VladimirRys/Getty
Images(Vettel)
the concierge to call
CALEB CAMPAIGNE
WHERE THE DRIVERS ARE
The drivers generally start arriving the Tuesday and Wednesday before race day. The top-tier teams stay at the
W and Four Seasons, while second-tier teams can be found at the Hyatt or Hilton and other downtown hotels.
Drivers are coming from all over the world, and when they come to Texas, well, they like to find Texas things
to do. Here are a few of their favorite things:
Shopping:
Prices for designer goods are much cheaper in
the US than any of the other Grand Prix
locations around the world, so international
visitors, F1 drivers, and their well-heeled
significant others head to stores like Tiffany &
Co. and Polo Ralph Lauren at The Domain
(11410 Century Oaks Terrace, 512-873-8099;
thedomainaustin.com) and Nordstrom at
Barton Creek Square (2901 S. Capital of Texas
Hwy., 512-327-7040; bartoncreeksquare.com)
for the season’s latest. They also get a kick out
of Texas fashions, snatching up luxe cowboy
footwear at Allen’s Boots (1522 S. Congress
Ave., 512-447-1413; allensboots.com) or
Heritage Boot (1200 S. Congress Ave.,
512-326-8577; heritageboot.com).
being tourists:
The mechanical bull is in constant rotation at
downtown watering hole Rowdy’s Saloon (305
W. 5th St., 512-472-5288; rowdyssaloon.com),
and Pete’s Dueling Piano Bar (shown above,
421 E. 6th St., 512-472-7383; petesdueling
pianobar.com) hosts a competition of a
different sort. Racers get double use out of
their protective ear wear when they migrate to
Eagle Peak Shooting Range (20026 Lindeman
Lane, Leander, 512-267-1400; eaglepeakshooting
range.com) and fire off a few rounds. And this list
wouldn’t be complete without mentioning The
Yellow Rose (6528 N. Lamar Blvd., 512-458-
2106; yellowroseaustin.com); the infamous
gentlemen’s club draws in pleasure-seekers with
its promise of anonymity and Texas beauties.
Sampling Texas Flavors:
Drivers—like the rest of our city’s tourists—often
seek out barbecue to get them through the
weekend. Many will follow their nose on a
30-minute-plus drive from the Circuit of the
Americas track to The Salt Lick in the Hill
Country (18300 FM Road 1826, Driftwood,
512-858-4959; saltlickbbq.com), while
reservations at fancy barbecue joint Lamberts
(401 W. 2nd St., 512-494-1500; lamberts
austin.com) downtown have been known to fill
up quickly during F1. In previous years, racers
have been spotted grabbing a hearty brunch at
Red’s Porch (3508 S. Lamar Blvd., 512-440-
7337; redsporch.com), Searsucker (415 Colorado
St., 512-394-8000; searsucker.com), and Trace
(W Austin, 200 Lavaca St., 512-542-3660;
traceaustin.com).
With the official title at the W
Austin of “W Insider,” Caleb
Campaigne is part of the team
of W concierges whose motto
is “Whatever, Whenever,”
and his job is to arrange
exclusive experiences for
guests. Besides informing
them where to be seen in
Austin during F1 weekend, he
may be called on to pick up F1
drivers, which he finds ironic.
“I’m the worst driver ever,
and then I have to pick up
someone who makes a living
driving well,” he jokes. He’s
also been known to arrange
private dance parties in the W
Secret Bar for “huge rock
legends.” What is he looking
forward to this year? “Fan Fest
has a better lineup than ever:
Joan Jett, Texas Tornados, De
La Soul, and Conjunto Los
Pinkys,” he says, adding, “I
am a huge Nile Rodgers fan
and love Duran Duran, so I’m
excited about Duran Duran’s
ACL Live at the Moody
Theater show.” W Austin, 200
Lavaca St., 512-542-3600;
whotelaustin.com
THE ULTIMATE GUIDE TO F1
06

14. drivers to watch
Austin Way consulted a team of experts for insight into the top racers’ styles and to predict their odds of winning.
The Mercedes AMG
Petronas F1 team
driver has been
locked in a tight
battle with teammate
Nico Rosberg all
season. A fast and
daring driver,
Hamilton, 29, looks
poised to add another
championship to his
2008 world title; he
won the inaugural
US Grand Prix in
Austin in 2012.
Lewis
Hamilton
One of the most
successful F1 drivers
of all time, Vettel, 27,
has won each of the
past four world
championships. The
German has
struggled this season
to come to grips with
a new car, but he’s
still a fan favorite.
This will be his last
season with Infiniti
Red Bull Racing.
Sebastian
Vettel
The only American
currently in Formula
One, the 23-year-old
California native
unfortunately has yet
to compete in a race.
Rossi is a test and
reserve driver for the
Russian-backed
Marussia F1 Team
and is expected to
participate in the first
practice session of
the US Grand Prix,
while driving for the
Caterham F1 Team.
Alexander
Rossi
The 25-year-old
Australian joined
Infiniti Red Bull
Racing this season
and has made the
most of the move:
racking up several
victories and winning
over fans with an
ever-present smile.
Calculating and
precise while in a car,
Ricciardo is equally
enthusiastic and
friendly outside of it.
Daniel
Ricciardo
The German-born
Rosberg, 29, who is
teammates with
Lewis Hamilton, has
driven for Mercedes
AMG Petronas F1
team since 2010. But
the soft-spoken and
quick driver has had
a breakout season this
year, winning
multiple races
and often qualifying
on pole.
Nico
Rosberg
Born in Guadalajara,
Mexico (400 miles
south of Austin),
Perez, 24, always has
a large contingent of
Mexican fans cheer
for him at COTA.
“Checo,” as he is
known, has appeared
to remain positive
despite a disappoint-
ing season driving
for the Sahara Force
India F1 Team.
Sergio
PÉrez
“As a venue, Circuit of the
Americas is world-class when it
comes to road racing. This is
something that unfortunately has
been lacking in the United States,
but it’s here now. It’s what we
needed here. This space can offer
so much—look how successful the
X Games were. It’s a charming
city, and the hospitality has been
tremendous. It’s a great marriage
with this event.”
—Driving legend Mario Andretti,
official ambassador of COTA and
the Formula One US Grand Prix
09
COTA
love
THE SWEETEST RIDES
At Motostalgia at the Long Center for the Performing Arts, car lovers can bid on some of the most beautiful
vehicles ever made. In addition to a gala event on October 31, discerning car collectors can bid on about 80 of the
rarest and finest automobiles in the world, including a 1962 Alfa Romeo Giulietta Sprint Speciale, a 1972 Citroen
SM, and a 1955 Mercedes-Benz 190 SL. October 31, Ladies Vintage Chapeau Day, 11 am–4 pm. Vintage Theme Gala,
6–11 pm. November 1, Collector Car Auction, 2 pm. The Long Center, 701 W. Riverside Dr.; for registration and pricing
contact Motostalgia, 512-813-0636; motostalgia.com
A 1962 Alfa Romeo Giulietta—similar
to the one France’s former Prime
Minister Francois Fillon drove during
the Le Mans race this past July—will
be auctioned off at Motostalgia.
08
10
AUSTINWAY.com 95

18. PHOTOGRAPHYBYERIKARICH(REALESTATE);KOREYHOWELLPHOTOGRAPHY(RED)
MORE THAN 300 Keller Williams Realtors from across the country
gathered for an intimate cocktail hour on the patio of Portfolio Real
Estate on September 16. Beautifully strung lights and gorgeous floral
arrangements by David Kurio Designs set the scene for hours of mingling
among some of the top real estate agents in America. Guests enjoyed
scrumptious appetizers provided by Terry Black’s Barbecue and sipped
on a specially concocted adult lemonade created by Enchanted Rock
Vodka, as an acoustic guitarist added to the ambience of the evening.
KELLER WILLIAMS/
AUSTIN PORTFOLIO REAL
ESTATE COCKTAIL HOUR
Kate Wilkes and
Deanne Motsenbocker
Jacquelyn Einaugler
and Denise Sasser
Eric Copper,
Jessica Docasar,
and Bill Wilson
Trey Pike,
Carla Umlauf,
and Mark Moore
Jan Busse
and Liz Newell
Kristen Williams, Mona Crum,
and Dani Schlesinger
INVITED
140-143_AW_BOB_Invited_NOV/DEC14.indd 142 11/3/14 5:03 PM142_AW_NOVDEC14_R2.indd 1 11/3/14 3:33 PM