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eMage Consulting Group
The document describes eMAGE Consulting Group, which offers social media clean-up and LinkedIn profile creation services. It has two parts: social media clean-up, which provides feedback reports and edits accepted changes for clients, and LinkedIn profile creation, which involves customizing profiles for clients in one-hour sessions. The company aims to establish its brand, promote through various online and print methods, and projects sales growth over three years as it works to break even in its first year of operations.
eMage Consulting Group
- 3. INTRODUCTION eMAGE CONSULTING GROUP OUR SERVICE • Two part business : - Social Media Clean-up OPERATIONS - Linked-in profile creation MARKETING FINANCE
- 4. INTRODUCTION eMAGE CONSULTING GROUP OUR SERVICE OPERATIONS MARKETING FINANCE
- 5. INTRODUCTION WEBSITE OUR SERVICE OPERATIONS MARKETING FINANCE
- 6. INTRODUCTION WEBSITE OUR SERVICE OPERATIONS MARKETING FINANCE
- 7. INTRODUCTION SIGN UP AND PAYMENT OUR SERVICE OPERATIONS MARKETING FINANCE
- 8. INTRODUCTION OUR SERVICES • Social Media Clean-up OUR SERVICE OPERATIONS • Online Profile MARKETING FINANCE
- 9. INTRODUCTION SOCIAL MEDIA CLEAN- UP • Client-partner relationship OUR SERVICE • Simple and easy • Three step process: OPERATIONS – Establishing contact by phone – Providing a feedback report MARKETING FINANCE
- 10. INTRODUCTION SAMPLE REPORT OUR SERVICE OPERATIONS MARKETING FINANCE
- 11. INTRODUCTION SOCIAL MEDIA CLEAN- UP OUR SERVICE • Client-partner relationship • Simple and easy OPERATIONS • Three step process: – Establishing contact by phone MARKETING – Providing a feedback report – Making the accepted changes FINANCE CONCLUSION
- 12. INTRODUCTION LINKEDIN ONLINE PROFILE • Customized resumes tailored to a OUR SERVICE specific industry • Client-partner relationships • Not “for our clients” but “with our OPERATIONS clients” MARKETING FINANCE
- 13. INTRODUCTION LINKEDIN ONLINE PROFILE • 1 hour sessions OUR SERVICE • What will we do? – Grammar and spelling – Appropriate details and wording OPERATIONS – Professional summary (buzzwords) MARKETING FINANCE
- 14. INTRODUCTION SAMPLE PROFILE OUR SERVICE OPERATIONS MARKETING FINANCE
- 15. INTRODUCTION LINKEDIN ONLINE PROFILE • 1 hour sessions OUR SERVICE • What will we do? – Grammar and spelling – Appropriate details and wording OPERATIONS – Professional summary (buzzwords) – Tips on maximizing usage of MARKETING Linkedin FINANCE
- 16. INTRODUCTION OUR CREDENTIALS • Training workshop before OUR SERVICE operations • Stay on trend – biyearly workshops OPERATIONS • Workshops conducted by: – Social media expert MARKETING – Linkedin expert – HR expert – Industry professional FINANCE
- 17. INTRODUCTION COMPETITIVE ADVANTAGE • First mover advantage OUR SERVICE • At the forefront of industry trends - Professional training OPERATIONS • Flexible and adaptable MARKETING FINANCE
- 18. INTRODUCTION TARGET MARKET • People aged 20-24 OUR SERVICE - Juniors and Senior Students - Recent Graduates - Professionals OPERATIONS - Other job seekers • On-going market MARKETING FINANCE
- 19. INTRODUCTION PROMOTION • Establish professional brand OUR SERVICE image • Creating strong brand awareness • Push marketing strategy OPERATIONS - With elements of pull • Mix of print and online advertisements MARKETING • Sponsorships FINANCE
- 20. INTRODUCTION PROMOTION Print : Metro (Toronto) Newspaper OUR SERVICE OPERATIONS MARKETING FINANCE
- 21. INTRODUCTION PROMOTION Web: Google Adwords OUR SERVICE OPERATIONS MARKETING FINANCE
- 22. INTRODUCTION PROMOTION Web: Facebook Page OUR SERVICE OPERATIONS MARKETING FINANCE
- 23. INTRODUCTION PROMOTION Web: Twitter OUR SERVICE OPERATIONS MARKETING FINANCE
- 24. INTRODUCTION PROMOTION Web: Company Website & Blog OUR SERVICE OPERATIONS MARKETING FINANCE
- 25. INTRODUCTION PROMOTION Sponsorships : 4 Universities OUR SERVICE OPERATIONS MARKETING FINANCE
- 26. INTRODUCTION PROMOTION Sponsorships : 2 Colleges OUR SERVICE OPERATIONS MARKETING FINANCE
- 27. INTRODUCTION KEY GOALS AND OBJECTIVES OUR SERVICE • Increasing Sales • Break Even within first year • Sustainable Growth OPERATIONS MARKETING FINANCE
- 28. INTRODUCTION SALES PROJECTIONS Year 1 OUR SERVICE • Low - $83,145 • High - $114,764.20 • Low to High - 1446 more clients per yr OPERATIONS Year 3 • High - $205,597.10 • Hire extra employee MARKETING • Less time on start-up development FINANCE
- 29. INTRODUCTION BREAK EVEN OUR SERVICE OPERATIONS MARKETING FINANCE
- 30. INTRODUCTION LONG TERM GROWTH OUR SERVICE • Projections based on 2% of market – Very conservative – Decreased fixed costs yr by yr OPERATIONS – Based on our OWN capabilities MARKETING FINANCE
- 32.
- 36. INTRODUCTION FIRST YEAR CAPABILITIESday: • Each partner, per OUR SERVICE – One new social media client – One scheduled online profile appointment OPERATIONS – One client who wants both services • Time allotted to establishing eCG MARKETING FINANCE
Editor's Notes
- #3 Increasing trends in social media toolsUsersEmployers/Recruiters eCg wants to enter this untapped market of an online image consultancy business
- #5 Ecg we’re to provide….
- #6 operations
- #19 Are non-gender specific and will actively use social media tools
- #21 - Talk about the initial advertising efforts before our operations as well as when we first start running
- #28 Firstly - Sales Projection (Diff between 1st year to 2nd year to 3rd year sales projections. 1: getting used to operations. 2 used to operations now, less startup development. 3: new employee hired)Second - Breakeven (Using number of break even clients, then comparing it to our market, showing that it’s a small portion of potential market)Third - Long Term Goals (Net Income - Decreasing fixed costs, taking out initial investments, increasing sales revenue,
- #32 Increasing trends in social media toolsUsersEmployers/Recruiters eCg wants to enter this untapped market of an online image consultancy business