2. Introduction
• Born
in
a
business
family
• 15
years
experience
• Established
in
2004
• Evolved
from
Graphic
Design
to
Search
MarkeCng
to
Social
Media
• Worked
with
more
than
200
industries
4. Core Competencies
1. Search Engine Optimization and
Marketing with PPC Campaigns
2. Social Media Marketing – Primarily
Facebook
3. Email Marketing
4. Web Development
5. • Keyword
Analysis
• Determine
your
website’s
target
audience
• Adwords
Campaign
Setup
• IdenCfy
the
keywords
being
used
• Landing
page
opCmizaCon
to
find
compeCtors’
websites
in
• Conversions
your
market
• OpCmize
your
site
so
it
will
show
Fact:
In
the
Mena
Region
60%
of
the
popula7on
uses
Google
to
up
in
the
top
of
the
list.
Search!
6. Keyword Analysis Example
Noble
Insurance
Keywords
Searched:
Property
Insurance
Marine
Insurance
Engineering
Insurance
Liability
Insurance
Motor
Insurance
AviaCon
Insurance
Miscellaneous
Insurance
Property
Insurance
Individual
Life
Insurance
Individual
Medical
Insurance
Employee
Benefits
Scheme
Risk
Management
Insurance
Consultancy
Approximately
300,000 searches
for services of
Noble Insurance!
7. Keyword Analysis Example
Total
Freight
InternaConal
Keywords
Searched:
logisCcs
company
dubai
freight
forwarding
air
cargo
excess
baggage
Approximately
200,000
searches
looking
for services of
Total Freight
8. Adwords Campaign Setup
Average
Campaign has
about 800
keywords
And
approximately
100 ads setup
10. Landing Page
Navigation Menu
Optimization
Optimization
To encourage
maximum conversions
Incentivised
Lead Generation
Form
Seo Relevance Headings
Social Proof
11. Results
2091 Clicks in
5 months
Avg monthly
Spend in 5
Months:
1358 AED
Increase in
business
revenue
15% per month
Testimonial
We
are
star7ng
to
see
some
growth
with
what
we
have
done
to
date
(new
e-‐bookings
or
e-‐sourced
bookings
are
on
the
increase
-‐
currently
15%
of
total
vs.
75%
for
repeat
bookings
from
all
sources).
Peter
Obee
–
Owner
Cool
Aroma
Spa,
20/12/2012
12. Social Media
IS NOT A SALES PLATFORM
IT’S A MARKETING PLATFORM TO:
14. Why should any one use Social Media?
Because, Also because,
People Love to Talk People Love to Listen too
People Love to Share People Love to Share further
People Love to Advice People Love to Get Advice
15. Social Media Statistics
2,998,900
People
who
live
in
the
United
Arab
Emirates
age
25
and
older
2,062,900
Who
are
male!
Precise
Targe?ng!
16. Our Process
1. Understand the Business
2. Understand Buying Process
3. Identify the Goal of going Social
• Create Email List
• Drive Traffic to the website or
• Just Brand Awareness
4. Create a Content Strategy
• Because it is the content that people share!
5. Create Engagement Strategy
• Contests Sweepstakes
6. Measure Conversions – Google is your best tool
22. Dec
2012
Jan
2013
Feb
2013
Email Marketing Samples
23. Email Marketing
1. We execute list building campaigns
• By driving Google traffic to landing pages
• Popup forms on websites
• Using facebook Like Gates
• Using social media engagement activities
2. We create subject lines that ensure that emails land in Inbox
3. We use awesome designs and strong copy to encourage action –
That is a Click to go to website landing Page
24. Website Design Development
At the end of the day, purpose of all marketing be it
Google, Social Media or Email is to drive traffic to the WEBSITE
As buying decision's are made on the website.
We Create Stunning Websites That Sell!
