Wealthfront's VP Product, Elliot Shmukler presents successful ways to use re-targeting to increase engagement and drive conversions with examples across advertising, email marketing, and in-product placements. Visit: http://tractionconf.io

1. Re-marketing 101:
Accelerating Conversion & Adoption
VP Product and Growth at Wealthfront
@eshmu
www.linkedin.com/in/eshmu

2. © 2015 Elliot Shmukler. All right reserved. Follow me @eshmu.
Lessons from 10+ years of
consumer Internet hyper-growth …
2

5. © 2015 Elliot Shmukler. All right reserved. Follow me @eshmu. 5

7. © 2015 Elliot Shmukler. All right reserved. Follow me @eshmu. 7

8. IT IS EASIER TO GET
AN ACTIVE USER TO
DO A LOT MORE THAN
TO GET AN INACTIVE
USER TO DO
ANYTHING

9. Re-marketing/Re-
targeting:
Marketing again to someone that has
already taken a desired action
( i.e. trying to get an active user to do
more )

11. Approach 1: If I visited
but did not convert, get
me to visit the same
place again

13. Approach 1b: If I start a
flow but don’t finish,
remind me to finish it

15. Approach 2: If I click on
an email but don’t
convert to the desired
action, send me the
email again

17. Approach 3: If I take a
valuable action once,
ask me to do it again

18. President & CEO at Wealthfront

19. President & CEO at Wealthfront

20. © 2015 Elliot Shmukler. All right reserved. Follow me @eshmu. 20
Use Re-marketing / Re-targeting !
Approaches:
• If I visited but did not convert, get me to visit the same
place again
• If I start a flow but don’t finish, remind me to finish it
• If I click on an email but don’t convert to the desired
action, send me the email again
• If I take a valuable action once, ask me to do it again

21. Re-marketing 101:
Accelerating Conversion & Adoption
VP Product and Growth at Wealthfront
@eshmu
www.linkedin.com/in/eshmu