RAS is a Peshawar-based marketplace that refurbishes and sells a wide range of used electronics at 20-40% lower costs while being more environmentally friendly. They provide certified, warrantied refurbished products to help the environment and economy by reducing e-waste and overconsumption. As the first physical store in Peshawar to offer all refurbished appliances under one roof, RAS sees opportunities to capture market share and grow given increased interest in online shopping and lack of branding for refurbished products locally. They have assembled a team to launch with appliances and pursue growth through online partnerships and marketing.

1. Hook
• Imagine buying appliances for 20-40% less cost
• And doing so with less environmental effort
• That is better for economy too.
• Guess what.. We at “RAS” got it
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2. Refurbish Appliance Store (RAS)
Buy refurbish buy green
By Qazi M. Osama

3. Brief description
• RAS is Peshawar based marketplace for a wide range of
refurbished electronics. We refurbish them and sell them at a
profit under one roof
• Provide the certified/warrantied products, Helping the
environment and developing country’s economy, Reducing E-
waste. We make a norm that used products are not just for
poors but for environment too.
• We save High Operating resource(Electricity, raw materials)
requirement, High Price of new products, Over consumption.
• We are connected online platforms so we grow quickly
• Our vision is to increase the awareness of the society for this
new condition “refurbished“, which can have a great impact
to reduce the electronic waste and to further encourage
sustainability. As well as developing country’s economy
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4. MARKET OPPORTUNITY|COMPETETION 4
• Refurbished products all over
Pakistan
Electronics offered by Daraz
335162 Electronics sold by OLX
• Refurbished appliances in
Peshawar
171187
• There no other Physical store which provide all used
appliances under one roof
• Branding of refurbish product is not being done in Peshawar
• More and more people are converting to online

5. PRODUCTS * 5
Fridge
Washing Machine TV AC
These are only some of appliances which we will start from

6. COMPETITION SLIDE 6

7. GROWTH STRATEGY
Marketing
Partnership with
online stores Investment

8. TEAM
Umar
8
Salesman
Qazi
Manager/Technician
Hasbunallah
Accountant
Ali
Electrician
Saira
Digital Marketing
2+
Helpers

9. FUNDING NEEDED 9
Expected return is at least 20%
per appliance per month

10. SUMMARY
✓Green economy is what government is looking at so we got the edge in government
partnerships and maybe green taxes (if applied in KPK)
✓We are new business like this in the market so we have opportunity to capture
market as well as grow.
✓We got the required team for the startup
✓The payback is attractive
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11. Closing
RAS deydey jab aur mahol ko ras
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