The document outlines a project schedule for a Niagara Falls tourism campaign, including deliverables and resource allocation across multiple weeks. Key deliverables include branding guidelines, visual advertisements, social media content, and a video promotion. Various teams such as marketing, design, and production are assigned specific tasks like concept development, copywriting, filming, and analytics that contribute to the overall campaign launch.

1. Resources Duration W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4
3 w
1 Brand Specifications Marketing Team 1 w
2 Copywriting Copy Writer 1 w
3 Layout Graphic Designer 1 w
4 Design Graphic Designer 1 w
5 Publishing Graphic Publisher 1 w
3 w
1 Concepts Graphic Designer 1 w
2 Bus Shelter Posters Graphic Designer 1 w
3 Brochures Graphic Designer 1 w
4 Web Banners Web Designer 1 w
5
Sponsers and
Endorsments Marketing Team 1 w
6 Client Approval Campaign Manager 1 w
2 w
1 Content wireframing UX Designer 1 w
2 Digital Content Web Designer 1 w
3 Scheduling Digital Strategist 1 w
4 Publishing Platforms Digital Strategist 1 w
6 w
1 Storyboard Storyboard Artist 1 w
2 Script Copywriter 1 w
3 Location Producer 1 w
4 Preproduction Producer 1 w
5 Filming Director 2 w
6 Editing Video Editor 1 w
7 Post Production Video Editor 1 w
8 Client Approval Campaign Manager 1 w
1 w
1 Final Adjustments Campaign Manager 1 w
2 Launch Advertisments Campaign Manager 1 w
3 Launch Social Media Campaign Manager 1w
4 Analyze Results Campaign Manager 1 w
Project Schedule
Deliverables
Branding Guidelines
Visual Advertisments
Social Media Content
Video Promotion
Deployment Phase
Niagra Falls Tourism Campaign