2. At GOOD, we believe in the power of a story
well-told, a new solution creatively
celebrated, a question deeply explored, and
the big idea smartly packaged...
3. From the first issue of our magazine
to our latest partnership with a
major brand, we’ve been committed
to creating engaging and purpose-
driven content that connects with
audiences, and moves people to
think, feel, and act in new ways.
The following pages show selected work,
projects, and case studies over the past
few years.
Our History
NOTABLE
ACHIEVEMENTS
3
Academy Award
Nominations
3
National Magazine
Award Nominations
Winner
- Cannes Lion -
- Clio Grand Prix -
- Webby -
- PEN Center USA -
4. With roots in feature film
production, and early to the
game in web video, GOOD
has a long history and deep
expertise in producing
video that gets the views
and lands the core idea of
the brand or campaign.
Check out our 2016 Reel
to the right, for a quick
sense of the scope and
range of our work.
2016 Video Reel
Click to play video
5. Figures of Progress for IBM
GOOD and IBM teamed up to create Figures of
Progress, a platform that explores the different
ways that information has revolutionized our
world. Through videos, story profiles and
infographics, we shared stories about the power
of data and how today's leaders in business,
city government and nonprofits are finding
innovative ways to use it.
Explore the project here
Click to play video
HIGHLIGHTS
2MM
Pageviews
313 MM
Earned Media
Impressions
Winner:
Internationalist
Award for
Innovative Digital
Marketing
Case Study:
6. Transmedia
Content Program
for Ford
To help Ford reach a younger,
more urban audience, GOOD
developed a transmedia
content program that explored
how we make our cities and
our cities make us.
This work included:
(A) 8 infographics—each
covering a different aspect
of modern urban life, (B) 3
videos featuring creative
figures taking us on a tour
of their city, and a series
of (C) written “love letters”
with visual companions put up
on (D) digital billboards in
key markets.
Explore the project here
HIGHLIGHTS
11.2MM
Social Media
Impressions
1.8M
Earned Media
Impressions
850k
Video Views Click to play video
A C
B
D
Case Study:
7. Project Literacy
for Pearson
As ongoing editorial and
activation partner for
Pearson’s multi-year
initiative Project Literacy,
GOOD has developed a robust
collection of engaging and
share-worthy articles on the
topic of global literacy.
GOOD as also created a unique
environment on GOOD.is to
house these stories that are
also published natively on
the official Project Literacy
site.
Explore the Project Literacy
site here and GOOD project
page here.
Case Study:
HIGHLIGHTS
Cannes Lions
“Grand Prix
for Good”
Winner
8. Program
Storytelling
for Genentech
Science Academy
This scrolling, web-responsive
infographic takes the reader
through Maria’s journey of
discovering a love for
science.
Humanizing the experience of
participating in Genentech’s
world-class STEM program helps
potential students, teachers
and all variety of partners
see how they fit in.
GOOD worked in partnership
with FutureLab leadership to
bring the data-based program
successes to life.
Case Study:
9. Exploring the
Value of Vitamins
for Walgreens
In 2015, GOOD worked with
Walgreens to help people
understand vitamins on a
whole new level. With a
robust interactive site, and
a multi-part editorial series
we playfully guided people
through a rich learning
experience as well as a
“Vitamin Calculator” that let
people get information and
nutrition recommendations
based on their own eating
habits.
Click to see it in action.
Case Study:
10. Issue Infographic
and Call to Action
for Google
When the SOPA/PIPA legislation
threatened the internet, Google
came to GOOD for help
communicating the situation and
helping drive people to action.
GOOD created an infographic
that was linked from Google’s
homepage and connected to a
petition that was signed by
more than seven million people.
HIGHLIGHTS
7MM
Signatures to the
Petition in one-day
Case Study:
11. Interactive
Infographic for
Levis Water<Less
To elevate a conversation
around water use and raise the
profile of Levis Water<Less
initiative, GOOD created an
interactive graphic explainer
that let users explore a
series of facts about water
and connect it to their own
daily useage.
Click to see it in action.
Case Study:
12. Data Viz Video Series
For GOOD’s own audience, we’ve recently
launched a video series that bring data
visualization and infographics to life.
Each “Datavizeo” explores a different
topic related to current events in a
highly captivating way, to help viewers
see and think about the world in new
ways.
Click to watch "Datavizeos"
Case Study:
HIGHLIGHTS
150MM+
Video views in 2016
to date
13. GOOD works with brands to apply creativity
to purpose — producing innovative content
marketing solutions that resonate with an
influential audience.
Our Approach
We start by digging in
with you, to understand
your brand DNA, voice,
and the goals you have.
We tap GOOD’s strong
creative and editorial
direction to distill the
best stories and define
the best ways to tell
them.
We start the research,
develop the visual and
verbal treatments, and
then produce the final
creative—bringing the
right style and format
for the needs at hand.
When applicable for both
GOOD and the brand, we
can also execute,
distribute, and promote
across GOOD’s media
channels to reach our
influential audience.
UNDERSTAND INSPIRE ACT TOGETHERx++
How we Approach our Work
14. GOOD offers robust reach
across multiple media
channels and brings
unique opportunity for
extended reach through
exclusive access to high-
value partner distribution
channels.
200,000,000
50,000
8,000,000+
210,000
882,000
300,000 972,000
10,000,000+ 30,000,000+
Our Reach
