The document discusses the elements that would be included in a customer database, such as names, contact information, demographics, preferences, and transaction history. It outlines potential sources for populating the database, like customer interactions, salespeople, and public records. Maintaining a customer database provides several advantages like increased sales, customization, and insights to inform business decisions. It also discusses the relevance of a customer database for a business-to-consumer market, such as segmenting customers, measuring promotions, and notifying customers of new products or offers.

1. Element, Sources, Relevance of Database Presented By Tarun Arya

2. Elements in Database Name Father’s Name Age Gender Male Female Date of Birth

3. Elements in Database Occupation Service (Designation) Business (Name) Profession (Name) Income Address Residence Office

4. Elements in Database Phone Number Residence Office Mobile Email ID Anniversary Wedding Business Birthdays

5. Elements in Database Children Number of Children Name Educational Information Preference Hobbies Preferable Sweets 3 Types

6. Elements in Database Frequent Days of Visit Frequent Time of Visit Frequent Mode of Transportation Average Bought Quantity/-visit Payment Mode Cash Cheque

7. Elements in Database Credit Days Type of Customer Opportunist Creative Customer Traders Negotiators Political Interest

8. Sources of Database Research Personal Contacts Customers Meetings Parties Catering Orders Observation

9. Sources of Database Sales Persons Suppliers Low Profile Politicians News Paper Hawkers Friends Family Lawyers

10. Sources of Database Receipt book and payment book From the member of social community From the members of school “Maharshi Dayanand Shikhsa Sadan”

11. Future Source of Database Internet Database Agency Mobile Service Provider Research Plastic money Credit Card Debit Card

12. Advantage of Making Data Base Increase in sales Product customization Personal touch with the customer For future surveys or predictive analysis Financial helps Helpful in the long term Proper handling of business

13. Advantage of Making Data Base Dependable data Present market scenario To give the franchise Information about opening new branches and further extension of business Helpful in making future policies

14. Advantage of Making Data Base A hierarchical structure describes relationships between objects, which can inherit characteristics of objects above them. Helpful in decision making process. Helpful in the promotional activities.

15. Relevance of Database in B2C Market Employees To inform about the new policies to the employees. To calculate the salaries To inform the certain characteristics of customers of any particular area. To inform about the duties & responsibilities per day.

16. Relevance of Database in B2C Market Customers To segment the market To get the new information about the new & changing trends. To get the feedback from the customers after purchase. To get the feedback from the customers after visiting the shop.

17. Relevance of Database in B2C Market To measure the promotional activities. To get the data about the new customers. To inform about the new products. To inform about the new launches. To inform about the new offers. To greet them on festivals & occasions. To contact our old customer who have left buying from us.

18. Relevance of Database in B2C Market To send them the free gifts (calendars, diaries etc.) For brand recall. To collect the payment. To maintain the personal information about the customers and use it at appropriate time. To send free birthday, anniversary cakes to our 20% potential customers.

19. Relevance of Database in B2C Market To send the reminders to the customers about our policies: To make the phone calls for information. To send them informatory SMS. To e-mail them. To send the direct letters. To send the marketing person to potential customers.

20. Relevance of Database in B2C Market To inform the students about their results with congratulations. To invite the customers for events. To congratulate the party leaders at the time of election. To inform the customers about any change in location of factory and technology. To inform the customers about change in price.

21. Relevance of Database in B2C Market To inform the customers about changed menu of catering order. To inform customers about change in packaging. To do periodic surveys for prediction. To take the orders from customers at the time of festivals & occasions. For product customizations