Business Intelligence is still too elitist and growing still too slow. Currently business intelligence is in corporate arena and it needs to move to consumer. How can we change this paradigm? How can Business Intelligence impact consumers’ daily lives and decisions like internet search or Web 2.0 is doing? How can BI become a utility for decision making with consumer BI applications getting developed? - Sanjay Mehta, CEO - MAIA Intelligence on NASSCOM's Emerge Blog

1. NASSCOM’s EMERGE Blog » Consumer Business Intelligence – Content with Context Page 1 of 3
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Consumer Business Intelligence – Content with
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Business Intelligence is still too elitist and growing still too slow. Currently
business intelligence is in corporate arena and it needs to move to consumer. Online Marketing Industry: Needs
How can we change this paradigm? How can Business Intelligence impact Talent
consumers’ daily lives and decisions like internet search or Web 2.0 is doing? Social Commerce continued
How can BI become a utility for decision making with consumer BI applications
Who says early stage Entrepreneurs
getting developed?
are only looking for funding?
Doing Business in Japan
All individuals need information to take decision in their daily lives and most
of the decisions are taken without analysis of referential data. Currently our Breaking the routine introductions
decisions are based on opinions, recommendations, advertisements, surveys Apply ‘Kiruba Style’
and not actual data which is measured or analyzed. Have a Second Line of Leadership
Surviving to Scaling Up
We find people claiming No. 1 Restaurant Chain based on customer
Social Commerce is the next big
satisfaction another claiming No. 1 Restaurant Chain in Sales figures another
opportunuity?
recommended by some food guide as No. 1 Restaurant Chain or some
Look for the TACID ones….
comments. All above complexities are arising as today data is available in
plain vanilla survey format which is opinion based without data referential
Contributors
integrity, without intelligence. In corporate companies today we use analytics
to take decision and all decisions are based only on the outcome of analyse
Alok Mittal
data.
Ankur Lal
Here I have mentioned publicly simple usable consumer BI which has content Ganesh Natarajan
with context with consumer BI usage and it can have a great impact in
Gerard J Rego
consumer decision making power.
Krishnakumar
Navyug Mohnot
School / College Admission: Today school and college admissions are taken
on ratings given by some magazine, verbal reference, advertisement and not Pradeep Chopra
on the data. BI can help slice and dice the data of all the schools / colleges Raja Choudhury
with dimensions which can be number of students, fees, number of teachers, Rajdeep Sehrawat
area, number of outgoing graduates etc. With this information parents,
Sanjeev Aggarwal
students can get real data insight on selection and take intelligent decision. In
Suresh Sambandam
BI for consumer all school and college will publish data based on which
consumers will use consumer BI and take decision.
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http://blog.nasscom.in/emerge/2007/11/28/consumer-business-intelligence-%e2%80%93-co... 1/4/2008

2. NASSCOM’s EMERGE Blog » Consumer Business Intelligence – Content with Context Page 2 of 3
Branding (9)
Bank Selection: New banks account either business or saving is opened on
Emerging Companies (35)
Banker relation, proximity and various other non facts and figures based data
Entrepreneurship (32)
factors. BI can help drill down data of all the Banks with variety of dimensions
HR (8)
which can be in terms of number of branches, services, ratio of business v/s
Indian IT Industry (11)
number of saving accounts, number of ATMs, etc. In BI for consumers all
banks financial institutions will publish data based on which consumers will Innovation (30)
consumer BI and take decision. Leadership (10)
Marketing (18)
Healthcare and Hospitals: Selection of a hospital for any remedy is done on
NASSCOM Activities (11)
Doctor Relations, proximity and various other factors without reference to
Organizational Development
factual data. BI can help selection of a health care service provider based on
analysis of data, number of doctors, number of beds, success rate of Podcasts (7)
diagnosis in the past, type of remedies or specialization, health satisfaction Software Products Eco-system
ratio etc. In BI for consumers all health care institutions will publish data Usability (1)
based on which consumers will use consumer BI and take decision.
Archive
There will be a paradigm shift by moving from corporate to consumer
business intelligence. In coming years there will be huge value for content
January 2008
which has context based on fact and figures. I had heard one time Mr.
December 2007
Narayan Murthy quote in an interview that before taking any decision he would
November 2007
tell the team “I believe in god rest everybody brings data to the table”. I
October 2007
conclude with a statement that “Business Intelligence will move from corporate
September 2007
to consumer in coming years”.
August 2007
Post contibuted by Sanjay Mehta from MAIA-Intelligence
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Yes, BI will be helpful in making decisions when one is confronted with
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several options and multiple validationsof different choices; especially
when they are lists / rankings where very often two separate rankings
never lead to converging interpretations. FEEDS FULL COMMENTS
In this context, it will interesting to know how BI tools can be made
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accessible to common man. My understanding is that insights culled
through BI application is resident on intelligent sifting of tons of data and
application of different scenarios to establish correlations and both
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