The document discusses the importance of storytelling in shaping markets. It provides definitions of storytelling and outlines 10 rules for effective storytelling, such as massaging the core message, making bold prophecies, establishing a single point of truth in an 8-page white paper, and ensuring all communications stem from the white paper. It emphasizes that unstable markets crave stable visions and that storytelling allows one to seduce markets with a unique vision and shape them to their advantage.
E-Commerce Enablers - Presentation by Daniel Fratzschner, Founder & CEO of Euroweb at the NOAH 2012 Conference in San Francisco, Four Seasons Hotel on the 26th of June. www.noah-conference.com
Avoid The High Valuation Trap To Bcit Nov 09 Beta DraftDavid Shore
The document discusses various services provided by Stirling Mercantile including mergers and acquisitions advisory, fairness opinions, expansion capital, early stage financing, and divestitures. It also provides tips for entrepreneurs seeking venture capital funding, including what VCs need, want, and look for in potential investments and exits. The presentation emphasizes the importance of considering downstream valuations and acquiring companies that are accretive to valuation.
This document contains slides from a presentation on perfecting pitches to investors. It discusses communicating the problem being solved, demonstrating the solution, presenting market opportunities and projections, and addressing questions from investors. It emphasizes clearly describing the company and solution, relating value to customers, using demographic data to show market size, and providing a timeline for product development, funding, and exiting. The presentation aims to help attendees understand what investors want to know and avoid common pitches mistakes.
The document provides an overview of the key concepts and skills students should have the opportunity to learn in Year 8 Design and Technologies according to the Western Australian curriculum. It lists several opportunities students should have, including learning about technologies in society, designing and producing products, investigating technologies, considering sustainability, and using creativity and innovation skills. It emphasizes building on concepts from previous years and providing opportunities for students to strengthen and extend their skills in various technology contexts.
E-Commerce Enablers - Presentation by Daniel Fratzschner, Founder & CEO of Euroweb at the NOAH 2012 Conference in San Francisco, Four Seasons Hotel on the 26th of June. www.noah-conference.com
Avoid The High Valuation Trap To Bcit Nov 09 Beta DraftDavid Shore
The document discusses various services provided by Stirling Mercantile including mergers and acquisitions advisory, fairness opinions, expansion capital, early stage financing, and divestitures. It also provides tips for entrepreneurs seeking venture capital funding, including what VCs need, want, and look for in potential investments and exits. The presentation emphasizes the importance of considering downstream valuations and acquiring companies that are accretive to valuation.
This document contains slides from a presentation on perfecting pitches to investors. It discusses communicating the problem being solved, demonstrating the solution, presenting market opportunities and projections, and addressing questions from investors. It emphasizes clearly describing the company and solution, relating value to customers, using demographic data to show market size, and providing a timeline for product development, funding, and exiting. The presentation aims to help attendees understand what investors want to know and avoid common pitches mistakes.
The document provides an overview of the key concepts and skills students should have the opportunity to learn in Year 8 Design and Technologies according to the Western Australian curriculum. It lists several opportunities students should have, including learning about technologies in society, designing and producing products, investigating technologies, considering sustainability, and using creativity and innovation skills. It emphasizes building on concepts from previous years and providing opportunities for students to strengthen and extend their skills in various technology contexts.
V. Vigram is a senior consultant with over 4 years of experience working with SAP SuccessFactors, SAP Mobile Platform, Syclo Agentry Platform, and Windows mobile applications. He has expertise in SAP SuccessFactors, SAP Mobile Platform 2.3, Syclo Smart Service Manager, and Agentry administration. Vigram has worked on projects for clients in various domains including retail, utilities, and human resources. He is seeking new opportunities as a consultant with a focus on SAP and mobile technologies.
The document discusses enabling a Japanese retailer family to present themselves successfully online through internationalization, accelerating growth in a very capital efficient way with a strong product, and growing an organization driven by healthy values. It thanks the reader.
Abdelrazek Ahmed is seeking a suitable position in a professional and challenging environment where he can contribute his over 12 years of UAE experience in finance, accounting, and management reporting. He has extensive experience with accounting software programs like Peach Tree and FocusRT. His most recent role was as Finance Manager for Liwa Dates for Dates Packing & Trading, where he was responsible for financial controlling, analysis, reporting, budgeting, and training staff. Prior to that he held roles as Senior Accountant for two other companies, handling accounts payable/receivable, financial statements, and payroll preparation. He has a Bachelor's degree in Commerce and Accounting.
El documento describe la teoría del interaccionismo simbólico de George Herbert Mead. Explica que todo comportamiento humano emerge de los actos sociales, los cuales implican gestos, respuestas e interacciones entre individuos. También cubre conceptos clave como lenguaje, pensamiento, significado, self y sociedad. Finalmente, propone dividirse en grupos para leer y discutir el material de forma creativa antes de presentar los aspectos más importantes a la clase.
This document discusses enthalpy changes and exothermic and endothermic reactions. It defines exothermic reactions as reactions where heat is given out to the surroundings, while endothermic reactions absorb heat from the surroundings. The amount of heat given out or absorbed during a reaction is called the enthalpy change. Whether a reaction is exothermic or endothermic depends on whether bond breaking absorbs more energy than bond forming releases, or vice versa.
Mårten G Mickos provides advice on starting and building a business based on his experience as an entrepreneur. He discusses topics such as validating ideas, finding the right target market, securing funding from angels and VCs, building commitment in a team, and maintaining belief during challenges. Mickos warns against common mistakes like ideas that are too complicated, not understanding customers, and believing one's own public relations. He emphasizes thoroughly understanding the problem and market before starting, and advises continually experimenting and being prepared to abandon ideas if necessary.
This document discusses how businesses can build agility to adapt to changing technological and social conditions. It argues that while the pace of change may seem disconcerting, fundamental human nature changes slowly. The key is distinguishing changes that genuinely impact your business from irrelevant noise. To do so, the author recommends surveying changes across seven categories that determine business value, from clients to systems to brand positioning. This will help identify where the business needs adjustment and where it can retain focus on core functions like good products and service. The overall message is that with the right strategic framework, businesses can thrive despite unpredictable environmental shifts.
The document discusses the need for businesses to be "provoked" or challenged in their social media strategies. It outlines 7 social media provocations for businesses to consider, including: (1) Customer service is now a public service, (2) Customer stories are the new brand slogans, and (3) Unlock your assets to uncage community value. The provocations are meant to encourage businesses to think differently about social media and how to integrate it more fully into their overall strategies to become more customer-centric and gain competitive advantages. The document advocates breaking down silos between social media and other communications to better connect with customers and thrive in today's business environment.
The everyday fallacies of marketing technology: doing it right versus doing i...Drthomasbrand Limited
Marketing technology is the most powerful change to marketing and business is known history. This presentation covers key aspects of how to avoid the problems and incorporates the considerations to use marketing and digital technology best in companies.
The document provides tips for conducting competitive analysis and using the results to improve business efficiency. It recommends measuring improvements in win-loss percentage, sales cycle length, and lead generation. It also advises using competitive analysis to inform your own decision making and not assume competitors know the market better. The document discusses data sources for competitive analysis and how to create marketing assets from analysis, like positioning documents and tips for sales.
This lecture discusses how to build and deliver an effective pitch to help you find financing for your entrepreneurial venture or to sell your product to customers.
The document discusses various topics related to business concepts and opportunities. It provides information on the visions and missions of companies like Starbucks and Amazon. It also discusses types of business opportunities like distributorships, dealer networks, and vending machine routes. The document further provides tips on achieving small business success such as establishing an aligned vision, relying on advice from other business owners, and giving back to your network.
The document provides an overview of Silvija Seres' background and experience in IT studies, academic research, teaching, software development, business studies, management, and board work. It then gives general advice for business plans, recommending they be clear, focused, short, and convincing. The final sections outline the key elements that should be included in an effective 11-slide business plan, such as market analysis, product solution, competitive positioning, marketing strategy, financial projections, funding request, management team, milestones, and exit strategy.
DocSend studied over 200 pitch decks from startups that raised $360 million total to identify best practices for graduating from bootstrapped to seed funding or angels to a Series A. They found that decks should tell a clear story, be visual, and have 10-13 concise slides covering the company introduction, problem, solution, market opportunity, product, business model, marketing strategy, team, traction, financials, and investment ask. Startup Studio Monterrey is an innovation studio that supports Mexican entrepreneurs through an accelerator program, mentorship, and connections to transform ideas into market-ready products and services.
V. Vigram is a senior consultant with over 4 years of experience working with SAP SuccessFactors, SAP Mobile Platform, Syclo Agentry Platform, and Windows mobile applications. He has expertise in SAP SuccessFactors, SAP Mobile Platform 2.3, Syclo Smart Service Manager, and Agentry administration. Vigram has worked on projects for clients in various domains including retail, utilities, and human resources. He is seeking new opportunities as a consultant with a focus on SAP and mobile technologies.
The document discusses enabling a Japanese retailer family to present themselves successfully online through internationalization, accelerating growth in a very capital efficient way with a strong product, and growing an organization driven by healthy values. It thanks the reader.
Abdelrazek Ahmed is seeking a suitable position in a professional and challenging environment where he can contribute his over 12 years of UAE experience in finance, accounting, and management reporting. He has extensive experience with accounting software programs like Peach Tree and FocusRT. His most recent role was as Finance Manager for Liwa Dates for Dates Packing & Trading, where he was responsible for financial controlling, analysis, reporting, budgeting, and training staff. Prior to that he held roles as Senior Accountant for two other companies, handling accounts payable/receivable, financial statements, and payroll preparation. He has a Bachelor's degree in Commerce and Accounting.
El documento describe la teoría del interaccionismo simbólico de George Herbert Mead. Explica que todo comportamiento humano emerge de los actos sociales, los cuales implican gestos, respuestas e interacciones entre individuos. También cubre conceptos clave como lenguaje, pensamiento, significado, self y sociedad. Finalmente, propone dividirse en grupos para leer y discutir el material de forma creativa antes de presentar los aspectos más importantes a la clase.
This document discusses enthalpy changes and exothermic and endothermic reactions. It defines exothermic reactions as reactions where heat is given out to the surroundings, while endothermic reactions absorb heat from the surroundings. The amount of heat given out or absorbed during a reaction is called the enthalpy change. Whether a reaction is exothermic or endothermic depends on whether bond breaking absorbs more energy than bond forming releases, or vice versa.
Mårten G Mickos provides advice on starting and building a business based on his experience as an entrepreneur. He discusses topics such as validating ideas, finding the right target market, securing funding from angels and VCs, building commitment in a team, and maintaining belief during challenges. Mickos warns against common mistakes like ideas that are too complicated, not understanding customers, and believing one's own public relations. He emphasizes thoroughly understanding the problem and market before starting, and advises continually experimenting and being prepared to abandon ideas if necessary.
This document discusses how businesses can build agility to adapt to changing technological and social conditions. It argues that while the pace of change may seem disconcerting, fundamental human nature changes slowly. The key is distinguishing changes that genuinely impact your business from irrelevant noise. To do so, the author recommends surveying changes across seven categories that determine business value, from clients to systems to brand positioning. This will help identify where the business needs adjustment and where it can retain focus on core functions like good products and service. The overall message is that with the right strategic framework, businesses can thrive despite unpredictable environmental shifts.
The document discusses the need for businesses to be "provoked" or challenged in their social media strategies. It outlines 7 social media provocations for businesses to consider, including: (1) Customer service is now a public service, (2) Customer stories are the new brand slogans, and (3) Unlock your assets to uncage community value. The provocations are meant to encourage businesses to think differently about social media and how to integrate it more fully into their overall strategies to become more customer-centric and gain competitive advantages. The document advocates breaking down silos between social media and other communications to better connect with customers and thrive in today's business environment.
The everyday fallacies of marketing technology: doing it right versus doing i...Drthomasbrand Limited
Marketing technology is the most powerful change to marketing and business is known history. This presentation covers key aspects of how to avoid the problems and incorporates the considerations to use marketing and digital technology best in companies.
The document provides tips for conducting competitive analysis and using the results to improve business efficiency. It recommends measuring improvements in win-loss percentage, sales cycle length, and lead generation. It also advises using competitive analysis to inform your own decision making and not assume competitors know the market better. The document discusses data sources for competitive analysis and how to create marketing assets from analysis, like positioning documents and tips for sales.
This lecture discusses how to build and deliver an effective pitch to help you find financing for your entrepreneurial venture or to sell your product to customers.
The document discusses various topics related to business concepts and opportunities. It provides information on the visions and missions of companies like Starbucks and Amazon. It also discusses types of business opportunities like distributorships, dealer networks, and vending machine routes. The document further provides tips on achieving small business success such as establishing an aligned vision, relying on advice from other business owners, and giving back to your network.
The document provides an overview of Silvija Seres' background and experience in IT studies, academic research, teaching, software development, business studies, management, and board work. It then gives general advice for business plans, recommending they be clear, focused, short, and convincing. The final sections outline the key elements that should be included in an effective 11-slide business plan, such as market analysis, product solution, competitive positioning, marketing strategy, financial projections, funding request, management team, milestones, and exit strategy.
DocSend studied over 200 pitch decks from startups that raised $360 million total to identify best practices for graduating from bootstrapped to seed funding or angels to a Series A. They found that decks should tell a clear story, be visual, and have 10-13 concise slides covering the company introduction, problem, solution, market opportunity, product, business model, marketing strategy, team, traction, financials, and investment ask. Startup Studio Monterrey is an innovation studio that supports Mexican entrepreneurs through an accelerator program, mentorship, and connections to transform ideas into market-ready products and services.
Start Up Gathering 2015 - 'Driving Business Forward' TSSG & South East BicTssg Wit
The document discusses the Telecommunications Software and Systems Group (TSSG) at Waterford Institute of Technology. It provides an overview of TSSG, including that it is an international research institute with over 140 staff that is 100% self-funded. It has expertise in networks, mobile technologies, and communication services. TSSG has completed over 110 projects for Irish startups in the past 3 years and has spun out companies like FeedHenry. The document then discusses TSSG's approach to developing startups, including lessons around having a strong customer, market, and industry focus and building a strong management team. Finally, it discusses TSSG's startup platform and supports available for funding.
6 mistakes to avoid for a software vendorAlain Meller
The document outlines 6 mistakes for software vendors to avoid: 1) Underestimating the Technology Adoption Lifecycle and where the market currently stands. 2) Lacking focus on target customers and market segments. 3) Letting customers dictate strategy instead of controlling direction. 4) Remaining tech-focused instead of being market-centric. 5) Maintaining a consulting mindset instead of pushing standardized products. 6) Neglecting to define and communicate their unique value proposition or positioning. The author advises software vendors to focus on their market strategy from the beginning.
Brightalk Cloud and the marketing minefieldIan Moyse ☁
This document discusses how marketing cloud services has become a "minefield" due to overhyping and mismarketing of cloud concepts. It emphasizes the need for clear, jargon-free messaging in cloud marketing. The document also covers how end users perceive cloud differently and have various concerns. It suggests cloud marketers should focus on transparency, understanding their audience, and targeting specific opportunities through research. The importance of social media, content creation, search engine optimization, and developing strong channel partners are also discussed as effective cloud marketing practices.
Everyone has great ideas, and many of us have more than one. But how can you evaluate your idea to understand whether it’s good enough to launch as a business?
As individuals or entrepreneurs, we have hundreds of good ideas every month on how to improve life. Some of these ideas are good enough to launch a start-up on. In this presentation, I look at some of the factors any start-up founder should look at in determining when and how to launch his or her startup. This presentation was originally given to the University of Cyprus, Centre for Entrepreneurship. https://www.navigator-consulting.com/post/developing-great-ideas-for-startups-2
How Does the Product Role Change Between Firms by Zuora PMProduct School
In this talk, Alex discussed some parts of being a Product Manager, more specifically, how to be as effective as possible and the importance of learning by your mistakes.
Tools To Analyze Market And Discover Strategic Opportunities For Growth Power...SlideTeam
This complete deck covers various topics and highlights important concepts. It has PPT slides which cater to your business needs. This complete deck presentation emphasizes Tools To Analyze Market And Discover Strategic Opportunities For Growth PowerPoint Presentation Slides and has templates with professional background images and relevant content. This deck consists of total of thirty one slides. Our designers have created customizable templates, keeping your convenience in mind. You can edit the colour, text and font size with ease. Not just this, you can also add or delete the content if needed. Get access to this fully editable complete presentation by clicking the download button below. https://bit.ly/3fBqkMt
Nokia (Finland) has existed in this industry since time immemorial. Using its intelligence and the emerging technology from time to time, it exhibits the reputation of the leading contender that it enjoys today. Samsung (South Korea), on the other hand, rushed into the mobile phone industry like a gush of strong wind, but has been making quite an impact to consumers.
The question, who's better? This presentation that can also be seen at www.youtube.com/watch?v=G_NNE4dZngg aims to compare #CheapSamsungPhones with Nokia phones in terms of strengths and weaknesses.
This presentation outlines two main startup/business development models: product development model, customer development model. The right methodology is to use both at the same time with constant feedback and learning.
Similar to "Top 10 Rules of Storytelling" by ELEIUS (20)
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
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Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
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The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
buy old yahoo accounts buy yahoo accountsSusan Laney
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Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
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Oracle9iAS FY04 Campaign Taglines Brainstorm – Etienne Viellard – June 18 th 2003 How to Fight WebSphere without Looking Like a Me-Too? WebSphere and .Net are great brands. IBM and Microsoft have been and are outspending us. The ‘ personification ’ of their messages is helping them gain recognition and support from the boardroom to the trenches. We need a rallying message that displaces both platforms and establishes strong differentiated IT and Business value propositions for Oracle9 i Application Server. This rallying message will be strongly branded visually and messaging wise to serve as the branding foundation to our demand generation and awareness campaigns in FY04. One idea as we build this rallying message is to take a strong position in the hot debate of whether ‘ IT matters ’ or not. The obvious answer is that in a new age of ‘ information warfare ’ IT matters more than ever. Organizations now differentiate themselves thanks to information systems that have to be built fast, evolve quickly, are cheap to design and run, and most importantly are truly unique. Businesses need to rely on a software platform that delivers on these needs – today. Only Oracle9 i Application Server supports these needs – today. Few early concepts we ’ d like to float around is to position Oracle9 i Application Server as the only platform for ‘ Information Warfar e ’ , or as the only product to provide ‘ Software for Change ’ , or yet again associate Oracle9 i Application Server with adjective ‘ Fast ’ , which all convey this with different value associations. Important Considerations Each tagline ‘ Fast ’ , ‘ Information Warfare ’ , ‘ Software for Change ’ carries with it a different universe of personal and collective values. This shows that whether we push forward on one of these three, or another one, we should be extremely careful to select a tagline and campaign theme that: キ Best conveys Oracle and Oracle9 i Application Server ’ s deep value system キ Doesn ’ t appear as a ‘ Me-Too ’ against WebSphere and .Net キ Transitions from past Tier 1 past awareness messages smoothly キ Integrates with Grid, Collaboration Suite, and Business Intelligence messaging キ Builds foundation for Oracle ’ s mid-tier branding in next 5 years. Top Level Message Oracle9 i Application Server Software for Information Warfare Alt: Software for Change Alt: Fast As the first chapter in the Internet age comes to a close, businesses worldwide require information systems that lets them truly differentiates themselves in increasingly uniform and global markets. Information warfare is the new name of the game. The winners are those who architect truly unique systems – fast. The winners are those who trust their business to an integrated software foundation that lets them rapidly build strategic information technology systems – fast. Only Oracle9 i Application Server offers such a platform today. Websphere and .Net don ’ t come close. Information warfare is now. Oracle9 i Application Server gives you the software you need to fight that battle today. Not integrate distinct software like IBM. Not wait for Microsoft to deliver on its faraway ‘ vision ’ . Productive – Software that puts your ideas online fast It all starts with a vision. The vision of an integrated application that will further extend your organization ’ s competitive edge. Oracle9 i Application Server offers a built-in advanced Java & Web Services development environment. The built-in Oracle9 i JDeveloper offers all you need to design, model, code, profile and deploy applications that make the most of the latest Java & Web services standards. Tight integration with the advanced functionality of Oracle9 i Application Server lets you design truly unique information systems. The built-in TopLink persistence software lets you rapidly connect your information system to your data stores. You can take advantage of Oracle9 i Application Server ’ s built-in Web services oriented architecture, business portal framework, advanced business intelligence, and wireless and voice functionality. Adaptive – Software that lets you turn on a dime To avoid ‘ rip and replace ’ , your platform software must let you integrate all your information systems using open standards. It must offer advanced support for Web services so you can expose legacy systems and implement an open Web services architecture – today. And it must let you remodel existing business flows fast so you can adapt to new business ways. Personal – Software that puts users back in the driver seat To connect, extend, and remodel is necessary, but not enough. What ’ s needed is software that puts users back in control of your integrated business. Oracle9 i Application Server offers a built-in portal that lets you rapidly give employees, partners, and customers access to integrated applications, online collaboration tools, business workflows, and business intelligence. Built-in Intelligence – Software that ’ s smart It ’ s not enough to integrate, remodel, and empower users. You also need to instantly see deep into your connected extended enterprise. Oracle9 i AS is the only application server with built-in business intelligence. In one effort, developers may design new information systems that access a single data store to transact but also extract knowledge. Built-in Web-based ad-hoc querying and reporting tools, out-of-the box Java business intelligence frameworks, easy to build and deploy portlets, all work together to let you easily propagate knowledge to business users. Users have instant access to advanced business analytics. You raise your organization IQ. Ubiquitous – Software that ’ s accessible anywhere, anytime Business users are on the go – more than ever. They need anywhere, anytime access to your information systems. Your information system need to be designed once, accessible anywhere. Only Oracle9 i Application Server lets you deploy applications once to wireless, voice, and online users – with a single application. Secure – Software that safeguards your business Your online business is fast becoming a central hub for hundreds to thousands of transactions by external business partners, customers, and automated B2B transactions. You need to rely on bulletproof central authentication systems that truly safeguard your business. Oracle9 i Application Server lets you centrally manage all your users in a single open standards massively scalable LDAP directory, and rapidly implement advanced identity management and single sign-on across your entire organization. Faster & Cheaper – Software that ’ s fast and scales Only Oracle9 i Application Server lets you run your entire information systems on a grid of low cost off-the-shelf hardware. You can run your entire middle tier on heterogeneous hardware: some boxes run Linux, some Windows, etc. You can grow as you go: scale up as demand grows, and your systems are always up and running. Today. And unique Web caching capabilities let you turbo-charge all your applications by caching frequently accessed page and page fragments in memory on the edge of your network. Manageabl e – Software that ’ s up day in day out Your strategic information system is no good if it ’ s not inexpensive and easy to administer day in, day out. Oracle9 i Application Server ’ s advanced built-in Web based management interface lets you manage all your information systems and their underlying infrastructure – Java, Web services, integration, portal, wireless & voice, business intelligence, Web cache – from a single easy to use browser console. Marketing Strategy キ Simultaneous online, print, and direct mail campaign launch that brands the tagline and value system. キ A series of real life people that personify each ‘ value proposition ’ – Manageable: DBA, Secure: Chief Security Office, Ubiquitous: Sales VP, etc. Each story highlights how that person fights the information warfare thanks to Oracle9 i Application Server キ and/or A series of tier one case studies of organizations that highlight each value proposition: Personal: Gevity HR, Ubiquitous: British Telecom, Adaptive: CalPERs, etc. Below is an imaginary General Mills quote, and variations on the 'IT Matters' tagline. All are meant to convey the idea of a platform that lets organizations adapt, move fast, and stay unique. All are ‘ Oracle Ad ’ format friendly to accomplish the goal of a smooth transition from past awareness campaigns. Imaginary Quote Oracle9 i Application Server Software for change. G e neral Mills ’ business is unique. It ’ s my job to make sure it remains so. That ’ s why I need software that lets us ‘ rewire ’ existing systems fast so we can do business in new ways. Software that puts all our users in control through a shared portal. Software we can trust to stay different. John Peter – CIO, General Mills Variations on IT Matters Tagline 'Software for change' 'Fast' 'Stay unique' 'Adapt. Stay unique' Oracle Ad Type Sub-Taglines. Application Development Software that puts your ideas online. Software for change. Go from vision to application. Fast. Web Services Software that turns old into new. Software for change. Turn old into new. Fast. Integration Software that adapts to new business ways. Software for change. Adapt to new business ways. Fast. Portal Software that puts users in control. Software for change. Put users in control. Fast Business Intelligence Software that turns data into knowledge. Software for change. Turn data into knowledge. Fast Mobile Software that goes where business gets done. Software for change. Take data where it ’ s most needed. Fast Security | Identity Management | Single Sign-On Software that invites partners in, keeps hackers out. Software for change Invite partners in. Keep hackers out. Fast.