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ELECTRIC VEHICLES -- Going International
- 2. MARGIE'S TRAVEL 2 M WHY EV? • . Growing Demand for EVs: The global automotive industry is experiencing a significant shift towards electric vehicles due to increasing environmental concerns, government regulations, and the growing need for sustainable transportation solutions. The EV market is expected to continue growing. • Statistics: According to the International Energy Agency (IEA), global electric car sales more than doubled in 2020, reaching 3.1 million, and the trend is expected to continue. The global electric vehicle market size is valued at USD 388.1 billion in 2023 and is expected to reach USD 951.9 billion by 2030 at a CAGR of 13.7% during the forecast period 2023-2030.
- 3. MARGIE'S TRAVEL 3 M EV PRODUCTS TO EXPORT EV Scooters and EV components. The European electric scooter market is expected to grow at a CAGR of 21.1% from 2021 to 2028 (source: Grand View Research). •India exports most of it's Electric scooter to United States, Nepal and France. •The top 3 exporters of Electric scooter are China with 337,098 shipments followed by Hong Kong with 14,819 and Vietnam at the 3rd spot with 7,025 shipments. •Top 3 Product Categories of Electric scooter Exports from India are • HSN Code 87141090 : 87141090 • HSN Code 87116020 : 87116020 • HSN Code 87116090 : 87116090 These facts are updated till 8 Aug 2023, and are based on Volza's Export Import data India Export data of Electric scooter, sourced from 70 countries export import shipments with names of buyers, suppliers, top decision maker's contact information like phone, email and LinkedIn profiles. Some Indian EV companies:- Ather Ola Electric Hero Electric Okinawa TATA
- 4. MARGIE'S TRAVEL 4 M India's export of auto components increased by 5% in FY23, reaching a total of US$20.1 billion. The global sentiment towards sourcing from India has become notably positive. Toyota India has started exporting EV components to Japan, Indonesia, and Thailand. The e-Drive, a key part of the electrified powertrain, is one of the components that Toyota India exports. Some EV components manufacturers in India include: Physics Motor Technologies pvt ltd Sterling Gtake E-Mobility Ltd. TSUYO manufacturing DANA Tm4 The main components of electric vehicles include: Traction battery pack DC-DC Converter Electric motor Power inverter Charge Port Onboard charger Controller Auxiliary batteries
- 5. MARGIE'S TRAVEL 5 M COUNTRIES TO ENTER • Market Size: Germany and France are two of the largest and most economically powerful countries in the European Union. These markets provide a substantial customer base for electric vehicles. • Infrastructure: Both Germany and France have well-developed transportation infrastructures, including bike lanes and charging infrastructure for electric vehicles, which make them conducive for electric vehicle usage. • Environmental Awareness: These countries have strong environmental and sustainability awareness, which aligns with the eco-friendly nature of electric scooters. • Regulations: Germany and France have regulations that are supportive of electric mobility and have a history of embracing innovative transportation solutions. G er man y an d Fr an ce
- 6. MARGIE'S TRAVEL 6 M • Germany is the largest economy in the EU, with a GDP of over $4 trillion (source: World Bank). • France has the third-largest economy in the EU, with a GDP of over $2.8 trillion (source: World Bank). • In 2020, Germany had the highest sales of electric cars in Europe, with over 194,000 new registrations, according to the European Alternative Fuels Observatory. • The German government has set ambitious targets to have 7-10 million EVs on the road by 2030 and is offering various incentives to promote EV adoption.
- 7. MARGIE'S TRAVEL 7 M France • In 2022, the FPMM estimated that 2.5 million French people were regular users of electric scooters. • In 2021, 908,000 new units were sold. • According to a survey, 58% of FFES users are locals, 33% are foreign tourists, and 9% are French. • Paris has one of the most-used e-scooter fleets in the world. In Europe, the electric scooter market is expected to cross US$60 billion by 2030, more than doubling from 2022.
- 15. MARGIE'S TRAVEL 15 M MARKETING STRATEGY • Product Positioning: Position the EV as a high-quality, environmentally friendly, mid range and technologically advanced vehicle. • Market Research: Conduct extensive market research to understand German and French consumer preferences, needs, and price sensitivity. • Localization: Customize the EV to suit local preferences and infrastructure, such as charging stations compatible with German and French standards. • Promotion: Emphasize the environmental benefits, cost savings, and government incentives for EV ownership in marketing materials. • Distribution: Utilize the existing network of the local partner for distribution and consider establishing showrooms in major cities. Direct online orders could also be explored. • Pricing: Competitive pricing while considering local regulations and incentives.
- 16. MARGIE'S TRAVEL 16 M ENTRY MODE Joint Venture with a Local Partner (Bolloré,Cityscoot) Reasons for Selection: • Market Expertise: Entering the German and French automotive markets can be challenging due to intense competition and regulatory requirements. Partnering with a local company will provide valuable market expertise. • Cost Sharing: Sharing the costs and risks with a local partner can be financially advantageous. • Access to Distribution Channels: A local partner can provide access to established distribution networks and customer relationships.
- 17. MARGIE'S TRAVEL 17 M Promotion Strategy Aligning with the Government’s Sustainability initiatives in both the countries to provide customers a cleaner and greener solution. Auto expos can also be used as a platform to introduce and promote our promote to the foreign market. And lastly, Digital marketing and Public relation would help in increasing our reach to the target audience.