2. Our Story
Developed as a means of preserving the rich flavor of fresh jalapeno peppers during
the off season, Pepper Mash was created in a home filled with fond memories of
Cajun family dishes and Down da Bayou flavor, where spicy didn’t necessarily
mean the food had to have a lot of heat but instead about the good flavor. It was
to be a means of retaining the freshness of the jalapeno peppers for extended
periods of time without unnatural preservatives and be utilized as an alternative
to hot sauces and spices that do not always equate to an overwhelming heat
factor. In 2012, three extensions of the original Pepper Mash product utilized for
cooking, grilling or as a stand-alone condiment were certified.
Today, Pepper Mash has been introduced online, as well as a handful of local retail
stores, markets and festivals. It is building a large fan base of repeat customers
that are all enjoying its unique flavor.
“Add a Little for Flavor and a Lot for Heat”
www.ejspeppermash.com 2
3. Our Audience
• Who:
– Anyone who has a passion for the taste of spice, pepper specifically, and
is not afraid of the kick
• Why:
– Cooks who want to enhance flavors in their creations
– Food lovers who are seeking a twist to add to
their ordinary recipes
• How we connect:
– Educate people on the heat diversity of peppers
– Acquaint them with how jalapeno peppers can liven up
flavors without over powering them
– Build a following by making cooking gourmet flavors easy
Gourmet Seasonings, Sauces & Other Fine Food Products
www.ejspeppermash.com 3
4. Our Products
• A blend of jalapeno peppers and garlic complimented by a few other
spices
– it is the base for all of the EJ’s Pepper Mash product line
• Nutritional Information
– All Natural, Gluten Free, low Sodium and No MSG (see appendix)
• Net weight/size/containers:
– 12.5 fluid ounces/ net wt 13.75 ounces
– Glass container with locking metal, screw-top lid
– Shelf Life – 1 Year
• General Uses: For cooking, grilling, spicing up soups & stews
or even as a stand-alone condiment on burgers, hot dogs
and sandwiches
Original Pepper Mash
www.ejspeppermash.com 4
6. Our Products
• Original Pepper Mash in a dry spice form which maintains quality and
chunkiness of the original with an added citrus tang
• Nutritional Information
• All Natural, Gluten Free, low Sodium and No MSG (see appendix)
• Net weight/size/containers:
• 10 fluid ounces/Net wt. 4.5 ounces
• Glass containers with locking metal, screw-top lid
• Shelf Life – 1 Year
• General Uses: A rub for all types of meats, a seasoning for
sautéing or a spice added to prepared foods, sauces,
dressings & dips
Dry Seasoning/Rub
www.ejspeppermash.com 6
8. Our Products
• Our Original Pepper Mash base ingredient blended with honey, fresh lime
and ginger to create a sweet, tangy and spicy combination
• Nutritional Information
– All Natural, Gluten Free, low Sodium and No MSG (see appendix)
• Net weight/size/containers:
– 16 fluid ounces/ net wt 20.21 ounces
– Glass containers with metal, screw-top lid
– Shelf Life – 1 Year
• General Uses: For any type of seafood, chicken, stir-fry or
as a glaze for beef and pork
Honey/Lime/Ginger Sauce
www.ejspeppermash.com 8
10. Our Production/Distribution
• Business Entities:
– Product research/development: Atlanta, Georgia
– Product co-packing/distribution: Atlanta, Georgia
• Business Approvals:
– Process approval by the University of Georgia Extension of Food Science
• Better Process Control School Certification
– Product approval by the Georgia Department of Agriculture
– Business License: EJ’s Pepper Mash, LLC
• Our Team:
– Deborah Theall, Co-CEO and Business Operations Manager
– Don Theall, Production Manager and Head Chef
– Whitney Wagner, Sales Associate
www.ejspeppermash.com 10
11. Our Online Marketplace
• Website
– Online store
• Customers place orders and receive “fresh, small-batch ” product within a few
days
• Shipping calculator determines fees with ease and products may be shipped
anywhere in the continental U.S.
• Returning customers have the opportunity to set up accounts
– Recipe library
• Any one visiting the site can review sample recipes utilizing all of the Pepper
Mash products
– Recipe catalogue is continuously growing
• Customers may submit their own unique recipes to our team for possible
inclusion on the site
• Social media support
– Growing following on Facebook, YouTube and Instagram presence
www.ejspeppermash.com 11
12. Our Retail Channel
www.ejspeppermash.com 12
Wholesale Pricing Suggested Retail Pricing
Original Pepper Mash 13.75 oz.
$6.75 / $81.00 per case $13.50 each
Pepper Mash Seasoning 4.5 oz. $7.25 / $87.00 per case $14.50 each
Honey Lime Ginger Sauce 21.2 oz.
$7.00 / $87.00 per case $14.00 each
13. Our Food Service Channel
Net Weight Pricing
Original Pepper Mash
73 33 oz. (2.08 kg)
(64 fl oz.)
$31.00
Pepper Mash Seasoning 14 oz. (396.89 g) $21.00
Honey Lime Ginger Sauce
161.68 oz. (4.59 kg)
(128 fl oz.)
$32.00
www.ejspeppermash.com 13
