This document contains details about a group's participation in the Haat Bazar Spring 2017 simulation at North South University, including: 1) A group reflection on the experience and lessons learned from participating. 2) Financial documents like the profit and loss statement, cash flow statement, and balance sheet for the group's stall "La La Land". 3) Marketing documents like promotion plans, posters, and banners used to advertise the stall. The group found the Haat Bazar experience to be highly valuable for gaining hands-on entrepreneurship skills and insights beyond what is taught in the classroom. They applied strategies around pricing, marketing, and operations to run their stall successfully. Financial documents show the stall was

1. MGT368.10 Spring17
Haat Bazar Spring 2017
La La Land Business Report
Stall No 05
Section: 10
Group Members Name & Id
Date of Submission – April 6, 2017
Name Id
S.M.Tanvir Kabir 1130179030
Quazi Afzalul Haque 1310419030
Rezwan Al Nabil 1310036630
Eshraq Anzum 1310946630
Faizaa Zainab 1330046030

2. 1. Introduction
Haat Bazar is simulation and practical work of entrepreneur. Now a days world is so moving
towards so fast. We have cope up with the today’s worlds business and economics. Haat Bazar
spring 2017 give us the opportunity to do a simulation part in the entrepreneurship. And make us
ready for the coming days.
In Haat bazar spring 2017 we come up with the name of the called LaLaLand. The theme of our
our LaLaLand is party theme. Our target customer is the NSU students. Our theme definition is
target the trend and provides our target customer our theme related product like part clothing,
food, jewelry and different kind of homemade soft drinks. We use all the price strategy (market
skimming, penetration and psychological). Our target is to provide our customer this product
with a very reasonable price, making profit to our business and also gather entrepreneur
experience.
We are very successful in our mission and we achieve our goal to reach profit and gather
experience in the entrepreneurship. Not on this but also we made fun on that day of Haat Bazar.
Overall it was a great experience for us.

3. 2. BMC Model of Our stall and with Explanation
Management 368 is a course that revolves around Entrepreneurship. The business model of an
entrepreneur, the characteristic and skills required, the use of knowledge and the ability of
entrepreneurs to understand, lead, solve, perform and succeed in business activities efficiently.
Haatbazaar makes all the bookish theories a practical experience.
The customer segment for our store, La La Land was the entire population confined within NSU.
They were the students, faculties and staffs. Thus the value proposition provided along with the
products served had to satisfy everyone. We therefore, sold products like food and beverages;
food is for everyone. Makeup, earrings and key rings for girls; no one enjoys shopping as much
as a girl straight out from a 1.5 hour long class.
There were also T-shirts for boys. The availability and price of goods were one of our USP.
Moreover, convenience to find just affordable products within a reasonable amount of time with
some overly enthusiastic sales people created most of the value for our store.
The key activities started long before the event took place. Achieving Economies of Scale
through efficient production of our food, made us marvel at the ACI pure flour’s quantity. Just
one packet of flour and almost 70 cupcakes are ready! But the main key activities unfolded
during the main event. The market research where we observed our competitors and their prices
gave us an insight on our pricing skills.
Depending on that we further changed our plan. Our products did not have a price tag but all we
knew was our maximum price and minimum price. Thus depending on faces of the customers
and our assumptions we asked different prices for different products. During the first half the
brownies were full in stock which worried us. Thus we gave an offer which said 1 for 70, but 2
for 100.
And we were surprised at the way things worked out. The last hour was basically a mixture of
rush hour and happy hour; we indulged ourselves in some crazy direct selling skills and were out
of stock within half an hour. It did cost us sweat, our voices and some less profit. But
nevertheless it kept us satisfied.Thus from this it is evident that our key resource was our human
resources; us as a sales force, as entrepreneurs, as creative performers and sometimes fake
gigglers.

4. The channel was our own store, the location was perfectly places with easy access of sunlight
and audiences. The store was also decorated according to the theme and has been very helpful in
performing our business.The cost and revenue structure are also given through our cash flow
statement.

5. 3. Individual reflection of all the Group Members
3.1Faizaa Zainab Point of View
Name: Faiza Zainab
ID: 1330046030
Throughout the course we have been taught its, bits and some big chunks of entrepreneurship.
But what actually has hammered the concept of risk taking and the love to move forward for
profits is The Haatbazaar experience. There was no golden rule to crack the code of our
businesses, but with every passing hour we got the gist of the stimulation. Be it fake smiling to
attract customers under the scorching sun, or changing prices at some random basis, or put up
offers and force people to buy the same thing twice- Haatbazaar has taught it all. For starters,
uninterested expression scare people away; and thanks to my friends and teammates I learnt to
smile at strangers without any hesitation. The energy of all young entrepreneurs were contagious,
it taught me resistance and persistence. Regardless of the frustrations that came along with
uncertainty I was astonished at my patience threshold.
Haatbazar has given me insight about my ownself. It has given me five hours to reflect at my
capacity to deal with changes, bring changes and accept faults and failures. It has made me
believe in my convincing and persuading skills. Long story short, I have loved being an
entrepreneur and learn so many things within such a short span of time.

6. 3.2 Eshraq Anzum Point of View
Name:Eshraq Anzum
Id: 1310946630
Haat bazar is a great experience. It gave us the idea and experience about how can we actually
deal in our real entrepreneur life. Since it is a one day business and competition is really high, so
it gives us the idea to apply all our theoretical knowledge and general idea in the real life
scenario. Haat bazar is a great opportunity for us to build up ourselves as an entrepreneur in our
near future.
From Haat bazar we actually learned about how to set the pricing strategy according to the
customer demand and market situation. Also helped us to take a decision on an instant situation.
And the necessity of promotion and marketing to reach the customer mind.
Dealing with uncertainty and handle the situation with patience and cope up with the
environment is another biggest lesson from this Haat bazar.
And lastly team work and group members support helps a lot to get an ultimate desirable result.

7. 3.3 Quazi Afzalul Haque Point of View
Quazi Afzalul Haque
I.D – 1310419030
On the verge of ending three years and getting a lifetime opportunity to witness a blissful
learning experience, Haat Bazar is truly a milestone involvement that whoever took a part would
cherish in their upcoming days. Before I began writing the anecdote of the amazing experience, I
would like to express my deepest gratitude to our respected course instructor, Abu Saad
Shezanul Huq Sir for giving us an entrepreneurial platform.
Haat Bazar is such a platform where the young minds are given a brilliant opportunity to apply
classroom knowledge into real world. It had helped me to bring my creative mind out of me and
apply all the theories I have learnt since my earliest days in NSU till date to imply. And, my
experience from Haat Bazar tells that there is a fine line of difference between theories and real
world. It’s relatively easier to nail a grade in a course but when it comes to apply them in real
world it takes inexplicable efforts and one can only realize that unless he/she has been on an
entrepreneur’s shoe.
We had amazing co-ordination with our teammates, who had worked incredibly hard to make
our effort a success. I really enjoyed making crepes and serving it to our customers and after all
these hard work receiving tokens of appreciation from customers just adds a cherry on the top.
We have given the patience test of convincing customers to buy our products. We realized how
competitors set hook to imitate our strategy and how important it is to be spontaneous in

8. decision-making. Lastly, all these experiences had added an immense value to our
entrepreneurial skills that will ignite our inner entrepreneur in the limelight and give us a
competitive edge over others

9. 3.4 Rezwan Al Nabil’s Point of View
Rezwan Al Nabil
I.D – 1310036630
This HaatBazar spring2017 was my first ever real life simulation of any course so far. I have
enjoyed the event very much. It was a new experience for me. And my group and I have pulled it
fine. Firstly, and most importantly this event has given me a thrill of being a real business for the
first time in my life.
Haat bazaar gave me the sheer astonishing experience and the joy of having a stall, having
something of my very own, something that depends on my decision to thrive. And one thing for
sure, once you start to do something that is your very own, you will like it. Thanks to our
respected course instructor, Abu Saad Shezanul Huq Sir for giving us an entrepreneurial
platform.
The experience I earned in one day because of this entrepreneurial attempt called “Haat Bazaar”
is incomparable and irreplaceable. This real time learning method has burst my bubbles of dream
and made me open my eyes to reality. Even though in a small scale, the business that we had to
set up and all the activities related to it were not as easy as it seems in books. Hypothetically I
have created many business plans and I hope to bring them into reality. It’s relatively easier to

10. nail a grade in a course but when it comes to apply them in real world it takes inexplicable
efforts and one can only realize that unless he/she has been on an entrepreneur’s shoe.
Till now, I was confident about the future success of my future business, but by the end of Haat
bazaar, reality hit me and I was left in astonishment at how the real market, the real effort at
building brand awareness and real competition is. I also learnt a great lesson which is one can
never succeed, if not adapting. I was in a situation where my products weren’t selling, I knew I
had to take control or suffer loss. That is when I deviated from my initial plan and improvised.
Plan B worked wonders and that is how I learnt that there should always be plan B, C and E. It
has generated enough knowledge and skills that will carve our way further ahead whether in
corporate sector or in business itself.
INDIVIDUAL LEARNING:
 How important marketing is.
 How a team decision making is crucial
 Time management
 Cash allocation
 Team work, in broader sense

11. 3.5S.M. Tanvir Kabir’s Point of View

12. 4. La La Land Profit/Loss statement
TK TK
Sales: 18,320
Yogurt Custard (7*60tk)
(4*45tk)
(3*50tk)
420
180
150
Brownies (10*50tk)
(20*70tk)
(15*55tk)
500
1400
825
Red Velvet (15*80tk)
(6*95tk)
1200
570
Vanilla Mint (100tk*7) 700
Watermelon Juice (16*30tk) 480
Biriyani (18*90tk)
(1*45tk)
1620
45
Kebab (6*20tk)
(11*15tk)
120
165
Necklace 4pcs 1160
Mighty Chicken
Sundae
(17*60tk)
(3*50tk)
(5*55tk)
1020
150

13. 275
Ear rings 4pcs 460
Bracelet 2pcs 180
Ring
Choker
8pcs
3pcs
580
100
Key Rings 3 set(6+6+6) 460
Wooden Key Ring (5*40tk) 200
Hijaf Pin 2sets 80
Doll 2 140
Colorpop 4*700 2800
La Girl Concealer 4*450 1800
Wet N Wild 2*270 540
Costof Goods Sold: (10,303.5)
Yogurt Custard (30Tk*14) 420
Brownies (12.5tk*45) 562.5
Red Velvet (30tk*21) 630
Vanilla Mint (27.27tk*7) 190.89
Watermelon Juice (16*13.6tk) 217.6
Biriyani (19*70tk) 1330

14. Kebab (17*7.5tk) 127.5
Necklace 4PCS 860
Mighty Chicken
Sundae
(25*21tk) 525
Ear rings 4pcs 290
Bracelet 2pcs 160
Ring 8pcs 340
Choker 3pcs 90
Key Rings 3 set(6+6+6) 430
Wooden Key Ring 5pcs 0
Hijaf Pin 2sets 30
Doll 2pcs 100
Colorpop 4*600tk 2400
La Girl Concealer 4*300tk 1200
Wet N Wild 2*200tk 400
Gross Sales
Expenses: (3410)
Stall Fee
Gloves and Hair net
Transportation
Fines(Mobile court)
Banner (pvc)
Packaging and
Platesglasses
2000
150
250
200
510
300
Net Income 4606.51

15. 5. La La Land Statement of Cash Flow
tk
Cash Inflow:
Investment
Sales
13,915
18,320
Cash Outflow:
Inventory
Stall Fee
Gloves and Hair net
Transportation
Fines(Mobile court)
Banner (pvc)
Packaging and Platesglasses
(10,303.5)
(2000)
(150)
(250)
(200)
(510)
(300)
Net Cash Flow 18521.51

16. 6. La La Land Balance Sheet
Asset TK Equity and Liability Tk
Cash 18,521.51
-Dividend (4606.51)
13,915 Capital 13,915
Inventory 0
Total Asset 13,915 Total Equity and Liability 13,915
ROI: 33.1%{4606.51/13915}

17. 7. Receipts of all the raw materials purchased

19. 8. Marketing Plan
8.1 PromotionPlan
For promoting our stall LaLaLand in HaatBazar2017 Spring we only took two kind of initiative
which is given bellow
1. Campus Influence (word of mouth)
2. Social Media Marketing.
Why we use this two form of promotion only is because we have limited resource (we only
decide to spend 1000BDT in marketing promotion) and the second reason is we had to do a kind
of only niche marketing (only NSU student, Faculty members, staff and officer). So we just use
this two form of promotional tools
8.1.1Campus Influence through Word ofMouth
We do this part in three ways which is given bellow
1. First we build up network through telling our classmates, friends of NSU, our honorable
faculty members, Acquaintances by telling them that in this Haat Bazar 2017 spring we
are giving a stall name LaLaLand. We would brought luxurious and fashionable clothing,
jewelry, branded cosmetics, and some delicious and unique food item in a very attractive
price. We also tell our close friend in NSU to tell their mutual friend about our stall. By
doing this word of mouth promotion we started our marketing promotional campaign.
2. Secondly we go to the faculty members personally and invite them to visit the Haat Bazar
2017 spring LaLaLand Stall.
3. Thirdly We personally invite some officer and security guard , whom we known by face
and told them to promote our self to other staff. We brought candy for them so that they
do the promotion.
8.1.2Social Media Marketing
For social media marketing we use the facebook. Because majority of the NSU’urs use facebook.
We open the LaLaLand facebook fan page , through where we invite people to join facebook fan
page and give like and share our fan page. Through this fan page we share our poster, banners
logo to promote our product. The address of our face book fan page is given bellow

20. https://www.facebook.com/La-la-land-689861281139044/
We also use different nsu fan pages like NSU BBA courses and faculty assessment review,
NSU courses and faculty review to promote our poster, banner , link of our fan page, so that
people know about our fan page and come to visit our stall in the Haat Bazar 2017 spring.
8.2Banner Poster and Leaflets
To promote our LaLaLand we use three posters and Stall Banners which picture has given
bellow one by one
8.2.1FoodItem Poster

21. 8.2.2Cosmattics Items Poster
8.2.3Jwellary Item Poster

22. 8.2.4Stall Banner

23. 9. Business Strategy
To cope up with the situation and use the market condition towards our favor in Haat Bazar we
take some course of action which is given bellow
1. From the very beginning our target was sell our product at market skimming price. So
when we start our sell at 8.30, we follow the market skimming price rules.
2. Because we got a very limited time to sell our product we made a smart time table, where
the hot hours are 9.20-10am, 11.00-11.20am, 12.30-3.30pm. Because this is the class
break hour time and majority of the student come at this time in the stall. So we try to
push our sell at this time. We are not only selling in our stall at this time but also went to
boy’s lounge, girls lounge, study hall, to sell our product directly.
3. That product which is not going in good sell at the end time (after 3.30pm) we sell them
at their buying price to get back our investment.
4. We mainly focus the female customer because in haat bazaar 2017 we found that the
purchasing more so we send our two female group mate with female customer to sell
more to them.
5. As we see that if paste our poster in the notice board it lost. So we reduce the budget of
printing poster at very minimum. And we gave our effort in facebook marketing because
its don’t cost any more and we get height number of promotion. From the picture given
bellow you can see that in a very short we manage 106 followers and likes and only in
this week we reach 746 people to send our Haat bazaar promotion.
6. We come up very early in the morning to catch the 9.20 am class break and sell our
product on that time. We sell snacks on that time because we don’t want to lose any class
break for limitation of our time.

24. 7. After doing profit at the very end time after 4.00pm we sell our product at market
penetration price so that we can sell our entire product. And we don’t have to take
anything back to our home.
10. Conclusion
Haat Bazaar has fully diverted the way we thought undertaking a business would be. It has
generated enough knowledge and skills that will carve our way further ahead whether in
corporate sector or in business itself. The way how to implement strategies, and the meaning of
adaptability was the core learning outcome.
It’s gave us the way to think constructively and modify our plans and goals along with the
knowledge we gathered in classroom or through books. Haat bazaar created the impression about
how or what so ever ones business plan may be, if it’s not flexible it will not thrive.
The sheer joy of having something, some brand name La La Land, on ones name and working
for it and knowing its performance is directly related to our competence, is the feeling that is
inexplicable.
Our deepest gratitude to respected course instructor, Abu Saad Shezanul Huq Sir, North South
University and all other related personnel, clubs and faculties for giving us the platform to have
this life time experience.
We are really grateful to respected course instructor, Abu Saad Shezanul Huq Sir, for enduring
the trouble for us and helping us in every corner, we are really happy to have you as our faculty.
And alongside what you taught, your repartees, the way you speak we have used it in our
converse with customers, thank you Sir.

25. Appendix