This document discusses building a great product team and growing a successful company. It mentions that the project changed many lives, including the author's own life. It provides tips for growth strategies like paid advertising, referrals, and events. It also offers suggestions for designing user flows, studying metrics, running tests, and optimizing features based on customer usage and feedback to improve the product and sales. Famous tech pioneers like Steve Jobs and Bill Gates are referenced as examples.

15. THIS PROJECT
CHANGED MANY
LIVES

16. BUT ALSO
CHANGED
MY LIFE...

22. HOW DO YOU BUILD A
GREAT PRODUCT TEAM?

25. 11 People Sold for 1$B

31. Growth Channels:
Paid Advertising
Organic
Referrals
Events/Press

32. Landing page registration
App Install / Registration
Tutorial / Walkthroughs
Reach “AHA” moment

33. Design user flow to Core features
Study retention metrics
Hypothesis & Cohort Analysis

34. Metrics for sales (User Profiles)
Testing Sales hypothesis

35. Metrics system
Past learnings
Usability heuristics
Customer actions (and feedback)
Optimise features for usage

41. Steve Jobs / Bill Gates
October 28, 1955February 24, 1955