This document discusses the importance of having 10x ambition and solving problems at a global scale. It argues that innovations should aim to help billions of people by tackling major issues like poverty, hunger, lack of access to clean water and electricity. Examples are provided of 10x solutions that could have widespread impact, such as DIY blood testing stations, drone delivery networks, advanced AI technologies, and approaches to fighting cancer, improving mental healthcare, cleaning the air, and producing food from carbon dioxide. The document encourages developing highly disruptive innovations that transform existing markets by making solutions simpler, cheaper and more accessible. It also emphasizes the need for mindset shifts, risk-taking, experimentation and time travel thinking to bring about the future we

1. www.inacademy.eu
10X AMBITION
Alar Kolk
#EIAMOMENTS

2. INNOVATION IS A PRODUCT OR A SERVICE
COMMERCIALIZATION IN THE MARKET

3. INNOVATION IS ABOUT COMMERCIALISATION
VALUE
INVENTIONINNOVATION COMMERCIALISATION= X

4. 4
YEARS TO FIRST 50 MILLION USERS
Reach fast to millions

5. YEARS TO
1B$ UNICORN VALUATION

6. Find a
1 BILLION PROBLEM

7. 10X Ambition
ARE YOU SOLVING THE RIGHT PROBLEM?
- ALBERT EINSTEIN
“IF I WERE GIVEN
ONE HOUR TO SAVE THE PLANET,
I WOULD SPEND
59 MINUTES DEFINING THE
PROBLEM AND ONE MINUTE
RESOLVING IT”

8. What are the problems that touch the lives of 1 Billion people?

10. Poverty, 2.5 $ a day - 3 Billion
# of people in hunger - 1 Billion
Illiterate & not in school - 1 Billion
No access to sanitation & water - 2,5 Billion
No access to electricity - 1.2 Billion
CO2 emissions - 35 Billion (t)

11. CUMULATIVE CO2 EMISSIONS, WORLD
10 X growth

12. Poverty, 2.5 $ a day - 3 Billion
# of people in hunger - 1 Billion
Illiterate & not in school - 1 Billion
No access to sanitation & water - 2,5 Billion
No access to electricity - 1.2 Billion
CO2 emissions - 35 Billion (t)

13. # OF PEOPLE WITH CANCER, WORLD
2 X growth

14. Mosquito Bite Problem
Innovation Ambition
Source: Omar Mohout, 2015

15. Shark Bite Problem
Innovation Ambition
Source: Omar Mohout, 2015

16. Innovation Ambition
FREQUENCY
Google’s “toothbrush test” – Larry Page insists that new
products must be important enough that people will use
them at least twice a day.

17. Pursue a
10X SOLUTION

18. THINK 10X
NOT 10%

19. Ambition
10X Startups: History
Source: Omar Mohout, 2015

20. What are the 10X solutions capable to help 1 Billion people?

22. DIY BLOOD STATION
Location: EIA Nordic Headquarter
ASO, CRP, hsCRP, Cystatin C,
HbA1c, PT (INR), Microalbumin
D-Dimer, Ferritin, FOB, K+
Potassium, Lipoprotein (a)
Troponin I

23. Multi-level Fulfillment Centre for Drones
at massive 'beehives„
(Patented 2017)

25. AI: NEW PRODUCTS &
SERVICES THAT LEARN &
ADAPT AUTONOMOUSLY

28. SPEECH RECOGNITION
Word Error Rate

29. ADVANCES IN
COMPUTER VISION
PROCESSING WITH
ONLY 3% ERROR RATE

31. CANCER
FIGHTING
HEALTH
CARE
Oncora Patient Care uses adaptive data
capture technology to identify and collect
the most important oncology data
elements for each patient.
10X

32. MENTAL
HEALTH
HEALTH
CARE
PocketConfidant is a coaching tool to help
you formulate thoughts and challenges in real-
time using conversational AI technologies.
EIA17 Alumn.
10X

33. What are the 10X solutions capable to help 1 Billion people?

34. CLEANAIR
FIGHT
CLIMATE
CHANGE
SION car has 248 solar cells integrated into
the body, the Sion can charge its battery
during the day up to 34 kilometers
10X

35. A moss farm startup?

36. CLEANAIR
FIGHT
CLIMATE
CHANGE
Artveoli core technology is a microfluidic
high density photobioreactor that converts
CO2 into Oxygen using algae.
10X

37. FOOD
FROMCO2
FOOD
CHANGE
NovoNutrients transforms industrial waste
CO2 into feed, through industrial biotech, for
the fast-growing aquaculture sector.
10X

38. Mind
DISRUPTION

39. EIA will change
your mindset!
Follow The Innovation F-word!

40. 3 LEVELS OF MIND DISRUPTION
MINDCEPTION
LOVE
CHANGE
TAKE
RISKS
TRAVEL
TIME

41. We will turn you into a
REBELLION

42. EVERY ACT OF
CREATION IS FIRST
AN ACT OF DESTRUCTION.
- PABLO PICASSO
Transitions are painful because they destroy the
status quo, pushing us beyond our comfort zones.

43. ....in the process of
creative destruction: new
solutions replace
outdated ones.
New Blood & Heart

44. Creative disruption
Fortune 500 companies lifetime, 1955 - 2018
500
1 9 5 5
51
2 0 1 9

45. 3D PRINTING CLOTHES @ HOME
Revolution

47. A DISRUPTIVE INNOVATION CREATES A
NEW MARKET, DISPLACING ESTABLISHED MARKET LEADERS.
SOLUTIONS: MORE SIMPLE, CHEAPER & ACCESSIBLE.
Broken
Trust
Many
Intermediaries
Limited Access
Expensive
Complex Product
Experience

48. ★ Focus on changing your habits.
★ Change your self-beliefs.
★ Focus on the process.
★ Fake it till you make it.

49. We will turn you into a
RISK-TAKER

50. $1,350 IN CAPITAL TO START
APPLE, THE 20-YEAR-OLD
STEVE JOBS SOLD HIS
VOLKSWAGEN MICROBUS.
STEVE WOZNIAK SOLD HIS
HEWLETT-PACKARD
CALCULATOR.
ENTREPRENEURIAL RISK-TAKING

51. THERE IS NO HIGHER OR
LOWER KNOWLEDGE, BUT ONE
ONLY, FLOWING OUT OF
EXPERIMENTATION.
ENTREPRENEURS EXPERIMENT
- Leonardo da Vinci

52. „FAILURE IS AN OPTION
HERE. IF THINGS ARE NOT
FAILING, YOU ARE NOT
INNOVATING ENOUGH.“
- ELON MUSK

53. „FAILURE
IS AN EVENT
NOT A PERSON”

54. FAIL FAST.
FAIL CHEAP.
FAIL EARLY.
GO OUT TO FAIL.
Follow The Innovation F-word!

55. We will turn you into a
TIME-TRAVELER

56. What we do now, and in the next few years,
will profoundly effect the next few thousand years.

57. WE CAN
TIME
TRAVEL!

58. WE CAN
TIME
TRAVEL!

59. YOU HAVE TO
INVENT THE
FUTURE YOU
WANT!
Vinod Koshla

60. „INTELLIGENCE WITHOUT
AMBITION IS A BIRD
WITHOUT WINGS“
- SALVADOR DALI

61. Let's build a better future!
#EIAMOMENTS
#EIA2019