1. Internet penetration in Belgium is 70% of the population, though broadband penetration is only 62% per capita. Facebook is the leading social network with over 2.8 million Belgian users. 2. Current social networks related to travel provide general/specific travel information, online booking tools, discussion forums, and services for travelers. 3. Future developments may include more interaction and centralization of travel services across networks, mobile applications, smarter online booking tools, and more specialized networks in niche travel domains like elderly travel.

1. Internet and social media
The outlook in Belgium
3 June 2010
Frankfurt, Germany

2. Agenda 3 June
1. Expedia
2. Egencia
3. Internet in Belgium & Europe
4. New developments in social networking related to
travel
5. Q&A
2 | Egencia Confidential

3. Expedia Inc.

4. Who is Expedia?
 Expedia is the world‘s number one online travel company and the largest
provider of hotel bookings worldwide.
 Established in 1996, as a division within Microsoft Inc., spin-off in 1999 and
trading on NASDAQ under EXPE
 In 2008, over 56 million gross room nights were booked on the Expedia, Inc.
portfolio of sites.
 In 2009, $21.8B in bookings (+3% vs. 2008), $2.9B in revenue (+1%), $299.5M
in net profit (2008 includes +/- $3B impairment charge related to goodwill,
intangible & other long-lived assets)
(for details: http://investors.expediainc.com/phoenix.zhtml?c=190013&p=irol-reportsAnnual)
 69 million global travelers visit our sites each month.
 Over 15,000 global affiliate sites, with millions of additional customer visits
each month.
Find more information on
www.expediainc.com
4 | Egencia Confidential

5. Expedia companies operate
global points of sale in more than
70 countries
Expedia branded websites +
Venere + eLong in China
Hotels.com branded websites
(over 15.000 sites)
5 | Egencia Confidential

6. Expedia Worldwide Distribution
• Reaches customers in more than 70 countries with 80M shoppers globally
North America: 50M shoppers, EMEA/APAC: 30M shoppers
6 | Egencia Confidential

7. Egencia

8. Egencia’s Quick Backgrounder
 Established in 2002, as Expedia Corporate Travel in USA, with entry in
Europe in 2004 (France). Belgian entity purchased in 2004. Name changed to
Egencia in 2008
 In 2009, $1.4B in bookings (-9% vs. 2008), $108M in revenue (-1%)
 Large majority of bookings
captured online, with offline
support
 Currently established
in over 25 countries WW,
Belgian office location:
Brussels
8 | Egencia Confidential

9. Egencia’s Model
The only tool built to answer
the need of flexibility required
by corporate travelers.
Customer
Online Service  Online bookings modified by Travel
Consultants
 Offline bookings appear on website
 Constant help from Travel Consultants on
website usability and take control over an
online booking on your profile
 Travel policy systematically applied, with
approval
 Advise and book the most complex trips
Services Ticketing
User profile
Travel policy
Negotiated rates London to New York
Analytical imputations
Approval Start online… Call your travel
Invoicing Management agent for advice… finish online…
call back to modify…hang up &
Reporting your booking is online again….
9 | Egencia Confidential

10. Full Content & services
Website
Extended Search Engine
Price Matrix
Advanced Travel Policy
Low Cost
Control & Monitoring
Workflow Management
Hotels
Full Offering
Integrated Ratings
Additional services
10 | Egencia Confidential 10

11. Internet in Belgium &
Europe

12. Internet penetration in Belgium
 Some numbers:
 7,292,300 Internet users as of September 2009, being 70.0% of the
population (I.T.U.)
 +95% of the connections are broadband (DSL / Cable), but per
capita penetration is only 62% (2009 – Strategy Analytics)
 Studies show that +50% of consumers check the internet prior to
making their purchase (Blog Research & Insight)
 In Europe, 90% goes online weekly in search of information, 60%
does this daily
 Issue: overflow of information, only Top-10 hits count
 1/3 of internet users is buying online
 Issue: no specific data available on online bookings
12 | Egencia Confidential

13. Internet penetration in Europe
Users % Pop.
Belgium Netherlands France Germany UK Belgium Netherlands France Germany UK
2000 2,000,000 3,900,000 8,500,000 24,000,000 15,400,000 19.50% 24.10% 14.40% 29.20% 26.20%
2003 8,500,000 52.50%
2004 3,769,123 24,848,009 46,455,813 36.40% 41.20% 56.30%
2005 47,127,725 35,807,929 57.00% 59.80%
2006 5,100,000 10,806,328 30,837,595 48.50% 65.90% 50.30%
2007 14,544,400 32,925,953 50,426,117 38,512,837 88.40% 53.70% 61.10% 63.80%
2008 36,153,327 58.10%
2009 7,292,300 61,973,100 48,755,000 70.00% 75.30% 79.80%
Sources: ITU, Nielsen Netratings, C.I. Almanac,
 A few comments:
 The Netherlands is experiencing a very high internet penetration,
boosted by home working (20% of labor force vs. 7% for EU)
 In Germany, users benefit from unmetered access
 UK market characterized by fierce competition & decreasing prices
 Mid 2009, Belgium was ranked #19 in the list of countries of
broadband used in the home (62%). South-Korea led the list with
95%, with Netherlands 3rd (85%)
13 | Egencia Confidential

14. Communities & Social Networks in Belgium
 « Facebook leading the dance »
 Late 2009 Facebook claimed over 2.8M users in Belgium
or +25% of the population
 It shows an equal split male vs. Female
 Netlog is the 2nd most popular site, but clearly
drops behind #1 (1M users)
 Adoption of sites aimed at professionals increasing
(cfr. LinkedIn claims 250K users)
14 | Egencia Confidential

15. Online Communitues in Belgium
Google Ad Planner - Belgium - Online Communities - Nov 8, 2009
15 | Egencia Confidential

16. New developments in
social networking related
to travel

17. Social networks & travel - Current
 What is available today?
 Travel sites with general or specific information (Gusto,
Real Travel, Virtual Tourist, Wikitravel, World66, …)
 Self-Booking / Online Booking Tools (Expedia, hotel.com,
 Online discussion forums for frequent flyers (FlyerTalk),
live flight tracking (FlightAware, FlightStats), travel
reviews (TripAdvisor), targeted travel audiences (from
Thorn Tree from the Lonely Planet, over AirlineMeals.net
for the hungry airline passenger to Triporama to arrange
for your group getaways), …
 Specific services targeted to travelers (TripIt for travel
organization, Travel Calculator for ecological compact,
…)
17 | Egencia Confidential

18. Social networks & travel - Future
 What are the future, potential options?
 Further development from « E-Commerce » to « WE-
Commerce » (Discovery-Comparison-Conversation)
 Further development on informational & community sites
towards interaction & centralization of services (trip booking
& organization, sharing of data/images/opinions, …)
 “Plan your trip based on other’s experiences”
 Mobile applications (iPad / iPhone / Smart phones),
requiring additional need for:
 Security
 Reduced memory utilization & power consumption
 Improved UI’s
18 | Egencia Confidential

19. Social networks & travel - Future
 What are the future, potential options?
 Smarter OBTs/SBTs (trip optimization, alternative
routing, larger product portfolio, …)
 Requires more robust algorithms & processing power
 More specialization in specific domains:
 Specialization towards specific niches (beyond trains,
planes & automobiles)
 Elderly travel (going more online, involving (grand)children,
with need for luxury & comfort)
 Ecology (travel + waste reduction)
 Adjusted controlling mechanisms (governments / EU)
19 | Egencia Confidential

20. Questions?

21. Internet and social media
The outlook in Belgium
3 June 2010
Frankfurt, Germany