IDF IMRG

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IDF IMRG

  1. 1. proudly presents
  2. 2. Delivering International GrowthAndrew McClelland, Chief Operations & Policy Officer
  3. 3. Introduction / Overview 1.  Current position 2.  Barriers to trade & shared priorities 3.  Potential
  4. 4. IMRG Members
  5. 5. 1. Current Position – EU TradeEurope (values in €) EU Digital Market 2008 2009 2010UK  55,000 55,900 68,501  Measure to manageAustria  1,900 2,700 3,500 Belgium  2,500 2,825 3,600  Industry solution ‐ GEMSCzech Republic  600 750 1,307Denmark  4,385 5,042 5,800  EU growth – 22% in 2010Finland  3,165 3,640 3,980 France  20,000 25,000 31,000  Highlights cross‐border potentialGermany  23,900 26,900 30,000 Greece  450 800 1,400  Define cross‐borderHungary  250 330 490 Ireland  2,200 2,100 2,960  Already significant trade:Italy  6,365 10,037 14,358 Norway  3,728 4,400 5,200  Bol.comPoland  2,110 2,470 2,800  ASOS (over half of revenue from International trade)Portugal  560 650 780 Romania  275 325 425  PixmaniaRussia  3,020 3,400 4,400 Slovakia  66 96 300  OttoSpain  6,695 7,760 10,100  8,880  Redcoon.comSweden  6,840 7,866Switzerland  3,698 4,250 4,500  3SuissesThe Netherlands  5,438 6,375 8,200 Turkey  1,000 1,150 1,750  Redoubt 154,145 174,766 214,556 Source: IMRWorld B2C global ecommerce overview 2011, www.imrg.org
  6. 6. 1. EU Trade - Country DataFrance B2C e‐commerce 2010 (€bn) 31.1 Percent change 24 Internet users (mn)  44.6 Percentage of population 68.6 Av. expenditure € 695 Source: IMRWorld B2C global ecommerce overview 2011, www.imrg.org
  7. 7. 1. EU Trade - Country DataGermany B2C e‐commerce 2010 (€bn) 30 Percent change 18 Internet users (mn)  65.1 Percentage of population 79.8 Av. expenditure € 461 Source: IMRWorld B2C global ecommerce overview 2011, www.imrg.org
  8. 8. 1. EU Trade - Country Data• Poland – 1st portals only 4  years old – 35% Y‐on‐Y growth – Only 23% purchased  online – 120 mobiles per 100  people € Millions Source: IMRWorld B2C global ecommerce overview 2011, www.imrg.org
  9. 9. 1. EU Trade – ECC Survey• 305 Test purchases• 288 products actually arrived• Majority of sites don’t do cross‐border (over 60%)• Key issues: – Language: 39% of sample only one – Payment options – Returns procedures – Delivery options / information – Legal declarations / order processes Source: IMRWorld B2C global ecommerce overview 2011, www.imrg.org
  10. 10. 2. Barriers to trade Key areas for consideration Localisation Payments Legal Inventory management Reverse logistics Customer confidence/care
  11. 11. 3. Global Potential 2009 2010 GrowthNorth America €185bn €214bn 11%Europe €175bn €214bn 22%Asia Pacific €88bn €130bn 48%Latin America €16bn €22bn 40%Other Regions €10bn €14bn 40%World €473bn €590bn 25%Source: IMRWorld B2C global ecommerce overview 2011, www.imrg.org
  12. 12. 1. Global Trade - Country DataAustralia B2C e‐commerce 2010 (€bn) 20,000  Percent change 25 Internet users (mn)  17.1 Percentage of population 75.8 Av. expenditure € 1.169 John Lewis extends its online home delivery service to 27 countries,  including the US and Australia Source: IMRWorld B2C global ecommerce overview 2011, www.imrg.org
  13. 13. 1. Global Trade - Country DataBrazil B2C e‐commerce 2010 (€bn) 12.8 Percent change 35 Internet users (mn)  75.9 Percentage of population 39 Av. expenditure € 168 Wine.com.br uses Facebook and has over 4,500 followers Source: IMRWorld B2C global ecommerce overview 2011, www.imrg.org
  14. 14. 1. Global Trade - Country DataChina B2C e‐commerce 2010 (€bn) 12 Percent change 57 Internet users (mn)  457 Percentage of population 34 Av. expenditure € 125 Home Retail Group announced £22 Million China partnership Source: IMRWorld B2C global ecommerce overview 2011, www.imrg.org
  15. 15. 3. Why Global?• Extend range life• New / less mature markets• Shorter supply chain (possibly)• New growth opportunities• UK market maturing and EU economies flat‐ lining
  16. 16. Main Content Cross‐border potential Global, not just EU More competition Localisation 27 states, 27 cultures, 27 legislative environments
  17. 17. Thank youAndrew McClellandandrew@imrg.org

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