Social media (SM) is different from broadcast media. Whether it is Facebook, Twitter, Pinterest, Google+ or any other social media tool, SM can be used to build relationships, share information and learn. We'll look at how you can use SM for the different aspects of your job. We learn best when we have others to discuss what we are learning and ask and answer questions. Build your own personal learning network and see how much fun and easier it is to learn with others. Teaching is different with social media. It should be more personal and more interactive. It is scary because you are no longer the 'sage on the stage', but rather take the role of guide and even co-learner. Marketing is more of a byproduct of social media rather than the primary goal. If you build relationships and have conversations, then the marketing will happen.

1. Using Social Media for:
Learning, Teaching
and Marketing
John Dorner
http://go.ncsu.edu/jdorner
john_dorner@ncsu.edu
2013 Nutrition Assistants'
Multi-State Conference

2. Objectives of Social Media
Listen
Learn
Share
Marketing

3. Basic tenets of marketing
communications
●Build relationships
●Influence
●Persuade
●Move to action

4. Social Media
So stop
broadcasting...
have a
conversation
Broadcast Media
IS NOT

5. Relationships

6. Conversations

7. Conversations - How?
●Ask questions
●Respond
●Make them comfortable
●Be interesting
●Be present

8. Learn to walk before you run

9. How do I start?
●Find the right network
●Build your PLN
●Use 'tools'
●Go mobile

12. How do you get started?
●Start small
●Start with a friend
●Join the right networks
●Build your personal network
●Use it to stay up-to-date
●Give value

13. Where to start?
●Narrate your work
●Narrate your life
●Learn from others
●Help others

14. What do you have to share?

15. A Thought
Victor Villegas @OSUExtTech
#CoopExt Master Gardeners are some of the
greatest volunteers you'll find anywhere!
#landscapechat
Mitch Owen @DrMitchOwen
I have been exploring using a pintrest page to
present my leadership model. Really wondering if
this is another way of teaching the concepts.

16. Something You Learned
Kelly Brannock @kellybrannock
Ability to communicate and engage w others is
essential for new librarians #ceforum12
Empowering People @douglasclement
Four Principles For the Open World www.
ted.com/talks/lang...
Joe Zublena @NCCESDrZ
Interesting pro-farming video going viral www.
youtube.com/watch?v=48H7zOQrX3U

17. Announcements
ValleyCrest @ValleyCrest
Don't miss next week's #landscapechat with
@ACEMentorInc. Great program for youth
in #Architecture, #Construction & #Engineering
Sarah Baughman @programeval
Just saw the lineup for #NeXc2012! Lots of good
stuff from amazing #coopext folks like @ndbob
@sjudd @aafromaa @abcrocker @jdorner & more
ACESedu @ACESedu
New publication on the ABCs of Climate
Variability bit.ly/OJJQOD #Alabama #agchat

18. Thank someone
ValleyCrest @ValleyCrest
Seriously! What a great discussion. Thanks to
@BackyardWisdom for your wisdom... we all
learned a ton #landscapechat
FamilyFoodsFitness @FFFCoP
Thanks @USDA for answering our questions &
continuing to be a valuable discussion-all levels
promoting/providing healthy
options! #schoolfoodsrule

19. Something you read
Deborah Crandall @debor226
One in five North Carolinians lack health
insurance goo.gl/CpqPj
Maggie Lawrence @BackyardWisdom
Inspirational RT @WDCGardener: Video Wed:
Wangari Gardens in DC bit.
ly/MZREnF #communitygardens #urbanag
#gardendc #gardening

20. Ask a question
CDCObesity @CECObesity
Schools influence children's eating habits. Does
your school have strong nutrition standards? go.
usa.gov/rnZY #AskUSDA #schoolfoodsrule
John Dorner @jdorner
storify.com/ or http://www.scoop.it/ which do you
prefer? why?

21. Something you saw
Jennifer Smith @dgco_gardener
Seeing lots of aster yellows disease in
flowers dispite warm dry weather: bit.
ly/P9J98J #LawrenceKS #garden
Molly A. Sandfoss @masandfoss
Hops... who wants a beer? twitpic.
com/acs9io

22. Something you are proud of
Empowering
People @DouglasClement
Just helped a lady with a recipe for
reduced-salt pickles. So glad to help
people continue to enjoy... fb.
me/RexJFQ6h
Janyne Kizer @jmkizer
Swam 2700 meters in 1 hour and 21 minutes and
felt good. Lots of kicking in the warm up warm up
drills (~14:30) 2x, ... bit.ly/OooT1N

23. Something made you mad or sad
Jamie Seger @jamies4families
I swear I spend more time filling out paperwork to
travel than I do actually traveling... sigh
Ben MacNeill @chillnc
"I really regret that last 'tangry' BBQ taco" - my
stomach the rest of the afternoon.

24. Something made you happy
Fǽhƶy Άbdul Raẖmān @nmmoney
Congrats @programeval... on the "new" position.
John Dorner @jdorner
WOO HOO!!! Google Spreadsheets adds cell
protection support.google.com/docs/bin/answer.
py?hl=en&answer=63175 What features are
missing THAT YOU USE in Excel?

25. What are you doing?
Howard Rheingold @hrreingold
Heading for KQED Forum this morning for 10 AM
interview abt #netsmart kqed.
org/a/forum/R201208291000
Moly A. Sandfoss @masandfoss
Getting up w/ the chickens b/c I'm going 2 b w/
chickens, goats, sheep, pigs & cows 2day @ 66th
Annual McDowell Co. Youth Livestock Show. :)
Kevin Gamble @k1v1n
I'm at Starbucks (Cary, NC) 4sq.com/PsZvvG

26. Be humorous
Funny One Liners @funnyoneliners
The cashier told me "Strip down, facing me." How
was I to know she meant my debit card? RT
@OccupyPurpleOB
Car Talk @cartalk
#Toyota recalls RAV4 for loose suspension nuts...
Shhh, if NPR recalls loose nuts, we're done for!
bit.ly/RcVlaZ

27. Retweet someone else's post
Terrence Wolfork @trwolfork
10 Reasons Twitter Works in Education zite.
to/MZdeZZ via @zite
Susan Colucci @SuzyNCSU
RT @TheBlissfulChef It's about time: Doctors
writing prescriptions for fresh fruits and
vegetables for obese patients bit.ly/MKzoiS

28. Be profound
Marshall Stewart @MarshallStewart
Motivational Moment - Teach - You don't have to
be in a classroom to teach. We teach every day in
what we say and how we live our lives.
Molly A. Sandfoss @masandfoss
My guiding work philosophy... WWJT (What
would Joe think?)

29. What's the most
important thing
to remember?

30. HAVE FUN!!!

31. What could go
wrong???

32. Questions?
slideshare.net/jdorner
John Dorner
http://go.ncsu.edu/jdorner
john_dorner@ncsu.edu

33. Image Credits
Megaphone: http://www.flickr.
com/photos/theparadigmshifter/470341923/
Foal Walking - http://www.flickr.
com/photos/smerikal/7433100696/
Conversations: http://www.flickr.
com/photos/jonathancroughton/4701446110/
Thank you: http://www.flickr.com/photos/desiitaly/2372258159/

34. Social media (SM) is different from broadcast media. Whether it is
Facebook, Twitter, Pinterest, Google+ or any other social media tool, SM
can be used to build relationships, share information and learn. We'll look at
how you can use SM for the different aspects of your job. We learn best
when we have others to discuss what we are learning and ask and answer
questions. Build your own personal learning network and see how much fun
and easier it is to learn with others.
Teaching is different with social media. It should be more personal and
more interactive. It is scary because you are no longer the 'sage on the
stage', but rather take the role of guide and even co-learner. Marketing is
more of a byproduct of social media rather than the primary goal. If you
build relationships and have conversations, then the marketing will happen.
Description of session