This slide deck describes the different components of an efficient Monetization Platform

1. Ranjit Nayak
Founder & President Marketing, eVapt Inc.
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Copyright © 2009 | eVapt, Inc.

2.  Cell Phones  Google / Dell
Client  Laptops  Apple /Samsung
 Netbooks  Acer
Document creation  Google
Salesforce.com
Application  Salesforce Automation 
 Games, Music ADP
& Services

 YouTube  Amazon
Cloud Services  APIs for CRM  Google
/ Platforms  APIs for retail  IBM
 Tools for new apps  Coghead
Infrastructure for  Cisco
centralized storage,
Cloud Services computing
 Joyent
/Infrastructure  Hardware
 Amazon
 Dell
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3. Online
Traditional
Trend Subscription Trend
Company
Competition
DVD market down 5.7% in Revenue up 13% from $ 1.2B in
DVD
2008 2007 to $ 1.36B in 2008.
Deltek license revenue for Q4 During Q1 FY09, total revenue
was $19.8 million, compared increased 18.7% to $58.56 million
to $27.1 million in the fourth from $49.35 million a year
Compuware,
quarter of 2007. ago, driven by increased
Deltek
subscription revenue. Subscription
Compuware re-strategizing revenue, contributing 96.6% of
total sales
IBM's hardware business, Rackspace Hosting revenue up
IBM
meanwhile, was off 20%. 46% from $362M to $531M
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Copyright © 2009 | eVapt, Inc.

4.  Pay only subscription fees for use of services
 Focus on Continuous Service
 Always on Current Version
◦ No migration issues
 Reduce need for internal IT staff
 Application will be available Anywhere / Anytime
◦ Useful with partners
 Economies of Scale in multi tenant environment
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Copyright © 2009 | eVapt, Inc.

5.  Specialized
micro verticals
applications
 ADPs which
specialize in
HR
 Content in the
form of
mashups
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Copyright © 2009 | eVapt, Inc.

6. Issues / Solutions
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7. • Apple /Samsung
• Google / Dell
Wireless / Internet access
• PeopleAdmin
Business service
• Salesforce.com
Software as a Service (SaaS) • QuickArrow
Email Development Service desk • Amazon
service tools capabilities
• Google
Platform as a Service (PaaS) • Rackspace
• Cisco
CPU Bandwidth Storage
• Joyent
• Amazon
Infrastructure as a Service (IaaS)
Copyright © 2009 | eVapt, Inc. 7

8.  Flexible pricing - comprises the whole spectrum
from subscriptions to pay-per-use
 High volume - low touch sales model
 Elastic scaling - comprising the notion of scaling
resources up as well down
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13.  Price Catalog
◦ Allow customer to see suitable plans
 Self –Service buying
◦ Allow customers to select and sign up for services online
◦ Accept customer credit card payments
 An Integrated Cloud Customer portal
◦ Single system to handle subscriptions, amendments and bills
◦ Ability to scale and handle billing disputes without R&D expenses
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Copyright © 2009 | eVapt, Inc.

14.  Support Flexible Pricing
◦ Ability to respond quickly to market conditions
◦ Pricing and packaging flexibility to launch new products
◦ Ability to support one-time, recurring, usage based charges,
volume tier pricing, and any combination
 Automated Subscription management
◦ A single system for all subscriptions, billing and payments
◦ Accepting online orders
◦ Single source of truth about customers, revenue forecasts, and
regulatory compliance needs.
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Copyright © 2009 | eVapt, Inc.

15.  Analytics
◦ Know the customer
◦ Visibility into the key metrics of subscription business
 Automated and improved Billing
◦ Single location to store subscriptions, billing data
◦ Use customer credit card or ACH payments
◦ Provide a marketplace for buyers
◦ Collect usage data efficiently and accurately
◦ Integration with CRM & Accounting
 Avoid diversion of R&D focus from development activities
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Copyright © 2009 | eVapt, Inc.

16. CRM and Sales Company’s
Management Monetization Platform Products and
Services
•Flexible Pricing
•Price Catalog
•Customer
Acquisition
•Subscription
Management
•Analytics
•Billing Web Presence
Accounting On-line Sales
•Self Service
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Copyright © 2009 | eVapt, Inc.

17.  Ability to price flexibly is critical
 Understanding customer usage is more
important for a Cloud provider compared to ISV
 Efficient billing is important
 Integrating billing with CRM and Accounting is
key to success
 Do not venture into the pay-as-you-go model
without efficient backend operations
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Copyright © 2009 | eVapt, Inc.

18. Contact number
(512) 828 7161
rnayak@evapt.com
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19. Operational Support Systems
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20. Subscription Usage
Price Catalog Compliance Billing
Management Tracking
Monetization Platform
Access Control Order SLA Accounting
CRM Monitoring
& Security Fulfillment
Business Support Systems
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Copyright © 2009 | eVapt, Inc.