Presentation by jess x

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  • Although there has been a big decrease in the percentage of people in developing countries living below $1 per day in East Asia, some regions – notably sub-saharan Africa – has only seen a slight decrease in poverty rates\nTransnational corporations\n
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  • So i’m going to talk a little bit about if this ‘global village’ has done as marshall said. Has ‘new’ media improved understanding across cultures?\n
  • First i’m going to show you what the world expected. I quote “the world is getting smaller”. 0:40 7:10-7:43\n
  • But has McLuhans prediction actually occurred. Is there an improved understanding across cultures?\n
  • As the media help to connect people and allow for new relationships, does this improve understanding across cultures or infact hinder development.\n
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  • The ‘social’ in this quote obviously refers to the global audience. The connection of people. With no boundries. The ability from people across the globe to \n
  • Political functions refering to the public sphere. \n
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  • The internet in particular allows for oppurtunity to bring people together. Sad people.\n
  • Ocupational people – writers in this case.\n
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  • Presentation by jess x

    1. 1. Evaluate the extentto which we live in a “Global Village”
    2. 2. What is a ‘Global Village’? Marshall McLuhan --The Internet and World Wide Web:-Physical distance is less of a barrier.-The openness of the web expands social sphere. It creates ease for usersto search for online communities.-Global news spreads rapidly due to the enhanced speed of onlinecommunication. McLuhan believes this ‘forces’ us to become more involvedglobally.
    3. 3. What do we mean by Cyberspace? =The notional environment in which communication over computer networks occurs. 1980s - 1990s -cyberspace enabled us to:•Connect to each other.•Communicate online (post to bulletin boards)So early cyberspace sought to be egalitarian, fre How Can We Apply these Ideas to Cyberspace?How has the Internet changed the way we live?Think about:•Networks•Space•Time•Identities-Cyberspace becomes an arena for users to generate and shape political debate (e.g. The Huffington Post - user generatedcontent & citizen journalism) e and non-commercial.The Nature of Cyberspace1. Space and Time collapse2. Nationality and Borders collapse3. Control and Regulation collapseDemocracy is all about a finite space and a specific set of rulesThus, it appears that: cyberspace ≠ democracy
    4. 4. • How Can We Apply these Ideas to Cyberspace? How has the Internet changed the way we live? Think about:• Networks• Space• Time• Identities- Cyberspace becomes an arena for users to generate and shape political debate (e.g. The Huffington Post - user generated content & citizen journalism)
    5. 5. Support of the Globalisation Thesis...
    6. 6. The Gutenberg GalaxyMarshall McLuhan. 1962:Within this book McLuhan discusses a ‘global village’ in terms of the printingpress, and refers to the idea that mass communication allows a village-likemindset to apply to the entire world.Media and Cultural Studies. Meenakshi Gigi Durham and Douglas M. Kellner(eds).Globalisation as HybridisationJan Nederveen Pieterse. (p. 658-681. 1994).‘The most common interpretations of globalisation are the idea that the world isbecoming more uniform and standardised, through a technological, commercialand cultural synchronisation emanating from the West, and that globalisation istied up with modernity’ (Pieterse, 1994: 658)
    7. 7. Support of the Globalisation thesis continued...“refers to all those processes by which the peoples of the world are incorporated into asingle world society, global society” (Albrow, 1990: 9)‘In economics, globalisation refers to economic internationalization and the spread ofcapitalist market relations. “The global economy is the system generated by globalisingproduction and global finance”’ (Cox 1992: 30)‘In cultural studies, the focus is on global communications and worldwide culturalstandardisation, as in Cocacolanization and McDonaldsisation, and on postcolonialculture.’Page 659Jurgen Habermas and Marshall Berman“World-system theory is the most well-known conceptualisation of globalisation in theMarxist lineage; its achievement has been to make “society” as the unit of analysisappear a narrow focus, while on the other hand it faithfully replicates the familiarconstraints of Marxist determinism (Nederveen Pieterse 1987)
    8. 8. Support of the Globalisation thesis continued... Trans National Corporations: Pros: -There is access to a wide range of productsGLOBAL VILLAGE. across the world. (McDonalds can be found practically anywhere at a cheap price. TheyThe Internet as a Public Sphere: operate on 119 countries - There are only 195* Development of telephone etc. allows people from different countries in the world) -Globalisation has helped us to producecountries and cultures to communicate greater technology.* Use as a public sphere – a larger public sphere. Collectivised -Keep competition going and keep inflationculture online. low. -knowledge of different cultures* No barriers -info is spreading fast through the internet* News online, more easily available worldwide. Can find outabout another countries political events etc. i.e. Gaddafi, Kim JonIl, New presidential elections in USA.- News is also now interactive. People worldwide can comment onnews from another country. Allows global interaction on onetopic. I.e. Girl in China that was run over, the Chinese, British,American all could comment on the same story.The internet as a ‘global village’:- Voice expression. Everyone has a voice. Democracy.* Citizen Journalism. Anyone can share information, news etc.Anyone can then read it.* tribalist communitarianism, not liberal individualism.Frankfurt school:* assembly-line. All consuming the same thing.- trade developments.- A company based in Britain can have trade and businesses inChina. Global links creating a global village by sharing the sameproducts. Multinational corporations.
    9. 9. Opposers to theGlobalisation Thesis
    10. 10. Naomi Klein- Journalist and Social Activist- Figurehead in the Anti-Globalisation Movement
    11. 11. Justin RosenbergProfessor if International Relations at University of Sussex“The idea of globalisation no longer captures the spirit of the times”Globalisation suffered due to basic flaws of modern basic internationalrelations. 11
    12. 12. Arguments against the Globalisation Thesis
    13. 13. The Rich will continue to get Richer, while the Poor become Poorer. Cultures becoming overpowered by “Americanisation” Rich countries and TNC’s can can act with less accountability. 13
    14. 14. Social Injustice has detrimental effects on the environment 14
    15. 15. 15
    16. 16. Oppositions of the Globalisation Thesis•Poor living and working conditions are often a result ofglobalisation.•Deadly diseases are spreading due to those who travel toremote areas of the world. COUNTER-ARGUMENT TO GLOBAL VILLAGE:•Prisoners and child workers are used to working in * Not using net to full potentialinhumane conditions (e.g. sweat shops), as well as human * Can surround self with likeminded people. Not diversity.trafficking. * Isolation. Alienation.•Page 661 - Jan Nederveen Pieterse. * Can create a fake self. This identity can also be stolen,“globalisation as the “intensification of worldwide social traded. IDENTITY FLUIDITY.relations” presumes the prior existence of “worldwide socialrelations”, so that globalisation is the conceptualisation of aphase following an existing condition of globality and partof an ongoing process of the formation of worldwide socialrelations.”
    17. 17. "The new electronic interdependence recreates the world in the image of a global village.“ - Marshall McLuhanMcLuhan, M (1962). The Gutenberg Galaxy . Canada: University of Toronto Press.
    18. 18. http://www.youtube.com/watch?v=HeDnPP6ntic
    19. 19. “In bringing all social and political functionstogether in a sudden implosion, electric speedheightened human awareness of responsibility to an intense degree” - Marshall McLuhan
    20. 20. “In bringing all social and political functionstogether in a sudden implosion, electric speedheightened human awareness of responsibility to an intense degree” - Marshall McLuhan
    21. 21. “In bringing all social and political functionstogether in a sudden implosion, electric speedheightened human awareness of responsibility to an intense degree” - Marshall McLuhan
    22. 22. “In bringing all social and political functionstogether in a sudden implosion, electric speed heightened human awareness of responsibility to an intense degree” - Marshall McLuhan
    23. 23. “In bringing all social and political functions together in a sudden implosion, electric speed heightened human awareness of responsibility to an intense degree” - Marshall McLuhan
    24. 24. On the Internet, physical distance is even less of a hindrance to the real-time communicative activities of people, and therefore social spheres are greatlyexpanded by the openness of the web and the ease at which people can search for online communities and interact with others that share the same interests and concerns.
    25. 25. On the Internet, physical distance is even less of a hindrance to the real-timecommunicative activities of people, and therefore social spheres are greatlyexpanded by the openness of the web and the ease at which people can search for online communities and interact with others that share the same interests and concerns.
    26. 26. On the Internet, physical distance is even less of a hindrance to the real-timecommunicative activities of people, and therefore social spheres are greatlyexpanded by the openness of the web and the ease at which people can search for online communities and interact with others that share the same interests and concerns.

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